The Duppy Share
The Duppy Share is a London-based premium Caribbean rum brand that blends Jamaican and Barbadian rums from Worthy Park and Foursquare distilleries, selling aged, spiced, white, XO, and cream liqueur variants direct-to-consumer, through UK retailers including Tesco, and via on-trade venues.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Duppy Share does
The Duppy Share is a London-based, privately held Caribbean rum brand operating as The Westbourne Drinks Company Ltd. The company blends, markets, and distributes a portfolio of premium rums built on supply from two of the Caribbean's most prestigious distilleries — Worthy Park in Jamaica (est. 1670) for pot-still rums and Foursquare in Barbados (est. 1920, named world's best distiller seven consecutive years) for column-still rums.
Its core product range comprises four SKUs — Duppy Share Aged (a 3-year Jamaican pot + 5-year Barbadian column blend), Spiced (100% Jamaican with 10 Caribbean spices), Duppy White (100% Jamaican white rum co-founded with grime pioneer Kano), and XO (5/8/12-year Barbadian blend). The portfolio has been extended with a Salted Caramel Rum Cream Liqueur (2024), a Legacy Edition 10-year anniversary spiced rum (2025), an Old Jamaican Mule RTD (12-pack), a Sunshine Syrup mixer, gift-box SKUs, and accessories (gold cups, hip flasks). Pricing spans £25–£40 per 70cl bottle plus bundles and accessories.
Revenue is generated through three channels: direct-to-consumer e-commerce via theduppyshare.com (built on SquareSpace with Stripe and Klarna checkout), UK supermarket wholesale (Tesco as the disclosed retail partner), and on-trade sales via a permanent bar at The Brixton Social plus event and festival activations including the Notting Hill Carnival (official rum partner for 4+ years). The company invests heavily in cultural and experiential marketing — Kano co-creation, Ainsley Harriott recipe partnerships, and community programmes in Jamaica and the UK — and was B Corp certified in December 2022 with a 97.9 impact score. A £2M fundraise in December 2022 (backed by Jim Mellon and the Irish Magnier family) is dedicated to UK scaling and a planned US market entry. The company employs 1–10 people and remains founder-led (George Frost).
The Duppy Share firmographics
Firmographics- Name
- The Duppy Share
- Legal name
- The Westbourne Drinks Company Ltd
- Website
- https://theduppyshare.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Duppy Share is a London-based premium Caribbean rum brand that blends Jamaican and Barbadian rums from Worthy Park and Foursquare distilleries, selling aged, spiced, white, XO, and cream liqueur variants direct-to-consumer, through UK retailers including Tesco, and via on-trade venues.
- Ownership category
- akta.pro rank
The Duppy Share industry classification
Industry- Product category
- Premium Rum & Spirits
- NAICS
- Distilleries (312140), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where The Duppy Share is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Duppy Share business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct-to-consumer rum sales: E-commerce sales through theduppyshare.com selling rum products directly to consumers. Products include Aged, Spiced, White, XO rums, Legacy Edition, Rum Cream Liqueur, gift boxes, bundles, and accessories. Free delivery on orders over £45.
- Wholesale and retail distribution: Sales through major UK supermarkets (Tesco) and other retail channels. Target of eight SKU listings in major grocers between 2023-2025.
- On-trade bar sales: Sales through permanent bar at The Brixton Social and other on-trade venues including bars and restaurants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Duppy Share Aged 70cl - £29.00 |
| Unit Pricing | Pay-as-you-go | Duppy Share Spiced 70cl - £27.00 |
| Unit Pricing | Pay-as-you-go | Duppy White 70cl - £26.00 |
| Unit Pricing | Pay-as-you-go | Duppy Share XO 70cl - £40.00 |
| Unit Pricing | Pay-as-you-go | Duppy Share Legacy Edition - £38.00 |
| Unit Pricing | Pay-as-you-go | Salted Caramel Rum Cream Liqueur 70cl - £25.00 |
| Unit Pricing | Pay-as-you-go | The BIG FOUR Bundle | 4 x 70cl - £95.00 |
| Unit Pricing | Pay-as-you-go | Duppy Share Gold Cups - £7.50 (2 cups) or £12.50 (5 cups) |
| Unit Pricing | Pay-as-you-go | Duppy White Hip Flask - £15.00 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels12 records
The Duppy Share product offering
Product offeringCore offering
The Duppy Share blends and sells premium Caribbean rums sourced from Worthy Park Distillery in Jamaica and Foursquare Distillery in Barbados. Its range includes aged, spiced, white, XO, and limited-edition rums, plus a rum cream liqueur, ready-to-drink cocktails, and branded accessories, sold directly online and through major UK retailers.
Product overview
The Duppy Share is a London-based Caribbean rum brand offering a portfolio of premium rum products. The core range consists of four main rums: Duppy Share Aged (blend of Jamaican pot still and Barbadian column still rums), Duppy Share Spiced (100% Jamaican rum with Caribbean spices, award-winning), Duppy White (100% Jamaican white rum co-founded with Kano), and Duppy Share XO (super premium Barbados rum blend). The portfolio is expanded with limited editions (Legacy Edition celebrating 10 years), cream liqueurs (Salted Caramel), ready-to-drink cocktails (Old Jamaican Mule), and accessories (Gold Cups, Hip Flasks). Products are available for purchase directly through the e-commerce website and at major UK retailers including Tesco.
Differentiator
Problem solved
Functional benefit
Products and services
- Duppy Share Aged 70cl Original blended Caribbean rum combining a 3-year-old Jamaican pot still rum from Worthy Park Distillery with a 5-year-old Barbadian column still rum from Foursquare Distillery, with no added sugar or spice, designed for cocktails.
- Duppy Share Spiced 70cl 100% Jamaican spiced rum infused with 10 natural Caribbean spices including pineapple, kola nut, ginger, vanilla, cola, grapefruit, clove, nutmeg, basil, and orange, awarded 2 stars at the Great Taste Awards.
- Duppy White 70cl 100% Jamaican white rum co-founded with musical pioneer Kano, featuring flavors of banana, mango, green thyme, caramel sweetness, and pimento spice. Sold at Tesco and online.
- Duppy Share XO 70cl Super premium aged rum blend of 5, 8, and 12-year finely aged 100% column still rums from Barbados, featuring notes of velvet caramel, tamarind, toasted coconut, violet, butter fudge, condensed milk, apricot, vanilla, and nutmeg.
- Duppy Share Legacy Edition Ultra-premium spiced rum celebrating 10 years of the brand. A blend of rums from Jamaica and Barbados aged up to 10 years in ex-bourbon barrels, infused with carefully selected spices including Jamaican molasses, vanilla, honey, salted caramel, and raisin. Limited edition.
- Salted Caramel Rum Cream Liqueur 70cl Rum cream liqueur blending Duppy Share Aged Rum (aged up to 5 years in Jamaica and Barbados), rich dairy cream, salted caramel, and natural vanilla. Can be enjoyed neat, on ice, or in cocktails like Espresso Martinis.
- The BIG FOUR Bundle Bundle package containing 4 x 70cl bottles featuring the core rum range (Aged, Spiced, White, XO) at a discounted price.
- Old Jamaican Mule Ready-to-drink Jamaican Mule cocktail featuring Duppy Share rum with ginger beer, lime juice, and sugar syrup, sold in packs of 12.
- Duppy Share Gold Cups Gold-colored party cups designed for serving rum cocktails at events and gatherings, available in packs of 2 or 5 cups.
Quantifiable outcome
- 97.9 B Impact Score (vs median 50.9 for ordinary businesses)
- +2 more outcomes
Companies that use The Duppy Share
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The Duppy Share technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
The Duppy Share partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Kano (musical pioneer)coreCo-founder of Duppy White rum - a 100% Jamaican white rum with flavours of mango, pimento and fresh thyme. Kano drew on his Jamaican heritage and East London upbringing to create the product. The label features his original lyrics and celebrates Jamaican culture and the Windrush generation.
- Worthy Park Distillery (Jamaica)coreSource of Jamaican rum for Duppy Share products. Worthy Park Distillery established in 1670, one of the most prestigious distilleries in the world. Provides 100% Pot Still rum for the Aged range.
- Foursquare Distillery (Barbados)coreSource of Barbadian rum for Duppy Share products. Named world's best distiller for seven consecutive years (as of 2020). Established in 1920. Provides 100% Column Still rum for the Aged range and rums for the XO blend.
- Notting Hill Carnival TrustcoreOfficial rum partner of Notting Hill Carnival, supporting for the past 4 years. Providing rum and running bars to contribute funds back into the community for development of Caribbean arts and culture in London.
- Alpha School of Music (Kingston, Jamaica)minorPartnership to sponsor scholarships at Alpha Institute, enabling young people in Jamaica to learn skills needed to succeed in music industry. Donating £1 from every website order to the donation fund in partnership with Sisters of Mercy of Jamaica.
- Be Inclusive HospitalityminorCharitable partner supported as part of B Corp certification. Organization providing mentoring and training to BAME people looking to advance careers in hospitality.
- Equal MeasureminorCharitable partner supported as part of B Corp certification. London-based charity providing mentoring and training to BAME people looking to advance careers in hospitality.
- The Avenues Youth ProjectminorCharitable partner supported as part of B Corp certification. Local youth club with heritage of supporting young people in the community.
- The Brixton SocialcoreHost of first permanent Duppy Share bar at Brixton Village. An organization supporting the community with a sister venue in Hackney. Team behind Bohemia Place Market, Cross the Tracks, City Splash Festival, and Free From Sleep.
- Portobello Rugby TrustminorLocal community partnership volunteering at youth club supporting local young people. The newly refurbished Amplify Studio allows young people access to training and elite equipment to develop artistic talents.
- Robin Honhold (Master Blender)coreMaster Blender who helped curate the perfect blends for Duppy Share XO and other premium products. Has extensive experience in spirits blending from working in cocktail bars worldwide.
- Ainsley HarriottminorPartnership for 'Pairing is Sharing' series featuring Caribbean recipes paired with Duppy Share rums. Includes Tropical Tiramisu with Duppy Old Fashioned, Chicken Skewers with Duppy Colada, and Duppy Jerk Prawn Tostones recipes.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
The Duppy Share competitors and assessment
Company assessmentRegional players
- Saint Clair's Rum (Worthy Park Estate): Estate-bottled Jamaican rum from Worthy Park (Duppy Share's Jamaican sourcing partner). While not currently a major competitor in UK retail, brand-owner vertical moves could threaten Duppy Share's sourcing moat or compete for shelf space.
Direct peers
- Mount Gay Rum: Heritage Barbados rum brand with strong UK distribution, notable aged expressions, and a premium-positioned portfolio overlapping Duppy Share's XO/Aged tier. Competes directly in sipping-and-gifting occasions.
- Deadhead Rum: UK-founded premium dark rum brand sold in major grocers and on-trade. Very comparable business model and channel mix to Duppy Share - D2C, supermarket listings, and bar presence - targeting UK consumers seeking craft Caribbean alternatives.
- Kraken Rum: Premium spiced rum brand competing directly with Duppy Share Spiced in the UK off-trade and on-trade. Both target cocktail-and-mixer occasions with bold branding and award positioning. Kraken is more established globally but Duppy Share competes on provenance (Caribbean sourcing) and craft credentials.
- Chairman's Reserve (St. Lucia Distillers): Premium Caribbean rum brand with an aged-statement range similar to Duppy Share's Aged and XO tiers. Competes for the same sipping-and-cocktail consumer in UK on-trade and travel retail, with comparable multi-award positioning.
- Equiano Rum: Premium blended rum sourced from two Caribbean distilleries (Mauritius and Barbados), pitched with a cultural/historical narrative similar to Duppy Share's Caribbean folklore. Targets the same premium UK/European consumer seeking provenance-led rum.
- Plantation Rum (Maison Ferrand): Premium Caribbean-blend rum range emphasizing provenance and blending expertise. Competes in the same premium rum on-trade and D2C channels as Duppy Share, particularly with connoisseur and cocktail-enthusiast consumers.
Broad incumbents
- Bacardi Limited: World's largest privately-held spirits company with broad rum portfolio (Bacardi, Captain Morgan, Grey Goose, Patrón, Dewar's). While not the direct competition craft entrants face, it sets pricing, distribution, and shelf-share realities in UK supermarkets and on-trade that Duppy Share must navigate.
- Wray & Nephew (Campari Group): Iconic Jamaican white rum brand under Campari, competing in the white rum category where Duppy White (Kano co-founded) is positioned. Significant UK on-trade presence and cultural cachet as Jamaica's flagship rum.
- Diageo (Captain Morgan / Rum portfolio): Global spirits giant whose rum brands (Captain Morgan, Bundaberg, Zacapa) dominate UK and US off-trade. Bacardi's deep distribution and Captain Morgan's spiced-rum market leadership represent the most formidable competitor for Duppy Share's growth ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights8 records
Customer concentration
The Duppy Share social profiles
Digital presenceThe Duppy Share compliance and trust
Trust signalCompliance1 record
The Duppy Share financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Duppy Share leadership team
Management profileNumber of profiles
Profiles3 records
The Duppy Share funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Duppy Share M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Duppy Share
What does The Duppy Share do?
The Duppy Share blends and sells premium Caribbean rums sourced from Worthy Park Distillery in Jamaica and Foursquare Distillery in Barbados. Its range includes aged, spiced, white, XO, and limited-edition rums, plus a rum cream liqueur, ready-to-drink cocktails, and branded accessories, sold directly online and through major UK retailers.
Is The Duppy Share a public or private company?
The Duppy Share is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Duppy Share founded?
The Duppy Share was founded in 2015. It employs 1 to 10 people.
Where is The Duppy Share based?
The Duppy Share is headquartered in London, United Kingdom, in the Europe region.
How does The Duppy Share make money?
Three revenue lines are on record. Direct-to-consumer rum sales are the primary driver. The others are wholesale and retail distribution and on-trade bar sales.
Who are The Duppy Share's main competitors?
Saint Clair's Rum (Worthy Park Estate) is listed as a regional player. Direct peers are Mount Gay Rum, Deadhead Rum, Kraken Rum, Chairman's Reserve (St. Lucia Distillers), Equiano Rum and Plantation Rum (Maison Ferrand). Broad incumbents are Bacardi Limited, Wray & Nephew (Campari Group) and Diageo (Captain Morgan / Rum portfolio).
Does The Duppy Share have an API?
No public API is recorded for The Duppy Share.
What industry is The Duppy Share in?
The Duppy Share's product category is Premium Rum & Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRANAAAD, Spirits Retail & Whiskey Shops (Off-Premise). Its NAICS code is 312140 and its SIC code is 5180.