What Equal Measure does

Equal Measure is a Philadelphia-based nonprofit professional services firm founded in 1983 at the University of Pennsylvania's Wharton School, originally as the OMG Center for Collaborative Learning and rebranded to Equal Measure in the 2010s. The firm specializes in equity-focused learning, measurement, evaluation, and strategy consulting for foundations, nonprofits, and government entities. Its core capabilities center on mixed-methods research combining quantitative and qualitative analysis, survey methodology, theory of change and logic model development, evaluation framework design, and strategic planning. Engagements are delivered through direct client relationships and selected partnerships, including decade-long learning partnerships with the Aspen Institute's Opportunity Youth Forum (since 2014), the BUILD Health Challenge (since 2015), and program-specific work with foundations such as the Gates Foundation, Robert Wood Johnson Foundation, Annie E. Casey Foundation, and Robin Hood.

The firm's revenue model is fee-for-service professional services consulting, with each engagement scoped and priced to client needs. Pricing is not publicly disclosed, though a Research Analyst job posting disclosed a $60K-$70K salary band, indicating a tiered staffing model that supports higher-rate senior consultant billables. Equal Measure applies a sales-led go-to-market focused on direct business development with foundation program officers, response to RFPs, and inbound demand generated through thought leadership channels including publications, issue briefs, a podcast (The Measure Podcast, currently on Season 4), webinars, email newsletters, and conference speaking.

Equal Measure serves an enterprise-style client base concentrated in the philanthropic and public sectors, including high-profile foundation clients, policy organizations, and municipal government. The customer base is anchored by long-term institutional engagements rather than high-volume SMB work, and the firm maintains an estimated 16-18 staff members including senior directors, directors, managers, consultants, and operational leadership. In April 2026, Amy Liu was appointed Acting Chief Executive Officer, transitioning from her longstanding board director role. The organization is governed by an independent Board of Directors with no parent entity, holding company, or institutional investor backing.

Name

Equal Measure

Legal name

Equal Measure

Website

https://equalmeasure.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Equal Measure is a Philadelphia-based nonprofit professional services firm, founded in 1983, that provides equity-focused learning, measurement, evaluation, and strategy consulting to foundations, nonprofits, and government clients through mixed-methods research and long-term partnership engagements.

Ownership category

akta.pro rank

Product category

Social Sector Consulting / Program Evaluation

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Professional Organizations (81392)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Health Equity, SDOH & Disparities Measurement (HLAJANAJ)

akta.pro secondary industry

Social Determinants of Health (SDOH) & Equity Measurement (HLAJAJAI)

Keywords

• Social sector consulting
• Program evaluation services
• Mixed methods research
• Equity focused measurement
• Philanthropy advisory services

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional Services Consulting: Equal Measure generates revenue through fee-for-service consulting engagements with foundations, nonprofits, and government clients. Services include learning, measurement, evaluation, and strategy engagements tailored to client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Equal Measure is a nonprofit professional services firm that delivers equity-focused learning, measurement, evaluation, and strategy consulting to foundations, nonprofits, and government clients. Engagements are customized to each client's needs and span topics such as economic mobility, education, community health, and racial equity, applying mixed-methods research, evaluation frameworks, theory of change development, and strategic planning to help partners design, implement, and communicate social-change initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Equity-focused Learning, Measurement, Evaluation, and Strategy Services Custom consulting engagements that combine learning, measurement, evaluation, and strategy services to foundations, nonprofits, and government clients. Engagements are scoped to each client's needs and applied across equity-focused domains such as economic mobility, education, community health, and racial equity. Delivered by interdisciplinary teams of mixed-methods researchers, evaluators, and strategists.
• Long-Term Learning and Evaluation Partnerships (Multi-Year Engagements) Multi-year learning and evaluation partnerships in which Equal Measure serves as the standing learning and evaluation partner for major foundation-backed initiatives — for example, the Aspen Institute Forum for Community Solutions' Opportunity Youth Forum (since 2014) and The BUILD Health Challenge (since 2015). Designed for clients seeking longitudinal measurement of systems-change efforts.
• Strategic Planning and Capacity Building Services Strategic planning and capacity building consulting for foundations, nonprofits, and government organizations working on social change, focused on strengthening partner organizations' ability to design, implement, and communicate their change-making initiatives.

Quantifiable outcome

• OYF collaborative capacity reached highest level in six years (2019-2024)
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and key.

• The BUILD Health ChallengecoreStrategic or Co-development Partner · 1 January 2015Equal Measure serves as long-term learning and evaluation partner for The BUILD Health Challenge, a 10-year initiative bringing together community-based organizations, health care partners, and public health agencies. Equal Measure has helped surface lessons about BUILD's five principles (Bold, Upstream, Integrated, Local, Data-driven) and designed feedback loops from grantees and community members.
• Aspen Institute Forum for Community SolutionscoreStrategic or Co-development Partner · 1 January 2014Equal Measure has served as learning and evaluation partner for the Aspen Institute Forum for Community Solutions' Opportunity Youth Forum since 2014, conducting annual evaluations exploring collaborative capacity, systems change, and values-driven efforts. This decade-long partnership has produced extensive publications and learnings from work with 50+ communities.
• Robin Hood FoundationcoreStrategic or Co-development PartnerEqual Measure provides learning and evaluation support for Robin Hood's Mobility LABs initiative, focused on increasing economic mobility through community-centered pilots. Work includes multi-year evaluation reports and community-driven economic mobility research.
• Annie E. Casey FoundationcoreStrategic or Co-development PartnerEqual Measure conducts evaluation work for the Annie E. Casey Foundation's LEAP (Learn and Earn to Achieve Potential) initiative, focused on improving outcomes for young people involved in public systems or experiencing homelessness.
• PolicyLinkkeyStrategic or Co-development PartnerEqual Measure serves as learning and evaluation partner for PolicyLink's Winning on Equity campaign, supporting strategic evaluation and impact measurement.
• City of PhiladelphiakeyStrategic or Co-development PartnerEqual Measure conducts evaluation of the City of Philadelphia's Anti-Violence Community Expansion Grant Program, supporting data-driven approach to community safety.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ORS Impact: ORS Impact is a Seattle-based evaluation and strategy consultancy specializing in strategy, evaluation, and learning services for foundations and nonprofits pursuing social change. Directly comparable to Equal Measure in services, client profile, and equity focus.
• FSG: FSG was a global strategy and evaluation consulting firm for foundations and nonprofits focused on social change, which merged with The Bridgespan Group. Directly comparable to Equal Measure's strategy/evaluation/learning service bundle and foundation clients.
• Harder+Company Community Research: Harder+Company is a small California-based evaluation and research firm providing learning, evaluation, and strategy services to foundations and nonprofits. Closely comparable in size, service mix, and equity-focused positioning.
• MDRC: MDRC is a nonprofit social policy research organization that conducts rigorous evaluations of programs aimed at improving education, employment, and economic well-being. Comparable to Equal Measure in mission, mixed-methods approach, and foundation/government client mix.
• The Bridgespan Group: Bridgespan is a nonprofit strategy consulting firm serving foundations, nonprofits, and philanthropic donors on strategy, evaluation, and capacity building. Closely comparable to Equal Measure's bundled strategy/evaluation offering and foundation-focused GTM motion.
• Mathematica: Mathematica is one of the largest U.S. social policy research and evaluation consultancies, providing mixed-methods evaluation and learning services to foundations, federal agencies, and nonprofits. Directly comparable to Equal Measure in service mix and foundation client base, but at significantly larger scale.
• Spark Policy Institute: Spark Policy Institute is a Denver-based nonprofit focused on evaluation, collective impact, and place-based systems change work with foundations and communities. Comparable to Equal Measure in collective impact/place-based practice and foundation client base.
• Applied Survey Research (ASR): Applied Survey Research is a nonprofit research and evaluation firm providing evaluation, needs assessments, and learning services to foundations, nonprofits, and government agencies. Comparable to Equal Measure in mixed-methods evaluation services and community-focused client work.
• Actionable Insights: Actionable Insights is a research and evaluation consulting firm serving foundations, nonprofits, and government agencies with equity-focused learning and evaluation services. Closely comparable in scale, service offering, and California-headquartered social sector focus.

Emerging players

• The Rippel Foundation: The Rippel Foundation is a national health-focused foundation that funds systems-change research and evaluation initiatives. Adjacent to Equal Measure through shared health equity and systems-change evaluation practice areas, though Rippel operates as a funder rather than external evaluator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EqMeasure
• Facebookfacebook.com/EqMeasure
• LinkedInlinkedin.com/company/equalmeasure

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equal Measure