Tripbtoz

What Tripbtoz does

Tripbtoz, Inc. is a Seoul-based online travel platform founded in 2015 that operates a hotel metasearch and booking intermediary covering over 870,000 properties worldwide. The company's core differentiator is a video review system that lets users compare accommodations through user-generated video content rather than text-only reviews, supplemented by a TripCash loyalty currency earned through reviews and content contributions (TripTalks) and a QR-code based Mobile Passport fast check-in service deployed at participating hotels in Japan. Tripbtoz distributes through its website, iOS and Android apps, and social channels (Instagram, Facebook, YouTube, Naver blog), and monetizes via transaction-based commissions on completed hotel bookings.

Tripbtoz's underlying technology stack combines a global hotel inventory aggregation layer with a user-generated video content pipeline, a rewards engine (TripCash), and a Japan-specific mobile check-in module. Through a 2022 strategic partnership and investment of approximately 5 billion KRW from Giantstep, a VFX and metaverse technology company, the company is developing a metaverse travel platform that integrates virtual human technology and visual effects for immersive travel experiences, alongside planned market expansion into Singapore and Japan. In April 2026, Tripbtoz launched AgentHub, a B2B AI-powered distribution platform aimed at travel business partners, extending its go-to-market from pure B2C to hybrid B2C/B2B distribution.

The company's revenue model is anchored on hotel booking commissions, with FY2025 operating revenue of 16.7 billion KRW (approximately $12-13M USD at then-prevailing FX) including $5M in foreign sales, marking its first profitable year. Tripbtoz has raised disclosed equity funding across multiple rounds between 2017 and 2023 from Korean and international investors including KB Securities, SJ Investment Partners, TS Investment, Nice Investment Partners, Giantstep, Plug and Play, and Velocity Ventures. It is led by founder and CEO Jiha Jung and employs 51-100 people across its Seoul headquarters.

Name

Tripbtoz

Legal name

Tripbtoz, Inc.

Website

https://tripbtoz.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Tripbtoz is a Seoul-based online travel platform founded in 2015 that lets individual travelers compare and book 870,000+ hotels worldwide through video reviews, TripCash rewards, and a QR-based Mobile Passport check-in service, and has begun extending into B2B distribution via its AgentHub AI platform.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Travel Agencies (56151), Travel Arrangement and Reservation Services (5615)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

akta.pro secondary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Online hotel booking
• Travel accommodation platform
• Hotel video reviews
• AI travel distribution
• Mobile passport check-in

Headquarters

HQ city

Gangneung

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Hotel Booking Commission: Tripbtoz earns commission on hotel bookings made through its platform. The platform lists over 870,000+ hotels worldwide and charges transaction fees on completed bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tripbtoz operates an online travel marketplace that lets individual travelers compare and book 870,000+ hotels worldwide, featuring video reviews and a QR-code mobile passport check-in service in Japan. The platform monetizes through booking commissions and is supplemented by the TripCash loyalty currency and the B2B AgentHub AI distribution platform serving travel agencies and hotels.

Product overview

Tripbtoz operates as a unified online travel platform offering hotel comparison and booking services across 870,000+ properties globally. The core platform is supplemented by several integrated modules: the Rewards Program and TripCash system drive user engagement and loyalty; Mobile Passport enables QR-based hotel check-in at select Japanese properties; and AgentHub provides B2B AI distribution capabilities for travel business partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Tripbtoz Online Travel Platform Online travel marketplace for individual travelers to search, compare, and book 870,000+ hotels worldwide, differentiated by video reviews and a content rewards loop.
• AgentHub B2B AI Distribution Platform AI-powered B2B distribution platform designed to help travel agencies and hotels improve booking distribution and operational efficiency through API-first integration.
• Mobile Passport (Fast Check-in) QR code-based fast check-in service enabling hotel check-in with a single QR code at participating properties in Japan.
• TripCash Rewards Currency Reward currency system where users earn TripCash (T) by writing reviews, uploading TripTalks or videos, and redeem it toward hotel bookings.

Quantifiable outcome

• 870,000+ hotels available for booking

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GiantstepcoreStrategic or Co-development Partner · 6 December 2022Investment agreement with Giantstep, a VFX and metaverse technology company, involving approximately 5 billion won. The partnership aims to develop a metaverse travel platform integrating virtual human technology and visual effects. Companies are planning market expansion into Singapore and Japan.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Global hotel and accommodation booking leader and the dominant OTA worldwide. Directly comparable as a hotel meta-search/booking platform, but operates at vastly larger scale, broader inventory, and with much larger marketing budget than Tripbtoz.
• Trip.com: Asia-leading OTA (formerly Ctrip) offering hotel, flight, and package booking across APAC. Comparable as a full-service online travel platform with strong Asia presence, competing with Tripbtoz for Korean and Southeast Asian travelers.
• Expedia: Global OTA offering hotel, flight, car, and package booking. Comparable as a hotel booking competitor with established supplier relationships; Tripbtoz competes for the same Korean outbound traveler pool.
• Hotels.com: Hotel-focused booking brand owned by Expedia Group. Directly comparable on the core product (hotel search and booking), with much larger global inventory and brand recognition than Tripbtoz.
• Tripadvisor: Travel review and meta-search platform. Comparable through its review-driven hotel comparison model, which overlaps with Tripbtoz's video review differentiator.

Direct peers

• Agoda: Asia-Pacific-focused online hotel booking platform owned by Booking Holdings. Closely comparable to Tripbtoz in target market (Asian travelers) and core product (hotel comparison and booking), but at significantly larger scale and with deeper supplier integrations across APAC.
• Trivago: Hotel meta-search platform that compares prices across OTAs and hotel chains. Directly comparable to Tripbtoz's hotel comparison and review-driven model, though Trivago operates globally and Trip.com Group-owned.
• Traveloka: Southeast Asia-leading OTA with strong presence in Indonesia, Thailand, Vietnam, and the Philippines. Comparable as an Asia-focused booking platform competing for the same cross-border Asian traveler demand that Tripbtoz targets.
• Klook: Asia-focused booking platform for activities, attractions, and travel services. Comparable as a digital-first APAC travel booking brand targeting similar cross-border Asian traveler segments, though more activities-focused than Tripbtoz's hotel focus.
• Yanolja: Korean super-app for hotel booking, leisure, and travel services. The most direct domestic Korean peer, competing head-to-head with Tripbtoz for Korean travelers with much larger scale, deeper Korean hotel inventory, and a broader leisure platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/%ED%8A%B8%EB%A6%BD%EB%B9%84%ED%86%A0%EC%A6%88
• Facebookfacebook.com/Tripbtoz
• Instagraminstagram.com/tripbtoz
• Xx.com/tripbtoz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tripbtoz