What Yanolja does

Yanolja is a South Korea-headquartered global travel technology company operating as Yanolja Co. Ltd. (Seoul) under the Yanolja Group brand. It runs a two-pillar platform: an Enterprise Solutions suite (Cloud Hospitality Solution for hotel operations, Transaction Solution for B2B distribution, and an AI-Powered Data Solution for travel-industry analytics) and a Consumer Platform anchored by NOL UNIVERSE (Yanolja, Daily Hotel, NOL Ticket, NOL FESTIVAL). The company monetizes through SaaS subscriptions on its cloud PMS stack, transaction fees and marketplace commissions on OTA bookings, B2B connectivity fees via Yanolja Go Global (rebranded from Go Global Travel), advertising through Dable, and managed services from Yanolja Research and Yanolja Partners.

The technology backbone is cloud-native and AI-augmented, combining proprietary hospitality software (PMS, kiosk, GRMS, F&B, procurement, financial accounting) deployed across InnKey (India, 500+ hotels), eZee Technosys, SanhaIT, and Yanolja Cloud Solution. The Yanolja NEXT subsidiary released EEVE ROSETTA, a proprietary 32-language generative AI translation model on Hugging Face. Distribution is hyper-connected: Yanolja Go Global serves 20,000+ partners across 100+ markets with 1M+ inventories spanning 200+ countries, while Relux (Japan, 3.8M members) anchors a luxury travel segment. A global partnership with Citi extends API-based B2B settlement and AI-driven financial risk management.

Yanolja is privately held (NASDAQ IPO delayed on valuation disputes between a ~KRW 10T target and KRW 5–7T investor pricing), with controlling shareholders at 45.05%, SoftBank Vision Fund at 24.81%, GIC at 7.54%, and Booking Holdings at 4.46% per its December 31, 2025 IR disclosures. It reported FY2025 consolidated revenue of KRW 1,029.2 billion (~USD 717.3 million) and operates with 1,001–5,000 employees, supported by major strategic investors (SoftBank, GIC, Booking Holdings) and a board with 5 inside, 4 outside, and 1 SoftBank-affiliated non-executive director.

Name

Yanolja

Legal name

Yanolja Co. Ltd.

Website

https://yanolja.in

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yanolja is a South Korea-based global travel technology company providing cloud-based hospitality software, B2B travel distribution, AI-powered data solutions, and a consumer leisure platform serving travel enterprises and travelers across more than 200 countries.

Ownership category

akta.pro rank

Product category

Travel Technology Platform

NAICS

Travel Agencies (561510)

akta.pro primary industry

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

akta.pro secondary industries

Corporate Travel & Expense (T&E) Management Platforms (THAKANAA), Enterprise OBTs (Complex Policy, Multi-Entity, Global) (THACABAC), Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI)

Keywords

• Cloud hospitality software
• Online travel agency
• B2B travel distribution
• AI travel platform
• Hotel property management

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise Solution: Cloud-based hospitality and transaction software licensed to global travel enterprises and hotel chains; revenue grew from KRW 180,266M (2023) to KRW 352,636M (2025). Mix includes SaaS subscriptions, integration, and managed services.
2. Consumer Platform: Online travel agency (OTA) and lifestyle/leisure platform (Yanolja, NOL UNIVERSE, Daily Hotel, NOL Ticket) earning commissions and transaction fees on bookings of accommodation, travel, events and entertainment; revenue grew from KRW 632,601M (2023) to KRW 723,700M (2025).
3. B2B Travel Distribution (Yanolja Go Global): B2B travel distribution serving over 20,000 partners across more than 100 markets with over 1 million travel and accommodation inventories; revenue earned through distribution/marketplace commissions and connectivity fees.
4. Advertising / Ad Tech: Ad tech monetization through acquired Dable, providing advertising and content recommendation solutions integrated with travel content.
5. Holdings / Advanced R&D: Strategic incubation and advanced research including AI/data research; revenue contribution KRW 7,786M (2023) to KRW 11,027M (2025).

Go-to-market motion4 records

Core offering

Yanolja operates a travel enablement platform that combines cloud-based hospitality software (PMS, kiosk, GRMS, F&B, procurement, financial accounting), a B2B travel distribution/transaction network, and an AI-powered data analytics suite for global travel enterprises, alongside a consumer-facing OTA and leisure platform (NOL UNIVERSE, Daily Hotel, Relux) that books accommodations, travel and entertainment for end users across 200+ countries.

Product overview

Yanolja operates a multi-product travel technology platform organized around two pillars — Enterprise Solutions and Consumer Platform — supported by a portfolio of acquired brands, AI/research subsidiaries, and member companies. The Enterprise pillar comprises three core offerings: Cloud Hospitality Solution (a cloud-based hospitality management suite operated by Yanolja Cloud Solution), Transaction Solution (a B2B travel distribution network), and AI-Powered Data Solution (an AI-driven data analytics suite for the travel industry). The Consumer pillar is anchored by the NOL UNIVERSE consumer platform, which provides travel, leisure, culture, and entertainment experiences including the NOL Ticket live entertainment service. Supporting the platform are specialized subsidiaries and brands: Yanolja Research (which produces the Yanolja Festival Index), Yanolja NEXT (the AI subsidiary behind the EEVE ROSETTA translation model), Yanolja Go Global (the B2B distribution arm rebranded from Go Global Travel), Yanolja Partners (investment arm), and acquired brands such as InnKey (Indian hospitality technology), Relux (Japanese luxury travel), Dable (ad tech), eZee Technosys, Sanha IT, and Daily Hotel.

Differentiator

Problem solved

Functional benefit

Brands

• Yanolja Cloud Solution: Cloud hospitality solutions including PMS, kiosk, and guest room management systems for hotels and travel enterprises.
• Yanolja Go Global
• NOL UNIVERSE
• Yanolja NEXT
• Yanolja Partners
• Yanolja Research
• eZee Technosys
• Daily Hotel
• SanhaIT
• Relux

Products and services

• Cloud Hospitality Solution
• Transaction Solution
• AI-Powered Data Solution
• Consumer Platform (NOL UNIVERSE)
• Yanolja Go Global (formerly Go Global Travel / GGT)
• EEVE ROSETTA
• InnKey
• Relux
• Dable
• eZee Technosys
• Daily Hotel

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature6 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Booking Holdings: Parent of Booking.com, Agoda, KAYAK and Priceline — the world's largest OTA platform and the most direct competitor to Yanolja's Consumer Platform and Transaction Solution. Booking Holdings is also a 4.46% shareholder in Yanolja, reinforcing the competitive overlap across accommodation and B2B distribution.
• Expedia Group: Operates Expedia, Hotels.com, Vrbo and B2B partner network — directly comparable global OTA with overlapping consumer accommodation and enterprise/affiliate distribution offerings that compete with Yanolja Cloud Solution and Yanolja Go Global.
• Trip.com Group: Asia-leading OTA (Ctrip, Trip.com, Skyscanner, Qunar) with a consumer platform, B2B distribution, and enterprise hotel technology that closely mirrors Yanolja's three-pillar model. Strongest head-to-head rival in Asia cross-border travel.
• Agoda: Booking Holdings' Asia-focused OTA, headquartered in Singapore — directly comparable to Yanolja's consumer platform in Asia accommodation and competes head-to-head with Yanolja Go Global in regional hotel distribution.
• Airbnb: Global accommodation marketplace competing directly with Yanolja's consumer lodging offering and increasingly relevant as a benchmark for AI-driven personalization and host-supply growth that Yanolja's Consumer Platform must match.
• MakeMyTrip: India's largest online travel company (owned by Trip.com Group) — directly comparable consumer + enterprise hospitality stack in the Indian market where Yanolja Cloud Solution now competes following the InnKey acquisition.
• Traveloka: Leading Southeast Asian OTA spanning Indonesia, Vietnam, Thailand, Malaysia and the Philippines — directly comparable consumer travel platform and emerging B2B hotel distribution competitor in markets Yanolja is targeting via InnKey's SE Asia expansion.
• Rakuten Travel: Japan's largest domestic OTA, part of the Rakuten Group — directly comparable in Japanese accommodation distribution and a domestic incumbent Yanolja will increasingly compete against as it integrates Relux's 3.8M-member premium Japan inventory.
• Hotelbeds: Global B2B bedbank serving 60,000+ travel buyers with 180,000+ hotels — directly comparable to Yanolja Go Global in B2B travel distribution and the most relevant competitor in the intermediary/accommodation-wholesale segment Yanolja targets with its Transaction Solution.
• Cloudbeds: Cloud-based property management system serving independent hotels and hotel groups — directly comparable to Yanolja Cloud Solution and InnKey in cloud hospitality SaaS (PMS, booking engine, channel manager) targeting the same enterprise customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yanolja
• Facebookfacebook.com/yanolja

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries12 records

Funding overview

Funding rounds7 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A16 records

Investments23 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yanolja