Tripbtoz
Tripbtoz is a Seoul-based online travel platform founded in 2015 that lets individual travelers compare and book 870,000+ hotels worldwide through video reviews, TripCash rewards, and a QR-based Mobile Passport check-in service, and has begun extending into B2B distribution via its AgentHub AI platform.
- Company typePrivate
- Founded2015
- HeadquartersGangneung, South Korea
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Tripbtoz does
Tripbtoz, Inc. is a Seoul-based online travel platform founded in 2015 that operates a hotel metasearch and booking intermediary covering over 870,000 properties worldwide. The company's core differentiator is a video review system that lets users compare accommodations through user-generated video content rather than text-only reviews, supplemented by a TripCash loyalty currency earned through reviews and content contributions (TripTalks) and a QR-code based Mobile Passport fast check-in service deployed at participating hotels in Japan. Tripbtoz distributes through its website, iOS and Android apps, and social channels (Instagram, Facebook, YouTube, Naver blog), and monetizes via transaction-based commissions on completed hotel bookings.
Tripbtoz's underlying technology stack combines a global hotel inventory aggregation layer with a user-generated video content pipeline, a rewards engine (TripCash), and a Japan-specific mobile check-in module. Through a 2022 strategic partnership and investment of approximately 5 billion KRW from Giantstep, a VFX and metaverse technology company, the company is developing a metaverse travel platform that integrates virtual human technology and visual effects for immersive travel experiences, alongside planned market expansion into Singapore and Japan. In April 2026, Tripbtoz launched AgentHub, a B2B AI-powered distribution platform aimed at travel business partners, extending its go-to-market from pure B2C to hybrid B2C/B2B distribution.
The company's revenue model is anchored on hotel booking commissions, with FY2025 operating revenue of 16.7 billion KRW (approximately $12-13M USD at then-prevailing FX) including $5M in foreign sales, marking its first profitable year. Tripbtoz has raised disclosed equity funding across multiple rounds between 2017 and 2023 from Korean and international investors including KB Securities, SJ Investment Partners, TS Investment, Nice Investment Partners, Giantstep, Plug and Play, and Velocity Ventures. It is led by founder and CEO Jiha Jung and employs 51-100 people across its Seoul headquarters.
Tripbtoz firmographics
Firmographics- Name
- Tripbtoz
- Legal name
- Tripbtoz, Inc.
- Website
- https://tripbtoz.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tripbtoz is a Seoul-based online travel platform founded in 2015 that lets individual travelers compare and book 870,000+ hotels worldwide through video reviews, TripCash rewards, and a QR-based Mobile Passport check-in service, and has begun extending into B2B distribution via its AgentHub AI platform.
- Ownership category
- akta.pro rank
Tripbtoz industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Travel Agencies (561510), Travel Agencies (56151), Travel Arrangement and Reservation Services (5615)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
- akta.pro secondary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
Keywords
Where Tripbtoz is headquartered
LocationHeadquarters
- HQ city
- Gangneung
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Tripbtoz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Hotel Booking Commission: Tripbtoz earns commission on hotel bookings made through its platform. The platform lists over 870,000+ hotels worldwide and charges transaction fees on completed bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-transaction hotel booking fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Tripbtoz product offering
Product offeringCore offering
Tripbtoz operates an online travel marketplace that lets individual travelers compare and book 870,000+ hotels worldwide, featuring video reviews and a QR-code mobile passport check-in service in Japan. The platform monetizes through booking commissions and is supplemented by the TripCash loyalty currency and the B2B AgentHub AI distribution platform serving travel agencies and hotels.
Product overview
Tripbtoz operates as a unified online travel platform offering hotel comparison and booking services across 870,000+ properties globally. The core platform is supplemented by several integrated modules: the Rewards Program and TripCash system drive user engagement and loyalty; Mobile Passport enables QR-based hotel check-in at select Japanese properties; and AgentHub provides B2B AI distribution capabilities for travel business partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Tripbtoz Online Travel Platform Online travel marketplace for individual travelers to search, compare, and book 870,000+ hotels worldwide, differentiated by video reviews and a content rewards loop.
- AgentHub B2B AI Distribution Platform AI-powered B2B distribution platform designed to help travel agencies and hotels improve booking distribution and operational efficiency through API-first integration.
- Mobile Passport (Fast Check-in) QR code-based fast check-in service enabling hotel check-in with a single QR code at participating properties in Japan.
- TripCash Rewards Currency Reward currency system where users earn TripCash (T) by writing reviews, uploading TripTalks or videos, and redeem it toward hotel bookings.
Quantifiable outcome
- 870,000+ hotels available for booking
Companies that use Tripbtoz
Customer profileSegments2 records
Ideal customer profiles2 records
Tripbtoz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tripbtoz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GiantstepcoreInvestment agreement with Giantstep, a VFX and metaverse technology company, involving approximately 5 billion won. The partnership aims to develop a metaverse travel platform integrating virtual human technology and visual effects. Companies are planning market expansion into Singapore and Japan.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Tripbtoz competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Global hotel and accommodation booking leader and the dominant OTA worldwide. Directly comparable as a hotel meta-search/booking platform, but operates at vastly larger scale, broader inventory, and with much larger marketing budget than Tripbtoz.
- Trip.com: Asia-leading OTA (formerly Ctrip) offering hotel, flight, and package booking across APAC. Comparable as a full-service online travel platform with strong Asia presence, competing with Tripbtoz for Korean and Southeast Asian travelers.
- Expedia: Global OTA offering hotel, flight, car, and package booking. Comparable as a hotel booking competitor with established supplier relationships; Tripbtoz competes for the same Korean outbound traveler pool.
- Hotels.com: Hotel-focused booking brand owned by Expedia Group. Directly comparable on the core product (hotel search and booking), with much larger global inventory and brand recognition than Tripbtoz.
- Tripadvisor: Travel review and meta-search platform. Comparable through its review-driven hotel comparison model, which overlaps with Tripbtoz's video review differentiator.
Direct peers
- Agoda: Asia-Pacific-focused online hotel booking platform owned by Booking Holdings. Closely comparable to Tripbtoz in target market (Asian travelers) and core product (hotel comparison and booking), but at significantly larger scale and with deeper supplier integrations across APAC.
- Trivago: Hotel meta-search platform that compares prices across OTAs and hotel chains. Directly comparable to Tripbtoz's hotel comparison and review-driven model, though Trivago operates globally and Trip.com Group-owned.
- Traveloka: Southeast Asia-leading OTA with strong presence in Indonesia, Thailand, Vietnam, and the Philippines. Comparable as an Asia-focused booking platform competing for the same cross-border Asian traveler demand that Tripbtoz targets.
- Klook: Asia-focused booking platform for activities, attractions, and travel services. Comparable as a digital-first APAC travel booking brand targeting similar cross-border Asian traveler segments, though more activities-focused than Tripbtoz's hotel focus.
- Yanolja: Korean super-app for hotel booking, leisure, and travel services. The most direct domestic Korean peer, competing head-to-head with Tripbtoz for Korean travelers with much larger scale, deeper Korean hotel inventory, and a broader leisure platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tripbtoz social profiles
Digital presenceTripbtoz compliance and trust
Trust signalCompliance1 record
Tripbtoz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tripbtoz leadership team
Management profileNumber of profiles
Profiles3 records
Tripbtoz funding detail
Funding detailFunding overview
Funding rounds8 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tripbtoz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tripbtoz
What does Tripbtoz do?
Tripbtoz operates an online travel marketplace that lets individual travelers compare and book 870,000+ hotels worldwide, featuring video reviews and a QR-code mobile passport check-in service in Japan. The platform monetizes through booking commissions and is supplemented by the TripCash loyalty currency and the B2B AgentHub AI distribution platform serving travel agencies and hotels.
Is Tripbtoz a public or private company?
Tripbtoz is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tripbtoz founded?
Tripbtoz was founded in 2015. It employs 51 to 100 people.
Where is Tripbtoz based?
Tripbtoz is headquartered in Gangneung, South Korea, in the Asia region.
How does Tripbtoz make money?
One revenue line is on record: hotel Booking Commission.
Who are Tripbtoz's main competitors?
Broad incumbents on record are Booking.com, Trip.com, Expedia, Hotels.com and Tripadvisor. Direct peers are Agoda, Trivago, Traveloka, Klook and Yanolja.
Does Tripbtoz have an API?
No public API is recorded for Tripbtoz.
What industry is Tripbtoz in?
Tripbtoz's product category is Online Travel Agency. Its primary akta.pro industry code is THALAFAB, Hotel & Accommodation Booking Platforms, with a secondary code of THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 561510 and its SIC code is 7000.