Encantos
- Company typePrivate
- Founded2016
- HeadquartersCulver City, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Encantos firmographics
Firmographics- Name
- Encantos
- Legal name
- Encantos Media Studios, PBC
- Website
- https://encantosworld.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Encantos industry classification
Industry- Product category
- Children's Educational Media
- NAICS
- Educational Support Services (611710), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Children’s Language Learning & Bilingual/ESL Trade (EDAGAIAG)
- akta.pro secondary industries
- Language Development & ESL/Multilingual Learner Materials (Dual-Language, ELL) (EDACAJAI), Translation, Language Accessibility & Reading Support Tools (e.g., TTS, Captions, Immersive Reader) (EDAFAOAL), Young Learners ESL/EFL Materials (Pre-K–Primary) (EDAGAHAF)
Keywords
Where Encantos is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Encantos business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations
Revenue model
- Digital Subscriptions: Subscription-based access to the Encantos app providing games, books, videos, and interactive learning experiences. The app was temporarily free due to a generous donor.
- Physical Products: Sale of physical books, toys, clothing, and merchandise through retail partnerships (Target) and direct-to-consumer e-commerce. Canticos brand products sold at 1300+ Target stores.
- Licensing and Content Deals: Licensing of IP to major media companies including Nickelodeon (developing Canticos series for digital platforms), and partnership with Eugenio Derbez's 3Pas Studios for new children's entertainment properties. Also includes publishing relationship with Macmillan Publishers.
- NFT and Digital collectibles: Launch of Fearless NFT initiative to improve lives of girls globally, and partnership with SUMA Wealth to bring NFTs to the Latinx community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access temporarily available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Encantos product offering
Product offeringCore offering
Encantos is a storyteaching platform that produces culturally authentic, bilingual educational content for children age 8 and under, delivered through mobile apps (Encantos App, Canticos Bilingual Preschool), physical books and merchandise, and licensed media properties. Its flagship brand, Canticos, teaches fundamentals like creativity, critical thinking, communication, and language through nursery-rhyme-based stories, games, videos, and songs, with content available via app subscriptions, Target retail, Nickelodeon/NOGGIN streaming, and direct-to-consumer e-commerce.
Product overview
Encantos is a storyteaching platform company that operates primarily through its flagship Encantos App for children age 8 and under, combining stories, games, books, and videos in an ad-free, educator-designed experience. The portfolio includes Canticos (a bilingual learning brand featuring nursery rhyme-based content in English and Spanish), Skeletina (emotional growth-focused character brand), and TinyTravelers (cultural exploration brand). Products span mobile apps (Encantos App, Canticos Bilingual Learning App), physical merchandise (books, puzzles, toys), animated series, and subscription offerings. The company functions as a Public Benefit Corporation (PBC) with brands tied to social benefit causes.
Differentiator
Problem solved
Functional benefit
Brands
- Canticos: Bilingual nursery rhymes, books, apps, and singalong videos - Encantos' flagship brand featuring Spanish-language children's content.
- Skeletina
- Tiny Travelers
Products and services
- Encantos App
Quantifiable outcome
- U.S. sales of children's Spanish-language books increased 6% to 1.5 million units
- +2 more outcomes
Companies that use Encantos
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Encantos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Encantos partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- 3Pas Studios (Eugenio Derbez)coreStrategic partnership to develop children's entertainment properties. Eugenio Derbez's 3Pas Studios is developing new children's content based on Encantos IP. Steven Wolfe Pereira joined 3Pas Studios as Chief Business Officer, strengthening the relationship.
- Nickelodeon (ViacomCBS)coreNickelodeon adapted Canticos to develop a series for toddlers on its digital platforms. Nickelodeon also added a Spanish-language hub to its NOGGIN streaming service and plans Canticos toys, clothing, and decor for retail.
- SUMA WealthminorStrategic partnership to bring NFTs to the Latinx community, announced as a collaboration to expand digital engagement with the Hispanic market.
- Macmillan PublisherscorePublishing relationship with Macmillan Publishers for distribution and publication of Encantos children's book content.
- Arizona State University (ASU)minorPartnership with ASU to reimagine elementary education for kids, combining academic research with Encantos's storyteaching methodology.
- Kathy Hirsh-PasekcoreDr. Kathy Hirsh-Pasek, professor at Temple University and Brookings Institution senior fellow, named as Encantos's first Creator-In-Residence. Author of 16 books and 250+ publications on learning science.
- TargetcoreTarget retail partnership for Lil' Libros products sold at 1,300+ stores nationwide, with 'Counting with Frida' becoming an Amazon bestseller in children's counting books.
- Reach Out and ReadminorGiving back partner; as a Public Benefit Corporation, Encantos ties each brand to family-focused social benefit causes.
- Stanford Center for Unit StudyminorGiving back partner supporting educational causes as part of Encantos's Public Benefit Corporation mission.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Encantos competitors and assessment
Company assessmentDirect peers
- Vooks: Vooks is a streaming library of animated storybooks for children, with a parent-focused subscription model and educator-grade content. It competes directly with the Encantos app on story-driven early-literacy experiences and shares a similar preschool/early-elementary audience and B2C subscription motion.
- HOMER (Early Learning App): HOMER is a personalized early learning app for children ages 2-8 covering reading, math, and creativity through stories and games. It targets the same parent demographic, the same age band, and overlaps with Encantos on the story-based learning approach, making it a direct subscription-app competitor.
- Khan Academy Kids: Khan Academy Kids is a free, award-winning educational app for children ages 2-8 covering literacy, math, and SEL. Although not-for-profit and English-only, it competes for the same parent-driven download and screen-time wallet, pressuring Encantos' freemium conversion economics.
- Lingokids: Lingokids is a subscription-based English-language learning app for kids ages 2-8, with significant bilingual content and a similar parent-targeted GTM. It competes directly with the Encantos/Canticos app on the same app stores, same age range, and overlapping value proposition of play-based learning.
Emerging players
- Yoto: Yoto makes screen-free audio players and curated story cards for young children, blending physical products with subscription digital content. It overlaps with Encantos on the story-based, screen-light, parent-purchased entertainment model and competes for the same premium-conscious family segment.
- Night Zookeeper: Night Zookeeper is a creative writing and educational platform for kids aged 6-12 that uses imaginative characters and gamified lessons. It overlaps with Encantos' storyworld concept and Skeletina-style character IP for older children within the same parent-paid subscription category.
Broad incumbents
- Duolingo: Duolingo's flagship language-learning app serves a much broader audience but its Duolingo ABC product targets the same early-literacy and early-language-learning parent segment. Duolingo's scale, gamification IP, and brand recognition make it a broad-incumbent threat in the bilingual/kids learning category.
- PBS Kids: PBS Kids is the public broadcaster's children's brand providing free educational TV shows, apps, and games for ages 2-8. As a free, well-funded incumbent with deep parental trust, it competes directly for the limited early-childhood media wallet and parent attention that Encantos targets.
- Sesame Workshop: Sesame Workshop produces Sesame Street and related bilingual (English/Spanish) educational content for young children across TV, streaming, apps, and licensed merchandise. As a long-established incumbent, it overlaps with Encantos on bilingual early-childhood content, app distribution, and physical goods, but at vastly larger scale.
- Baby Einstein (Kids2): Baby Einstein, owned by Kids2, produces educational videos, toys, books, and content for infants and toddlers, including bilingual products. As a long-established incumbent in early-childhood multimedia, it overlaps with Encantos on bilingual preschool content, physical retail distribution, and licensing-driven growth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Encantos social profiles
Digital presenceEncantos compliance and trust
Trust signalCompliance1 record
Encantos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Encantos leadership team
Management profileNumber of profiles
Profiles11 records
Encantos subsidiaries and ownership
Company hierarchySubsidiaries3 records
Encantos funding detail
Funding detailFunding overview
Funding rounds4 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Encantos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Encantos
What does Encantos do?
Encantos is a storyteaching platform that produces culturally authentic, bilingual educational content for children age 8 and under, delivered through mobile apps (Encantos App, Canticos Bilingual Preschool), physical books and merchandise, and licensed media properties. Its flagship brand, Canticos, teaches fundamentals like creativity, critical thinking, communication, and language through nursery-rhyme-based stories, games, videos, and songs, with content available via app subscriptions, Target retail, Nickelodeon/NOGGIN streaming, and direct-to-consumer e-commerce.
Is Encantos a public or private company?
Encantos is a private company. It is classified as venture growth investor backed and is currently operating.
When was Encantos founded?
Encantos was founded in 2016. It employs 11 to 50 people.
Where is Encantos based?
Encantos is headquartered in Culver City, United States, in the North America region.
How does Encantos make money?
Four revenue lines are on record. Digital Subscriptions are the primary driver. The others are physical Products, licensing and Content Deals and NFT and Digital collectibles.
Who are Encantos's main competitors?
Direct peers on record are Vooks, HOMER (Early Learning App), Khan Academy Kids and Lingokids. Emerging players are Yoto and Night Zookeeper. Broad incumbents are Duolingo, PBS Kids, Sesame Workshop and Baby Einstein (Kids2).
Does Encantos have an API?
No public API is recorded for Encantos.
What industry is Encantos in?
Encantos's product category is Children's Educational Media. Its primary akta.pro industry code is EDAGAIAG, Children’s Language Learning & Bilingual/ESL Trade, with a secondary code of EDACAJAI, Language Development & ESL/Multilingual Learner Materials (Dual-Language, ELL). Its NAICS code is 611710 and its SIC code is 8200.