Suma Wealth

What Suma Wealth does

Suma Wealth, Inc. is a U.S. private fintech company founded in 2020 and headquartered in Los Angeles, Delaware-incorporated, that builds financial inclusion products for young U.S. Latinos. The company's core product is the SUMA App, a bilingual (English/Spanish) mobile application featuring AI-powered financial coaches named Sami and Santi that provide conversational, personalized advice on budgeting, savings, and investing. The app integrates with MX for read-only bank account aggregation and runs on iOS and Android with a 7-day free trial and a $24.99/month subscription.

The product surface extends beyond the app into a portfolio of educational offerings: the AI Business Bootcamp (with Arizona State University certification, funded by Wells Fargo, Verizon, and Latino Community Foundation, and distributed with Univision), the Jefa Business Bootcamp for Latina entrepreneurs, and the Sumaversity/Building Wealth Juntos content library. The company's go-to-market combines product-led self-serve app distribution, community-led content marketing across Instagram, Facebook, and X, and event-driven acquisition through free educational bootcamps that serve as demand generation.

Suma Wealth has raised disclosed capital across multiple rounds since 2020 (including a 2025-11 SEC Form D exempt offering of approximately $6.85 million with over $5.57 million already sold) from investors including Chingona Ventures, Vamos Ventures, Radicle Impact, Everywhere Ventures, Female Founders Fund, Ulu Ventures, and OVO Fund. The company has executed two acquisitions (Reel in February 2023 and Mooch in October 2024) and, in April 2026, joined a CSUN-led coalition with Apple, Super{Power}, and Apogee Electronics to reach 20,000+ students across 500+ Hispanic-Serving Institutions. The company is led by founders Beatriz Acevedo (CEO), Mary Hernandez (COO), and Xavier Gutierrez (Co-Founder and Board Chairman), and operates with a 1–10 person team.

Name

Suma Wealth

Legal name

Suma Wealth, Inc.

Website

https://sumawealth.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Suma Wealth is a U.S. fintech company that provides an AI-powered, bilingual (English/Spanish) financial coaching mobile app and educational bootcamps targeting young U.S. Latinos. It operates a $24.99/month subscription app supplemented by free ASU-certified and community-led programs.

Ownership category

akta.pro rank

Product category

Personal Finance Software

NAICS

Funds, Trusts, and Other Financial Vehicles (525)

SIC

Services-Prepackaged Software (7372), Finance Services (6199)

akta.pro primary industry

Robo-Advisors & Digital Wealth Managers (FSAAAAAD)

akta.pro secondary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Personal finance software
• AI financial coaching
• Bilingual financial education
• Financial literacy platform
• Consumer fintech app

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: Monthly subscription at $24.99 providing access to AI-powered financial coaching app with budgeting, savings, and investing guidance. 7-day free trial before subscription begins. No card required for trial signup.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Suma Wealth operates the SUMA App, a mobile financial coaching platform featuring AI-powered coaches (Sami and Santi) that deliver personalized budgeting, savings, and investing guidance in English and Spanish. The offering combines the subscription-based app with complementary free educational programs (AI Business Bootcamp, Jefa Business Bootcamp) and a culturally tailored financial content library (Building Wealth Juntos) designed for the U.S. Latino community.

Product overview

SUMA Wealth offers a unified financial inclusion platform combining a mobile app with embedded AI-powered coaching and complementary educational programs. The core product is the SUMA App featuring AI financial coaches (Sami and Santi) for personalized budgeting, savings, and investing guidance. This core app is supplemented by educational programs including the AI Business Bootcamp (AI skills training with ASU certification) and Jefa Business Bootcamp (business launch course for Latinas), along with the Building Wealth Juntos content library. The entire suite is designed to serve the Latino community with culturally relevant financial tools, content, and community experiences.

Differentiator

Problem solved

Functional benefit

Brands

• AI Business Bootcamp: AI training program designed for entrepreneurs to save time, grow faster, market smarter, and make better business decisions without technical background. Program includes certificate backed by Arizona State University.
• Jefa Business Bootcamp
• Sumaversity

Quantifiable outcome

• Over 1 million users reached
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered major and core.

• California State University, Northridge (CSUN)majorStrategic or Co-development Partner · 1 April 2026Partnership through CSUN's Global HSI Equity Innovation Hub for AI-powered economic opportunity initiative targeting Hispanic-Serving Institutions learners. Initiative targets 20,000+ students over two years across 500+ HSIs nationwide.
• MXcoreTechnology or IntegrationFinancial technology partnership providing secure financial account aggregation and data protection. MX is a leading open finance platform trusted by banks and fintechs. Provides encryption, read-only account connections, and 24/7 monitoring for user data security.
• Arizona State UniversitymajorStrategic or Co-development PartnerASU provides certification backing for the AI Business Bootcamp program. Credibility partner for educational offerings, creating certificates for entrepreneurs completing the program.
• ConectadomajorStrategic or Co-development PartnerCo-development partner for AI Business Bootcamp. Innovation platform focused on expanding access to education, technology, and opportunity for Latino communities. Previously helped Latino students reach institutions like Stanford.
• UnivisioncoreGTM or Marketing PartnerMedia partner supporting AI Bootcamp program coverage and participant enrollment support.
• ApplemajorStrategic or Co-development PartnerTechnology ecosystem and learning platform partner for HSI initiative, providing technology support for the program.
• Super{Power}majorStrategic or Co-development PartnerCo-partner with SUMA Wealth in the CSUN HSI initiative for AI-powered economic opportunity and entrepreneurship training.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Peers

• Albert:

Direct peers

• Possible Finance: Mobile-first fintech serving thin- and no-credit borrowers with cash advances, budgeting, and financial education. Closely comparable to Suma in combining a subscription/membership model with culturally relevant financial wellness content for underserved consumers.
• Dave: Subscription banking and earned-wage-access app targeting lower-income consumers who are underserved by traditional banks. Comparable business model ($1–$9/month subscription) and similar demographic of financially underserved users that Suma also serves.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wearesuma
• Facebookweb.facebook.com/wearesuma
• Instagraminstagram.com/wearesuma

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suma Wealth