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Crisp

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uuid00029ny

Namestring
Crisp
Legal namestring
Crisp Thinking Group Limited
Company typeenum
Private
Founded yearint
2005
Descriptiontext

Crisp (Crisp Thinking Group Limited) is a UK-based enterprise software company founded in 2005 that provides real-time risk intelligence to protect brands, assets, and people from reputational damage, security threats, and online harms. The company serves some of the world's largest brands across multiple sectors, with documented customer relationships spanning retail, consumer goods, technology, pharmaceuticals, and financial services. Crisp has joined and rebranded as Resolver, integrating its social media safety capabilities into Resolver's broader enterprise resilience platform spanning risk and audit, compliance, investigations, and trust and safety modules.

Crisp's core technology searches and indexes publicly available information from social media platforms, applications, and wider web sources, storing this data in proprietary databases. The platform combines automated algorithms — including natural language processing and anomaly detection — with human expert review to detect harmful online content, moderate customer social media channels, and surface potential crisis signals such as product safety issues, reputational threats, and pharma adverse events. Named capabilities include the Athena next-generation CSAM (child sexual abuse material) detection system, pharma adverse event detection, and AI-assisted risk workflows integrated into the post-Resolver platform.

Crisp operates a B2B enterprise sales motion, reaching customers through direct field sales evidenced by 'Request Demo' call-to-action language and serving large global brands under recurring subscription arrangements. The company employs 251-500 staff and is headquartered in Leeds, United Kingdom, with group operations also in the United States. Documented certifications include GDPR compliance, and the company is structured under Crisp Thinking Group Limited with UK and US subsidiaries.

Short descriptiontext

Crisp is a UK-based enterprise risk intelligence company, founded in 2005, that combines NLP and human expert review to detect online harms and crisis signals for major global brands. The company has since joined and rebranded as Resolver, integrating into a broader enterprise resilience platform.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersLeeds, United Kingdom
HQ citystring
Leeds
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
social media safety, crisis monitoring, risk intelligence, online threat detection, enterprise resilience
Industry2 codes
1Spam, Fake Engagement & Content Abuse Prevention
CodeHDADALAGPrimaryYes
2Marketplace & Platform Trust & Safety (Buyer/Seller Abuse)
CodeHDADALAIPrimaryNo
NAICS code1 code
  • Other Computer Related Services541519
SIC code1 code
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Enterprise Risk Intelligence and Resilience Software
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Social Media Safety and Crisis Monitoring Services
TypeSubscription Recurring
Description

Crisp provides services to customers involving data contained in publicly available user generated content. Services include detection and prevention of online harm, social media moderation, and crisis detection for enterprise customers across various sectors.

crispthinking.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Crisp provides real-time risk intelligence and social media safety services that search and index publicly available content from social platforms and the wider web to detect online abuse, sexual exploitation, cyberbullying, and other harms. The company moderates customer-owned social media channels and identifies potential crises such as product safety issues. Following its combination with Resolver, Crisp's offering now spans an end-to-end enterprise resilience platform covering risk and audit management, security and investigations, compliance, social listening, and trust and safety intelligence (including Athena next-generation CSAM detection).

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Crisp operates two distinct product lines: (1) Social media safety and crisis monitoring services offered by Crisp Thinking Group Limited (now part of Resolver), which searches and indexes publicly available UGC from social media platforms to detect harmful content and moderate channels; and (2) a retail data platform serving CPG manufacturers and retailers with space management, supply chain optimization, and data-sharing capabilities. The Resolver integration combines Crisp's social media intelligence with Resolver's enterprise resilience platform, including risk management, compliance, investigations, and trust & safety modules.

Product and service2 records
1Crisp Social Media Safety and Crisis Monitoring Services
CategorySocial Media Safety and Online Risk Intelligence
Description

Real-time monitoring, indexing, and analysis of publicly available user-generated content from social media platforms and the wider web, combined with human expert review to detect online harm, moderate brand-owned social channels, and surface potential crises such as product safety issues. Sold to large global enterprise brands.

2Resolver Enterprise Resilience Platform
CategoryEnterprise Resilience / Integrated GRC Software
Description

End-to-end enterprise resilience platform combining risk and audit management, enterprise security and investigations, compliance, social listening and online risk intelligence, and trust and safety intelligence (including Athena next-generation CSAM detection) with AI-assisted workflows for faster risk mitigation. Targeted at large enterprise customers across multiple industries.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Crisp has joined Resolver. Crisp Thinking Group Limited, operating as Crisp, has been acquired by/rebranded under Resolver, combining Crisp's social media safety expertise with Resolver's enterprise resilience platform.

Recent move9 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeEmerging player
Description

Thorn builds technology to combat child sexual abuse material (CSAM) and trafficking, closely aligned with Crisp's Athena CSAM detection capability. Comparable as a specialist trust & safety peer focused on online child safety.

TypeDirect peer
Description

Besedo provides AI- and human-powered content moderation and trust & safety services to online marketplaces, platforms, and communities. Highly comparable to Crisp in combining automated tooling with expert human review for harmful content detection.

TypeBroad incumbent
Description

Brandwatch is a social listening and consumer intelligence platform that overlaps with Crisp's brand reputation protection and crisis monitoring use cases, though its primary go-to-market is broader marketing/analytics rather than trust & safety.

TypeDirect peer
Description

NetClean provides technology to detect child sexual abuse material in corporate and law enforcement environments. Comparable to Crisp on the CSAM detection and trust & safety axis, particularly relevant to the Athena product line.

TypeDirect peer
Description

ActiveFence is a direct competitor providing AI-powered trust & safety, content moderation, and brand safety solutions to platforms and enterprises. It is one of the closest functional and go-to-market peers to Crisp's social media safety and crisis monitoring services.

TypeDirect peer
Description

Logically combines AI and human analysts to detect misinformation, harmful content, and coordinated inauthentic behavior for platforms, governments, and brands. Comparable to Crisp in targeting the trust & safety, brand protection, and crisis monitoring use cases.

TypeBroad incumbent
Description

Acquired by Microsoft and now part of Xbox/Community Sift, Two Hat provided AI-powered content moderation for online platforms. Represents a broad incumbent that internalized trust & safety into a large platform owner — a key competitive dynamic for Crisp.

TypeEmerging player
Description

Hive provides pre-trained AI models for content moderation, including NSFW, hate speech, and spam detection, offered via API to platforms and developers. Comparable to Crisp on the AI content classification axis, though Hive sells more developer/API-centric than enterprise.

TypeDirect peer
Description

WebPurify offers content moderation, image moderation, and profanity filtering APIs and services to platforms and brands. Comparable to Crisp in providing outsourced moderation and harmful-content detection for digital properties.

TypeBroad incumbent
Description

Resolver is the enterprise GRC platform that Crisp has joined/rebranded into. As the parent of the combined Crisp+Resolver business, it sets the strategic direction and competitive context (vs. ServiceNow GRC, Archer, Diligent) for Crisp's future.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability4 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Crisp

Enterprise Risk Intelligence and Resilience Softwarecrispthinking.com

Crisp is a UK-based enterprise risk intelligence company, founded in 2005, that combines NLP and human expert review to detect online harms and crisis signals for major global brands. The company has since joined and rebranded as Resolver, integrating into a broader enterprise resilience platform.

What Crisp does

Crisp (Crisp Thinking Group Limited) is a UK-based enterprise software company founded in 2005 that provides real-time risk intelligence to protect brands, assets, and people from reputational damage, security threats, and online harms. The company serves some of the world's largest brands across multiple sectors, with documented customer relationships spanning retail, consumer goods, technology, pharmaceuticals, and financial services. Crisp has joined and rebranded as Resolver, integrating its social media safety capabilities into Resolver's broader enterprise resilience platform spanning risk and audit, compliance, investigations, and trust and safety modules.

Crisp's core technology searches and indexes publicly available information from social media platforms, applications, and wider web sources, storing this data in proprietary databases. The platform combines automated algorithms — including natural language processing and anomaly detection — with human expert review to detect harmful online content, moderate customer social media channels, and surface potential crisis signals such as product safety issues, reputational threats, and pharma adverse events. Named capabilities include the Athena next-generation CSAM (child sexual abuse material) detection system, pharma adverse event detection, and AI-assisted risk workflows integrated into the post-Resolver platform.

Crisp operates a B2B enterprise sales motion, reaching customers through direct field sales evidenced by 'Request Demo' call-to-action language and serving large global brands under recurring subscription arrangements. The company employs 251-500 staff and is headquartered in Leeds, United Kingdom, with group operations also in the United States. Documented certifications include GDPR compliance, and the company is structured under Crisp Thinking Group Limited with UK and US subsidiaries.

Crisp firmographics

Firmographics
Name
Crisp
Legal name
Crisp Thinking Group Limited
Website
https://crispthinking.com
Company type
Private
Founded year
2005
Operating status
Operating
Headcount range
251–500 employees
Short description
Crisp is a UK-based enterprise risk intelligence company, founded in 2005, that combines NLP and human expert review to detect online harms and crisis signals for major global brands. The company has since joined and rebranded as Resolver, integrating into a broader enterprise resilience platform.
Ownership category
akta.pro rank

Crisp industry classification

Industry
Product category
Enterprise Risk Intelligence and Resilience Software
NAICS
Other Computer Related Services (541519)
SIC
Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Spam, Fake Engagement & Content Abuse Prevention (HDADALAG)
akta.pro secondary industry
Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)

Keywords

  • Social media safety
  • Crisis monitoring
  • Risk intelligence
  • Online threat detection
  • Enterprise resilience

Where Crisp is headquartered

Location

Headquarters

HQ city
Leeds
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Crisp business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Social Media Safety and Crisis Monitoring Services: Crisp provides services to customers involving data contained in publicly available user generated content. Services include detection and prevention of online harm, social media moderation, and crisis detection for enterprise customers across various sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Crisp product offering

Product offering

Core offering

Crisp provides real-time risk intelligence and social media safety services that search and index publicly available content from social platforms and the wider web to detect online abuse, sexual exploitation, cyberbullying, and other harms. The company moderates customer-owned social media channels and identifies potential crises such as product safety issues. Following its combination with Resolver, Crisp's offering now spans an end-to-end enterprise resilience platform covering risk and audit management, security and investigations, compliance, social listening, and trust and safety intelligence (including Athena next-generation CSAM detection).

Product overview

Crisp operates two distinct product lines: (1) Social media safety and crisis monitoring services offered by Crisp Thinking Group Limited (now part of Resolver), which searches and indexes publicly available UGC from social media platforms to detect harmful content and moderate channels; and (2) a retail data platform serving CPG manufacturers and retailers with space management, supply chain optimization, and data-sharing capabilities. The Resolver integration combines Crisp's social media intelligence with Resolver's enterprise resilience platform, including risk management, compliance, investigations, and trust & safety modules.

Differentiator

Problem solved

Functional benefit

Products and services

  • Crisp Social Media Safety and Crisis Monitoring Services Real-time monitoring, indexing, and analysis of publicly available user-generated content from social media platforms and the wider web, combined with human expert review to detect online harm, moderate brand-owned social channels, and surface potential crises such as product safety issues. Sold to large global enterprise brands.
  • Resolver Enterprise Resilience Platform End-to-end enterprise resilience platform combining risk and audit management, enterprise security and investigations, compliance, social listening and online risk intelligence, and trust and safety intelligence (including Athena next-generation CSAM detection) with AI-assisted workflows for faster risk mitigation. Targeted at large enterprise customers across multiple industries.

Companies that use Crisp

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Crisp technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Crisp partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • ResolverflagshipStrategic or Co-development PartnerCrisp has joined Resolver. Crisp Thinking Group Limited, operating as Crisp, has been acquired by/rebranded under Resolver, combining Crisp's social media safety expertise with Resolver's enterprise resilience platform.

Scale indicators1 record

Recent moves9 records

Expansion highlights5 records

Crisp competitors and assessment

Company assessment

Emerging players

  • Thorn: Thorn builds technology to combat child sexual abuse material (CSAM) and trafficking, closely aligned with Crisp's Athena CSAM detection capability. Comparable as a specialist trust & safety peer focused on online child safety.
  • Hive: Hive provides pre-trained AI models for content moderation, including NSFW, hate speech, and spam detection, offered via API to platforms and developers. Comparable to Crisp on the AI content classification axis, though Hive sells more developer/API-centric than enterprise.

Direct peers

  • Besedo: Besedo provides AI- and human-powered content moderation and trust & safety services to online marketplaces, platforms, and communities. Highly comparable to Crisp in combining automated tooling with expert human review for harmful content detection.
  • NetClean: NetClean provides technology to detect child sexual abuse material in corporate and law enforcement environments. Comparable to Crisp on the CSAM detection and trust & safety axis, particularly relevant to the Athena product line.
  • ActiveFence: ActiveFence is a direct competitor providing AI-powered trust & safety, content moderation, and brand safety solutions to platforms and enterprises. It is one of the closest functional and go-to-market peers to Crisp's social media safety and crisis monitoring services.
  • Logically: Logically combines AI and human analysts to detect misinformation, harmful content, and coordinated inauthentic behavior for platforms, governments, and brands. Comparable to Crisp in targeting the trust & safety, brand protection, and crisis monitoring use cases.
  • WebPurify: WebPurify offers content moderation, image moderation, and profanity filtering APIs and services to platforms and brands. Comparable to Crisp in providing outsourced moderation and harmful-content detection for digital properties.

Broad incumbents

  • Brandwatch (now part of Cision): Brandwatch is a social listening and consumer intelligence platform that overlaps with Crisp's brand reputation protection and crisis monitoring use cases, though its primary go-to-market is broader marketing/analytics rather than trust & safety.
  • Two Hat Security (Microsoft): Acquired by Microsoft and now part of Xbox/Community Sift, Two Hat provided AI-powered content moderation for online platforms. Represents a broad incumbent that internalized trust & safety into a large platform owner — a key competitive dynamic for Crisp.
  • Resolver (combined entity): Resolver is the enterprise GRC platform that Crisp has joined/rebranded into. As the parent of the combined Crisp+Resolver business, it sets the strategic direction and competitive context (vs. ServiceNow GRC, Archer, Diligent) for Crisp's future.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Crisp social profiles

Digital presence

Crisp compliance and trust

Trust signal

Compliance1 record

Crisp financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Crisp leadership team

Management profile

Number of profiles

Profiles6 records

Crisp subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Crisp funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Crisp M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crisp

What does Crisp do?

Crisp provides real-time risk intelligence and social media safety services that search and index publicly available content from social platforms and the wider web to detect online abuse, sexual exploitation, cyberbullying, and other harms. The company moderates customer-owned social media channels and identifies potential crises such as product safety issues. Following its combination with Resolver, Crisp's offering now spans an end-to-end enterprise resilience platform covering risk and audit management, security and investigations, compliance, social listening, and trust and safety intelligence (including Athena next-generation CSAM detection).

Is Crisp a public or private company?

Crisp is a private company. It is classified as venture growth investor backed and is currently operating.

When was Crisp founded?

Crisp was founded in 2005. It employs 251 to 500 people.

Where is Crisp based?

Crisp is headquartered in Leeds, United Kingdom, in the Europe region.

How does Crisp make money?

One revenue line is on record: social Media Safety and Crisis Monitoring Services.

Who are Crisp's main competitors?

Emerging players on record are Thorn and Hive. Direct peers are Besedo, NetClean, ActiveFence, Logically and WebPurify. Broad incumbents are Brandwatch (now part of Cision), Two Hat Security (Microsoft) and Resolver (combined entity).

Does Crisp have an API?

No public API is recorded for Crisp.

What industry is Crisp in?

Crisp's product category is Enterprise Risk Intelligence and Resilience Software. Its primary akta.pro industry code is HDADALAG, Spam, Fake Engagement & Content Abuse Prevention, with a secondary code of HDADALAI, Marketplace & Platform Trust & Safety (Buyer/Seller Abuse). Its NAICS code is 541519 and its SIC code is 7370.

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Live signals
BusinessCloudIs Leeds UK’s best city to build a tech business?Leeds entrepreneur Adam Hildreth argues the city is the best place to build tech businesses, citing his experience with Crisp, which grew to 400 employees before Kroll's acquisition. He says Leeds offers high-quality talent at lower cost than London, and his venture studio Hard Graft aims to scale AI-driven software in overlooked sectors.ThebridgeCRISP, Operator of Custom Salad Specialty Store “Crisp Salad Works,” Raises ¥3.7 BillionCRISP, a dining DX company operating the custom salad specialty store "Crisp Salad Works," announced on March 31 that it has raised a total of ¥3.7 billion through third-party equity allotment and loans from financial institutions. Equity investors include Lotte Ventures Japan and One Capital, while loans were provided by Mizuho Bank, Shoko Chukin Bank, Japan Finance Corporation, Resona Bank, Hokuriku Bank, Shizuoka Bank, Aozora Bank, Mitsubishi UFJ Bank, MUFG Finance & Leasing, and RFC Venture Debt Fund No. 1. The company plans to invest the funds in store expansion toward a domestic network of 100 stores, evolution of its data-driven "Crisp Method" DX model, and a multi-brand strategy including M&A, with dominant openings planned for Tokyo, Osaka, and Kanagawa.PR NewswireSurge In Harmful Online Content Reveals Major Risks To BrandsRisk intelligence firm Crisp released a consumer survey on October 19, 2020, revealing that a surge in harmful online content poses significant risks to brand loyalty, corporate reputation, and purchase intent, driven by digital chatter around social movements, the pandemic, and divisive politics. The survey of more than 1,000 consumers found that 68% of respondents had seen increased negative commentary on brand pages, 60% said harmful content reflects poorly on brand values, and 43% decided not to purchase after encountering negative comments about a company. Crisp is presenting this data as evidence for why brands need better risk intelligence and content monitoring services.TechCrunchHow Crisp Thinking Aims To Catch A Predator, Griefer, Gold Farmer, Cyber-Bully… [TCTV]Crisp Thinking, a UK-based start-up, offers technology to social networks and brands like Nickelodeon, Sony, and Lego to detect online threats such as bullies and predators. The company's CTO, Peter Maude, explained how their detection systems operate and the subsequent actions taken when bad actors are identified.