Plinqit
Plinqit provides a white-label digital savings platform to banks and credit unions, featuring goal-based savings, the patented Build Skills™ financial education rewards program, and high-yield savings products. The B2B SaaS company serves 50+ U.S. financial institutions.
- Company typePrivate
- Founded2015
- HeadquartersDexter, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Plinqit does
Plinqit is a Michigan-based fintech company founded in 2015 that operates a white-label digital savings platform sold to banks and credit unions. The company was founded by Kathleen Craig, a former vice president for digital banking at a community financial institution, and is headquartered in the Ann Arbor/Dexter, Michigan area. Plinqit serves more than 50 financial institution clients across the United States, including banks ranked in the top 10 by asset size, and has helped generate over $3 billion in deposits for clients through its High Yield Savings product.
The company's product portfolio consists of three core offerings: the flagship Plinqit savings platform featuring the patented Build Skills™ program that pays users for completing financial education modules, the white-label High Yield Savings by Plinqit solution for digital deposit acquisition, and the Virtual Accounts Ledger for managing multiple savings goals within a single account. The platform integrates with bank and credit union core systems, supports up to five savings goals per user, includes automated savings drafts, referral rewards up to $25, and maintains SOC 2 Type 2 certification with RSA 256-bit encryption. Key performance metrics reported include average account balances of $40,000-$45,000+, monthly account attrition of 1-2%, and a fraud rate of 0.0005% on $98 million in deposits. Integration partners include Yodlee for account verification and Q2 Holdings for digital banking channel access.
Plinqit operates a B2B SaaS subscription model where financial institution clients pay for white-label platform access, while the consumer app is free to end users. The go-to-market combines sales-led enterprise motion (BDR outreach to bank and credit union decision makers), channel partner distribution through embedded white-label deployment, and event-driven demand generation including four selections to demo at Finovate conferences. The company has raised approximately $10 million in venture funding, with a $5 million Series A in February 2022 led by Fintop Capital and JAM FINTOP. Most recent strategic expansion includes the launch of High Yield Savings for Business targeting SMB deposits, demonstrated at FinovateSpring 2026.
Plinqit firmographics
Firmographics- Name
- Plinqit
- Legal name
- Plinqit, Inc.
- Website
- https://plinqit.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plinqit provides a white-label digital savings platform to banks and credit unions, featuring goal-based savings, the patented Build Skills™ financial education rewards program, and high-yield savings products. The B2B SaaS company serves 50+ U.S. financial institutions.
- Ownership category
- akta.pro rank
Plinqit industry classification
Industry- Product category
- Banking Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personal Financial Management & Budgeting (PFM) (FSAGAAAH)
- akta.pro secondary industry
- Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)
Keywords
Where Plinqit is headquartered
LocationHeadquarters
- HQ city
- Dexter
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Plinqit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- White-label Platform Licensing: B2B SaaS licensing model where Plinqit provides its savings platform technology to financial institutions under white-label arrangements. Financial institutions pay for access to the platform to offer to their customers, generating recurring subscription revenue.
- Consumer App (Free for Users): Free mobile app for consumers accessible through financial institutions. The company earns revenue from financial institution clients, not directly from end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Consumer App - Free for users |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Plinqit product offering
Product offeringCore offering
Plinqit provides a white-label, mobile-first savings platform licensed to banks and credit unions. The platform enables financial institutions to attract deposits, launch digital brands, and offer goal-based savings, automated drafts, and the patented Build Skills™ financial wellness rewards program to their customers. End consumers access the app free through their financial institution.
Product overview
Plinqit is a fintech company that offers a portfolio of savings-focused software products for financial institutions. The core offering consists of three main products: (1) Plinqit – the original savings platform with goal-based savings and the patented Build Skills™ reward program; (2) High Yield Savings by Plinqit – a white-label digital savings solution for banks and credit unions targeting both consumer and business deposits with competitive APYs; and (3) Virtual Accounts Ledger – a virtual account management system. These products work together to help financial institutions attract deposits, launch digital brands, and build healthy consumer and business savings habits.
Differentiator
Problem solved
Functional benefit
Brands
- High Yield Savings by Plinqit: A white-label digital high-yield savings solution for financial institutions to attract deposits and SMB customers through competitive APYs and digital banking tools.
- Virtual Accounts Ledger
Products and services
- Plinqit Savings Platform Flagship mobile-first savings platform featuring the patented Build Skills™ program that pays users for completing financial education modules. Enables consumers to set up to five savings goals, automate drafts, earn rewards for learning, and access referral bonuses up to $25. Licensed to financial institutions as a white-label offering.
- High Yield Savings by Plinqit White-label, digital high-yield savings solution enabling banks and credit unions to attract consumer and SMB deposits through competitive APYs and digital banking tools. Supports digital brand launches and has generated over $3 billion in deposits across the portfolio.
- Virtual Accounts Ledger
Quantifiable outcome
- Over $3 billion in deposits generated through High Yield Savings product
- +8 more outcomes
Companies that use Plinqit
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Plinqit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Plinqit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yodlee Inc.coreAPI provider for account verification using online banking credentials. Plinqit uses Yodlee's platform to link and verify user financial accounts. Privacy policy references Yodlee's end user privacy policy.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Plinqit competitors and assessment
Company assessmentBroad incumbents
- Apiture: Apiture, a joint venture between Diebold Nixdorf and Fiserv, provides digital banking software to U.S. community and mid-market banks. It is a broader incumbent competing for the same digital-channel budget that Plinqit targets with its white-label savings platform.
- Q2 Holdings: Q2 provides a broad digital banking platform for community banks and credit unions, with whom Plinqit already integrates via SSO. Q2 is both a distribution partner and a potential competitor as it expands its own savings and engagement features.
- Backbase: Backbase offers an end-to-end digital banking platform, including PFM, onboarding, and engagement modules sold to banks globally. It is a broader incumbent that can replace Plinqit-style point solutions with a unified suite.
- Jack Henry & Associates: Jack Henry is a major core and digital banking provider to community banks and credit unions in the U.S. Its Banno digital platform includes PFM features and represents a broad-incumbent competitive alternative to Plinqit for FI buyers.
- Alkami Technology: Alkami is a leading digital banking platform for U.S. banks and credit unions that includes PFM, account opening, and marketing tools. It competes with Plinqit at the platform layer and could bundle savings features into broader deals with the same FI buyers.
Others
- Envestnet | Yodlee: Yodlee is Plinqit's data-aggregation partner (account verification and linking). It is an enabling infrastructure provider rather than a direct competitor, but powers much of the financial-data plumbing behind PFM and savings apps across the industry.
- Finicity (Mastercard): Finicity, now part of Mastercard, provides financial-data aggregation and connectivity APIs used by many FI partners of Plinqit. It is an enabling ecosystem player and a potential alternative to Yodlee for the account-linking layer underneath savings and PFM apps.
Direct peers
- MX Technologies: MX provides financial data aggregation, connectivity, and PFM/personal finance tools for banks, credit unions, and fintechs. It overlaps with Plinqit on the consumer-facing PFM and savings engagement layer delivered through FI partners.
- Meniga: Meniga provides personal financial management (PFM) and digital banking enrichment software to banks globally on a white-label basis. It is the closest direct competitor to Plinqit in offering PFM features (spending insights, savings goals, categorization) deployed through financial institution partners.
- Personetics: Personetics offers an AI-driven financial-data and PFM platform for banks and credit unions, including goal-based savings and personalized insights. It competes with Plinqit in selling engagement and savings tools into the same FI buyer persona on a B2B SaaS basis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Plinqit social profiles
Digital presencePlinqit compliance and trust
Trust signalCompliance1 record
Plinqit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plinqit leadership team
Management profileNumber of profiles
Profiles9 records
Plinqit funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plinqit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plinqit
What does Plinqit do?
Plinqit provides a white-label, mobile-first savings platform licensed to banks and credit unions. The platform enables financial institutions to attract deposits, launch digital brands, and offer goal-based savings, automated drafts, and the patented Build Skills™ financial wellness rewards program to their customers. End consumers access the app free through their financial institution.
Is Plinqit a public or private company?
Plinqit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Plinqit founded?
Plinqit was founded in 2015. It employs 11 to 50 people.
Where is Plinqit based?
Plinqit is headquartered in Dexter, United States, in the North America region.
How does Plinqit make money?
Two revenue lines are on record. White-label Platform Licensing is the primary driver. The others are consumer App (Free for Users).
Who are Plinqit's main competitors?
Broad incumbents on record are Apiture, Q2 Holdings, Backbase, Jack Henry & Associates and Alkami Technology. Others are Envestnet | Yodlee and Finicity (Mastercard). Direct peers are MX Technologies, Meniga and Personetics.
Does Plinqit have an API?
No public API is recorded for Plinqit.
What industry is Plinqit in?
Plinqit's product category is Banking Software. Its primary akta.pro industry code is FSAGAAAH, Personal Financial Management & Budgeting (PFM), with a secondary code of FSAGALAE, Embedded Deposit Accounts & Digital Wallet Infrastructure. Its NAICS code is 51821 and its SIC code is 7372.