What Burger King India does

Burger King India operates one of the country's largest quick-service hamburger chains through Restaurant Brands Asia Limited (RBA), a publicly listed entity on the BSE and NSE (ticker: RBA). The company runs 577+ Burger King outlets across India, offering burgers, fries, beverages, and related menu items through dine-in, takeaway, and delivery channels. It serves mass-market Indian consumers, with end-customer revenue generated transactionally across its own outlets, proprietary mobile apps (iOS and Android), the burgerking.in website, and third-party aggregators such as Swiggy and Zomato, which together account for nearly half of total QSR sales in India.

The company's core product is its integrated digital-plus-physical ordering stack: a native mobile app with a BK Crowns loyalty program, King Deals voucher module, restaurant finder, saved addresses, and an in-app social wall (BK Wall). Digital orders comprise 91% of dine-in orders, and an AI-powered customer support chatbot (Yellow Messenger) is embedded on the website. Restaurant Brands Asia also operates Burger King and Popeyes in Indonesia, though management has initiated a decoupling of the India and Indonesia businesses under a new promoter, Lenexis Foodworks (Inspira Global).

Burger King India generates revenue primarily through restaurant-level sales at company-operated and franchised outlets (transaction-based, with FY26 gross margins of 69.9%), supplemented by online food delivery and aggregator sales. Restaurant-level EBITDA margins expanded from 5.2% in FY22 to 13.0% by Q3 FY26, and same-store sales growth of 6.3% in Q4 FY26 marked the highest in 12 quarters. Full-year FY26 consolidated revenue stood at INR 2,271 crores (~$273M USD). The go-to-market combines a direct-to-consumer model (own stores, apps, and website) with channel partners (Swiggy, Zomato, Uber Direct via ONDC) and an enterprise/franchise-led expansion model, with a stated target of ~800 restaurants by FY29.

Name

Burger King India

Legal name

Burger King India Limited (now renamed Restaurant Brands Asia Limited)

Website

https://burgerking.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Burger King India operates a 577+ outlet quick-service hamburger chain in India through publicly listed Restaurant Brands Asia Limited, serving mass-market consumers via dine-in, takeaway, app, website, and aggregator (Swiggy, Zomato, Uber Direct) channels, targeting ~800 stores by FY29.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurants (QSR)

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger QSR (THAFAAAA)

akta.pro secondary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

Keywords

• Quick service restaurant
• Burger chain
• Fast food dining
• Food delivery service
• QSR franchise

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Sales (Dine-in and Takeaway): Revenue generated through in-store consumption and takeaway orders across 577+ Burger King outlets in India; gross margins reached 69.9% and restaurant-level EBITDA margins expanded from 5.2% to 13.0% over FY22-Q3 FY26, with same-store sales growth of 6.3% (highest in 12 quarters) in Q4 FY26.
2. Online Food Delivery and Aggregator Sales: Revenue from orders fulfilled through third-party food delivery platforms (Swiggy, Zomato) and own digital channels; online food delivery platforms account for nearly half of total QSR sales in India. Burger King India also participates in B2B logistics via Uber Direct (ONDC protocol) for delivery expansion.

Go-to-market motion3 records

Core offering

Burger King India operates a network of 577+ quick-service hamburger restaurants across India under master franchise from Burger King Company LLC, selling burgers, fries, beverages, and other QSR menu items through dine-in, takeaway, and delivery channels. Ordering and customer engagement are supported by an integrated digital stack including the burgerking.in website, native iOS and Android mobile apps, an AI-powered customer support chatbot, and the BK Crowns loyalty and King Deals offers program.

Product overview

Burger King India's offering is a single consumer-facing brand, "Burger King," delivered through a unified ordering platform that spans web and native mobile apps (iOS and Android) plus the underlying physical quick-service restaurant (QSR) network in India operated by Restaurant Brands Asia Limited (RBA). The platform combines several modules: the Burger King India Online Ordering experience (delivery, dine-in, and takeaway) with the Restaurant Finder store locator; the BK Crowns loyalty program; the King Deals offers/vouchers module; the BK Wall in-app social feature; and supporting content modules such as Fresh Taste, Nutrition Information, and BK Cares. Together, the apps, web ordering flow, loyalty rewards, and the restaurant footprint form an integrated digital-plus-physical product stack aimed at enabling ordering, redemption, and customer engagement across India's Burger King outlets.

Differentiator

Problem solved

Functional benefit

Brands

• BK® (Burger King): Quick-service restaurant brand offering burgers, fries, and beverages under the global Burger King brand.
• Popeyes

Products and services

• Burger King India Quick-Service Restaurant Network Physical quick-service restaurant chain operated by Restaurant Brands Asia Limited, offering burgers, fries, beverages, and other QSR menu items across 577+ dine-in and takeaway outlets in India.
• Burger King India Online Ordering (Web) Burger King India's official website providing online ordering for delivery, dine-in, and takeaway across India, with location-based store discovery, cart, and checkout.
• Burger King India Mobile App (iOS) Native iOS application of Burger King India for ordering, account management, loyalty (BK Crowns), vouchers (King Deals), and in-store offers; available on the Apple App Store.
• Burger King India Mobile App (Android) Native Android application of Burger King India for ordering, account management, loyalty (BK Crowns), vouchers (King Deals), and in-store offers; distributed via Google Play.
• BK Crowns Loyalty Program In-app customer loyalty rewards program where users accumulate crowns on purchases and redeem offers via King Deals, driving repeat visits across Burger King India outlets and digital channels.
• Food Delivery Service (via Aggregators and Uber Direct) Home delivery of Burger King India menu items fulfilled through third-party food delivery platforms (Swiggy, Zomato) and Uber Direct ONDC logistics, accounting for nearly half of all QSR sales.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• McDonald's Corporation: Global burger-QSR incumbent; competes with Burger King globally and, via Westlife Foodworld in India, against Burger King India for burger share.
• Yum! Brands: Global parent of KFC, Pizza Hut, Taco Bell, and Habit Burger; a broad incumbent whose India franchisees (Devyani, Sapphire) compete directly with Burger King India.
• Restaurant Brands International: Global parent of Burger King, Popeyes, Tim Hortons, and Firehouse Subs; the master franchisor of Burger King India and the broader incumbent whose strategy shapes the Indian franchisee's menu and brand.

Direct peers

• Westlife Foodworld: McDonald's India (West and South) franchisee and one of the most direct burger-QSR peers; competes head-to-head with Burger King India in mall and high-street locations.
• Jubilant FoodWorks: Operator of Domino's Pizza in India and other QSR brands; the largest publicly listed Indian QSR company and a direct comparable in scale, digital ordering maturity, and listed-market dynamics.
• Devyani International: Franchisee for KFC, Pizza Hut, and Costa Coffee in India; a directly comparable multi-brand Indian QSR operator with similar store rollout economics.
• Sapphire Foods India: Franchisee for KFC and Pizza Hut across India and Sri Lanka; a publicly listed Indian QSR peer with overlapping store, supply-chain, and aggregator dynamics.

Others

• Zomato (Eternal): Leading Indian food-delivery aggregator; an ecosystem partner and pricing-power counterparty that drives nearly half of Burger King India's QSR sales.
• Swiggy: Major Indian food-delivery aggregator alongside Zomato; a critical distribution channel for Burger King India and a key determinant of delivery margin economics.

Emerging players

• Rebel Foods: India's largest cloud-kitchen network operating multiple virtual brands; an emerging player that competes for delivery share and is co-listed with Burger King India on Uber Direct (ONDC).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/burgerkingindia
• YouTubeyoutube.com/user/BurgerKingIndia
• Facebookfacebook.com/burgerkingindia
• Instagraminstagram.com/burgerkingindia
• LinkedInlinkedin.com/company/burgerkingindia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burger King India