What Equinom does

Equinom Ltd. is an Israel-based food-technology company, founded in 2012 at Kibbutz Givat Brenner by CEO Gil Shalev, PhD, that combines agricultural breeding, biochemistry, and AI to develop non-GMO plant-based ingredients. The company operates a seed vault of more than 250,000 varieties and uses proprietary computational breeding algorithms — protected by patents — to develop new varieties in 1-6 years compared with 10-15 years using conventional methods, achieving record 75% protein content in minimally processed pea protein. Its historical business model monetizes proprietary seed sales to farmers, ingredient supply through processors such as AGT Foods, Roquette, GoodMills, and Dipasa, and customized co-development with food manufacturers including Sabra (PepsiCo), Meatless Farm, and Black Sheep Foods, operating in over 20 countries across North America, Europe, Asia, Australia, and Africa.

Since approximately 2023, Equinom has shifted strategic emphasis toward its Manna platform — an AI-powered, cloud-based grain intelligence software product that analyzes full-spectrum Near-Infrared (NIR) spectral data using machine-learning models trained on real milling and baking outcomes. Manna is delivered as a subscription SaaS to industrial millers (Manna for Millers) and, from March 2026, industrial bakeries (Manna for Bakers), predicting functional wheat/flour behavior to drive savings such as 5-15% bin utilization gains, 0.5-2% blending cost reductions, and 2-15% operational savings as evidenced in the Stybel Flour Mills case. The company's go-to-market is enterprise field sales with direct engagement and a "Book a Demo" motion, supported by content marketing, industry conferences (e.g., IBIE 2025), and earned media including CNN's "Tech for Good."

The company has raised more than $71 million in cumulative venture funding across Series A through a $35 million round in December 2022 led by Synthesis Capital, with strategic investors including Bunge, BayWa, BASF, Roquette, CPT Capital, Fortissimo Capital, and Phoenix Financial. Equinom Inc. operates a US subsidiary in Indianapolis, and management includes founder/CEO Gil Shalev, CFO Tsipi Kagan, EVP & MD North America Rick Mignella, and multiple VPs across product, marketing, and business development. The company is privately held with 51-100 employees and no disclosed revenue.

Name

Equinom

Legal name

Equinom Ltd.

Website

https://equi-nom.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Equinom is an Israel-based food-tech company that combines non-GMO seed breeding with an AI-powered grain intelligence SaaS platform (Manna) serving industrial millers and bakeries, plus proprietary high-protein plant-based ingredients for food manufacturers.

Ownership category

akta.pro rank

Product category

AI Grain Intelligence Software

NAICS

Food Manufacturing (311)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

akta.pro secondary industry

Plant-Based Dairy-Alternative Ingredients & Bases Manufacturing (Emulsions, Fat Systems, Protein/Starch Bases for B2B) (AFAHAJAI)

Keywords

• Grain intelligence software
• Non-GMO seed breeding
• Plant-based protein ingredients
• Wheat quality analytics
• Flour variability prediction

Headquarters

HQ city

Rehovot

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Manna Software Platform (SaaS): Cloud-based AI-powered decision software for millers and industrial bakeries. Delivered as a subscription platform with no complex infrastructure or heavy implementation required. Revenue generated through software licensing and platform subscriptions.
2. Proprietary Seed Sales: Equinom develops and sells proprietary non-GMO seeds with superior traits to farmers and food companies. Seeds feature high protein, superior nutrition, improved functionality, enhanced organoleptics, and robust yield.
3. Plant-Based Ingredient Sales: Equinom provides ultra-high protein yellow peas to ingredient processors who convert them into food ingredients. Partnership with AGT Foods for co-branded functional ingredients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Equinom develops and sells the Manna™ AI-powered grain intelligence platform — a cloud-based SaaS that uses full-spectrum NIR (Near-Infrared) spectroscopy combined with machine learning models trained on real milling and baking outcomes to predict how wheat and flour lots will behave in production, sold to industrial millers and bakeries via direct enterprise sales. The company also breeds, licenses, and sells proprietary non-GMO seeds (sesame, yellow pea, soy, chickpea, fava, mung bean, cowpea) and supplies ultra-high-protein plant-based protein ingredients (up to 75% pea protein) to food manufacturers via ingredient-processor partners such as AGT Foods, Roquette, GoodMills, and Dipasa.

Product overview

Equinom operates as a dual-phase company. Historically (2012–2022), it was a plant-based ingredient and seed-breeding company developing non-GMO, AI-bred seeds and protein ingredients (peas, sesame, soy, chickpeas, fava beans, mung beans, cowpeas) for food manufacturers. Since ~2023, Equinom has pivoted to AI-powered grain intelligence software. The current product portfolio centers on the Manna™ Platform — a cloud-based AI decision-support system that analyzes full-spectrum NIR spectral data to predict wheat and flour functional behavior. The platform has two named applications built on the same intelligence layer: Manna™ for Millers (helping millers classify wheat, optimize blending and silo allocation, and make smarter purchasing decisions) and Manna™ for Bakers (helping bakeries predict flour performance and adjust water/mixing parameters before production). The Manna™ platform integrates with existing NIR devices for millers or can be paired with a compact handheld NIR device from Equinom for bakeries.

Differentiator

Problem solved

Functional benefit

Brands

• Manna™ for Millers: AI-powered grain intelligence platform that predicts wheat functionality for millers using full-spectrum NIR analysis, enabling smarter decisions at intake, storage, blending, and procurement.
• Manna™ for Bakers

Products and services

• Manna™ Platform (Intelligence Layer) Cloud-based AI-powered decision-support platform that analyzes full-spectrum NIR spectral data from wheat grains and flour lots to predict functional performance in real production environments. Serves as the shared intelligence layer for Manna™ for Millers and Manna™ for Bakers, connecting spectral data to real milling and baking outcomes via machine learning models and delivering lot-by-lot functional insight in seconds. Cloud-based, requires no complex infrastructure, and integrates with existing NIR devices.
• Manna™ for Millers AI-powered wheat quality assessment application for industrial flour millers that translates full NIR spectral fingerprints into operational guidance. Delivers functional wheat classification (grouping lots by expected milling and flour performance rather than just protein and grade), intake intelligence with anomaly detection, optimized storage and blending recommendations, and smarter purchasing decisions — all before wheat enters production.
• Manna™ for Bakers AI-powered flour performance prediction platform for industrial bakeries. Captures full-spectrum NIR data for flour lots (via existing NIR or a compact handheld device from Equinom) and provides actionable, lot-by-lot guidance on water levels and mixing adjustments before production begins, improving efficiency, consistency, and profitability across lines and sites. The application is trained on the bakery's own historical production data.
• Proprietary Non-GMO Seed Varieties (Sesame, Yellow Pea, Soy, Chickpea, Fava Bean, Mung Bean, Cowpea) Patented, non-GMO, computationally bred seed varieties for sesame, yellow pea, soy, chickpea, fava bean, mung bean, and cowpea, developed via the Trait Algorithm and 50M+ breeding combinations. Seeds feature high protein, superior nutrition, improved functionality, enhanced organoleptics, and robust yield; new varieties developed in 1–6 years vs. traditional 10–15 years. Sold to farmers and food companies, with protected characteristics verified via DNA PCR gene fingerprinting.
• Ultra-High-Protein Plant-Based Ingredients (Yellow Pea Protein up to 75%, Smarter Sesame Protein 65–70%) Minimally processed, non-GMO plant-based protein ingredients derived from Equinom's proprietary high-protein seed varieties. Includes a record-breaking 75% protein minimally processed pea protein (vs. previous industry records around 70%) and Smarter Sesame Protein at 65–70% protein as a non-GMO, gluten-free sesame concentrate. Co-branded with AGT Food and Ingredients for commercialization in plant-based meat, dairy alternatives, hummus/tahini, snacks, and bakery applications.

Quantifiable outcome

• 5-15% increase in bin utilization
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Stybel Flour MillscoreImplementation/ SI/ Consulting Partner · 1 January 2025Israel's largest flour milling company implemented Manna for Wheat. Five milling sites using AI-powered grain intelligence. Achieved 15% savings on grain storage and 2% operational savings.
• AGT Food and IngredientscoreStrategic or Co-development Partner · 29 September 2022Long-term collaboration to accelerate development, validation and commercialization of co-branded functional ingredients from Equinom's ultra-high protein yellow peas. AGT markets ingredients in existing network.
• Peterson Farms SeedminorStrategic or Co-development Partner · 22 August 2022Long-term collaboration to produce identity preserved seeds of Equinom yellow peas for bakery and snacks sectors.
• Black Sheep FoodsminorStrategic or Co-development Partner · 10 November 2021Partnership to use Revolutionary 70% pea protein in plant-based vegan lamb products. First-ever plant-based heritage lamb launched at Souvla Greek restaurant chain.
• Meatless FarmcoreStrategic or Co-development Partner · 9 September 2021Supply agreement for custom pea protein delivering ~50% more protein. Partnership with Lovingly Made Ingredients subsidiary. First involving yellow pea protein for a CPG company.
• GoodMillscoreStrategic or Co-development Partner · 15 June 2021Europe's largest milling company. Collaboration to develop yellow pea variant with outstanding sensory properties for plant-based food concepts. GoodMills Innovation and Muller's Muhle to use ingredient.
• DipasacoreStrategic or Co-development Partner · 6 May 2021Collaboration to launch high-protein sesame seed and functional ingredient. Produces Smarter Sesame Protein with 65-70% protein content. Dipasa processes and delivers to market.
• Sabra (PepsiCo subsidiary)coreStrategic or Co-development Partner · 1 January 2015Development agreement formed in 2015 for sesame seed varieties for tahini production. Project Destiny created U.S.-grown sesame for Sabra's hummus products. First batches entered products before end of 2022.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cargill: Cargill is one of the world's largest agribusiness and food ingredient companies, with significant plant-based protein operations and a customer base that overlaps with Equinom's miller and bakery customers.
• Chopin Technologies: Chopin Technologies (PerkinElmer) provides analytical instruments for the cereal, flour, and baking industries, including NIR-based quality testing equipment. Direct competitor in the grain quality intelligence space that Manna addresses.
• Ingredion: Ingredion is a major global ingredient solutions company producing plant-based proteins, starches, and sweeteners. Comparable to Equinom in the plant-based protein ingredient space, though at significantly larger scale.
• Bühler Group: Bühler is a global leader in milling technology, optical sorting, and grain processing equipment. They already serve the same miller customer base as Equinom's Manna platform and have deep relationships and installed NIR equipment across the industry.
• Roquette: Roquette is one of the world's largest plant-based ingredient manufacturers (starch, polyols, proteins) and a strategic investor in Equinom. Comparable as a pea protein and plant-based ingredient player and as a partner/distribution channel.

Direct peers

• AGT Food and Ingredients: AGT Foods is a major Canadian-based pulse crop processor and ingredient supplier (peas, lentils, chickpeas). They are both a direct partner of Equinom (co-branded ingredients) and a comparable player in the pulse protein ingredient space.
• GoodMills Innovation: GoodMills is Europe's largest flour milling company operating 24 sites across 7 countries. They are both a customer/partner of Equinom and a directly comparable player in the industrial milling and ingredient space.
• Benson Hill: Benson Hill is a food-tech company combining AI-driven plant breeding with proprietary seed genetics and ingredient processing for plant-based proteins. Direct comparable to Equinom's seed breeding and pea protein ingredient business.
• Inari Agriculture: Inari is an AI-driven seed design company combining predictive analytics and multiplexing gene editing for agricultural applications. Comparable to Equinom's computational seed breeding and trait algorithm approach.
• Pairwise: Pairwise uses CRISPR and proprietary gene editing tools to develop improved plant varieties for food and agriculture. Comparable to Equinom in applying deep computational biology to seed breeding, though Pairwise uses gene editing vs. Equinom's non-GMO approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/equinom
• Xx.com/EquinomFoodTech
• Facebookfacebook.com/EquinomFoodTech

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds7 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equinom