Meatless Farm
Meatless Farm is a UK-based producer of plant-based meat alternatives—sausage, mince, and burger—selling through retail supermarkets to mainstream family consumers seeking affordable, easy meat swaps. The company was acquired by VFC Foods in June 2023.
- Company typePrivate
- Founded2016
- HeadquartersNot specified, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Meatless Farm does
Meatless Farm is a UK-based producer of plant-based meat substitutes serving mainstream, family-oriented consumers. Its product portfolio comprises three core SKUs—plant-based sausage, mince, and burger—marketed as "easy meatless swaps" with familiar flavours and accessible ("friendly") pricing. The underlying technology is conventional plant-protein formulation for direct meat analogues, with no proprietary or differentiated technical platform disclosed. The company's go-to-market is direct-to-consumer via UK retail supermarket shelves, supported by organic social media (@meatlessfarm), an email/newsletter list, and a consumer website; there is no foodservice, international, or significant DTC e-commerce channel documented.
Revenue is generated through unit sales of physical CPG products at retail, with pricing not publicly disclosed. The customer target is horizontal: families and individuals seeking to reduce meat intake without sacrificing taste, convenience, or affordability, rather than vegan/vegetarian purists. No customer logos, revenue figures, or channel splits are disclosed. In June 2023, Meatless Farm was acquired by VFC Foods, another UK plant-based operator, as a strategic consolidation play in the UK meat-substitutes market (sized at $713m, projected to $1.01bn by 2026) and within a global plant-based meat market projected to reach $22.37bn by 2030 (14.3% CAGR). Following the acquisition, the corporate website displays only a "Full website coming soon" notice, and no management team, funding activity, or product launches have been documented since.
Meatless Farm firmographics
Firmographics- Name
- Meatless Farm
- Website
- https://meatlessfarm.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Meatless Farm is a UK-based producer of plant-based meat alternatives—sausage, mince, and burger—selling through retail supermarkets to mainstream family consumers seeking affordable, easy meat swaps. The company was acquired by VFC Foods in June 2023.
- Ownership category
- akta.pro rank
Meatless Farm industry classification
Industry- Product category
- Plant-Based Meat Alternatives
- NAICS
- Animal Slaughtering and Processing (31161), Meat Processed from Carcasses (311612)
- SIC
- Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)
- akta.pro secondary industries
- Plant-Based Beef/Pork Alternatives (Analog Red Meat) (AFANAKAM), Plant-Based Poultry Alternatives (Analog Chicken/Turkey) (AFANAKAL)
Keywords
Where Meatless Farm is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Meatless Farm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Plant-based food product sales: Meatless Farm generates revenue through the sale of plant-based meat alternative products including sausages, mince, and burgers to consumers via retail supermarket channels
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Meatless Farm product offering
Product offeringCore offering
Meatless Farm produces and sells plant-based meat alternative products including sausages, mince, and burgers. The products are positioned as high quality, plant-powered protein staples designed as easy-cooking, delicious, nutritious swaps for meaty favourites, available at friendly prices for mainstream consumer adoption through UK retail supermarket channels.
Product overview
Meatless Farm is a plant-based food company offering a portfolio of meat alternative products designed as direct substitutes for conventional meat. The product range includes plant-based sausage, mince, and burger patties—all positioned as high quality, plant powered protein staples that deliver familiar flavours at family-friendly prices. The products are marketed as easy-cooking, nutritious swaps that allow consumers to reduce meat consumption without sacrificing taste or convenience. The company was acquired by VFC Foods in June 2023 to expand its presence in the plant-based meat sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Plant-Based Sausage Plant-powered protein sausage designed as an easy meatless swap for traditional sausage products, positioned as family-friendly with familiar flavours and accessible pricing.
- Plant-Based Mince Plant-based minced meat alternative that serves as a versatile cooking ingredient for various dishes including pasta, tacos, and other family meals.
- Plant-Based Burger Plant-based burger patty designed as a direct meat alternative for grilling and cooking applications.
Quantifiable outcome
- Products available in UK supermarkets as accessible meat alternatives
Companies that use Meatless Farm
Customer profileSegments1 record
Ideal customer profiles1 record
Meatless Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Meatless Farm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VFC FoodsmajorIn June 2023, UK-based VFC Foods acquired Meatless Farm to expand its product range and market position in the plant-based meat sector. The acquisition represents a strategic consolidation within the UK plant-based food industry, with VFC Foods leveraging Meatless Farm's existing product portfolio and market presence.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Meatless Farm competitors and assessment
Company assessmentDirect peers
- Beyond Meat: Largest pure-play plant-based meat company globally, offering burgers, sausages, and mince across retail and foodservice. Directly comparable product mix and category positioning to Meatless Farm, with broader geographic reach.
- Impossible Foods: Plant-based meat manufacturer with burgers, sausages, and ground products sold primarily through US retail and foodservice. Comparable product portfolio to Meatless Farm with direct overlap in mince/burger formats.
- THIS: UK plant-based meat brand offering bacon, burgers, sausages, and chicken alternatives through UK retail. Comparable UK supermarket distribution and consumer positioning to Meatless Farm, with a similar mass-market family-friendly angle.
- Moving Mountains: UK plant-based meat brand offering burgers, sausages, mince, and meatballs through UK retail and foodservice. Directly comparable product formats and UK channel strategy.
- Quorn: UK-based market leader in mycoprotein-based meat alternatives (burgers, mince, sausages, nuggets), sold through UK supermarkets and globally. Directly comparable UK retail channel and product range to Meatless Farm.
- VBites: UK plant-based meat and cheese manufacturer supplying retail and foodservice across multiple categories. Comparable UK plant-based manufacturer profile to Meatless Farm.
Broad incumbents
- Alpro (Danone): Major European plant-based foods brand (drinks, yogurts, meat alternatives) owned by Danone. Competes in adjacent plant-based categories and overlaps with Meatless Farm in meat alternatives at UK retail, with much broader portfolio scale.
- Garden Gourmet (Nestlé): Nestlé's plant-based brand offering burgers, mince, and pieces across European retail and foodservice. Comparable product portfolio to Meatless Farm with significantly larger scale and broader geographic footprint.
- Linda McCartney Foods (Nestlé): Frozen plant-based meals and meat alternatives brand owned by Nestlé, sold through UK supermarkets. Overlaps with Meatless Farm's product range and channel but operates at a significantly larger scale with frozen meal heritage.
Emerging players
- Tofoo (Pulmuone): UK-focused tofu and plant-based protein brand offering block tofu and value-added tofu products in UK retail. Adjacent plant-based protein play to Meatless Farm's mince/sausage range, targeting similar family-meal occasions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Meatless Farm social profiles
Digital presenceMeatless Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meatless Farm leadership team
Management profileNumber of profiles
Profiles1 record
Meatless Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meatless Farm M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meatless Farm
What does Meatless Farm do?
Meatless Farm produces and sells plant-based meat alternative products including sausages, mince, and burgers. The products are positioned as high quality, plant-powered protein staples designed as easy-cooking, delicious, nutritious swaps for meaty favourites, available at friendly prices for mainstream consumer adoption through UK retail supermarket channels.
Is Meatless Farm a public or private company?
Meatless Farm is a private company. It is classified as corporate owned and is currently acquired.
When was Meatless Farm founded?
Meatless Farm was founded in 2016. It employs 11 to 50 people.
Where is Meatless Farm based?
Meatless Farm is headquartered in Not specified, United Kingdom, in the Europe region.
How does Meatless Farm make money?
One revenue line is on record: plant-based food product sales.
Who are Meatless Farm's main competitors?
Direct peers on record are Beyond Meat, Impossible Foods, THIS, Moving Mountains, Quorn and VBites. Broad incumbents are Alpro (Danone), Garden Gourmet (Nestlé) and Linda McCartney Foods (Nestlé). Tofoo (Pulmuone) is listed as an emerging player.
Does Meatless Farm have an API?
No public API is recorded for Meatless Farm.
What industry is Meatless Farm in?
Meatless Farm's product category is Plant-Based Meat Alternatives. Its primary akta.pro industry code is AFANAKAA, Plant-Based Meat Manufacturers (End-to-End Brands), with a secondary code of AFANAKAM, Plant-Based Beef/Pork Alternatives (Analog Red Meat). Its NAICS code is 31161 and its SIC code is 2013.