What Prospecta does

Prospecta (legal entity Prospecta Software Australia Pty Ltd) is a privately held enterprise software company founded in 2002 and headquartered in Sydney, Australia, that builds MDO (Master Data Online), an AI-driven, cloud-native, multi-domain Master Data Management platform. The platform operates through three connected motions — Explore (real-time profiling, anomaly detection, quality scoring), Remediate (AI-driven cleansing, enrichment, bulk operations via XFuse/MDO Flows, and conversational interaction through the KAI AI steward), and Govern (configurable workflows, approval routing, audit trails, and standards compliance such as ISO 14224, CFIHOS, REACH, RoHS, GMP). Underlying technology includes the 2025-launched MDO FUSE platform, the proprietary Data Intelligence Workbench (DIW) for intelligent data remediation, and DAXE XL for Excel-centric high-volume operations built on Angular and TypeScript with parallel processing.

The company sells primarily to large, asset-intensive enterprises across Energy & Natural Resources, Manufacturing, Consumer, and Services, with 50+ named Fortune 500 logos including BHP, Glencore, Equinor, Xcel Energy, Dow, Norsk Hydro, Mondelez, Sun Pharma, and others. MDO is an SAP-endorsed product and ships named connectors for Microsoft and Coupa. Prospecta monetizes through enterprise SaaS subscriptions billed annually in advance with 10% annual price escalation, augmented by SOW-based professional services for implementation, training, and consulting. Distribution is hybrid: direct enterprise field sales supplemented by a multi-tier partner program (Referral, Reseller, Reseller & Implementation, Implementation), with a flagship March 2026 strategic alliance with Cyient for asset-intensive verticals. The company maintains operating entities in Australia, the United States, India, Singapore, and Canada, employing 200–500 professionals globally, and has been largely bootstrapped with a single disclosed $14.8M round from Ellerston Capital in 2020.

Name

Prospecta

Legal name

Prospecta Software Australia Pty Ltd

Website

https://prospecta.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Prospecta builds MDO, an AI-driven multi-domain Master Data Management platform, sold to Fortune 500 enterprises in asset-intensive industries such as mining, energy, manufacturing, and chemicals via enterprise SaaS and professional services.

Ownership category

akta.pro rank

Product category

Master Data Management Software

NAICS

Software Publishers (5132), Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

MDM Platforms (Customer/Product/Supplier/Location) (HDAEADAA)

akta.pro secondary industries

Data Platform (Unified Data & Analytics) Suites (HDAEABAD), Data Modeling & Semantic Layer / Business Glossary (HDAEADAJ), Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ), Data Strategy & Governance Services (BPAEAHAA)

Keywords

• Master data management
• Data governance platform
• Enterprise data quality
• AI data stewardship
• SAP master data

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. MDO SaaS Subscription: Software as a Service (SaaS) subscription model for the MDO platform. Subscriptions are purchased for specified terms, with annual billing in advance. Pricing increases 10% annually. Free trial and free services available. Professional services, training, and consulting may be bundled.
2. Professional Services: Statement of Work (SOW) based engagements for training, consulting, technical account management, and implementation services related to MDO platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Prospecta sells MDO (Master Data Online), an AI-driven, multi-domain Master Data Management SaaS platform that unifies scattered master data across enterprise systems, simplifies governance, and keeps data ready for action. The platform operates through three connected motions - Explore (real-time profiling and quality scoring), Remediate (AI-driven cleansing, enrichment, and duplicate management), and Govern (workflow-driven approval, validation, audit trails, and ERP integration). It is SAP-endorsed, integrates with SAP, Microsoft, and Coupa ecosystems, and is delivered as annual subscription software with bundled professional services.

Product overview

Prospecta offers MDO (Master Data Online), an AI-driven, multi-domain Master Data Management platform delivered as a unified SaaS solution. The platform is built on MDO FUSE (launched 2025) and operates through three connected motions: Explore (Data Quality, Data Insights, One View), Remediate (Workflows, Data Collaboration, Data Enrich, Augmented Data Management), and Govern (Master Data Management, Data Governance, Data Integration, Standard & Compliance). Key AI-powered components include KAI (conversational AI steward with autonomous agents), DIW (Data Intelligence Workbench for intelligent remediation), XFuse (mass operations), and ConnektHub Packs (pre-built industry templates). The platform integrates with SAP (MDO for SAP, SAP-endorsed), Microsoft ecosystems, and Coupa. DAXE XL extends Excel-driven workflows for enterprise-scale operations. MDO Flows provides orchestration across systems.

Differentiator

Problem solved

Functional benefit

Brands

• MDO (Master Data Online): AI-driven multi-domain Master Data Management platform that unifies scattered master data, simplifies governance, and keeps data ready for action across systems and teams.
• KAI
• DAXE (Data Experience)
• MDO FUSE
• ConnektHub

Quantifiable outcome

• 60% of change requests no longer required Final Approver review
• +3 more outcomes

Named customers47 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature9 records

Partnerships

Six partnerships are on record, tiered flagship, core and regional.

• CyientflagshipStrategic or Co-development Partner · 10 March 2026Strategic partnership to develop unified master data management platform for asset-intensive industries (Mining, Energy, Transportation). The collaboration combines Cyient's engineering expertise with Prospecta's cloud-native MDO platform to enable digital transformation and AI adoption. Focus on co-innovation and global go-to-market initiatives to modernize asset and lifecycle management. The partnership led to nearly 5-6% increase in Cyient's share price.
• SAPcoreTechnology or IntegrationDeep integration partnership. MDO is an SAP-endorsed product that seamlessly integrates with SAP environment. MDO for SAP provides pre-configured solutions for SAP S/4HANA and SAP ECC environments.
• MicrosoftcoreTechnology or IntegrationIntegration partnership connecting MDO across Microsoft business application ecosystems. SAP BTP integration with delta sync for unified asset data view.
• CoupacoreTechnology or IntegrationIntegration partnership extending master data governance into Coupa platform for procurement and supplier data control.
• Verbrec LtdregionalImplementation/ SI/ Consulting PartnerImplementation partner providing expert implementation services to onboard customers and customize MDO tool based on their business processes. Verbrec's asset management expertise combined with Prospecta's MDO solution delivers exceptional value to clients.
• SPC ResultsregionalImplementation/ SI/ Consulting PartnerImplementation partner specializing in MRO material identities and SAP implementations. Partnership enables Prospecta to deliver great MDM outcomes for single backend systems like SAP ECC or SAP S/4 HANA.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Talend (Qlik): Data integration and quality vendor (now part of Qlik) offering MDM, data quality, and governance capabilities. Comparable as a broad data management incumbent competing for enterprise data quality and MDM budgets with significant global reach.
• Precisely: Data integrity vendor offering MDM, data quality, and integration solutions including the EnterWorks and Data360 products. Comparable as an MDM platform vendor with broad data governance capabilities and significant Fortune 500 customer base.
• Informatica: Global data integration and MDM leader offering multi-domain master data management, data quality, and governance as part of a broad Intelligent Data Management Cloud platform. Comparable as a direct multi-domain MDM competitor with a much larger installed base and Gartner MQ Leader position.
• SAP Master Data Governance: SAP's native MDM offering embedded in S/4HANA and Business Technology Platform. Comparable as both a partner (Prospecta is SAP-endorsed) and a competitor, with bundled distribution leverage that pressures standalone MDM specialists in SAP-heavy accounts.
• IBM InfoSphere Master Data Management: IBM's enterprise MDM offering with strength in customer, product, and supplier domains across financial services, manufacturing, and government. Broad incumbent competing for large enterprise MDM deals with deeper services and consulting bundles.

Emerging players

• Collibra: Data intelligence platform providing data catalog, governance, and lineage; increasingly adjacent to MDM via data quality and stewardship capabilities. Comparable as a modern data governance vendor competing for enterprise governance budget with strong SaaS delivery model.

Direct peers

• Ataccama: AI-powered data quality and MDM platform vendor offering unified data governance. Direct peer in the modern AI-driven MDM space with similar focus on data quality, master data, and automated remediation for enterprise customers.
• Semarchy: Provider of Semarchy xDM, a multi-domain MDM platform for customer, product, supplier, and reference data. Direct peer in the data management platform category with comparable multi-domain capabilities and mid-market/enterprise focus.
• Stibo Systems: Provider of STEP platform for multi-domain MDM with particular strength in product, supplier, and customer data. Direct competitor in MDM platforms serving manufacturing, retail, and consumer goods enterprises, with overlapping customer verticals and similar SaaS delivery model.
• Riversand: Cloud-native multi-domain MDM and product information management (PIM) vendor, part of the Syndigo family. Direct peer offering Master Data Experience platform targeting manufacturing, retail, and consumer industries with comparable product/master data focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYo57EXeYDHHJoTIKpZdzfg/featured
• LinkedInin.linkedin.com/company/prospecta-software
• Xx.com/prospecta

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prospecta