What Easy Rain does

Easyrain (legal entity EASYRAIN I.S.P.A.) is an Italian automotive technology company founded in 2013 by Giovanni Blandina that builds virtual sensing and active safety systems for ADAS-equipped and autonomous vehicles. Its product ecosystem comprises three integrated solutions: DAI (Digital Aquaplaning Information), a hardware-free virtual sensor platform that analyzes existing vehicle dynamics signals — wheel speed, steering angle, lateral acceleration, suspension feedback — to detect low-grip conditions such as aquaplaning, snow, ice, and irregular terrain at millisecond latency and to virtual-sense tire pressure, tire wear, wheel misalignment, and loose-wheel conditions; AIS (Aquaplaning Intelligent Solution), described as the world's first active system that restores tire-road grip by spraying pressurized fluid ahead of the front tires, with claimed 20% braking-distance reduction and 225% lateral-traction improvement on heavy wet surfaces; and ERC (Easyrain Cloud), a cloud infrastructure that aggregates fleet-wide road-surface data into dynamic grip maps, predictive maintenance alerts, and self-learning road intelligence.

The company serves global automotive OEMs and Tier-1 suppliers, generating revenue through DAI software licensing, AIS hardware sales integrated at the vehicle-manufacturing stage, ERC cloud/data services, and engineering services for proof-of-concept and industrialization programs. Go-to-market is direct enterprise field sales complemented by ecosystem channels (NVIDIA Halos, Marelli industrialization, MobilityXlab). Easyrain became a Tier-1 supplier in December 2024, secured a first OEM mass-production contract at that time, signed a 4-year partnership with Hyundai Motor Company in June 2025, joined NVIDIA's AI Systems Inspection Lab the same month, and signed additional global OEM agreements in July 2025 ahead of AIS serial production starting late 2025. The company is headquartered operationally in Rivoli (Turin) with a registered office in Milan, and has raised approximately €10.8M+ in equity across rounds since 2021 — most recently a January 2025 tranche from Indaco Ventures I – Parallel Lombardia and a July 2025 round with Indaco Ventures Partners and MITO Technology — supplemented by a 2025 PR FESR Piemonte grant.

Name

Easy Rain

Legal name

EASYRAIN I.S.P.A.

Website

https://easyrain.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Easyrain is an Italian automotive technology company that develops virtual sensing (DAI) and active safety (AIS) systems, plus a cloud road-intelligence platform (ERC), to detect and counteract low-grip conditions for global automotive OEMs, Tier-1 suppliers, and autonomous mobility providers.

Ownership category

akta.pro rank

Product category

Automotive Safety Technology

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Miscellaneous Transportation Equipment (3790), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Autonomous Driving & ADAS Perception (HDAAAEAI)

akta.pro secondary industries

Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF), Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

Keywords

• Virtual sensor platform
• Active safety systems
• ADAS safety technology
• Autonomous driving safety
• Aquaplaning prevention systems

Headquarters

HQ city

Pordenone

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing: Licensing of DAI virtual sensor software platform to automotive OEMs and Tier-1 suppliers. Software is integrated into vehicle ECUs and provides continuous grip detection capabilities.
2. Active Safety Hardware (AIS): Sale of AIS active safety hardware systems including the pressurized fluid spray mechanism. Hardware is integrated into vehicles during manufacturing. System configurations starting at 2.7kg enable deployment across vehicle segments.
3. Cloud Services and Data: ERC cloud platform providing road intelligence data services. Aggregates real-time road surface data from equipped vehicles for fleet management, predictive maintenance, and infrastructure optimization. With AI integration, evolves into self-learning predictive intelligence system.
4. Engineering Services: Proof-of-concept development, integration engineering, and industrialization support for OEM partners. Includes testing at proving grounds (Contidrom, Colmis) and technical collaboration with automotive partners.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Easyrain develops a modular ecosystem of automotive safety technologies for ADAS and autonomous vehicles, comprising DAI (a virtual sensor software platform that detects road grip conditions including aquaplaning, snow, and ice through vehicle dynamics analysis), AIS (an active safety hardware system that sprays pressurized fluid ahead of the tires to restore grip before control is lost), and ERC (cloud infrastructure aggregating fleet-level road surface intelligence). The products are designed for integration directly into OEM vehicle platforms during the design and manufacturing phase, and are licensed or sold to automotive manufacturers and Tier-1 suppliers.

Product overview

Easy Rain offers a modular ecosystem of three integrated automotive safety products designed for autonomous driving and ADAS applications. The core platform consists of DAI (Virtual Sensor Platform) - a hardware-free software solution that detects grip conditions through vehicle dynamics analysis; AIS (Active Safety System) - the world's first active system that physically restores tire-road grip by spraying pressurized fluid; and ERC (Easyrain Cloud) - cloud infrastructure that aggregates road intelligence data across vehicle fleets. Together, these products provide predictive detection, active intervention, and fleet-wide road awareness to enable reliable autonomous driving in adverse weather and low-grip conditions.

Differentiator

Problem solved

Functional benefit

Brands

• DAI: Digital Aquaplaning Information / Virtual Sensor Platform — a hardware-free software platform that detects road conditions (aquaplaning, snow, ice, irregular terrain) and vehicle health (tire wear, misalignment) through vehicle dynamics analysis.
• AIS
• ERC

Products and services

• DAI - Virtual Sensor Platform Hardware-free software platform that analyzes vehicle dynamics (wheel speed sensors, steering angle, lateral acceleration, suspension feedback) to detect road conditions including aquaplaning, snow, ice, and irregular terrain in milliseconds. Designed for OEMs and Tier-1 suppliers integrating ADAS or L3+ autonomous vehicle functions.
• AIS - Active Safety System World's first active safety system that physically restores tire-road grip by spraying pressurized fluid ahead of the front tires to eliminate the water film causing aquaplaning. Reduces braking distance by 20% and increases lateral traction by 225% in aquaplaning conditions. Targets OEMs and Tier-1 automotive suppliers.
• ERC - Easyrain Cloud Cloud platform that aggregates real-time road surface data from DAI-equipped vehicles, creating dynamic road maps highlighting low-grip areas, worn surfaces, and emerging hazards. Enables fleet-level intelligence, predictive maintenance, vehicle-to-vehicle grip data sharing, and infrastructure optimization for fleet operators and connected vehicle services.

Quantifiable outcome

• 20% reduction in braking distance on heavy wet surfaces
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor, flagship and core.

• Vehicle Valley PiemonteminorStrategic or Co-development Partner · 12 January 2026Easyrain joined Vehicle Valley Piemonte association to drive future of mobility. Innovation and mobility ecosystem in Piedmont region, Italy, connecting automotive technology companies.
• MobilityXlabminorChannel Partner/ Reseller/ Distributor · 27 June 2025Easyrain selected for MobilityXlab Batch15 accelerator program. One of Europe's leading mobility incubators connecting startups with automotive industry partners.
• Hyundai Motor CompanyflagshipStrategic or Co-development Partner · 17 June 20254-year partnership announced June 2025 for vehicle safety technology integration. Joint winter testing conducted at Colmis proving ground in Arjeplog, Sweden (January 2026). Hyundai Motor Company conducted strategic visit to Easyrain facilities in May 2026. Partnership focuses on integrating Easyrain's DAI and AIS safety technologies into Hyundai vehicles.
• NVIDIAcoreTechnology or Integration · 11 June 2025Easyrain joined NVIDIA AI Systems Inspection Lab with its virtual anti-aquaplaning sensor. Integrated into NVIDIA's Halos full-stack safety framework for intelligent vehicles and robotics. Easyrain's technology complements NVIDIA's DRIVE AGX platforms, DriveOS, and simulation tools (Omniverse, Cosmos) for L3+ autonomous driving.
• MarellicoreStrategic or Co-development Partner · 16 October 2023Collaboration announced October 2023 for industrialization of AIS and DAI systems. Marelli brings manufacturing expertise and automotive industry scale to Easyrain's safety technologies. Agreement solidifies Easyrain's growth path as a significant milestone in 2023-2030 industrial plan.
• BoschcoreTechnology or IntegrationOngoing technical collaboration with Bosch for second-generation AIS system development. Bosch involvement in proof-of-concept vehicle development. Technical partner for virtual sensor and AIS development since early stages.
• ItaldesigncoreTechnology or IntegrationTechnical partnership for AIS system development and vehicle integration. Italdesign involved in second-generation AIS development and proof-of-concept vehicle programs with Bosch.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mobileye: Mobileye supplies vision-based ADAS perception software integrated into OEM platforms. Like Easyrain, it sells perception intelligence into vehicle ECUs and competes for the same ADAS software slots on next-generation vehicle programs.

Broad incumbents

• Bosch: Bosch is a leading Tier-1 supplier of ADAS, ABS, ESC and active safety systems with deep OEM relationships globally. It is also an active technical partner of Easyrain and represents both a collaborator and the dominant incumbent Easyrain must displace or complement.
• Continental AG: Continental supplies ESC, ADAS sensors and integrated safety domains to global OEMs. It competes directly with Easyrain on perception and active safety functionality and can bundle friction/grip features into existing vehicle platforms.
• ZF Friedrichshafen: ZF offers ADAS, braking and chassis safety systems, and is integrating more software-defined safety functions. It competes with Easyrain on the active-safety stack and serves overlapping OEM customers.
• Marelli: Marelli is both an industrialization partner for Easyrain's AIS/DAI and a broader Tier-1 electronics supplier. It provides comparable automotive-grade integration capabilities and competes for similar OEM safety-system slots.
• Aptiv: Aptiv supplies ADAS compute platforms, sensor integration and active safety solutions to OEMs. It overlaps with Easyrain on the perception-to-actuation stack and serves shared autonomous-driving programs.

Emerging players

• Wayve: Wayve develops AI-driven, software-first autonomous driving perception that learns from driving data. It overlaps with Easyrain's DAI in using AI on vehicle signals to perceive road conditions and competes for OEM AD/ADAS software design wins.
• Arbe Robotics: Arbe provides high-resolution imaging radar for ADAS and autonomous perception. It overlaps with Easyrain as an ADAS perception supplier targeting OEMs and Tier-1s, but focuses on radar rather than virtual sensing.
• Innoviz Technologies: Innoviz supplies LiDAR-based perception for ADAS and autonomous vehicles. It is comparable to Easyrain as a perception-layer startup selling into OEM/Tier-1 ADAS programs, although it relies on dedicated LiDAR hardware instead of software-only virtual sensing.

Others

• Italdesign: Italdesign is an automotive engineering services provider working with Easyrain on AIS integration and proof-of-concept vehicle development. It is comparable as an ecosystem partner enabling prototype-to-production translation in active-safety programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@easyrainsolution
• Facebookfacebook.com/easyrainsolution
• LinkedInlinkedin.com/company/easyrainsolution
• Xx.com/easyrainsolutio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Rain