MarketMaker CRE
MarketMaker CRE is a real-time commercial real estate marketplace platform, founded in 2020 in Pensacola, FL, that uses proprietary "pull" technology to anonymously match top-tier REITs and Funds across off-market inventory, supported by a patented engagement module and subscription-based membership targeting $10M+ institutional asset strategies.
- Company typePrivate
- Founded2020
- HeadquartersPensacola, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MarketMaker CRE does
MarketMaker CRE (legal entity MarketMaker CRE Inc., a Delaware corporation headquartered at 410 Bayfront Parkway, Pensacola, FL) is a real estate technology platform that operates a real-time commercial real estate (CRE) marketplace built exclusively for top-tier REITs and Funds. The company was founded in 2020 and serves institutional investors employing strategies to purchase or recycle single assets or portfolios comprising $10M or more in value, using a proprietary "pull" technology that anonymously matches buyers and sellers without revealing identity or strategic intent until alignment is achieved.
The product surface comprises a core MMcre Platform with three interconnected modules — Selling (Hold Box, For Sale Box, Disposition Plan), Buying (Search Criteria, Acquisition Plan), and Engagement (a patented pre-contract mechanism supporting 1031 exchange structuring). Supporting capabilities include A&D Plan alignment, Forward-Looking Analytics (peer-aggregated supply, demand, and valuation forecasting up to one year in advance), Pre-Market Supply and Demand access, and BankAlign, an exclusive direct conduit to bank REO and NPL senior partnerships. The company has a filed-pending patent on its Off-Market Supply Alignment System, which the company claims enables a 90%+ increase in supply access by tapping non-market, pre-market, off-market, and off-off market inventory.
MarketMaker CRE monetizes through a subscription-based membership model in which members pay fees in advance of a defined Term (annual billing cadence, non-refundable) for platform access, Listing Information, and included training (up to six 30-minute sessions initially, then quarterly as new technology rolls out). Specific pricing is not publicly disclosed. The go-to-market is invitation-only enterprise sales targeting institutional investors via direct demo and training bookings (Calendly), with the CEO (Jeff Smith) leading founder-led outreach. The platform is supported by a team of approximately 25+ individuals including partners (Joe Endry, Ben Lawrence, Scott Miller), CTO Ricky Ombina, and a mix of engineering, customer experience, business development, and consulting personnel.
MarketMaker CRE firmographics
Firmographics- Name
- MarketMaker CRE
- Legal name
- MarketMaker CRE Inc.
- Website
- https://marketmakercre.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MarketMaker CRE is a real-time commercial real estate marketplace platform, founded in 2020 in Pensacola, FL, that uses proprietary "pull" technology to anonymously match top-tier REITs and Funds across off-market inventory, supported by a patented engagement module and subscription-based membership targeting $10M+ institutional asset strategies.
- Ownership category
- akta.pro rank
MarketMaker CRE industry classification
Industry- Product category
- Commercial Real Estate Technology
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Special Purpose & Alternative Asset Brokerage (BPAJABAH)
- akta.pro secondary industry
- Commercial Real Estate Asset Management (BPAJAMAB)
Keywords
Where MarketMaker CRE is headquartered
LocationHeadquarters
- HQ city
- Pensacola
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MarketMaker CRE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Subscription-based Platform License: Members pay fees in advance of the applicable Term for access to the Platform, Listing Information, and training services. The subscription agreement outlines time-limited licenses with non-refundable payments. Training is included with membership (up to six 30-minute sessions initially, then up to one per quarter as new technology rolls out).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based membership with time-limited license |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
MarketMaker CRE product offering
Product offeringCore offering
MarketMaker CRE operates an invitation-only, subscription-based real-time commercial real estate marketplace (MMcre) that anonymously matches institutional CRE supply and demand using proprietary "pull" technology. The platform serves top-tier REITs and Funds executing $10M+ single-asset or portfolio strategies, with modules for Selling (Hold Box, For Sale Box, Disposition Plan), Buying (Search Criteria, Acquisition Plan), a patented Engagement pre-contract process, BankAlign bank inventory access, and forward-looking peer-sourced analytics.
Product overview
MarketMaker CRE (MMcre) is a unified commercial real estate technology platform built exclusively for top-tier REITs and Funds. The platform consists of a core MMcre Platform (a real-time CRE marketplace) supplemented by three interconnected product modules — Selling, Buying, and Engagement — which together enable anonymous buyer-seller matching. The Selling module includes the Hold Box (a live asset inventory sheet), For Sale Box, and Disposition Plan for listing management and buyer matching. The Buying module provides Search Criteria and Acquisition Plan tools for demand-driven property discovery. The Engagement module is a patented pre-contract mechanism enabling anonymous, non-litigious transaction structuring, including 1031 exchange support. Supporting capabilities include the A&D Plan alignment tool, BankAlign (direct conduit to bank REO and NPL partnerships), Forward-Looking Analytics (aggregated peer-sourced supply/demand/valuation forecasting), Pre-Market Supply (access to off-market inventory), and Pre-Market Demand (vetted institutional demand data).
Differentiator
Problem solved
Functional benefit
Products and services
- MMcre Platform Real-time commercial real estate marketplace platform, built exclusively for top-tier REITs and Funds, that exchanges key decision-point information first instead of last without revealing identity or strategic intent. Uses proprietary "pull" technology to anonymously match buyers and sellers.
- Engagement A patented, attorney-defined pre-contract process giving users the freedom of a Letter of Intent but the exclusivity of a contract, while remaining invisible to all parties not involved. Supports 1031 tax-deferred exchange structuring without violating exchange timeframes.
- BankAlign Exclusive direct conduit product offering MMcre members access to Bank REO and NPL senior partnerships, enabling banks to onboard inventory and align it to confidential member acquisition plans, including pre-default borrower outreach and note-takeover scenarios.
- Forward-Looking Analytics Provides aggregated, vetted, peer-reported analytics on current and forward-looking CRE supply, demand, and valuation up to a year in advance, enabling institutional members to plan acquisition and disposition strategy based on user-reported real-time information.
Quantifiable outcome
- 90%+ increase in supply access compared to traditional market channels
- +1 more outcomes
Companies that use MarketMaker CRE
Customer profileSegments2 records
Ideal customer profiles3 records
MarketMaker CRE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MarketMaker CRE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BankAlign, Inc.coreBankAlign, Inc. is a new model where banks onboard inventory and exclusively align that inventory to MMcre members' confidential acquisition plans inside the platform. For CRE assets heading for default, banks can reach out to borrowers on the mutual behalf with a solution prior to default, allowing members to take over assets and assume notes with senior positions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MarketMaker CRE competitors and assessment
Company assessmentDirect peers
- Crexi: Crexi is a CRE marketplace and data platform connecting buyers, sellers, and brokers across commercial property types. It is a direct competitor to MarketMaker CRE in serving commercial real estate deal discovery, though Crexi is broader in audience and not exclusively institutional.
- Ten-X (Auction.com): Ten-X operates an online CRE auction and transaction platform with strong institutional buyer participation. It is directly comparable to MarketMaker CRE as a technology-enabled CRE marketplace targeting institutional capital, with overlap in accelerating transaction matching.
- Catylist: Catylist provides a CRE listing and marketing platform used by commercial brokers to syndicate listings and surface inventory to buyers. It is a direct competitor in the CRE marketplace space, particularly on the listing/marketing side of the workflow MarketMaker CRE aims to disrupt.
Emerging players
- Reonomy (Altus Group): Reonomy, now part of Altus Group, offers CRE property and ownership data used by brokers, lenders, and investors to identify off-market opportunities. It overlaps with MarketMaker CRE's off-market supply thesis but focuses on data/analytics rather than a live matching marketplace.
- CompStak: CompStak is a CRE lease and sales comp data platform built from crowdsourced broker input, serving institutional investors, lenders, and appraisers. It is comparable in its peer-sourced CRE data approach, analogous to MarketMaker CRE's forward-looking analytics built from member-reported plans.
- Buildout: Buildout provides marketing and deal management software for commercial brokers, including listing creation, property websites, and CRM tools. It is an adjacent PropTech player in the CRE transaction workflow, comparable in serving brokers and institutional sellers of CRE inventory.
- Apto: Apto is a CRE CRM and deal management platform tailored for commercial brokers and teams. It overlaps with MarketMaker CRE on the broker-side workflow and serves some of the same institutional broker and corporate supply segments MMcre targets.
- Cherre: Cherre is a CRE data and analytics platform that aggregates portfolio, market, and operational data for institutional investors and owners. It is comparable as a data-driven CRE platform serving institutional capital, though focused on portfolio intelligence rather than transactional matching.
Broad incumbents
- CoStar Group (LoopNet): CoStar, through LoopNet and its broader CRE data and analytics suite, is the dominant incumbent in CRE listings, data, and marketplace services. It overlaps with MarketMaker CRE on the public-market side of CRE discovery and dwarfs MMcre in capital, data, and institutional penetration.
- VTS: VTS is a leading CRE leasing and asset management platform serving landlords, brokers, and institutional owners. While more landlord-focused than MMcre's buyer-seller matching focus, VTS is comparable as an enterprise SaaS platform embedded in institutional CRE workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights6 records
Customer concentration
MarketMaker CRE social profiles
Digital presenceMarketMaker CRE financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketMaker CRE leadership team
Management profileNumber of profiles
Profiles6 records
MarketMaker CRE funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketMaker CRE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketMaker CRE
What does MarketMaker CRE do?
MarketMaker CRE operates an invitation-only, subscription-based real-time commercial real estate marketplace (MMcre) that anonymously matches institutional CRE supply and demand using proprietary "pull" technology. The platform serves top-tier REITs and Funds executing $10M+ single-asset or portfolio strategies, with modules for Selling (Hold Box, For Sale Box, Disposition Plan), Buying (Search Criteria, Acquisition Plan), a patented Engagement pre-contract process, BankAlign bank inventory access, and forward-looking peer-sourced analytics.
Is MarketMaker CRE a public or private company?
MarketMaker CRE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarketMaker CRE founded?
MarketMaker CRE was founded in 2020. It employs 11 to 50 people.
Where is MarketMaker CRE based?
MarketMaker CRE is headquartered in Pensacola, United States, in the North America region.
How does MarketMaker CRE make money?
One revenue line is on record: subscription-based Platform License.
Who are MarketMaker CRE's main competitors?
Direct peers on record are Crexi, Ten-X (Auction.com) and Catylist. Emerging players are Reonomy (Altus Group), CompStak, Buildout, Apto and Cherre. Broad incumbents are CoStar Group (LoopNet) and VTS.
Does MarketMaker CRE have an API?
No public API is recorded for MarketMaker CRE.
What industry is MarketMaker CRE in?
MarketMaker CRE's product category is Commercial Real Estate Technology. Its primary akta.pro industry code is BPAJABAH, Special Purpose & Alternative Asset Brokerage, with a secondary code of BPAJAMAB, Commercial Real Estate Asset Management. Its NAICS code is 5312 and its SIC code is 6531.