What Homefield Apparel does

Homefield Apparel, Inc. is a U.S.-based direct-to-consumer apparel company that produces premium, vintage-inspired collegiate merchandise for more than 180 colleges and universities across major conferences including the Big Ten, SEC, ACC, Big 12, PAC-12, Big East, A-10, and others. Founded in 2018 and incorporated in Delaware with operations in Speedway, Indiana, the company develops its product line by researching each school's athletic history, traditions, and legacy logos rather than relying on current-issue marks. The catalog spans approximately 983 SKUs across t-shirts ($38-$50), heavyweight tees, hoodies ($75), crewnecks ($68), pullovers ($120), varsity/bomber/gamebreaker jackets ($145-$175), knit sweaters, hats ($36-$40), basketball and hockey apparel, joggers, and accessories. Products are sold primarily through the company's Shopify-powered e-commerce site and dedicated iOS and Android apps, with a physical retail store at Tracks IU Apparel in Bloomington, Indiana, and selected marketplace placement on the Nike SNKRS app.

Homefield earns revenue from direct e-commerce product sales to college alumni and sports fans, complemented by per-school licensing agreements with universities such as Wichita State, La Salle, Drexel, Saint Joseph's, and the University of Kentucky that grant the rights to use athletic marks and historical logos. Pricing follows a unit-based premium model with limited drops and seasonal collections driving repeat demand. Go-to-market is product-led, reinforced by event-driven marketing through the "Can't Miss Kickoff Tour" produced with creator Lucy Rohden and media partner Betches Media. The company is privately held and has raised disclosed funding across multiple rounds between 2018 and 2025, including a $2,195,789 lead round from XRC Ventures' Brand Capital Fund in 2023.

Name

Homefield Apparel

Legal name

Homefield Apparel, Inc.

Website

https://homefieldapparel.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Homefield Apparel is a U.S. direct-to-consumer brand that designs and sells premium vintage-inspired collegiate apparel across more than 180 schools via its Shopify site, mobile apps, and a Bloomington, Indiana retail store.

Ownership category

akta.pro rank

Product category

Licensed Collegiate Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Vintage collegiate apparel
• Licensed university merchandise
• College sports fan gear
• Retro school apparel
• Direct-to-consumer apparel

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales of vintage-inspired collegiate apparel including t-shirts, hoodies, jackets, hats, sweaters, and accessories. Products sold through owned website, mobile apps, and retail locations.
2. Licensing Agreements: Licensing agreements with universities for use of their athletic branding and historical logos on vintage apparel products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Homefield Apparel designs and sells premium, vintage-inspired collegiate apparel through a direct-to-consumer e-commerce platform, covering over 180 schools across major U.S. collegiate conferences. Product lines include heavyweight tees, hoodies, crewnecks, hats, varsity and bomber jackets, basketball jerseys, knit sweaters, and accessories, produced under licensing agreements with universities for use of their athletic branding and historical logos.

Product overview

Homefield Apparel is a premium vintage collegiate apparel brand that operates an e-commerce platform selling vintage-inspired merchandise for over 180+ colleges and universities. The product portfolio centers on the Core Collection (basic wardrobe staples without prints) and school-specific vintage designs across multiple apparel categories including Heavyweight Tees, T-Shirts, Hoodies, Crewnecks, Hats, Bomber Jackets, Varsity Jackets, Coaches Jackets, Gamebreaker Jackets, Baseball & Softball Pullovers, Campus Classic Pullovers, Knit Sweaters, Basketball Jerseys, Basketball Shooting Shirts, Rinkside Hoodies, Joggers, Long Sleeve Tees, Mesh Shorts, and Snapbacks. The company also offers E-Gift Cards and collaborates on events like the Can't Miss Kickoff Tour. Products are available through their Shopify-powered e-commerce platform, iOS and Android mobile apps, and a retail store at Tracks IU Apparel in Bloomington, Indiana.

Differentiator

Problem solved

Functional benefit

Products and services

• Vintage Heavyweight Tees 100% cotton, garment-dyed vintage-style heavyweight t-shirts featuring retro collegiate logos and designs, available across all collegiate partner schools.
• T-Shirts Standard vintage-inspired t-shirts featuring retro collegiate logos and designs for over 180 schools.
• Hoodies Fleece hoodies with vintage collegiate branding, including heavyweight hoodie options.
• Crewnecks Vintage-inspired crewneck sweatshirts with collegiate logos, including Tri-Stripe Crewnecks with embroidered designs.
• Hats Headwear collection including dad hats, snapbacks, truckers, corduroy hats, two-tone dad hats, puff ink truckers, and denim and suede dad hats.
• Bomber Jackets Vintage-style bomber jackets featuring collegiate team colors and retro logos.
• Varsity Jackets Retro sideline varsity jackets with vintage collegiate styling.
• Coaches Jackets Classic coaches jackets with collegiate branding.
• Gamebreaker Jackets Technical gamebreaker jackets with vintage collegiate designs.
• Baseball & Softball Pullovers Vintage-inspired pullover jackets featuring baseball and softball team heritage designs, priced at $120.
• Campus Classic Pullovers Campus-style pullovers with collegiate branding.
• Knit Sweaters Premium knit sweaters featuring vintage logo designs, priced at $130.
• Basketball Jerseys Vintage replica basketball jerseys for men's and women's college basketball teams, priced at $120.
• Basketball Shooting Shirts Vintage basketball warmup shooting shirts including national championship and Final Four commemorative designs, priced at $140.
• Rinkside Hoodies Hockey-style rinkside hoodies featuring collegiate hockey branding, priced at $130.
• Joggers Classic joggers and deluxe comfort joggers with vintage collegiate logos.
• Long Sleeve Tees Long sleeve t-shirts with vintage collegiate designs.
• Snapbacks Snapback hats with vintage collegiate logos.
• Core Collection Wardrobe staples line including original tees, heavyweight tees, long sleeve tees, crewnecks, hoodies, joggers, and socks without prints, giving basic styles the Homefield treatment.
• E-Gift Card Digital gift cards available in $25 increments for gifting Homefield products.

Quantifiable outcome

• 983+ products available
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Lucy Rohden (CFBLucy)coreGTM or Marketing Partner · 2 June 2026Lucy Rohden launched CFBLucy brand partnering with Homefield. She serves as producer, creator, host, and emcee on Homefield's Can't Miss Kickoff Tour throughout the college football season. Partnership designed to fill void in personality-driven college football content.
• Betches MediaminorGTM or Marketing Partner · 2 June 2026Betches Media partnered with Homefield and Lucy Rohden for the CFBLucy college football media brand. Rohden hosts new digital format for Betches Media.
• University of Kentucky AthleticscoreChannel Partner/ Reseller/ Distributor · 12 March 2026Partnership for Kentucky men's basketball 30th anniversary of 1995-96 NCAA championship. Homefield releasing denim-themed merchandise including hats and shirts alongside Converse and Nike.
• La Salle UniversityminorChannel Partner/ Reseller/ Distributor · 5 February 2025Licensing agreement with La Salle University for retro Explorer merchandise spanning the university's athletic history. Initial product line launched February 5, 2025 as part of Big 5 Schools launches alongside Drexel and Saint Joseph's.
• Wichita State AthleticsminorChannel Partner/ Reseller/ Distributor · 10 December 2024First-ever partnership with Wichita State Athletics, launching merchandise line featuring retro Shocker logos dating back to the 1950s, highlighting the Stomping Wu mascot and the 1989 baseball national championship.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• '47 Brand: Heritage-style licensed headwear and apparel brand (founded 1947) specializing in vintage-look collegiate, MLB, NFL, and NHL merchandise. Comparable to Homefield because both target nostalgic fans and emphasize licensed vintage aesthetics, though '47 Brand is broader in sport coverage and category (caps, tees, outerwear).
• Antigua Apparel: Licensed sports apparel brand producing collegiate, NFL, MLB, and resort wear with a strong presence in college bookstores and team shops. Comparable to Homefield because both monetize university athletic marks through apparel, but Antigua leans more into polos and team-shop staples versus Homefield's vintage-inspired capsule drops.
• Cutter & Buck: Premium licensed apparel and outerwear brand focused on collegiate, corporate, and golf markets. Direct peer to Homefield in the premium vintage/quality collegiate apparel space; both emphasize heritage styling, embroidered logos, and university licensing agreements.
• BreakingT: DTC licensed apparel brand built around college sports, NHL, NFL, and MLB with a strong product-drop/event-driven model. Closest direct peer to Homefield: similar premium-licensed positioning, similar reliance on school/licensor partnerships, similar emphasis on limited releases and fan-driven design.

Regional players

• Rally House: Multi-store regional retailer carrying licensed collegiate and pro sports merchandise across the Midwest and beyond. Comparable to Homefield because Rally House is a major retail distribution channel for collegiate apparel in physical-store format and complements or competes with Homefield's DTC-only model in certain geographies.

Broad incumbents

• Champion (Hanesbrands Collegiate): Heritage athletic brand with a strong collegiate licensed apparel program through Hanesbrands and university partnerships. Comparable to Homefield because both play in the collegiate athleisure/sweatshirt category; Champion is a broad incumbent with mass reach, whereas Homefield positions on vintage premium.
• Under Armour (Collegiate): Major athletic brand with longstanding performance apparel deals across collegiate programs (Notre Dame, Auburn, etc.). Comparable to Homefield because both occupy the licensed collegiate apparel space, though Under Armour concentrates on performance/on-field with broader reach, while Homefield targets vintage/sideline lifestyle buyers.
• Fanatics: Largest operator of licensed collegiate sports merchandise, holding long-term exclusive deals with the NCAA and major conferences via CLC. Compares to Homefield because both monetize university athletic marks, but Fanatics operates as a broad incumbent across apparel, headwear, and hardgoods at scale, whereas Homefield focuses narrowly on premium vintage apparel.
• Nike (Collegiate/Licensed): Dominant athletic brand with deeply held ties to top collegiate programs (Oregon, Michigan, Kentucky, etc.) plus numerous co-branded drops. Comparable to Homefield because Nike SNKRS is already a Homefield distribution channel (Kentucky denim), and both monetize licensed collegiate marks; Nike is a strategic partner/incumbent rather than a direct competitor at Homefield's price tier.

Emerging players

• The/Retro Brand: Smaller collegiate DTC apparel brand producing vintage-style collegiate designs across a network of schools. Closely comparable product story to Homefield (vintage-inspired school-specific apparel), competing for similar niche alumni/superfan buyers, though with smaller scale and likely narrower school coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HomefieldApparl
• Instagraminstagram.com/homefieldapparel
• TikToktiktok.com/@homefieldapparel
• LinkedInlinkedin.com/company/homefieldapparel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds6 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homefield Apparel