What Cutter & Buck does

Cutter & Buck is a Seattle-based, privately held apparel manufacturer founded in 1989 that designs and sells premium sportswear, golf apparel, and officially licensed fan gear through a direct-to-consumer e-commerce storefront (cutterbuck.com, hosted on BigCommerce) and a B2B Corporate Sales channel with custom embroidery services. Its catalog spans men's, women's, and Big & Tall categories across polos, button-downs, layering, sweaters, outerwear, pants, and shorts, anchored by a "work-to-weekend" positioning that pitches the same SKU to office and casual use cases. The product portfolio is organized around "Evergreen Product Families" (e.g., Pike Eco, Prospect, Advantage, Forge Eco, Coastline, Virtue Eco, Adapt Eco, Evoke Eco, Skyline, Rainier) plus licensing-anchored Fan Shop verticals covering NFL, MLB, NCAA (200+ schools), MiLB, MLS, and an exclusive USGA arrangement covering the PGA Championship, U.S. Open, U.S. Women's Open, Senior PGA Championship, and Ryder Cup. Underlying product technology centers on performance fabrics — moisture-wicking, four-way stretch, UV protection, and recycled-polyester integration — with the company stating that 90% of the line uses sustainable materials and that air freight has been largely eliminated from the supply chain. Customer segments are horizontal: work-to-weekend professionals, golf enthusiasts, sports fans, and Big & Tall consumers, with pricing in a $74.99–$134.99 unit range. Distribution is primarily DTC, supplemented by Corporate Sales for bulk/embroidery, and warehousing is operated internally with AutoStore automated storage and retrieval systems deployed in 2025. Revenue mechanics are one-time apparel sales; no subscription, recurring, or licensing-revenue lines are disclosed beyond league-license partnerships used as marketing/GTM alliances.

Name

Cutter & Buck

Legal name

Cutter & Buck

Website

https://cutterbuck.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Cutter & Buck is a Seattle-based apparel brand founded in 1989 that sells premium sportswear, golf apparel, and licensed fan gear directly to consumers via e-commerce, serving work-to-weekend professionals, golf enthusiasts, sports fans, and Big & Tall buyers with sustainable performance fabrics.

Ownership category

akta.pro rank

Product category

Performance Sportswear

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industries

Golf & Tennis Performance Apparel (CRAAAEAF), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Performance sportswear
• Golf apparel
• Licensed fan gear
• Recycled material apparel
• Work-to-weekend clothing

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer Apparel Sales: Primary revenue stream through e-commerce storefront selling work-to-weekend sportswear, golf apparel, and licensed fan gear directly to consumers. Products include polos, shirts, layering, sweaters, outerwear, pants, and shorts across men's, women's, and big & tall categories.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Cutter & Buck designs, manufactures, and sells premium performance apparel and licensed sports fan gear through a direct-to-consumer e-commerce storefront and corporate sales channel. The product range spans polos, shirts, layering, sweaters, outerwear, pants, and shorts across men's, women's, and big & tall categories, with moisture-wicking, stretch, and UV-protective fabrics made from recycled materials. Licensed collections cover NFL, MLB, NCAA, MiLB, MLS, and USGA tournament apparel, and a separate B2B corporate sales program offers custom embroidery and decoration services.

Product overview

Cutter & Buck is an apparel company offering a comprehensive work-to-weekend clothing brand centered around versatile performance apparel. The product portfolio is organized into core categories (Men's, Women's, Big & Tall Apparel) and specialized offerings (Golf/Pro Shop, Fan Shop with NFL, MLB, MiLB, MLS, and College licensed apparel). The Evergreen Product Families serve as the brand's sustainable core collection, featuring eco-conscious sub-brands including Pike Eco (luxury polos), Prospect (performance polos), Advantage (tri-blend), Forge Eco (performance), Coastline (comfort), Virtue Eco (sustainable), Skyline (dress shirts), Adapt (layers), Roam (comfort layers), Rainier (puffer jackets), and Evoke (softshells). Corporate and custom decoration services round out the B2B offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Cutter & Buck: Primary brand offering work-to-weekend sportswear, golf apparel, and fan gear for men, women, and big & tall.

Products and services

• Men's Apparel

Quantifiable outcome

• 90% sustainable product line
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• AutoStorecoreTechnology or Integration · 27 March 2025AutoStore provides automated storage and retrieval systems (AS/RS) for Cutter & Buck's fashion warehousing operations. The partnership enables Cutter & Buck to achieve 60% reduction in peak season staffing, tripled storage density, and 75% space savings in their distribution operations.
• NFLflagshipGTM or Marketing PartnerOfficial licensed partner offering NFL apparel including NFL Helmet, NFL Historic, NFL Americana, and NFL Monochrome collections featuring officially licensed team merchandise for all 32 NFL teams.
• MLBflagshipGTM or Marketing PartnerOfficial licensed partner with MLB collections including MLB City Connect, MLB Stars & Stripes, MLB Cooperstown, and MLB Monochrome featuring Major League Baseball team apparel.
• NCAAflagshipGTM or Marketing PartnerOfficial licensed partner for collegiate athletics offering apparel for over 200 colleges and universities including conference-specific collections (SEC, ACC, Big 10, Big 12, PAC-12, American Conference, MAC, Ivy League).
• USGAcoreGTM or Marketing PartnerExclusive USGA tournament-logo styles provider for PGA Championship, Men's U.S. Open, Women's U.S. Open, Senior U.S. Open, Ryder Cup, and U.S. Amateur Championship.
• MLSminorGTM or Marketing PartnerLicensed partner offering MLS apparel for all Major League Soccer teams with modern soccer-style designs.
• MiLBminorGTM or Marketing PartnerLicensed partner offering Minor League Baseball apparel celebrating local pride and rising stars with unique team merchandise.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Adidas Golf: Global sportswear brand with dedicated golf apparel line; comparable on performance polos, layering, and licensed tournament apparel at multiple price tiers.
• Under Armour: Performance apparel incumbent with golf line and team-licensed apparel; competes on performance fabrics and broader athletic positioning.
• Fanatics: Dominant aggregator of licensed sports merchandise across NFL, MLB, NCAA, and MLS — directly competes in fan apparel but at mass-market price points and via on-demand manufacturing.
• Lululemon: Premium athleisure incumbent competing for the work-to-weekend professional customer with technical, sustainably-positioned apparel at similar price points.
• Ralph Lauren Golf (RLX): Premium golf and lifestyle apparel from Ralph Lauren; competes at the higher end of the price spectrum with similar work-to-weekend positioning and tournament presence.
• Nike Golf: Global sportswear incumbent with a full golf apparel line; competes with Cutter & Buck on performance polos, layering, and footwear across prosumer and licensed segments.

Direct peers

• TravisMathew: Work-to-play golf and lifestyle apparel brand with overlapping customer base (professionals, golfers) and directly comparable product categories including polos, layers, and outerwear.
• Peter Millar: Premium golf and lifestyle apparel brand competing head-to-head with Cutter & Buck in polos, layering, and tournament apparel at similar price points and department-store channels.
• Vineyard Vines: Premium lifestyle apparel brand with strong golf and preppy positioning; overlaps with Cutter & Buck on work-to-weekend polos, shep shirts, and licensed fan-adjacent products.

Emerging players

• Greyson Clothiers: Boutique premium golf and lifestyle apparel brand; comparable on golf polos, layering, and on-course aesthetics, though at smaller scale and narrower assortment than Cutter & Buck.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cutter & Buck