PeopleVine

What PeopleVine does

PeopleVine is a Chicago-based, privately held SaaS company founded in 2014 that operates a Member Experience + CRM platform purpose-built for the hospitality industry. The platform is sold to private social members' clubs, luxury hotels and branded residences, dining clubs and restaurant groups, and luxury residential communities — a customer set that includes Zero Bond, MILA, Thompson Hotels, Classic Car Club Manhattan, Mondrian, Faena, Aman, Casa Cipriani, Baia Beach Club, Nocatee, and ZZ's Member Club. PeopleVine's positioning is explicitly as an alternative to sales-oriented general CRMs like Salesforce and HubSpot, with native membership-management workflows that those platforms lack.

The product is a cloud-based, two-sided platform built on Microsoft Azure with blob storage. It comprises a Member Portal and branded mobile app for enrollment, engagement, and transactions (digital wallet ID, recurring billing, dining reservations, events and ticketing, contactless ordering, amenity/workspace bookings, check-in) and an Ops Team Dashboard for CRM, billing, reservations, dining, events, and member check-in operations. It integrates deeply with the hospitality technology stack — Toast, Square, and Micros for POS; Mews and Oracle OPERA for property management; SevenRooms and TripleSeat for reservations; Stripe and GoCardless for payments; Book4Time for spa; Hikvision and Salto for access control; and QuickBooks Online for accounting. The company also offers an IVY Design System, a developer portal with sandbox and API documentation, and a Portal Blueprint for forked customization.

Revenue comes from tiered subscriptions plus one-time setup fees. The Lounge Plan is published at $750/month self-serve with a setup fee starting at $7,200; the Club Plan (restaurants, private clubs) and House Plan (luxury hotels, multi-location brands) require sales engagement, include dedicated account managers, custom integrations, and progressive modules such as global payments, hotel booking sync, and branded residences. The company also generates revenue from one-time setup and configuration services. PeopleVine has been funded primarily by Alliance Creative Group (which invested across 2015, 2016, and 2017 totaling ~$700K) and Right Side Capital Management, and it acquired Tribe in November 2017. The leadership team includes co-founders Boren Novakovic (CEO), Jordan Gilman (CTO), Chris Lindsey (Head of Product Marketing), and Mobolaji Akintunde (Global Head of Revenue). The company has not publicly disclosed revenue or formal funding rounds since 2017.

Name

PeopleVine

Legal name

Peoplevine Inc.

Website

https://peoplevine.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

PeopleVine is a Chicago-based SaaS company, founded in 2014, that provides a Member Experience + CRM platform purpose-built for hospitality brands including private social clubs, luxury hotels, dining clubs, and luxury residential communities, replacing generic CRMs with two-sided member and ops workflows.

Ownership category

akta.pro rank

Product category

Hospitality CRM Software

NAICS

Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sales & Catering / Group & Event Management (THALACAM)

akta.pro secondary industry

Customer Service, Contact Center & Loyalty Care Platforms (Case Management, Chatbots) (THALAKAN)

Keywords

• Hospitality CRM software
• Membership management platform
• Guest experience software
• Member engagement platform
• Club management software

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: Tiered monthly subscription plans (Lounge at $750/mo, Club and House at custom pricing) with annual billing commitment. Revenue scales with hospitality brand size and number of locations.
2. Setup and Configuration: One-time setup and configuration fee starting at $7,200 for Lounge plan, likely higher for Club and House tiers with custom implementations

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

PeopleVine is a cloud-based, two-sided CRM platform for hospitality brands, pairing a member-facing portal and native mobile app with an operations team dashboard. It enables hospitality operators to enroll, engage, and transact with members through membership applications, digital wallet ID, dining reservations, events and ticketing, contactless ordering, amenity bookings, recurring billing, and reporting. The platform integrates with major hospitality POS, PMS, reservation, payment, and access control systems, and is sold via tiered subscriptions (Lounge, Club, House) to private social clubs, luxury hotels, dining clubs, and residential communities.

Product overview

PeopleVine is a Guest & Member Experience CRM platform for hospitality brands, offering a two-sided cloud-based solution consisting of the core PeopleVine Platform, a Member Portal and Mobile App for members to enroll, engage, and transact, and an Ops Team Dashboard for managing CRM, billing, reservations, events, dining, and check-in operations. The platform is available in three pricing tiers: Lounge Plan ($750/month) for basic subscription management, Club Plan for restaurants and private clubs adding dining reservations, events, and dedicated support, and House Plan for luxury hotels adding global payments, hotel booking sync, and branded residences. Additional add-on modules include Appointment Bookings, Spa & Wellness Bookings, Activity Reservations, Amenity/Workspace Bookings, Global Payments, Hotel Booking Sync, and Branded Residences. The platform integrates with multiple POS systems (Square, Toast, Micros), property management systems (Mews, Opera Cloud), reservation systems (SevenRooms, TripleSeat), payment processors (Stripe, GoCardless), and access control systems (Hikvision, Salto).

Differentiator

Problem solved

Functional benefit

Products and services

• PeopleVine Platform A two-sided cloud CRM platform for hospitality brands that empowers teams to deliver guest and member experiences while managing operations. It pairs a member-facing portal/mobile app for enroll, engage, and transact capabilities with an ops team dashboard for CRM, billing, reservations, events, dining, and check-in management.
• Member Portal
• Member Mobile App Branded mobile application with native functionality and push notification capabilities, allowing members to access services on the go.
• Ops Team Dashboard Command center for operations teams to maximize efficiency, gain valuable insights, and drive business growth. Includes CRM, billing, reservations, events management, dining, and member check-in features.
• IVY Design System Design system providing design resources, customization tools, and design language for building branded member experiences.
• IVY Development Kit PeopleVine UI component library with pre-built UI components and flows available to developers for building member experiences.

Quantifiable outcome

• Member spending tracked via Toast POS integration
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature12 records

Partnerships

Eleven partnerships are on record, tiered core and secondary.

• ToastcoreTechnology or IntegrationToast POS integration enables real-time syncing of transaction data and ties back to members' CRM profiles. Members can pay using stored card information and staff can easily charge cards on file, streamlining operations.
• SevenRoomscoreTechnology or IntegrationReservation system integration combining PeopleVine's CRM with SevenRooms' table management for holistic member experience across reservations and relationship data.
• MewscoreTechnology or IntegrationMews property management system integration for modern hoteliers, enabling room booking via member portal and sync of bookings to CRM profiles.
• Oracle Hospitality OPERAcoreTechnology or IntegrationOracle OPERA Property Management Cloud integration for enterprise hotel operations and member profile sync.
• SquaresecondaryTechnology or IntegrationPOS integration for tools to run business even when it's not business as usual, providing payment processing and transaction sync.
• StripesecondaryTechnology or IntegrationPayment processor integration ensuring billing and payment flow directly to hospitality brands' bank accounts.
• GoCardlesssecondaryTechnology or IntegrationACH/direct payment processor for recurring billing and member subscriptions.
• Book4TimesecondaryTechnology or IntegrationSpa and activities booking integration for luxury hotel wellness operations.
• TripleSeatsecondaryTechnology or IntegrationReservations and dining management integration.
• Micros SimphonysecondaryTechnology or IntegrationPOS integration for enterprise hospitality operations.
• Live NationcoreStrategic or Co-development PartnerInitial founding customer from 2014 - PeopleVine launched their platform building Live Nation's events and ticketing engine, establishing their hospitality technology foundation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Daxko: Daxko offers member management, billing, and engagement software for member-based organizations including fitness clubs, YMCAs, and member communities. Its member experience platform overlaps with PeopleVine's CRM, billing, and engagement functionality.
• Jonas Club Software: Jonas Club Software delivers club management solutions including member management, accounting, POS, and CRM for private and country clubs. It targets the same private members' club vertical as PeopleVine with comparable feature scope.
• SevenRooms: SevenRooms is a direct competitor offering CRM, reservation, and guest experience management for restaurants, hotels, and nightlife venues. Like PeopleVine, it focuses on member/guest data, dining reservations, and integrated marketing — and is also one of PeopleVine's integration partners, creating a coopetitive dynamic.
• Clubessential: Clubessential provides membership management, CRM, and operations software to private clubs, country clubs, and member-based organizations. It directly competes for the same private members' club segment that PeopleVine serves with its Club and House tiers.

Broad incumbents

• Salesforce: Salesforce is a broad CRM incumbent with hospitality-specific clouds and AppExchange partners. Classic Car Club Manhattan publicly replaced Salesforce-style expectations with PeopleVine, illustrating Salesforce's position as the generic CRM alternative PeopleVine displaces in hospitality.
• HubSpot: HubSpot provides broad CRM, marketing automation, and customer engagement tools used across industries. Like Salesforce, it represents the generic CRM alternative that PeopleVine competes against for hospitality membership management.
• Oracle Hospitality: Oracle Hospitality's OPERA Property Management Cloud integrates with PeopleVine for enterprise hotel operations and member profile sync. Oracle's broad hospitality suite and data capabilities position it as a deep-pocketed incumbent that could expand into member CRM.

Emerging players

• Toast: Toast is a leading restaurant POS platform that integrates with PeopleVine for transaction sync and card-on-file. Its expanding guest engagement and loyalty modules position it as a potential vertical integrator that could absorb membership CRM functionality.
• Mews: Mews is a modern hotel PMS that integrates with PeopleVine for member room booking and profile sync. As Mews expands its guest data platform, it could compete more directly with PeopleVine's hotel CRM layer.
• Mindbody: Mindbody provides membership, booking, and engagement software for wellness, fitness, and spa businesses — overlapping with PeopleVine's Spa & Wellness Bookings and Activity Reservations modules and adjacent booking verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peoplevine

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeopleVine