PBZ

What PBZ does

PBZ (Privredna banka Zagreb d.d.), founded in 1966 and headquartered in Zagreb, Croatia, is a universal banking institution serving retail, SME, corporate, and institutional clients as a wholly owned subsidiary of Intesa Sanpaolo Group, the largest banking group in Italy. The bank serves over 800,000 Croatian retail customers through a multi-channel distribution model combining the largest ATM network in Croatia, an extensive branch network, a dedicated Sinergo Desk for SME service, and a digital banking platform (PBZ Digitalno Bankarstvo) supporting iOS, Android, and AppGallery. Core product lines include current accounts bundled in Standard (€1.99/month), Premium (€8.50/month), and Exclusive (€15.00/month) packages; payment cards (Visa Inspire, Visa Debit, Premium Visa Gold/Platinum, Mastercard Revolving/Charge); housing loans (3.48% APRC), non-purpose consumer loans (5.91% APRC), energy-efficient Energo krediti, tourism loans, and education loans (Educa krediti); and investment services via PBZ Investor and Eurizon Asset Management Croatia.

The underlying technology platform features proprietary mobile banking capabilities branded as #withCASH (cardless ATM withdrawals via one-time code), #withPAY (P2P mobile payments), #withSAVE (automated round-up savings with goal-setting), #withSIGN (qualified electronic signature), and Instant Plaćanja (10-second interbank transfers). The bank is PSD2-compliant with an Open API for third-party access, supports Apple Pay and Google Pay tokenization, and operates an AI-powered 24/7 virtual assistant chatbot. Card processing runs through subsidiary PBZ Card d.o.o. in partnership with Nexi Croatia, with Visa Inspire cards enabling installment payments at over 29,000 merchant locations in Croatia.

Revenue is generated through four primary streams: recurring account/package subscription fees, interest income from consumer and mortgage lending, card transaction and merchant acquiring fees, and commissions from distributing Eurizon investment funds, Generali insurance products, and Intesa Sanpaolo Assicurazioni life insurance. Distribution combines physical branches, digital self-serve, corporate relationship managers for large enterprises, retailer POS partnerships (Lesnina, IKEA), and correspondent banking for financial institutions. The bank operates as part of Intesa Sanpaolo's International Banks Division, with sister companies in Slovenia and Bosnia and Herzegovina, and has been entrusted with capital markets intermediation through a minibond issuance program. Significant 2024-2025 capital deployment includes approximately €232.6M from EIB, €29.5M from EBRD, and €150M from HBOR, supporting SME lending and green transition financing.

Name

PBZ

Legal name

Privredna banka Zagreb d.d.

Website

https://pbz.hr

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PBZ (Privredna banka Zagreb) is a Croatian universal bank and wholly owned subsidiary of Intesa Sanpaolo Group, serving 800,000+ retail customers, SMEs, and large corporates through branches, ATMs, and a digital banking platform offering accounts, cards, loans, and investment services.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (52218), Credit Card Issuing (52221), Nondepository Credit Intermediation (5222)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Bank Bill Pay (Consumer & Small Business) (FSAMAJAC)

akta.pro secondary industries

BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG), A2A Collections & Direct Account Funding (FSAMAFAH), B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)

Keywords

• Retail banking services
• Corporate banking
• Digital banking
• Payment cards
• Consumer loans

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Transaction account and package fees: Monthly fees charged for account maintenance and bundled product packages (Standard 1.99 EUR, Premium 8.50 EUR, Exclusive 15.00 EUR), plus per-transaction fees for various banking services
2. Interest income from lending: Interest earned on mortgage loans (representative rate 3.48% with mortgage), consumer loans (5.91% non-purpose), revolving credit cards, and permitted overdrafts (5.28% annual)
3. Card transaction fees and commissions: Interchange fees, merchant discount rates, and commissions from card processing through PBZ Card d.o.o. subsidiary and Nexi Croatia partnership
4. Digital banking subscription: Monthly fee of 1.59 EUR for online and mobile banking service (PBZ digitalno bankarstvo)
5. Investment and insurance product distribution: Commissions from distributing Eurizon Asset Management investment funds, investment life insurance (Intesa Sanpaolo Assicurazioni), and property/casualty insurance through Generali partnership

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

PBZ (Privredna banka Zagreb) is a Croatian retail and corporate bank offering current accounts, payment cards, housing and consumer loans, digital banking, investment funds, leasing, and insurance distribution. It serves individual consumers, students, small and medium enterprises, and large corporate clients through branch offices, digital channels, and dedicated relationship managers as a subsidiary of the Italian Intesa Sanpaolo Group.

Product overview

PBZ (Privredna Banka Zagreb) is a Croatian retail and corporate banking institution operating as a subsidiary of Intesa Sanpaolo Group. The product portfolio consists of a unified banking platform with multiple modules and service packages organized by customer segment: retail customers (građani), young customers and students, small enterprises, medium enterprises, and large corporations. Core products include transaction accounts (Tekući račun, PBZ Mladi, PBZ Lav), digital banking services (PBZ Digitalno Bankarstvo with #withCASH, #withPAY, #withSAVE, #withSIGN features), payment cards (Visa Inspire, Visa Debit, Premium Visa Gold/Platinum, Mastercard Revolving/Charge), loans (housing, energy-efficient, non-purpose, tourism, education), and investment services (PBZ Investor, Eurizon Asset Management Croatia). Service packages include Standard (1.99 EUR/month), Premium (8.50 EUR/month), and Exclusive (15.00 EUR/month). The bank also offers business banking through PBZ Sinergo 2.0 packages, insurance partnerships, leasing services, and a 24/7 AI-powered virtual assistant.

Differentiator

Problem solved

Functional benefit

Brands

• PBZ digitalno bankarstvo: Mobile and internet banking platform for retail and corporate customers
• PBZ Investor
• PBZ mladi
• PBZ Lav
• Indeks plus
• #withPAY
• #withCASH
• #withSAVE
• Sinergo
• PBZCOM@NET

Quantifiable outcome

• 29,000+ merchants accept installment payments
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Intesa SanpaolocoreStrategic or Co-development PartnerPBZ is a subsidiary of Intesa Sanpaolo, the largest banking group in Italy. The parent company provides strategic direction, technology platforms, product frameworks (e.g., Intesa Sanpaolo Assicurazioni insurance), and access to European banking network and cross-border services.
• PBZ Card d.o.o.coreTechnology or IntegrationSubsidiary company managing PBZ's card portfolio including Premium Visa cards, card issuing, and merchant acquiring services for POS terminals across Croatia.
• PBZ-Leasing d.o.o.coreStrategic or Co-development PartnerSubsidiary providing leasing services for vehicles, equipment, and real estate to PBZ customers.
• PBZ Croatia osiguranje d.d.coreStrategic or Co-development PartnerSubsidiary pension fund management company providing voluntary and mandatory pension insurance products.
• Intesa Sanpaolo Banka Bosna i HercegovinaminorStrategic or Co-development PartnerSister company subsidiary operating in Bosnia and Herzegovina, part of PBZ Group's regional presence in the Western Balkans.
• Banka Intesa Sanpaolo d.d. (Slovenia)minorStrategic or Co-development PartnerSister company subsidiary operating in Slovenia, part of Intesa Sanpaolo Group's Central European network.
• Nexi CroatiacoreTechnology or IntegrationCard processing and payment technology partner alongside PBZ Card for merchant POS terminal services and card transaction processing.
• Generali osiguranje d.d.coreStrategic or Co-development PartnerInsurance provider for Exclusive package bundled products including travel health insurance, car assistance, and home assistance services.
• ANO d.o.o.minorChannel Partner/ Reseller/ DistributorInsurance broker intermediary for Exclusive package insurance products, receiving customer inquiries at [email protected].
• FINA (Financial Agency)Technology or IntegrationPartnership with Croatian Financial Agency for e-invoicing services enabling electronic invoice exchange for business customers.
• Lesnina XXXLminorGTM or Marketing PartnerRetail partner offering 20% discounts and installment payments (up to 36 months interest-free) for furniture purchases with Visa Inspire card, valid until 15.7.2026.
• IKEA HrvatskaminorGTM or Marketing PartnerRetail partner offering installment payments (up to 36 months interest-free) for furniture and home products at IKEA Zagreb, studios, and online with Visa Inspire card, valid until 31.8.2026.
• Apple Inc.coreTechnology or IntegrationApple Pay integration enabling contactless mobile payments through PBZ Visa Inspire, Visa Debit, and Mastercard credit cards via iPhone and Apple Watch.
• Google LLCcoreTechnology or IntegrationGoogle Pay integration enabling contactless mobile payments through PBZ cards via Android devices.
• Eurizon Capital SGR S.p.A.coreStrategic or Co-development PartnerInvestment management company providing investment fund products distributed through PBZ branches in Croatia and Luxembourg branch office.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zagrebačka banka: Croatia's largest bank by assets and a subsidiary of UniCredit. Directly competes with PBZ across retail, SME, and corporate banking with a similar full-service product portfolio in the Croatian market.
• Erste & Steiermärkische Bank: Major Croatian retail and corporate bank and part of Austria's Erste Group. Directly competes with PBZ in retail deposits, consumer lending, mortgages, and SME services across Croatia.
• Raiffeisenbank Austria (Croatia): Significant Croatian retail bank and subsidiary of Raiffeisen Bank International. Competes head-to-head with PBZ in retail current accounts, consumer loans, payment cards, and SME banking.
• OTP banka Hrvatska: Croatian subsidiary of Hungary's OTP Group, one of the largest banking groups in CEE. Directly competes with PBZ in retail, SME, and corporate banking, and has been expanding aggressively via M&A in Croatia.
• Addiko Bank: Austrian-headquartered CEE bank with Croatian operations focused on retail and SME lending. Directly competes with PBZ in consumer loans, current accounts, and digital banking.
• Hrvatska Poštanska Banka (HPB): Croatian state-owned bank offering retail, SME, and corporate banking. Directly competes with PBZ with a similar full-service product set and broad national footprint.

Regional players

• Nova Ljubljanska banka (NLB): Slovenian banking group with regional SEE presence. Comparable as a CEE banking franchise with similar international subsidiary structure and retail/corporate banking focus, although it does not directly compete in the Croatian market at PBZ's scale.

Broad incumbents

• Intesa Sanpaolo: Italian parent of PBZ and one of the largest banking groups in the Eurozone. Provides shared technology, product frameworks, and strategic direction to PBZ while operating broadly across retail, corporate, and investment banking in Italy and CEE.
• UniCredit: Major pan-European banking group operating in Croatia through its Zagrebačka banka subsidiary. Overlaps with PBZ across retail, corporate, and investment banking products in CEE, though UniCredit's portfolio extends well beyond Croatia.

Emerging players

• Revolut: UK-based global neobank with active operations in Croatia. Competes with PBZ in digital current accounts, P2P payments, and card-based spending, particularly for younger and digitally native customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PBZgrupa
• Facebookfacebook.com/privrednabankazagreb
• LinkedInlinkedin.com/company/pbz
• Xx.com/pbzzg

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PBZ