What HqO does

HqO is a Boston-based, venture-backed commercial real estate (CRE) experience software company founded in 2018. It sells the REX (Real Estate Experience) Platform — a vertically integrated, multi-tenant SaaS suite purpose-built for landlords — comprising six modular product suites (Intelligence, Experience, Tenant, Operations, Leasing, Vendor) sitting on a shared infrastructure layer of Digital Grid (standardized CRE data model), PAIR (identity, access, and relationship engine), Quantum Core (AI), and the CRM for CRE. The Operations Suite extends into the building itself via a cloud-native Building Management System supporting BACnet, Modbus, and MQTT, with plug-and-play integration through the Symbiosy gateway. The Vendor Suite adds marketplace and procurement workflows, while the Tenant Suite provides white-labeled tenant portals. Customers are predominantly large, enterprise CRE landlords and operators — including JPMorgan, Vornado, Hines, Gecina, JLL, Alexandria Real Estate Equities, Hudson Pacific, Bruntwood, Jamestown, and IPUT — with offices in Boston, New York, London, Amsterdam, Paris, and a planned Toronto office.

HqO monetizes primarily via quote-based annual enterprise SaaS subscriptions to the REX Platform, with secondary revenue from amenity/event transaction fees, vendor marketplace commissions, and implementation/advisory services such as the Experience Assessment and REX Transformation Playbook. Distribution is sales-led and enterprise: "Request a Demo" CTAs gate product information, a heavy industry-events presence (BOMA, RealComm, Blueprint, STRATA, RETCON) and content engine (blog, gated eBooks, Quantum City Show podcast, webinars) drive top-of-funnel demand, and acquired brands — Leesman (workplace measurement, June 2022), Symbiosy (building-systems gateway, January 2024), and Office App (European tenant app, April 2025) — extend the platform's reach into the EMEA market. The company has raised approximately $156M across disclosed rounds, most recently a $50M round in October 2023 led by Koch, Inc., and reports that revenue tripled and headcount doubled in the 14 months prior to May 2026.

Name

HqO

Legal name

HqO

Website

https://hqo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

HqO sells the REX Platform, a vertically integrated SaaS suite that unifies CRM, AI, tenant experience apps, and a cloud-native building management system for commercial real estate landlords. It serves enterprise landlords and operators globally through direct enterprise sales, a content-and-events-led marketing engine, and acquired brands including Leesman, Office App, and Symbiosy.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Software

NAICS

Office Machinery and Equipment Rental and Leasing (532420), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

akta.pro secondary industries

HRIS/HCM Managed Services & Support (BPAEAGAF), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Commercial real estate software
• Tenant experience platform
• Workplace experience technology
• Building management system
• PropTech software

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. REX Platform Subscription: Recurring SaaS subscription to the REX Platform's modular product suites (Intelligence, Operations, Leasing, Experience, Tenant, Vendor) and the purpose-built CRM for CRE. Pricing is quote-based, not publicly disclosed.
2. Billing & Operational Finance (Amenity / Event Monetization): Monetization of amenity passes, paid entry events, vendor services, and event bookings via transaction logging, payment reporting, and integration with tenant billing platforms.
3. Implementation, Advisory & Experience Assessment Services: Professional services including the free Experience Assessment, REX Transformation Playbook, Customer Advisory Board, and onboarding/implementation services (mobile workflows, system integrations, BMS deployments via Symbiosy gateway).
4. Vendor Marketplace Commerce: Connected vendor ecosystem supporting vendor discovery, RFPs, contracting, invoicing, and third-party logistics — enables transaction-based revenue on services delivered via the marketplace.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

HqO sells the REX (Real Estate Experience) Platform, a vertically integrated, multi-tenant SaaS platform for commercial real estate landlords. The platform combines a CRM purpose-built for CRE, a cloud-native Building Management System, white-labeled tenant apps, AI-driven analytics, and a vendor ecosystem into a unified stack that connects building operations, tenant experience, and financial outcomes across the portfolio.

Product overview

HqO delivers the REX Platform, a single vertically integrated, purpose-built Real Estate Experience platform for commercial real estate, rather than a collection of standalone products. At its foundation is an infrastructure layer composed of the Digital Grid (standardized CRE data model), PAIR (Physical Access, Identity & Relationship), Quantum Core (AI intelligence), and the CRM for CRE. On top of this foundation sit six modular product suites — Intelligence, Experience, Tenant, Operations, Leasing, and Vendor — that map to every operational function of an experiential landlord. Acquired brands Leesman (workplace experience measurement), Office App (European tenant experience app), and Symbiosy (building-systems gateway, now embedded in the Operations Suite) extend the platform's capabilities across benchmarking, EMEA reach, and smart-building integration.

Differentiator

Problem solved

Functional benefit

Brands

• Leesman: Acquired workplace experience measurement, benchmarking, and employee survey brand; retained as a sub-brand of HqO (linked from main navigation as "Leesman").
• REX (Real Estate Experience)
• Quantum City Initiative

Products and services

• HqO REX Platform Unified Real Estate Experience (REX) platform for commercial real estate landlords. A vertically integrated, composable, multi-tenant SaaS stack comprising modular product suites (Intelligence, Experience, Tenant, Operations, Leasing, Vendor) sitting atop an infrastructure layer (Digital Grid, PAIR, Quantum Core, CRM for CRE) for enterprise CRE asset managers, property managers, marketers, and leasing teams.
• Intelligence Suite AI-powered decision engine and command center for asset managers, property managers, and experience leaders. Includes the AI Analyst Agent (natural language interface, predictive alerts, AI-generated recommendations) and Analytics & Reporting dashboards spanning NOI, tenant health, amenity utilization, retention, leasing metrics, and real-time benchmarks.
• Experience Suite Operational core for branded service delivery across the portfolio. Spans Events & Services, Content Management, Engagement & Communication, and Billing & Operational Finance, turning buildings into programmable platforms for tenant engagement, amenity monetization, and curated experience at scale.
• Tenant Suite Digital front door for occupiers across a CRE portfolio. Delivers white-labeled, persona-based tenant portals, smart space discovery, integrated services and amenities, embedded leasing and onboarding, access and credentialing, and a services marketplace for flex space and multi-site tenants.
• Operations Suite Vertically integrated, cloud-native Building Management System unifying HVAC, lighting, metering, vertical transport, and access control via the Symbiosy gateway or open API (BACnet, Modbus, MQTT). Includes AI-powered fault detection and predictive maintenance, portfolio optimization using Brick Schema and Project Haystack, Resource Booking, Service Execution, and Access & Visitor Management powered by PAIR.
• Leasing Suite Marketing and leasing engine that turns a portfolio into a digital storefront. Provides SEO-optimized public property pages, ecommerce-style leasing workflow, a CRE-native marketing stack (CMS, email, SEO dashboards, brochure builder), and an Audience & Profile engine with predictive conversion probability. Bi-directionally syncs with HqO CRM, PAIR, and Digital Grid.
• Vendor Suite Connected vendor ecosystem embedded in the REX Platform. Provides a curated vendor directory, automated procurement workflows, real-time SLA and performance tracking, embedded compliance and risk management (COIs, insurance, certifications), self-service vendor registration, invoicing, a booking engine, and a matching engine powered by tenant behavior and space data.
• HqO CRM for CRE First purpose-built customer relationship management system for commercial real estate, launched October 2025 as part of HqO's Fall 2025 Product Release. Tracks tenants, vendors, prospects, and lifecycle activity in one place, serving as the operating system for Customer Experience in CRE across the full tenant lifecycle.
• Leesman Employee experience measurement and workplace benchmarking service offering acquired by HqO in June 2022. Provides workplace survey data and benchmarking reports that feed the REX methodology and AI models.
• Office App European workplace experience app offering acquired by HqO; supports HqO's growth strategy in EMEA commercial real estate markets, including the UK and Ireland.
• Symbiosy European smart-building / IoT gateway technology acquired by HqO in January 2024, now embedded within the HqO Operations Suite to provide plug-and-play onboarding of building systems.

Quantifiable outcome

• Revenue tripled in 14 months
• +4 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability12 records

Feature8 records

Partnerships

Three partnerships are on record, tiered flagship.

• SymbiosyflagshipStrategic or Co-development Partner · 1 June 2025Symbiosy was acquired by HqO as part of its European expansion. Symbiosy's gateway technology is referenced inside HqO's Operations Suite as the 'plug-and-play onboarding via Symbiosy gateway or open API' for building system integrations.
• Office AppflagshipStrategic or Co-development Partner · 16 April 2025Office App was acquired by HqO in April 2025, positioning the combined entity as a $500m CRE experience software company. Office App brings a European workplace experience app footprint and customer base, supporting HqO's EMEA expansion.
• LeesmanflagshipStrategic or Co-development Partner · 14 June 2022Leesman was acquired by HqO in June 2022. Leesman provides workplace surveys and benchmarking data and is now the data and measurement backbone of HqO's REX methodology. The Leesman brand continues as a separate offering (leesmanindex.com) and its dataset powers HqO's reports, including the 'Mind the Gap' report.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rise Buildings: Tenant experience app and engagement platform for commercial landlords, directly overlapping HqO's Tenant Suite and Experience Suite offerings for office and mixed-use portfolios.
• Equiem: Tenant experience platform for commercial real estate serving landlords and occupiers with engagement apps, amenity booking, and community features — a direct competitor to HqO's Tenant Suite.
• Building Engines: Property operations and tenant experience platform for office landlords; competes head-on with HqO's Operations and Experience suites for day-to-day building management workflows.
• Spaceflow: European tenant experience app platform for landlords and occupiers, comparable to HqO's Tenant Suite and EMEA tenant experience offerings (Kunal Lala was previously at Spaceflow).

Emerging players

• Cohesion: Smart building platform combining building analytics, tenant experience, and IoT integration — overlaps with HqO's Operations Suite BMS capabilities and tenant engagement modules.
• Lane (by OfficeSpace): Hybrid work and workplace experience platform including space booking, visitor management, and tenant engagement — overlaps with HqO's Operations and Tenant Suites for hybrid-work landlords.

Broad incumbents

• VTS: Leading commercial real estate leasing and asset management platform; competes with HqO's Leasing Suite and CRM for CRE while serving a broader landlord enterprise base.
• RealPage: Large incumbent multifamily and CRE software suite covering operations, leasing, and analytics; overlaps with HqO's Intelligence and Leasing Suites at a portfolio-wide scale.
• Yardi: Long-standing CRE and multifamily software incumbent with deep ERP, leasing, and operations capabilities; a broad incumbent competing across the same landlord buyer base.
• Honeywell Forge: Enterprise building management and analytics platform from Honeywell; competes with HqO's Operations Suite for cloud-native BMS, energy, and predictive maintenance workloads.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hqoapp
• Facebookfacebook.com/HqOapp
• LinkedInlinkedin.com/company/hqo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HqO