What Factor Eleven does

Factor Eleven (F11), founded in 2014 by CEO Alexander Anhuth and headquartered in Gießen, Germany, operates a digital advertising platform positioned as a 'Drive-to-Store Platform' for brick-and-mortar retailers and brands. The core platform unifies campaign planning (Media Planner), rich media ad creation (AdCreator / Brand Booster), and real-time performance tracking (Reporting Dashboard), with ad delivery spanning Digital Out-of-Home, Addressable TV, Desktop Display, Tablet, and Mobile. Proprietary algorithms automate the workflow from campaign planning through KPI-based billing, and an API layer enables integration into customer and partner tools. The company serves four named segments: retailers (local price promotions), brands (managed high-impact campaigns), agencies (multi-platform campaign management), and small and medium businesses, with named enterprise customer Fressnapf as a publicly referenced logo.

Commercially, Factor Eleven runs a hybrid GTM combining enterprise field sales (evidenced by a Request Demo CTA and dedicated managed-service support) with a product-led self-service channel. Campaigns are billed on a KPI basis under multi-year contracts, with no publicly disclosed price points; FII for Brands operates as a fully managed service while FII for Retailers emphasizes automated content creation, dynamic distribution, and contextual targeting for store-level audiences. The company employs an international team of more than 120 people, holds no disclosed institutional equity backing beyond a 2022 Deutsche Handelsbank-led financing of approximately $4.94M (structured as a bank-led facility), and reports no acquisitions or restructuring. Geographic focus is Central Europe with stated continuous regional expansion. Recognitions include the 2019 SMARTech Award for Most Innovative Startup.

Name

Factor Eleven

Legal name

Factor Eleven GmbH

Website

https://factor-eleven.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Factor Eleven (F11) is a German technology company that operates a Drive-to-Store digital advertising platform for brick-and-mortar retailers, brands, agencies, and SMBs across Central Europe, unifying campaign planning, rich media ad creation, and KPI-based billing.

Ownership category

akta.pro rank

Product category

Digital Advertising Platform

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• Digital advertising platform
• Retail marketing technology
• Programmatic advertising software
• Campaign management platform
• Rich media advertising

Headquarters

HQ city

Hessen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Advertising Platform: The company offers a digital advertising platform with managed service and self-service options. Billing is based on KPI (Key Performance Indicator) basis. The platform provides solutions for national, regional, and local campaigns. The company automates and simplifies the process from campaign planning to billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Factor Eleven builds and operates a proprietary digital advertising platform (the F11/FII Platform, also branded "Drive-to-Store Platform") that allows brick & mortar retailers and brands to plan, create, distribute, and measure cross-screen advertising campaigns covering Digital Out-of-Home, Addressable TV, Desktop Display, Tablet, and Mobile. Campaigns can be booked via a managed service with dedicated support or through a self-service interface, with billing based on KPIs. The platform includes a Media Planner, AdCreator (Brand Booster) for rich media ad creation, a Reporting Dashboard for real-time performance monitoring, automated content creation with dynamic distribution, contextual targeting at store-local level, and an API for integration into customer environments.

Product overview

Factor Eleven (F11) operates a unified one-stop digital advertising platform comprising the core F11/FII Platform, supplemented by three key modules: Media Planner for campaign planning, AdCreator (including Brand Booster) for rich media ad creation, and a Reporting Dashboard for real-time performance monitoring. The platform serves two distinct segments—FII for Retailers focused on local price promotions and offers, and FII for Brands offering high-visibility managed advertising services. The platform delivers ads across multiple channels including Digital Out-of-Home, Addressable TV, Desktop Display, Tablet, and Mobile, with campaigns billed on a KPI basis.

Differentiator

Problem solved

Functional benefit

Products and services

• F11 / FII Platform Drive-to-Store digital advertising platform for brick & mortar retailers and brands, providing an intuitive one-stop workflow to plan, create, distribute, and measure advertising campaigns across Digital Out-of-Home, Addressable TV, Desktop Display, Tablet, and Mobile; available via managed service or self-service with KPI-based billing.
• FII for Retailers Retail-focused solution enabling efficient execution of local price promotions and offers through automated content creation, dynamic distribution, and contextual targeting that reaches each store location's unique local audience to maximise relevance and impact.
• FII for Brands Brand-focused fully managed service providing high visibility and presence through high-impact ad formats, brandformance guarantees, privacy-compliant advertising, and no-cost creative support.
• Factor Eleven API Application programming interface that lets customers integrate Factor Eleven's advertising capabilities into their own tools and environments, supporting campaign planning through billing automation across managed-service and self-service modes.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Criteo: Paris-based commerce media company that powers digital ads for retailers and brands, with a strong emphasis on retargeting and drive-to-store outcomes. Highly comparable to Factor Eleven's mission of monetizing retail media budgets across formats, although Criteo operates globally and is publicly listed at significantly larger scale.
• Adform: Copenhagen-based independent ad tech platform offering a full stack (DSP, DMP, creative tools, DOOH) for advertisers and agencies. Highly comparable as a European-headquartered independent ad tech platform with multi-format capabilities (including DOOH) targeting the same enterprise advertiser and agency buyer personas as Factor Eleven.
• Smartclip (RTL Group): Hamburg-based digital video and DOOH ad tech platform (owned by RTL Group) offering cross-screen video advertising solutions. Directly comparable to Factor Eleven on addressable TV/CTV and DOOH capabilities and serves overlapping Central European advertiser and agency customers.
• Hivestack: Montreal-based programmatic DOOH ad tech platform that enables campaign planning, buying, and measurement across digital out-of-home networks. Directly comparable to Factor Eleven's DOOH capabilities and retail-driven omnichannel planning tool.
• Vistar Media: New York-based programmatic DOOH ad platform powering omnichannel campaign planning and execution including DOOH, mobile, and desktop. Comparable to Factor Eleven's multi-format delivery and self-service planning tooling for retail and brand advertisers.

Broad incumbents

• The Trade Desk: Leading independent DSP offering omnichannel programmatic buying across CTV, DOOH, display, video, and audio. Comparable as a broader incumbent ad tech platform competing for the same enterprise advertiser budgets that Factor Eleven targets, with a much larger global footprint.
• Publicis Groupe: Global advertising holding company with major media buying, agency, and digital platform offerings (Publicis Media, Epsilon). Comparable as a broad incumbent competing for enterprise advertising budgets with omnichannel capabilities, though much larger and broader in scope than F11.
• GroupM (WPP): World's largest media investment group, operating across media planning, buying, and programmatic for global advertisers. Comparable as a broad incumbent competing for the same enterprise advertising budgets Factor Eleven targets, with significantly greater scale and global reach.

Emerging players

• Falk Realtime: German DOOH and programmatic out-of-home ad tech player serving retail and brand advertisers in Central Europe. Highly comparable regional player with overlapping DOOH capabilities and a similar focus on retail media buyers.

Others

• LiveRamp: Data collaboration platform powering identity resolution, audience activation, and retail media networks for advertisers. Comparable as an enabling technology provider in the retail media ecosystem that Factor Eleven's customers may use alongside or instead of F11's first-party data capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Factor Eleven