What Marie-Stella-Maris does

Marie-Stella-Maris is a Netherlands-headquartered, B Corp certified premium natural body care and home fragrance brand operating since 2011. The company formulates and sells a unified portfolio of 100% vegan body care (body wash, lotion, cream, oil, scrub, shower mousse), hand care (soap, lotion, cream), hair care (shampoo, conditioner, hair and body mist), home fragrances (fragrance sticks/diffusers, room sprays), and Eau de Parfum Naturelle, organized around a numbered scent collection (No.03 through No.20) developed by French perfumers with 96% to 100% natural ingredients. All products are free from parabens, silicones, petrochemicals, sulfates, and microplastics.

The business runs a direct-to-consumer e-commerce storefront at marie-stella-maris.com with Dutch, English, German, and French language support, complemented by company-operated physical boutiques, a B2B corporate gifting portal, and an affiliate program. The proprietary refill pouch system, designed exclusively for Marie-Stella-Maris bottles, underpins a recurring refill subscription service and the Club Marie loyalty program (Drops points with refill bonuses and early-access perks). Pricing spans €9 to €99 per unit, with bundle pricing and free shipping above €35, and recurring promotional campaigns around refills and seasonal gifting.

Revenue mechanics combine one-time product sales, subscription recurring revenue from refills, B2B corporate gifting orders, and physical boutique sales. The Marie-Stella-Maris Foundation, a separately operated social impact arm, channels a portion of commercial activity into clean water projects worldwide, with the company claiming to have helped over 140,000 people gain access to clean drinking water; this mission is embedded into brand storytelling across the DTC site, social media (Instagram and TikTok), earned media features in Vogue and Harper's Bazaar, and the loyalty program. The company is privately held, has 101–250 employees, and has raised approximately $9.1 million across two Stecc Capital funding rounds in December 2020 and February 2023.

Name

Marie-Stella-Maris

Legal name

Marie-Stella-Maris

Website

https://marie-stella-maris.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Marie-Stella-Maris is a Netherlands-based, B Corp certified premium natural body care and home fragrance brand selling 100% vegan, refillable products via DTC e-commerce, physical boutiques, and B2B corporate gifting, with a social mission to fund clean water access.

Ownership category

akta.pro rank

Product category

Natural Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural & Clean Fragrance (CRABADAG)

Keywords

• Natural body care
• Luxury home fragrance
• Vegan personal care
• Natural eau de parfum
• Refillable beauty products

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Direct Product Sales: One-time purchase of body care products (hand soap, body wash, body lotion, body cream, body scrub, body oil, shower mousse), home fragrances (fragrance sticks/diffuser sticks, room sprays), and Eau de Parfum Naturelle. Products sold in various sizes (75ml to 1000ml) at different price points.
2. Refill Subscription: Recurring revenue through refill subscription service. Customers subscribe to receive regular refills of their favorite products delivered to their doorstep with pricing benefits. Also available as one-time refill purchases.
3. Corporate Gifting: B2B corporate gifting program allowing businesses to purchase products as gifts for employees or clients with personalization options.
4. Retail/Wholesale: Distribution through their own physical boutiques and potentially wholesale to other retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Marie-Stella-Maris manufactures and sells premium natural personal care products (body care, hand care, hair care) and luxury home fragrances (fragrance sticks/diffusers, room sprays) plus natural Eau de Parfum. All products are 100% vegan, free from parabens, silicones, petrochemicals, sulfates, and microplastics, and are sold alongside a proprietary refill pouch system and refill subscription service designed to reduce packaging waste.

Product overview

Marie-Stella-Maris is a natural cosmetics brand offering a unified portfolio of personal care and home fragrance products. The core offering consists of Body Care (body wash, body lotion, body cream, body oil, body scrub, shower mousse), Hand Care (hand soap, hand lotion, hand cream), Hair Care (shampoo, conditioner, hair & body mist), and Home Fragrances (fragrance sticks/diffuser sticks, room sprays). The brand also offers Eau de Parfum Naturelle (natural perfumes), Refill products for sustainability, Travel sizes, Gift Sets/Bundles, and lifestyle Accessories (summer bag, summer pouch, beach blanket). All products are organized around numbered scent lines including No.03 Poivre Noir Frais, No.05 Bergamot Leaf, No.07 Voyage Vétiver, No.09 Lemon Notes, No.10 Rock Roses, No.11 Violet Muse, No.12 Objets d'Amsterdam, No.14 Courage des Bois, No.15 Amber Haze, No.17 Rose Fumée, No.18 Terre Fertile, No.19 Suede Spice, and No.20 Flower Water.

Differentiator

Problem solved

Functional benefit

Products and services

• Body Care Collection Body wash, body lotion, body cream, body oil, body scrub, and shower mousse formulated for daily moisturizing and cleansing using natural vegan ingredients.
• Hand Care Collection Hand soap, hand lotion, and hand cream for hand hygiene and moisturizing, formulated with natural vegan ingredients.
• Hair Care Collection Shampoo, conditioner, and Hair & Body Mist (fine hydrating mist with hyaluronic acid and organic chamomile extract) for hair cleansing and personal fragrance.
• Home Fragrances Collection Fragrance sticks (diffuser sticks) and room sprays for home scenting, available across the brand's numbered scent profiles.
• Eau de Parfum Naturelle Natural perfumes with 96% to 100% natural ingredients developed by French perfumers, offered in a portfolio of numbered signature scents (e.g., No.03 Poivre Noir Frais, No.12 Objets d'Amsterdam, No.15 Amber Haze, No.20 Flower Water).
• Refill Products Refill pouches for body wash, hand soap, and fragrance sticks designed to refill existing Marie-Stella-Maris bottles, reducing packaging waste and offered at a discount versus full-size products.
• Gift Sets and Bundles Curated multi-product gift sets and bundles (e.g., Refreshing Body Care Set, Travel Bundle, Natural Care Bundle) sold at savings versus individual product pricing, targeted at gifting occasions.
• Travel Sizes Compact travel-sized versions of body care, hand care, and hair care products (e.g., 75ml shower mousse) for portability.
• Lifestyle Accessories Lifestyle accessories including summer bag, summer pouch, and beach blanket that complement the brand's seasonal collections.
• Refill Subscription Service Subscription service delivering recurring refill pouches of body care, hand care, and home fragrance products to customers' doorsteps with discounted pricing and loyalty point incentives.
• Corporate Gifting Program B2B program allowing businesses to purchase Marie-Stella-Maris products as gifts for employees or clients, with personalization options and dedicated business support via a dedicated portal.
• No.05 Bergamot Leaf (Limited Edition Summer Scent) Limited edition summer fragrance variant featuring bergamot leaf notes, part of the brand's numbered signature scent portfolio applied across body care, home fragrance, and Eau de Parfum categories.

Quantifiable outcome

• 140,000+ people provided with access to clean and safe drinking water through foundation partnerships

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Marie-Stella-Maris FoundationcoreStrategic or Co-development PartnerThe company's social impact arm that partners with sustainable water projects worldwide. With every purchase, customers contribute to providing clean and safe drinking water to communities in need. Together with customers and partners, the foundation has helped over 140,000 people gain access to clean water.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• This Works: UK-based natural wellness and beauty brand offering body care, sleep-focused fragrances, and home scent. Comparable in natural formulation ethos, premium pricing, and sleep/wellness-adjacent scent positioning.
• Diptyque: French luxury house specializing in home fragrance (candles, diffuser sticks, room sprays), eau de toilette, and body care. Comparable product mix (scent-led body care and home fragrance), premium price points, and numbered/curated scent portfolio structure.
• Byredo: Swedish luxury fragrance house offering eau de parfum, body care, and home fragrance with a minimalist aesthetic. Comparable in premium positioning, signature scent-led portfolio expansion, and DTC-plus-selective-retail distribution.
• Rituals Cosmetics: Dutch-headquartered premium body care and home fragrance brand built around natural ingredients, signature scent collections, and a sustainability narrative. Closest comparable to Marie-Stella-Maris in origin, positioning, category mix, and European DTC-and-retail distribution model.
• Nest Fragrances: US-based premium home fragrance and body care brand built around signature scent collections and luxury retail distribution. Comparable in home-fragrance-led product mix, numbered scent portfolio approach, and premium gifting positioning.
• Le Labo: New York-based niche fragrance brand offering perfumes, body care, and home fragrance with hand-labelled, craft-positioned aesthetic. Comparable in premium fragrance-led portfolio, body care adjacency, and boutique/distribution model.
• Aesop: Australian premium natural skincare, body care, and fragrance brand with apothecary-style aesthetic and strong refill ethos. Directly comparable in premium positioning, natural formulation claims, and boutique-led distribution strategy.

Broad incumbents

• L'Occitane en Provence: Large global premium natural beauty group spanning body care, fragrances, and home scent with broad retail footprint. Comparable natural-ingredient and provenance-led positioning but operates at much larger scale and broader category scope.
• Bath & Body Works: Large US specialty retailer of body care, home fragrance, and giftable personal care products. Comparable product categories (hand soap, body care, room fragrance) but operates at mass-market scale versus Marie-Stella-Maris's premium niche positioning.

Emerging players

• Dr. Bronner's: US-based natural personal care brand with strong social/environmental mission (regenerative organic, fair trade) and refill-friendly formats. Comparable natural-ingredient positioning and mission-driven brand identity, though broader in core category (castile soap base).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mariestellamaris_official
• TikToktiktok.com/@mariestellamaris
• Facebookfacebook.com/MarieStellaMaris
• LinkedInlinkedin.com/company/marie-stella-maris

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marie-Stella-Maris