NEST New York
NEST New York is a privately held luxury home fragrance and scented body care brand founded in 2008, designing and selling candles, diffusers, eau de parfums, and bath products to premium individual consumers via DTC, wholesale, international retail, and corporate gifting channels.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What NEST New York does
NEST New York is a privately held, New York-based designer, manufacturer, and marketer of luxury home fragrance and scented body care products, founded in 2008 and operating with 101-250 employees. The company's product portfolio spans four core categories — scented candles, flameless reed diffusers, fine fragrances (eau de parfums, perfume oils, body mists), and bath & body formulations — built around proprietary scent architecture with multi-layered fragrance profiles and a 'Made to Layer' methodology that enables cross-product layering rituals such as the Madagascar Vanilla Edit. Limited edition collections (e.g., Island Spark / Maui Mango) and an archive sale channel round out the merchandising mix.
The company generates revenue through a hybrid go-to-market model combining direct-to-consumer e-commerce on a Shopify storefront (with Subscribe & Save subscription mechanics and first-order email incentives), wholesale distribution to department stores and specialty retailers via a dedicated wholesale partnerships program, international retail in the US, Canada, and Australia, and a corporate gifting program for B2B clients. Customer segments span individual premium fragrance buyers, wholesale/retail partners, and corporate gifting clients, with the brand competitively positioned against Diptyque, Byredo, Jo Malone London, and Maison Francis Kurkdjian in the luxury room fragrance segment.
The technology stack is commerce- and marketing-oriented rather than product-oriented, relying on Shopify for storefront and checkout (with Shop Pay, PayPal, and Klarna), Klaviyo for email lifecycle marketing, Nosto for on-site personalization, Yotpo for reviews, and Rakuten Marketing for affiliate tracking. No proprietary AI/ML, patents, or technical certifications are disclosed; the company's defensibility rests on brand equity, scent formulation expertise, and multi-channel distribution reach rather than technology differentiation.
NEST New York firmographics
Firmographics- Name
- NEST New York
- Legal name
- NEST NEW YORK
- Website
- https://nestfragrances.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NEST New York is a privately held luxury home fragrance and scented body care brand founded in 2008, designing and selling candles, diffusers, eau de parfums, and bath products to premium individual consumers via DTC, wholesale, international retail, and corporate gifting channels.
- Ownership category
- akta.pro rank
NEST New York industry classification
Industry- Product category
- Luxury Home Fragrance
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)
- akta.pro secondary industries
- Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
Keywords
Where NEST New York is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NEST New York business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct-to-consumer online sales through nestnewyork.com, featuring candles, diffusers, perfumes, and bath & body products with promotional discounts and first-order incentives.
- Subscription (Subscribe & Save): Recurring revenue through Subscribe & Save program offering convenience discounts for repeat fragrance purchasers.
- Wholesale Distribution: B2B sales through department stores, specialty retailers, and international distribution channels via dedicated wholesale partnerships program.
- Corporate Gifting: Custom corporate gift programs offering branded fragrance gift sets and bulk ordering capabilities for business clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct-to-consumer e-commerce pricing |
| Unit Pricing | One time | First-time customer incentive |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
NEST New York product offering
Product offeringCore offering
NEST New York designs, manufactures, and sells crafted luxury home fragrance and personal care products, including scented candles, reed diffusers, eau de parfums, perfume oils, body mists, and bath and body products. The brand operates a direct-to-consumer e-commerce platform at nestnewyork.com alongside wholesale distribution through department stores, specialty retailers, and international channels, complemented by a corporate gifting program and a Subscribe & Save subscription offering.
Product overview
NEST New York is a home fragrance and personal care company offering a unified product portfolio centered on scented candles, diffusers, perfumes (eau de.parfums, perfume oils, body mists), and bath & body products. The core offerings span candles and diffusers as the primary home fragrance categories, complemented by fine fragrances and personal care lines. Limited edition collections such as The Madagascar Vanilla Edit and The Island Spark provide seasonal or special edition variations, while The Archives offers past-season products through a dedicated sale channel. Gift sets and custom gifting options round out the product ecosystem, positioning the brand across both direct-to-consumer retail and corporate gifting markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Candles Exquisitely scented candles that burn cleanly and evenly, forming a core home fragrance category for individual consumers and gift buyers.
- Diffusers Flame-free reed diffusers providing a continuous fragrance experience for the home or on-the-go, offering an alternative to traditional candle burning.
- Eau de Parfums Fine fragrances including eau de parfums, perfume oils, and body mists designed to captivate the senses and complement the home fragrance portfolio.
- Bath & Body Beautifully fragranced, skin-loving bath and body formulas designed to elevate everyday personal care routines.
- Gift Sets Curated fragrance gift collections including candle sets and custom gift options tailored for personal gifting and corporate occasions.
- The Madagascar Vanilla Edit A limited edition 3-step layering ritual collection designed to enhance the depth and longevity of the signature Madagascar vanilla scent across multiple product formats.
- The Island Spark / Maui Mango A limited edition fruity floral scent collection inspired by the tropical splendor of Maui, including mango-forward home and personal fragrance formats.
- Corporate Gifting Program A dedicated corporate gifting program offering custom fragrance gift sets and bulk ordering capabilities for businesses seeking premium employee, client, and event gifts.
- Subscribe & Save A recurring purchase subscription program offering convenience savings on repeat orders of NEST New York candles, diffusers, perfumes, and bath and body products.
Quantifiable outcome
- Listed among major international premium players serving the Australian market alongside Jo Malone and Diptyque
- +1 more outcomes
Companies that use NEST New York
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
NEST New York technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NEST New York partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Donald RobertsonminorNEST New York engaged Donald Robertson for a scent activation event on Fifth Avenue, creating an immersive brand experience to drive awareness and foot traffic in a key retail location.
- NEXT for AutismminorNEST New York supports NEXT for Autism through charitable giving and awareness initiatives, demonstrating corporate social responsibility commitments in the wellness and community space.
- Wholesale PartnerscoreDedicated wholesale partnerships program recruiting department stores, specialty retailers, and international distributors to carry NEST products through resale channels.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
NEST New York competitors and assessment
Company assessmentDirect peers
- Diptyque: Luxury home fragrance and personal care brand owned by LVMH, profiled directly alongside NEST in the luxury room fragrance market with overlapping candles, diffusers, and personal perfume assortments.
- Byredo: Swedish luxury fragrance house (now owned by Puig) specializing in candles, diffusers, and fine fragrance; profiled in the same luxury room fragrance competitive set as NEST.
- Jo Malone London: Estée Lauder-owned British luxury fragrance brand offering candles, colognes, and bath & body; co-listed with NEST in the luxury room fragrance market report.
- Maison Francis Kurkdjian: Niche luxury perfumery (LVMH) offering fine fragrance and home scents; profiled in the same luxury room fragrance market alongside NEST for similar premium positioning.
- Le Labo: Estée Lauder-owned artisanal fragrance brand known for candles, perfumes, and customized labels; targets the same premium lifestyle consumer as NEST with overlapping product categories.
- Voluspa: California-based premium scented candle brand with crossover into home fragrance and gifting; directly competes with NEST's core candle assortment and wholesale channels.
- Boy Smells: Independent premium candle and fragrance brand positioned in the same lifestyle/premium gifting segment as NEST, with strong DTC and specialty retail overlap.
Broad incumbents
- Bath & Body Works: Mass-market specialty retailer of candles, home fragrance, and body care with thousands of doors; competes indirectly with NEST in the home fragrance and bath & body categories but at broader price points.
- Yankee Candle: Iconic American candle brand (Newell Brands) with mass-market distribution across candles and home fragrance; competes with NEST in the broader scented candle category at lower price points.
Emerging players
- Skylar: Direct-to-consumer clean/natural fragrance startup offering perfumes and body care with a similar digitally-led premium positioning; intersects with NEST in fine fragrance and bath & body categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
NEST New York social profiles
Digital presenceNEST New York financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEST New York leadership team
Management profileNumber of profiles
NEST New York funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEST New York M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEST New York
What does NEST New York do?
NEST New York designs, manufactures, and sells crafted luxury home fragrance and personal care products, including scented candles, reed diffusers, eau de parfums, perfume oils, body mists, and bath and body products. The brand operates a direct-to-consumer e-commerce platform at nestnewyork.com alongside wholesale distribution through department stores, specialty retailers, and international channels, complemented by a corporate gifting program and a Subscribe & Save subscription offering.
Is NEST New York a public or private company?
NEST New York is a private company. It is classified as private equity controlled and is currently operating.
When was NEST New York founded?
NEST New York was founded in 2008. It employs 101 to 250 people.
Where is NEST New York based?
NEST New York is headquartered in New York, United States, in the North America region.
How does NEST New York make money?
Four revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are subscription (Subscribe & Save), wholesale Distribution and corporate Gifting.
Who are NEST New York's main competitors?
Direct peers on record are Diptyque, Byredo, Jo Malone London, Maison Francis Kurkdjian, Le Labo, Voluspa and Boy Smells. Broad incumbents are Bath & Body Works and Yankee Candle. Skylar is listed as an emerging player.
Does NEST New York have an API?
No public API is recorded for NEST New York.
What industry is NEST New York in?
NEST New York's product category is Luxury Home Fragrance. Its primary akta.pro industry code is CRABADAE, Home Fragrance (Candles, Diffusers, Room Sprays), with a secondary code of CRAJAEAD, Scented Candles & Wax Melts (Home Fragrance). Its NAICS code is 456120 and its SIC code is 2840.