Bulu

What Bulu does

Bulu is a US-based third-party logistics (3PL) fulfillment provider headquartered in Lincoln, Nebraska, founded in 2012 by Paul Jarrett and Stephanie Jarrett. The company evolved from Bulu Box — one of the earliest direct-to-consumer subscription boxes launched in 2012 — into a full-service 3PL under the Bulu Group brand circa 2020. It operates three warehouses (Lincoln, Phoenix, and Newark) providing 95% US 3-day ground shipping coverage, with a hybrid hub-and-spoke fulfillment architecture and nearly 10,000 square feet of dedicated kitting space capable of producing 100,000 kits per day. Core services include pick-and-pack fulfillment, kitting and assembly, multichannel fulfillment, B2B/wholesale distribution, and same-day shipping, supported by guaranteed 99% order accuracy and an average 28% shipping cost saving for clients.

The technology stack is built on Extensiv's warehouse management system (WMS), with 70+ pre-built integrations across major ecommerce platforms including Shopify, Amazon, Walmart, WooCommerce, eBay, and Magento. Differentiators include centralized inventory management across channels, kit-to-ship label printing, dedicated in-house account managers, and a 2-6 week onboarding window. The company has cumulatively shipped over 10 million boxes across 16+ subscription box programs and serves a customer base spanning Fortune 500 enterprises (Disney, GNC, Crayola, Discovery Channel, Lululemon, Scott's MiracleGro) to SMB ecommerce brands, with no long-term contracts and quote-based, transaction-fee pricing.

Revenue is generated primarily through transaction-based fees for storage, pick-and-pack, kitting, and value-added services (repackaging, returns inspection, custom gift messaging), supplemented by digital product sales (e.g., financial model templates). The company has raised approximately $6.67M across four disclosed funding rounds between 2012 and 2016 from investors including Dundee Venture Capital, Flyover Capital, Linseed Capital, Mid-America Angels, Midwest Venture Alliance, and Triompf, with no subsequent institutional funding disclosed. Recent external recognition includes Fulfill.com's Top 50 US 3PL for 2025 and Inc. Magazine's 2025 Female Founders 500 List (Stephanie Jarrett).

Name

Bulu

Legal name

Victor Leigh LLC DBA Bulu

Website

https://www.bulugroup.com/

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Bulu is a US-based 3PL fulfillment provider operating warehouses in Lincoln, Phoenix, and Newark, offering pick-and-pack, kitting, and multichannel fulfillment services to ecommerce brands, subscription box companies, and Fortune 500 enterprises via Extensiv WMS and 70+ sales channel integrations.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) & Ecommerce Fulfillment Services

NAICS

General Warehousing and Storage (493110), General Warehousing and Storage (49311)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Omnichannel Retail Fulfillment (BOPIS/Ship-from-Store Support) (TLAIADAB)

akta.pro secondary industries

Returns Processing Centers (Reverse Logistics) (TLALADAG), Third-Party Logistics (3PL) Fulfillment Providers (CRAFAMAA)

Keywords

• Ecommerce fulfillment
• Third-party logistics
• Subscription box fulfillment
• Pick and pack services
• Kitting and assembly

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. 3PL Fulfillment Services: Pick and pack fulfillment services for ecommerce brands, subscription boxes, and B2B/wholesale operations. Revenue generated through storage, packing, and shipping fees based on order volume and complexity.
2. Kitting & Assembly Services: High-volume kitting and light assembly services with nearly 10,000 square feet dedicated warehouse space. Revenue from kitting fees based on complexity and volume.
3. Digital Products & Templates: Sale of downloadable templates including Subscription Box 4-Year Financial Model ($995) and Beginner's Guide to Subscription Box Customer Service ($9.99).
4. Value-Added Services: Additional services including repackaging, rebranding, shrink wrapping, returns inspection, custom gift messages, packaging recommerce, and serial number scans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bulu is a technology-enabled third-party logistics (3PL) provider specializing in ecommerce and subscription box fulfillment. The company offers pick and pack fulfillment, kitting and assembly, multi-channel fulfillment, and B2B/wholesale distribution from warehouses in Lincoln, Phoenix, and Newark, using a hybrid hub-and-spoke model that integrates with 70+ sales channels and fulfills from a single inventory source.

Product overview

Bulu is a subscription-first, full-service 3PL (third-party logistics) company offering a unified fulfillment platform centered on Pick & Pack Fulfillment and Kitting & Assembly Services. The portfolio includes Multi-Channel Fulfillment for omnichannel operations, B2B & Wholesale Distribution, and Same-Day Shipping with a 99% accuracy guarantee. Value-added services (repackaging, custom gift messaging, returns management) and In-House Account Management are offered as add-on modules. Self-service tools include a Pricing Calculator, WMS Video Training Guides, Glossary of Fulfillment Terms, and downloadable digital products (Beginner's Guide to Subscription Box Customer Service at $9.99, Subscription Box 4-Year Financial Model at $995). The company serves Fortune 500 clients as well as emerging e-commerce brands through warehouses in Lincoln, NE, Arizona, and New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Pick & Pack Fulfillment
• Kitting & Assembly Services
• Multi-Channel Fulfillment
• B2B & Wholesale Distribution
• Value-Added Services
• Subscription Box 4-Year Financial Model
• Beginner's Guide to Subscription Box Customer Service

Quantifiable outcome

• Orders ship same day or next day (previously several days)
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• LululemoncoreStrategic or Co-development Partner · 1 December 2017Bulu partnered with Lululemon to execute their annual Influencer Gift Box program, managing curation, procurement, design, kitting, and fulfillment. The project expanded from 75 boxes to 640+ recipients, representing a 753% increase in shipments.
• DisneycoreStrategic or Co-development PartnerFortune 500 partner for private-label subscription box fulfillment. Bulu manages storage, packing, and shipping for Disney subscription box programs.
• GNCcoreStrategic or Co-development PartnerBulu协助GNC管理其PRO Access奖励计划，包括每半年向客户交付个性化样品的PRO Box，推动客户获取、激活、留存和购买。
• CrayolacoreStrategic or Co-development PartnerFortune 500 partner for subscription box fulfillment services, managing the storage, kitting, and shipping of Crayola subscription box programs.
• Discovery ChannelcoreStrategic or Co-development PartnerLaunched the Shark Week subscription box as a marketing tool, managing the entire fulfillment process from curation to delivery.
• Scott's MiracleGrocoreStrategic or Co-development PartnerBrand partner for subscription box program, leveraging Bulu's expertise and fulfillment strategies to bring new revenue streams.
• ExtensivcoreTechnology or IntegrationBulu uses Extensiv as their Warehouse Management System (WMS) platform, providing order management, inventory tracking, receipt processing, and client portal capabilities.
• ShopifycoreTechnology or IntegrationIntegration partner with free Shopify subscription integration available to Bulu clients as part of onboarding.
• SUBTAminorGTM or Marketing PartnerCEO Paul Jarrett is a member of SUBTA (Subscription Box Industry Board) which organizes SubSummit and Recur conferences. Bulu actively participates in industry events.
• The Good Life HalfsyminorGTM or Marketing PartnerBulu's first subscription program Bulu Box was the presenting sponsor of this half marathon event in Lincoln, Nebraska.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/pauljarrett
• LinkedInlinkedin.com/company/pauljarrett
• Xx.com/pauljarrett

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bulu