Dalia
Dalia is a recruitment marketing platform that helps mid-market and enterprise employers convert career site visitors into qualified hires through capture, mobile-apply, re-engagement, analytics, and bot-protection modules, serving healthcare, retail, hospitality, transportation, and skilled-trade verticals.
- Company typePrivate
- Founded2019
- HeadquartersBrooklyn, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Dalia does
Dalia, Inc. is a private, venture-backed recruitment marketing automation platform founded in 2019 and headquartered in Boston, MA. The company helps mid-market and enterprise employers convert career site visitors into qualified applicants and hires through six integrated modules: Dalia Connect (low-friction lead capture), Dalia Apply (mobile-first apply flows with role/shift-specific screening), Convert (automated intent-based text and email re-engagement), Trusted Intelligence (source/role/location-level analytics), Bot Apply Protection (human-verification layer that blocks AI-generated and automated applications), and Career Sites (branded, conversion-optimized career site builder). Underlying technology includes a JavaScript Capture Code SDK, cookie-based visitor tracking, two-factor SMS verification for bot blocking, and AI-powered 24/7 candidate support across voice, text, and email with human-assisted fallback. The platform integrates with 17+ ATS/HRIS systems including Workday, Oracle, iCIMS, Greenhouse, SAP SuccessFactors, UKG, and Bullhorn.
The company operates a hybrid go-to-market model combining product-led growth through free tiers (Connect, Apply, Trusted Intelligence, Bot Apply Protection) with sales-assisted enterprise conversion. Revenue is generated through performance-based pricing on Reach/Re-engagement products (customers pay per hire, not per click or applicant), enterprise subscriptions via custom Order Forms, and a strategic channel partnership with Shaker Recruitment Marketing announced September 9, 2024. Dalia is post-revenue and growing with named enterprise customers including Compass Group, Cleveland Clinic, Mercy, Ryder, BJC HealthCare, Talbots, Jason's Deli, Office Depot, and Concentrix, concentrated in high-volume frontline hiring verticals — healthcare, food service and hospitality, retail, transportation and logistics, and skilled trades. The company has raised $5 million in a Series A led by Lewis & Clark Ventures in February 2023, operates with 11–50 employees on a distributed team, and is led by co-founder and CEO Sam Fitzroy and co-founder and COO Jason Whitman.
Dalia firmographics
Firmographics- Name
- Dalia
- Legal name
- Dalia, Inc.
- Website
- https://dalia.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dalia is a recruitment marketing platform that helps mid-market and enterprise employers convert career site visitors into qualified hires through capture, mobile-apply, re-engagement, analytics, and bot-protection modules, serving healthcare, retail, hospitality, transportation, and skilled-trade verticals.
- Ownership category
- akta.pro rank
Dalia industry classification
Industry- Product category
- Recruitment Marketing Software
- NAICS
- Employment Placement Agencies (561311), Employment Services (5613), Human Resources Consulting Services (541612)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Job Placement, Matching & Career Navigation Services (EDAAAOAL)
- akta.pro secondary industries
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Digital Outplacement Platforms & Virtual Career Transition (BPACAOAL), Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)
Keywords
Where Dalia is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dalia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance-based Recruitment Marketing: Performance-based pricing tied to outcomes that matter. For Reach products, customers only pay for hires actually made — not clicks or applicants. This aligns company incentives with customer success.
- Platform Subscription (implied): Free tiers available (Connect, Apply, Trusted Intelligence, Bot Apply Protection). Paid services include advanced features and full platform access, outlined in separate Order Forms for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free tier for core products |
| Outcome Based/ Performance | Pay-as-you-go | Performance-based pricing for Reach/Re-engagement |
| Subscription | Multi-year contract | Enterprise paid services via Order Form |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Dalia product offering
Product offeringCore offering
Dalia provides a candidate conversion platform that helps employers transform passive career site visitors into qualified applicants. The platform combines a one-click capture/apply experience, mobile-first apply flows, bot and fraud protection, automated re-engagement, and analytics that integrate with existing applicant tracking systems. Its offering is aimed primarily at employers running high-volume, hourly, and frontline hiring funnels.
Product overview
Dalia is a recruitment candidate conversion platform consisting of six integrated modules: Dalia Connect (lead capture), Dalia Apply (mobile-first application flows), Trusted Intelligence (analytics and attribution), Bot Apply Protection (fraud prevention), Convert (automated re-engagement and job matching), and Career Sites (branded career site builder). The platform is marketed as a unified solution trusted by 10 million job seekers and industry-leading employers, with products available in free and paid tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Dalia Connect
Quantifiable outcome
- 4x career site conversion improvement (Compass Group)
- +12 more outcomes
Companies that use Dalia
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles3 records
Dalia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability5 records
Feature7 records
Dalia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shaker Recruitment MarketingcoreStrategic partnership announced September 9, 2024 integrating Dalia's conversion optimization into Shaker's talent attraction offerings. Shaker describes Dalia as a turnkey solution that can be activated within days and works seamlessly across any career site platform or ATS. Joe Shaker Jr. stated Dalia has become 'table stakes for any employer spending money on job advertising'.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Dalia competitors and assessment
Company assessmentBroad incumbents
- SmartRecruiters: Enterprise ATS with recruitment marketing, CRM, and candidate engagement capabilities, serving global enterprises. Broader platform incumbent with overlapping candidate engagement and career site functionality.
- iCIMS: Enterprise ATS with native candidate engagement, CRM, and recruitment marketing capabilities, serving many of the same large employers (healthcare, retail, hospitality). Larger incumbent that bundles comparable functionality within a broader platform.
- Eightfold AI: Talent intelligence platform combining matching, CRM, and recruitment marketing for large global employers. Competes at the enterprise talent layer with overlapping customer base and significantly larger funding base.
Emerging players
- JobAdder: Recruitment platform with ATS, CRM, and job advertising functionality targeting mid-market employers. Comparable in the recruitment marketing layer though more SMB-focused than Dalia's enterprise orientation.
Direct peers
- Recruitics: Recruitment marketing analytics and job advertising platform focused on attribution, programmatic advertising, and career site conversion for enterprise employers. Closely aligned with Dalia's performance-based recruitment marketing and Trusted Intelligence analytics.
- Radancy: Talent acquisition platform providing career sites, candidate relationship management, and recruitment marketing analytics for global enterprises. Direct overlap with Dalia's career site builder, conversion analytics, and enterprise vertical focus.
- Phenom: Talent CRM and recruitment marketing platform with career sites, candidate engagement, and analytics, integrated with major ATSs. Directly competes in the same enterprise recruitment marketing category with overlapping product modules and customer segments.
- Paradox: Conversational AI candidate engagement platform serving enterprise employers (CVS, McDonald's, Unilever) with chat-based apply flows, scheduling, and re-engagement. Most directly comparable peer given overlapping product surface (AI candidate support, mobile-first apply, ATS integration) and shared enterprise customer base.
- Symphony Talent: Recruitment marketing platform offering career sites, CRM, and programmatic job advertising for enterprise employers. Closely aligned with Dalia's career site conversion, job advertising optimization, and enterprise GTM motion.
Others
- Shaker Recruitment Marketing: Talent marketing agency and Dalia's announced channel partner (September 2024), bundling Dalia's conversion technology into their enterprise service offerings. Comparable as a recruitment marketing distribution channel rather than direct product competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights2 records
Customer concentration
Dalia social profiles
Digital presenceDalia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dalia leadership team
Management profileNumber of profiles
Profiles2 records
Dalia funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dalia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dalia
What does Dalia do?
Dalia provides a candidate conversion platform that helps employers transform passive career site visitors into qualified applicants. The platform combines a one-click capture/apply experience, mobile-first apply flows, bot and fraud protection, automated re-engagement, and analytics that integrate with existing applicant tracking systems. Its offering is aimed primarily at employers running high-volume, hourly, and frontline hiring funnels.
Is Dalia a public or private company?
Dalia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dalia founded?
Dalia was founded in 2019. It employs 251 to 500 people.
Where is Dalia based?
Dalia is headquartered in Brooklyn, United States, in the North America region.
How does Dalia make money?
Two revenue lines are on record. Performance-based Recruitment Marketing is the primary driver. The others are platform Subscription (implied).
Who are Dalia's main competitors?
Broad incumbents on record are SmartRecruiters, iCIMS and Eightfold AI. JobAdder is listed as an emerging player. Direct peers are Recruitics, Radancy, Phenom, Paradox and Symphony Talent. Shaker Recruitment Marketing is listed as an others.
Does Dalia have an API?
No public API is recorded for Dalia.
What industry is Dalia in?
Dalia's product category is Recruitment Marketing Software. Its primary akta.pro industry code is EDAAAOAL, Job Placement, Matching & Career Navigation Services, with a secondary code of BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 561311 and its SIC code is 7361.