DiffusionData
DiffusionData provides the Diffusion Intelligent Data Platform, a real-time Pub/Sub server delivering sub-5ms latency and up to 90% bandwidth reduction via patented Delta Streaming to enterprise financial services and gaming companies worldwide.
- Company typePrivate
- Founded2009
- HeadquartersLos Gatos, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DiffusionData does
DiffusionData, originally founded as Push Technology in 2009 and rebranded in October 2022, is a privately held UK-headquartered technology company that builds the Diffusion Intelligent Data Platform — a secure, real-time Pub/Sub server and event-data platform designed for low-latency data streaming over WebSockets at internet scale. The platform is differentiated by its patented Delta Streaming protocol, which transmits only changed bytes and reduces bandwidth and cloud egress costs by up to 90%, and supports sub-5ms end-to-end latency at p99, horizontal scaling to millions of concurrent connections, and millions of topics per cluster. It is offered in three deployment models — Diffusion Cloud (fully managed SaaS with global edge PoPs and a free one-month trial), Diffusion On-Premise (self-hosted, including Helm-chart Kubernetes deployments), and a hybrid configuration — and is extended by native adapters for Kafka/Confluent, MQTT, REST, CDC, JMS, Redis, AMQP, Microsoft Excel, and a Diffusion MCP Server for AI/LLM integration.
The company monetizes through recurring annual subscriptions (quote-based enterprise pricing), supplemented by licensing revenue from the Confluent Hub Kafka Adapter and self-serve cloud trials. Distribution combines direct enterprise field sales, AWS Marketplace, Confluent Hub, a Select Partner Program, and PLG-style self-serve onboarding with service-engineer support. Revenue is generated primarily from two verticals — financial services (exchanges, sell-side and buy-side firms, banks) and gaming/iGaming (sportsbooks, betting operators, racing) — with named enterprise customers including Lloyds Bank, Consorsbank, Tradition, Betfair, Betsson, William Hill, 888 Holdings, Racing Post, Sportingbet, Aposta Ganha, FairPlay Sports Media, and Signal Centre, plus technology firms such as Baker Technology and Ganchrow Scientific.
DiffusionData holds ISO 27001, SOC 2 Type 2, and FSQS certifications, enabling procurement by regulated financial buyers, and operates from offices in Reading, London, Belfast, and Newcastle in the UK, plus Chicago in the US. The senior leadership team comprises CEO Grethe Brown, CTO Riaz Mohammed, CFO Andy Peet (appointed January 2024), CRO Raphael Vergnaud (appointed October 2024), and Managing Director of the Americas Scott Fink (appointed August 2023, ex-CME Group). To date, the company has raised approximately £1 million from the North East Development Capital Fund in March 2023, alongside earlier investment from Maven Capital Partners and prior venture rounds, and has been recognized with industry awards including TradingTech Insight, Data Management Insight, DEVIES, and IBS Intelligence awards between 2020 and 2026.
DiffusionData firmographics
Firmographics- Name
- DiffusionData
- Legal name
- DiffusionData
- Website
- https://diffusiondata.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DiffusionData provides the Diffusion Intelligent Data Platform, a real-time Pub/Sub server delivering sub-5ms latency and up to 90% bandwidth reduction via patented Delta Streaming to enterprise financial services and gaming companies worldwide.
- Ownership category
- akta.pro rank
DiffusionData industry classification
Industry- Product category
- Real-Time Data Streaming / Pub-Sub Messaging Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF)
- akta.pro secondary industries
- Real-Time / Streaming Data Warehousing (HDAEABAF), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
Keywords
Where DiffusionData is headquartered
LocationHeadquarters
- HQ city
- Los Gatos
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
DiffusionData business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Cloud: Fully managed SaaS subscription for Diffusion Cloud with global edge PoPs. Includes free trial period for evaluation.
- Subscription - On-Premise: Traditional license subscription for on-premise deployment with full control over infrastructure. Helm charts available for Kubernetes deployment.
- Hybrid Deployment: Hybrid model connecting cloud and on-premise clusters for compliance requirements.
- Confluent Kafka Adapter: Available via Confluent Hub for integration with Confluent Platform and Apache Kafka deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Diffusion Cloud Free Trial |
| Subscription | Annual | Enterprise Subscription |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
DiffusionData product offering
Product offeringCore offering
DiffusionData builds and sells the Diffusion Intelligent Data Platform, a secure real-time Pub/Sub server and event-data streaming solution for enterprises. The platform is delivered as a fully managed SaaS (Diffusion Cloud with global edge PoPs), as self-hosted on-premise software, or as a hybrid deployment connecting cloud and on-premise clusters. It enables low-latency fan-out of real-time updates from back-end data sources to millions of web, mobile, AI, and IoT clients via WebSockets, with native adapters for Kafka, MQTT, REST, CDC, Redis, JMS, and AMQP.
Product overview
DiffusionData offers the Diffusion Intelligent Data Platform, a unified real-time data streaming and messaging solution. The core product is Diffusion, which handles low-latency data streaming with sub-5ms latency and up to 90% bandwidth reduction. Diffusion is available in three deployment forms: Diffusion Cloud (fully managed SaaS with global edge PoPs), Diffusion On-Premise (self-hosted), and hybrid deployments. The platform is extended by specialized adapters including the Confluent Kafka Adapter for Kafka integration, Excel Adapter for Microsoft Excel streaming, and Diffusion MCP Server for AI/LLM connectivity. Native SDKs for JavaScript, Java, Python, .NET, iOS, Android, and C enable client development across all major platforms. The Gateway Framework facilitates custom integration development.
Differentiator
Problem solved
Functional benefit
Products and services
- Diffusion Intelligent Data Platform High-performance real-time Pub/Sub server and event-data streaming platform purpose-built for enterprises delivering real-time experiences at internet scale. Provides low-latency fan-out, secure distribution, connection management, and protocol translation for web, mobile, and AI clients, with sub-5ms p99 latency, up to 90% bandwidth reduction via patented delta streaming, and horizontal scaling to millions of users. Available as cloud, on-premise, and hybrid deployments.
- Diffusion Cloud Fully managed SaaS deployment of the Diffusion Intelligent Data Platform with global edge points of presence. Provides all Diffusion platform capabilities without requiring customers to manage infrastructure, available with a free one-month trial for evaluation.
- Diffusion On-Premise Self-hosted on-premise deployment of the Diffusion platform with full control over customer infrastructure. Offers identical features and APIs to the cloud deployment, enabling deployment in customer data centers for compliance and data-residency requirements, including Helm chart-based Kubernetes deployment.
- Diffusion MCP Server Standalone Model Context Protocol (MCP) server implementation that connects AI agents and large language models to Diffusion real-time data streams. Enables agentic AI systems to access secure, permissioned real-time data for financial services and other AI-driven applications.
- Gateway Framework Standalone framework for integrating back-end data sources or any external system with the Diffusion platform. Simplifies development of custom connectors and complex infrastructure integration without requiring customers to build custom microservices.
Quantifiable outcome
- Up to 90% bandwidth reduction and cloud egress cost savings
- +8 more outcomes
Companies that use DiffusionData
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
DiffusionData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature8 records
DiffusionData partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ConfluentcoreJoined the Connect with Confluent technology partner program. Provides integration between Diffusion and Confluent Platform/Apache Kafka for real-time data streaming. Diffusion Kafka Adapter available on Confluent Hub with Schema Registry integration.
- Baker TechnologycoreSelect Partner using Diffusion Intelligent Data Platform as single solution for consuming, enriching, and delivering trading event data to Internet trading platforms. Baker Technology derisks and simplifies development for global investment banks and exchanges.
- Options TechnologyminorStrategic partnership with Options Technology, a trailblazer in capital markets infrastructure. Partnership unveiled Belfast's first Capital Markets Community Meet-Up to bring together industry ecosystem.
- TechnauraminorPartnership with Germany-based IT consultancy specializing in real-time data solutions and services. Combined offerings provide markets including Financial Services, IoT, Telco, and Healthcare with reliable and secure real-time data distribution.
- AWScoreDiffusion available on AWS Marketplace for one-click deployment with integrated billing. AWS Partner Network member with certified cloud deployment capabilities.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
DiffusionData competitors and assessment
Company assessmentDirect peers
- Ably: Ably provides a real-time Pub/Sub messaging platform with WebSocket-first delivery for web, mobile, and IoT. Directly comparable to Diffusion's Pub/Sub server offering, though Ably is positioned more horizontally across enterprise use cases rather than specializing in financial services and gaming verticals.
- PubNub: PubNub operates a real-time infrastructure-as-a-service platform for chat, IoT, and live updates delivered over WebSockets. Offers similar publish-subscribe and presence features to Diffusion and competes for the same enterprise customers building real-time applications at scale.
- Pusher (acquired by MessageBird): Pusher built WebSocket-based real-time messaging channels focused on developer experience and ease of integration. Competes directly with Diffusion for developers building real-time web and mobile applications, though Pusher has historically targeted a broader developer market than Diffusion's vertical-specialized approach.
- Solace: Solace provides an event broker and event mesh for real-time data distribution across hybrid cloud environments. Directly competes with Diffusion in capital markets and IoT for guaranteed-message-delivery and high-throughput use cases, particularly for enterprise-grade financial services deployments.
- HiveMQ: HiveMQ is an enterprise MQTT broker platform for IoT and connected vehicle real-time messaging. Overlaps with Diffusion's MQTT adapter and IoT use cases, particularly for industrial and automotive customers requiring reliable pub/sub messaging at scale.
Emerging players
- EMQX: EMQX is an open-source MQTT broker and IoT messaging platform supporting millions of concurrent connections. Overlaps with Diffusion's MQTT integration for IoT use cases, particularly cost-sensitive deployments, though EMQX lacks Diffusion's vertical depth in financial services and gaming.
Broad incumbents
- Confluent: Confluent is the commercial steward of Apache Kafka and offers a complete data streaming platform with HTTP connector, ksqlDB, and stream processing. While primarily a horizontal platform, Confluent partners with Diffusion (Diffusion is on Confluent Hub) but increasingly builds native capabilities that overlap with Diffusion's Kafka-to-WebSocket bridging.
- Amazon Web Services (Kinesis / IoT Core): AWS offers Amazon Kinesis Data Streams, Kinesis Data Streams, and AWS IoT Core as managed alternatives for real-time data ingestion and device messaging. As the underlying cloud provider many Diffusion customers use, AWS represents both a distribution partner and a competitive threat with bundled native services.
- Google Cloud Pub/Sub: Google Cloud Pub/Sub provides globally distributed real-time messaging with automatic scaling. Represents a hyperscaler alternative for enterprise customers who prefer to consolidate real-time messaging with their broader cloud commitments, competing with Diffusion on scale and managed-service convenience.
- Microsoft Azure Event Grid / Service Bus: Azure Event Grid and Service Bus offer event-driven messaging as part of Microsoft's enterprise cloud stack. Competes with Diffusion for enterprise customers standardized on Microsoft infrastructure, especially in financial services where Azure adoption is increasing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
DiffusionData social profiles
Digital presenceDiffusionData compliance and trust
Trust signalCompliance4 records
DiffusionData financial estimates
Financial estimateRevenue estimate
Valuation estimate
DiffusionData leadership team
Management profileNumber of profiles
Profiles8 records
DiffusionData funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DiffusionData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DiffusionData
What does DiffusionData do?
DiffusionData builds and sells the Diffusion Intelligent Data Platform, a secure real-time Pub/Sub server and event-data streaming solution for enterprises. The platform is delivered as a fully managed SaaS (Diffusion Cloud with global edge PoPs), as self-hosted on-premise software, or as a hybrid deployment connecting cloud and on-premise clusters. It enables low-latency fan-out of real-time updates from back-end data sources to millions of web, mobile, AI, and IoT clients via WebSockets, with native adapters for Kafka, MQTT, REST, CDC, Redis, JMS, and AMQP.
Is DiffusionData a public or private company?
DiffusionData is a private company. It is classified as venture growth investor backed and is currently operating.
When was DiffusionData founded?
DiffusionData was founded in 2009. It employs 11 to 50 people.
Where is DiffusionData based?
DiffusionData is headquartered in Los Gatos, United States, in the North America region.
How does DiffusionData make money?
Four revenue lines are on record. Subscription - Cloud is the primary driver. The others are subscription - On-Premise, hybrid Deployment and confluent Kafka Adapter.
Who are DiffusionData's main competitors?
Direct peers on record are Ably, PubNub, Pusher (acquired by MessageBird), Solace and HiveMQ. EMQX is listed as an emerging player. Broad incumbents are Confluent, Amazon Web Services (Kinesis / IoT Core), Google Cloud Pub/Sub and Microsoft Azure Event Grid / Service Bus.
Does DiffusionData have an API?
Yes. Diffusion Cloud REST API allows publishing and requesting real-time data for tens of thousands of app users or sensors via simple HTTP in the programming language of choice. Supports REST-based real-time data operations. Developer documentation is at docs.diffusiondata.com.
What industry is DiffusionData in?
DiffusionData's product category is Real-Time Data Streaming / Pub-Sub Messaging Platform. Its primary akta.pro industry code is HDABAAAF, Data & Analytics Platforms (Data Warehousing, Lakes, Streaming), with a secondary code of HDAEABAF, Real-Time / Streaming Data Warehousing. Its NAICS code is 5182 and its SIC code is 7370.