Formitable
Formitable, now operating under the Zenchef brand, is a Dutch restaurant technology platform providing commission-free reservation management, payment solutions, and guest engagement tools to over 15,000 restaurants across six European countries via its unified ZenchefOS product.
- Company typePrivate
- Founded2017
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Formitable firmographics
Firmographics- Name
- Formitable
- Legal name
- Formitable B.V.
- Website
- https://formitable.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Formitable, now operating under the Zenchef brand, is a Dutch restaurant technology platform providing commission-free reservation management, payment solutions, and guest engagement tools to over 15,000 restaurants across six European countries via its unified ZenchefOS product.
- Ownership category
- akta.pro rank
Formitable industry classification
Industry- Product category
- Restaurant Reservation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
Keywords
Where Formitable is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Formitable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription Platform (Commission-Free): Platform subscription for restaurant reservation management. The company emphasizes a commission-free model, meaning restaurants can accept bookings without paying per-cover commissions. Revenue likely comes from SaaS subscription fees for the platform, with potential premium features on ZenchefOS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Commission-free platform for restaurants |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Formitable product offering
Product offeringCore offering
Formitable provides a cloud-based, commission-free online reservation and guest management platform for restaurants and hospitality businesses. The platform enables table booking, guest profiles, waitlist management, payment processing, takeaway and gift voucher sales, and multi-venue management. As of January 2024, Formitable, Resengo, and Zenchef unified under the Zenchef brand, with the enhanced platform rebranded as ZenchefOS serving over 15,000 restaurants across six European countries.
Product overview
Formitable operates as a restaurant technology provider now unified under the Zenchef brand following mergers with Zenchef and Resengo. The core product is ZenchefOS, a comprehensive restaurant management platform that combines reservation management, payment solutions, and guest engagement tools. The portfolio includes the Zenchef guest-facing mobile app for restaurant discovery and booking (serving 15,000+ restaurants), the Formitable reservation widget and REST API for website integrations, and legacy Formitable and Resengo platforms for existing customers. ZenchefOS introduces advanced features including visual table plans, call assist, guest radar for no-show detection, and multi-venue management. The platform maintains a commission-free model for restaurants.
Differentiator
Problem solved
Functional benefit
Products and services
- ZenchefOS Unified restaurant management platform combining features from Formitable, Resengo, and Zenchef. Offers reservation management, payment solutions, and guest engagement tools with advanced features including visual table plans, call assist, guest radar for no-show detection, and multi-venue navigation for restaurant groups across Europe.
- Zenchef App Guest-facing mobile application (formerly Table) for discovering and booking restaurants across Europe. Allows diners to make reservations at 15,000+ restaurants within the Zenchef group including Formitable, Resengo, and Zenchef establishments.
- Formitable Reservation Platform Legacy online reservation system for hospitality businesses. Now part of the Zenchef group. Still supported and operated but no new features being built from January 2024 onwards; all innovation moving to ZenchefOS.
- Reservation Widget Embeddable JavaScript widget for websites enabling online table reservations. Supports customization of appearance, language, and behavior. Includes analytics module for tracking visitor interactions, with a one-click WordPress plugin for no-code installation.
- Formitable REST API Public REST API with webhook support enabling third-party integrations. Covers endpoints for restaurants, bookings, availability, areas, tables, products, orders, reviews, messages, and guest profiles. Supports API key authentication with a test restaurant environment for development and testing.
Quantifiable outcome
- Over 15,000 restaurants served across Europe
- +1 more outcomes
Companies that use Formitable
Customer profileSegments2 records
Ideal customer profiles2 records
Formitable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature9 records
Formitable partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ResengocoreBelgian reservation platform acquired by Zenchef Formitable group. Acquisition expanded presence in Belgium and increased combined restaurant base to over 15,000. Resengo's web booking tool integrated into ZenchefOS platform.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Formitable competitors and assessment
Company assessmentDirect peers
- OpenTable: Global leader in restaurant reservations, owned by Booking Holdings. Directly comparable as a SaaS reservation and guest-management platform serving restaurants with diner-facing discoverability; the principal competitor Formitable/Zenchef is benchmarked against.
- Resy: Restaurant reservation platform owned by American Express, focused on premium and independent restaurants. Comparable SaaS-based reservation product with consumer-side booking app, targeting overlapping hospitality customer segments.
- SevenRooms: CRM, marketing, and reservation platform for hospitality operators including restaurants, hotels, and nightlife. Directly comparable in offering reservation management, guest profiles, and multi-venue tools to independent restaurants and groups.
- Tock: Reservation and ticketing platform originally built for fine-dining and experiences, now owned by Block (formerly Square). Comparable SaaS reservation product serving restaurants and other experiential venues.
- TheFork: European restaurant reservation and discovery platform owned by Tripadvisor, with strong presence in France, Italy, Spain, and other southern European markets. Most direct geographic overlap with Formitable's French and broader European footprint.
- CoverManager: Restaurant management software providing reservations, CRM, and guest engagement primarily in Spain and Latin America. Comparable SaaS reservation product with similar target customer segments and feature set.
- Quandoo: European restaurant reservation marketplace (now owned by Recruit Holdings). Comparable SaaS reservation product focused on European restaurants with a diner-facing discovery layer.
Emerging players
- TableCheck: Restaurant reservation and table management platform with strong presence in Japan and APAC. Comparable SaaS reservation technology targeting independent and group restaurants, useful as a regional/technology comparable.
Broad incumbents
- Toast: Comprehensive restaurant POS and operations platform with reservation add-ons. Overlaps with Formitable's target customer base (restaurants) and increasingly competes for guest-management and front-of-house workflow wallet share.
- Lightspeed Restaurant: Cloud-based POS and restaurant management platform serving SMB and mid-market restaurants across Europe and North America. Adjacent competition for restaurant operator wallet share, including reservation and guest engagement modules.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Formitable social profiles
Digital presenceFormitable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Formitable leadership team
Management profileNumber of profiles
Profiles1 record
Formitable subsidiaries and ownership
Company hierarchySubsidiaries1 record
Formitable funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Formitable M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Formitable
What does Formitable do?
Formitable provides a cloud-based, commission-free online reservation and guest management platform for restaurants and hospitality businesses. The platform enables table booking, guest profiles, waitlist management, payment processing, takeaway and gift voucher sales, and multi-venue management. As of January 2024, Formitable, Resengo, and Zenchef unified under the Zenchef brand, with the enhanced platform rebranded as ZenchefOS serving over 15,000 restaurants across six European countries.
Is Formitable a public or private company?
Formitable is a private company. It is classified as private equity controlled and is currently operating.
When was Formitable founded?
Formitable was founded in 2017. It employs 11 to 50 people.
Where is Formitable based?
Formitable is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Formitable make money?
One revenue line is on record: subscription Platform (Commission-Free).
Who are Formitable's main competitors?
Direct peers on record are OpenTable, Resy, SevenRooms, Tock, TheFork, CoverManager and Quandoo. TableCheck is listed as an emerging player. Broad incumbents are Toast and Lightspeed Restaurant.
Does Formitable have an API?
Yes. Formitable provides a REST API with webhook support for creating full-fledged integrations. The API allows developers to integrate restaurant reservation systems with custom applications. Available endpoints include: Restaurant, Booking, Availability, Area, Table, Product, Order, Review, Message, and Guest Profile. Authentication is via API key in the header. API versions v1.0, v1.1, and v1.2 are available with backwards compatibility. A test restaurant environment is provided for development and testing. Developer documentation is at formitable.com/en/developers/rest.
What industry is Formitable in?
Formitable's product category is Restaurant Reservation Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms. Its NAICS code is 5182 and its SIC code is 7370.