SchoolHouse
SchoolHouse is a New York-based EdTech company that matches K-8 families with credentialed teachers to form small in-person microschools, operating a direct-to-consumer platform with 1,000+ active families across multiple U.S. states and subscription-based monthly tuition.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SchoolHouse does
SchoolHouse (legal entity New Class Inc., d/b/a SchoolHouse) is a New York-based EdTech company founded in 2020 that operates a microschool matching platform connecting families of K-8 children with credentialed teachers to form small in-person learning pods. The company was established during the COVID-19 pandemic as a response to school closures and remote-learning failures, and has since positioned itself as a permanent alternative to traditional schooling. As of the most recent disclosures, SchoolHouse reports that over 14,000 parents have joined its microschool network and more than 1,000 families have formed microschools through its counseling and matching program, with operating locations spanning New York, New Jersey, Massachusetts, Maryland, Connecticut, and a referenced California market.
The platform is built around a web-based matching service (getschoolhouse.com) in which parents submit interest forms and are paired with a dedicated placement counselor who helps form a learning pod led by a rigorously screened teacher. Teachers are admitted through a selective process — SchoolHouse hires only 1 in 20 candidates interviewed — and average 8.5 years of classroom experience. Pods operate as either School Enrichment (part-time, 2 days/week, 5 hours/day, semester commitment) or Full School Replacement (full-time, 5 days/week, 5 hours/day), with small class sizes of 5–10 students providing what the company claims is 4–6x more individualized teacher attention than traditional settings. SchoolHouse handles state compliance registration and provides written transcripts, and supports multiple pedagogical approaches including Montessori, STEM, and Reggio Emilia curricula. The technology stack is lightweight: a website-driven funnel integrated with Stripe for payments and Google Classroom/G-Suite for Education as learning tools; no proprietary AI/ML layer is documented.
SchoolHouse generates revenue through recurring monthly tuition fees that vary by pod size and geography (an example price point is $1,550/month for a 3rd-grade seat in South Orange, NJ). The go-to-market motion is direct-to-consumer and heavily reliant on earned media coverage in Forbes, The Wall Street Journal, The New York Times, CNBC, and Politico, with parent word-of-mouth referrals cited as the primary enrollment driver and 95% parent satisfaction reported in internal polling. The company raised $8.1 million in April 2021 led by Pace Capital, with participation from Metrodora Ventures, Operator Partners, and Trust Ventures, and is led by CEO Brian Tobal and Co-Founder/COO Joseph Connor.
SchoolHouse firmographics
Firmographics- Name
- SchoolHouse
- Legal name
- New Class Inc.
- Website
- https://getschoolhouse.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SchoolHouse is a New York-based EdTech company that matches K-8 families with credentialed teachers to form small in-person microschools, operating a direct-to-consumer platform with 1,000+ active families across multiple U.S. states and subscription-based monthly tuition.
- Ownership category
- akta.pro rank
SchoolHouse industry classification
Industry- Product category
- K-8 Microschool Services
- NAICS
- Elementary and Secondary Schools (611110), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Homeschool Hybrid / University-Model / Microschool Networks (Private) (EDAJABAO)
- akta.pro secondary industry
- Montessori K–12 Schools (EDAJABAD)
Keywords
Where SchoolHouse is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SchoolHouse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Microschool Tuition: SchoolHouse generates revenue through tuition fees charged to families for microschool participation. Tuition is based on pod size and geographic location. The company offers two program tiers: School Enrichment (part-time, 2 days/week, 5 hours/day, semester commitment) and Full School Replacement (full-time, 5 days/week, 5 hours/day). One example given is $1,550/month for a 3rd-grade microschool seat in New Jersey.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | School Enrichment - Part-time Pod: 2 days/week, 5 hours/day, 1 semester commitment |
| Subscription | Monthly | Full School Replacement - Full-time Pod: 5 days/week, 5 hours/day |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
SchoolHouse product offering
Product offeringCore offering
SchoolHouse operates a microschool matching platform that connects families of K-8 children with credentialed teachers to form small in-person learning pods of 5-10 students. Each family is paired with a dedicated placement counselor who matches them to a teacher and helps form the pod. Available as either School Enrichment (part-time, 2 days/week, 5 hours/day, semester commitment) or Full School Replacement (full-time, 5 days/week, 5 hours/day), with curriculum tailored to each child's needs including Montessori, STEM, and Reggio Emilia approaches. SchoolHouse also handles state compliance registration and provides written transcripts.
Product overview
SchoolHouse operates a microschool platform that connects families with credentialed teachers to form small learning pods. The core offering consists of the Microschool Matching Service and SchoolHouse Microschools (5-8 students per pod), available as either School Enrichment (part-time, 2 days/week) or Full School Replacement (full-time, 5 days/week). The platform also includes a Teacher Marketplace for teacher discovery, Academic Counseling & Placement services, and State Compliance & Transcript Services. Teachers undergo rigorous screening (hiring 1 in 20 candidates) and average 8.5 years of experience. The service provides personalized, individualized education with curriculum tailored to each child's needs.
Differentiator
Problem solved
Functional benefit
Products and services
- SchoolHouse Microschool A microschool consisting of 5-10 students who meet in person and are led by a rigorously screened, credentialed teacher (1 in 20 candidates hired, averaging 8.5 years of experience). The service includes teacher matching, curriculum support, state compliance registration, and written transcripts for K-8 children.
- Teacher Marketplace A marketplace where parents can browse and connect with credentialed teachers. When a teacher joins, their profile information, grade-level preferences, and location may be shared with prospective families seeking to form microschool pods.
- Academic Counseling & Placement Service providing dedicated placement counselors to help match families with appropriate microschools and teachers based on their needs, preferences, and geography.
- State Compliance & Transcript Services
Quantifiable outcome
- Students receive 4–6x more individualized teacher attention compared to average private school students
- +3 more outcomes
Companies that use SchoolHouse
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
SchoolHouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
SchoolHouse partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- StripecoreSchoolHouse uses Stripe as its payment processor for online payments and automated clearing house (ACH) payouts. Stripe handles payment processing, refunding, and complaint resolution. SchoolHouse does not directly process, record, or maintain credit card or bank account information.
- Hudson Valley Lighting Group (HVLG)minorHudson Valley Lighting Group acquired SchoolHouse for $2.2 million plus assumed liabilities through a Food52 bankruptcy auction in February 2026. This marks HVLG's first expansion beyond lighting into broader home categories. SchoolHouse continues operating its existing divisions under HVLG's portfolio of brands. SchoolHouse had previously been acquired by Food52 for $48 million in December 2021.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SchoolHouse competitors and assessment
Company assessmentDirect peers
- Prenda: Prenda is a microschool platform that matches students with certified teachers in small in-person learning pods, operating in a near-identical model to SchoolHouse. Both serve K-8 families seeking alternatives to traditional schooling with credentialed teachers in small groups.
- KaiPod Learning: KaiPod Learning operates microschools with small-group, personalized instruction led by credentialed educators, directly comparable to SchoolHouse's model. Both platforms focus on K-8 students and emphasize project-based, individualized learning in small cohorts.
- Wildflower Schools: Wildflower Schools is a decentralized network of small, teacher-led Montessori microschools serving elementary-aged children. While structured as independent micro-schools rather than a centralized marketplace, both Wildflower and SchoolHouse operate small, teacher-led K-8 learning environments.
- Acton Academy: Acton Academy operates a network of small, learner-driven microschools using project-based and individualized learning models for elementary and middle school students. The franchise-style approach parallels SchoolHouse's small-group, teacher-led model.
Emerging players
- Synthesis School: Synthesis School is an online microschool offering small-group, project-based learning for gifted and advanced learners. While primarily online rather than in-home pods, both target families seeking alternatives to traditional schooling with highly capable educators in small cohorts.
- Sora Schools: Sora Schools is an online microschool focused on project-based, self-directed learning for middle and high school students. While serving older students, both Sora and SchoolHouse share the small-group, alternative education ethos targeting families dissatisfied with conventional schooling.
Broad incumbents
- Outschool: Outschool is a broader online marketplace for small-group classes and tutoring for kids, serving millions of families. While Outschool focuses on live online classes rather than in-person pods, both companies operate marketplace models matching families with credentialed educators and serve alternative-education-seeking parents.
- Varsity Tutors: Varsity Tutors is a large online tutoring and instruction platform offering small-group classes across K-12 subjects. While broader in scope and primarily online, both companies serve families seeking supplemental or alternative education with qualified instructors in small-group formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SchoolHouse social profiles
Digital presenceSchoolHouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
SchoolHouse leadership team
Management profileNumber of profiles
Profiles2 records
SchoolHouse funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SchoolHouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SchoolHouse
What does SchoolHouse do?
SchoolHouse operates a microschool matching platform that connects families of K-8 children with credentialed teachers to form small in-person learning pods of 5-10 students. Each family is paired with a dedicated placement counselor who matches them to a teacher and helps form the pod. Available as either School Enrichment (part-time, 2 days/week, 5 hours/day, semester commitment) or Full School Replacement (full-time, 5 days/week, 5 hours/day), with curriculum tailored to each child's needs including Montessori, STEM, and Reggio Emilia approaches. SchoolHouse also handles state compliance registration and provides written transcripts.
Is SchoolHouse a public or private company?
SchoolHouse is a private company. It is classified as venture growth investor backed and is currently operating.
When was SchoolHouse founded?
SchoolHouse was founded in 2020. It employs 11 to 50 people.
Where is SchoolHouse based?
SchoolHouse is headquartered in New York, United States, in the North America region.
How does SchoolHouse make money?
One revenue line is on record: microschool Tuition.
Who are SchoolHouse's main competitors?
Direct peers on record are Prenda, KaiPod Learning, Wildflower Schools and Acton Academy. Emerging players are Synthesis School and Sora Schools. Broad incumbents are Outschool and Varsity Tutors.
Does SchoolHouse have an API?
No public API is recorded for SchoolHouse.
What industry is SchoolHouse in?
SchoolHouse's product category is K-8 Microschool Services. Its primary akta.pro industry code is EDAJABAO, Homeschool Hybrid / University-Model / Microschool Networks (Private), with a secondary code of EDAJABAD, Montessori K–12 Schools. Its NAICS code is 611110 and its SIC code is 8200.