Webiny
Webiny is an open-source, AI-programmable serverless CMS that runs inside customer AWS accounts, serving enterprises in manufacturing, aerospace, aviation, entertainment, pharmaceuticals, government, and cloud computing via a freemium-to-paid subscription model.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Webiny does
Webiny is an open-source AI-programmable serverless content management system (CMS) targeting enterprise organizations. The platform is built on AWS serverless infrastructure - Lambda, Step Functions, and EventBridge - and is self-hosted inside the customer's own AWS account, providing data sovereignty and eliminating traditional infrastructure management. Core products include a Headless CMS with GraphQL API, a drag-and-drop Website Builder, a File Manager with image editing, Form Builder, Publishing Workflows, and a Tenant Manager for multi-brand/multi-region deployments. The technology stack is TypeScript-first with React-based admin UI, Node.js runtime, and a built-in MCP (Model Context Protocol) server introduced in v6 (April 2026) that enables AI coding agents to extend and customize the platform through code and prompts.
Webiny's business model is freemium-with-paid-tiers: the open-source core is MIT-licensed and free, while Business, Enterprise, and Supported Enterprise subscription tiers unlock the Advanced Access Control Layer (AACL), Teams, Folder Level Permissions, Private Files, and dedicated support with SLAs. Pricing is quote-based and not publicly disclosed. The go-to-market combines product-led growth through GitHub, npm, Slack community, and content marketing with direct enterprise field sales for paid tiers. Revenue is supplemented by professional services for implementation, customization, and migration.
Named enterprise customers span manufacturing (the world's largest industrial company powering content across 70+ countries), aerospace/avionics (a global avionics leader delivering inflight infotainment), aviation (Emirates' Platinum loyalty program), entertainment (a Fortune 500 company scaling AR/VR engagement), cloud computing (Amazon), ecommerce (Kibo embedding Webiny as a white-label site builder), pharmaceuticals (a global pharma leader managing multilingual medical datasets), and government (an EU country's Digital Government Office running election-period traffic). Leadership comprises co-founder and CEO Sven Al Hamad, CTO and co-founder Pavel Denisjuk, and co-founder and board advisor Goran Candrlic. Total disclosed funding to date is approximately $3.97M across a 2019 seed (Episode 1), Y Combinator (March 2021), a $3.5M round led by M12 - Microsoft's Venture Fund (August 2021), and a 2024 follow-on from Redbus Ventures.
Webiny firmographics
Firmographics- Name
- Webiny
- Legal name
- Webiny Inc.
- Website
- https://webiny.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Webiny is an open-source, AI-programmable serverless CMS that runs inside customer AWS accounts, serving enterprises in manufacturing, aerospace, aviation, entertainment, pharmaceuticals, government, and cloud computing via a freemium-to-paid subscription model.
- Ownership category
- akta.pro rank
Webiny industry classification
Industry- Product category
- Headless Content Management System (CMS)
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- API-First Backend Platforms (BaaS/mBaaS & Serverless Backends) (HDAEAKAH)
- akta.pro secondary industries
- Serverless & Functions-as-a-Service (FaaS) (HDABAAAC), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
Keywords
Where Webiny is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Webiny business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Open Source (MIT License): Free open-source version of Webiny CMS licensed under MIT License. Users can self-host and use all core features without payment. Revenue is generated indirectly through community growth leading to enterprise conversions.
- Business Tier Subscription: Paid subscription tier unlocking Advanced Access Control Layer (AACL), fine-grained permissions, and enhanced support beyond open-source limitations.
- Enterprise Tier Subscription: Premium tier including Teams feature, Folder Level Permissions, Private Files, and dedicated enterprise support with SLA guarantees.
- Supported Enterprise Tier: Highest tier with additional support options, custom development assistance, and dedicated account management for large-scale deployments.
- Professional Services: Implementation, consulting, and custom development services for organizations requiring hands-on assistance with deployment, customization, and migration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Open Source - Free tier with core CMS functionality |
| Subscription | Annual | Business Tier - Enhanced permissions and support |
| Subscription | Annual | Enterprise Tier - Full access control and team management |
| Subscription | Annual | Supported Enterprise - Dedicated support and services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Webiny product offering
Product offeringCore offering
Webiny provides an open-source, AI-programmable content management system (CMS) that runs on a serverless AWS architecture inside the customer's own cloud account. It bundles production-ready applications — Headless CMS with GraphQL API, drag-and-drop Website Builder, File Manager, Form Builder, Publishing Workflows, and Tenant Manager — and exposes a built-in MCP server so developers and AI agents can extend the platform, build APIs, and automate workflows through code. Free MIT-licensed open-source and paid Business, Enterprise, and Supported Enterprise subscription tiers are offered, alongside professional services for implementation and customization.
Product overview
Webiny is an open-source, AI-programmable CMS built on a serverless architecture (AWS) that runs in the customer's own cloud infrastructure. The platform consists of core built-in applications: Headless CMS (with GraphQL API for structured content management), Website Builder (drag-and-drop page creation), File Manager (digital asset management), Form Builder, and Publishing Workflows. Additional enterprise modules include Tenant Manager for multi-brand/multi-tenant deployments, Teams for role-based access management, and Folder Level Permissions for granular content access control. The platform is designed for AI extensibility with a built-in MCP server enabling developers and AI agents to extend, customize, and automate CMS operations through code and prompts.
Differentiator
Problem solved
Functional benefit
Products and services
- Webiny CMS Platform (Open Source) Open-source, self-hosted serverless CMS platform deployed inside the customer's own AWS account. Bundles Headless CMS with GraphQL API, drag-and-drop Website Builder, File Manager, Form Builder, Publishing Workflows, and Tenant Manager, with native multi-tenancy and AI-extensible architecture via a built-in MCP server. Sold free under MIT license; used by developers, enterprises, and SaaS platforms to build custom content platforms.
- Webiny Business, Enterprise, and Supported Enterprise Subscription Tiers Paid annual subscription tiers layered on top of the open-source CMS. The Business tier unlocks Advanced Access Control Layer (AACL) with fine-grained permissions; the Enterprise tier adds Teams, Folder Level Permissions, Private Files, and premium support; the Supported Enterprise tier adds dedicated account management and custom development assistance with SLA-backed support. Sold via direct enterprise sales engagement with quote-based pricing.
- Headless CMS Application Core Webiny application that lets developers build content models visually and manage structured content through an intuitive React-based admin UI, exposing it via a GraphQL API with content revisions, localization, and fine-grained permission control. Targeted at developers and content teams building custom digital products and content platforms.
- Website Builder Application Drag-and-drop page builder with pre-built components for creating landing pages and websites without developer intervention. Embeddable and white-label capable, enabling SaaS platforms (e.g., Kibo) to offer self-serve site creation to their end users.
- File Manager Application
Quantifiable outcome
- Content operations across 70+ countries for large industrial companies
- +2 more outcomes
Companies that use Webiny
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Webiny technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature9 records
Webiny partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Webiny competitors and assessment
Company assessmentDirect peers
- Strapi: Leading open-source headless CMS built on Node.js with self-hosted and cloud deployment options. Directly competes with Webiny across the developer-led, open-source headless CMS category and similarly targets enterprise customization via code.
- Sanity: Structured content headless CMS with a customizable Studio and real-time APIs. Competes with Webiny for developer-friendly, customizable headless CMS deals at mid-market and enterprise tiers, including content modeling and localization.
- Contentful: Enterprise-focused composable content platform with headless CMS, localization, and governance features. Targets the same enterprise CMS buyers as Webiny's Business and Enterprise tiers and competes on workflow, permissions, and scale.
- Payload CMS: Open-source, code-first headless CMS built on Node.js/TypeScript with self-hosting support. Closely comparable to Webiny on technology stack (Node/TypeScript) and developer-first positioning, and now offers a cloud-hosted option.
- Directus: Open-source data platform with headless CMS capabilities, self-hostable, and built on Node.js. Competes with Webiny for developer-driven CMS evaluation, particularly where database-first customization is required.
- Storyblok: Headless CMS with a visual editor for marketers and a developer-friendly API layer. Competes with Webiny's Website Builder + Headless CMS combination for teams needing both visual authoring and structured content APIs.
- Hygraph: GraphQL-native headless CMS (formerly GraphCMS) with content federation and enterprise workflows. Competes directly with Webiny's GraphQL-first Headless CMS positioning for content-driven applications.
- Builder.io: Visual headless CMS and page builder with drag-and-drop editing and structured content APIs. Competes with Webiny's Website Builder and Headless CMS for marketing-team-friendly, developer-extensible use cases.
- Kontent.ai: Enterprise headless CMS with strong content governance, AI assistance, and multi-brand management. Targets the same enterprise governance and multi-tenancy use cases as Webiny's Business and Enterprise tiers.
Broad incumbents
- AWS Amplify: AWS-managed application platform with built-in CMS-like content and GraphQL APIs, hosted in customer AWS accounts. Competes with Webiny for serverless, AWS-native content and app backends, especially among AWS-centric enterprise buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Webiny social profiles
Digital presenceWebiny compliance and trust
Trust signalCompliance2 records
Webiny financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webiny leadership team
Management profileNumber of profiles
Profiles4 records
Webiny funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webiny M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webiny
What does Webiny do?
Webiny provides an open-source, AI-programmable content management system (CMS) that runs on a serverless AWS architecture inside the customer's own cloud account. It bundles production-ready applications — Headless CMS with GraphQL API, drag-and-drop Website Builder, File Manager, Form Builder, Publishing Workflows, and Tenant Manager — and exposes a built-in MCP server so developers and AI agents can extend the platform, build APIs, and automate workflows through code. Free MIT-licensed open-source and paid Business, Enterprise, and Supported Enterprise subscription tiers are offered, alongside professional services for implementation and customization.
Is Webiny a public or private company?
Webiny is a private company. It is classified as venture growth investor backed and is currently operating.
When was Webiny founded?
Webiny was founded in 2018. It employs 1 to 10 people.
Where is Webiny based?
Webiny is headquartered in San Francisco, United States, in the North America region.
How does Webiny make money?
Five revenue lines are on record. Open Source (MIT License) is the primary driver. The others are business Tier Subscription, enterprise Tier Subscription, supported Enterprise Tier and professional Services.
Who are Webiny's main competitors?
Direct peers on record are Strapi, Sanity, Contentful, Payload CMS, Directus, Storyblok, Hygraph, Builder.io and Kontent.ai. AWS Amplify is listed as a broad incumbent.
Does Webiny have an API?
Yes. Webiny provides a GraphQL API for its Headless CMS, enabling developers to build APIs and content models. The platform includes a CLI utility and MCP (Model Context Protocol) server for AI-accelerated development. The GraphQL API supports content revisions, localization, and fine-grain permission control. Developer documentation is at www.webiny.com/docs.
What industry is Webiny in?
Webiny's product category is Headless Content Management System (CMS). Its primary akta.pro industry code is HDAEAKAH, API-First Backend Platforms (BaaS/mBaaS & Serverless Backends), with a secondary code of HDABAAAC, Serverless & Functions-as-a-Service (FaaS). Its NAICS code is 5132 and its SIC code is 7372.