Storyblok
- Company typePrivate
- Founded2017
- HeadquartersLinz, Austria
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Storyblok firmographics
Firmographics- Name
- Storyblok
- Legal name
- Storyblok GmbH
- Website
- https://storyblok.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Storyblok industry classification
Industry- Product category
- Headless Content Management System (CMS)
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Blogging & CMS Content Platforms (BPAMAJAG)
- akta.pro secondary industries
- Digital Newsroom/CMS Platforms for Publishers (MPACAIAH), Content Operations & Workflow Management (BPAFAIAI)
Keywords
Where Storyblok is headquartered
LocationHeadquarters
- HQ city
- Linz
- HQ country
- Austria
- HQ region
- Europe
Offices4 records
Markets served
Storyblok business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Self-Service): Starter plan is free with no credit card required. Self-service plans for developers and small teams enabling independent account creation and space management.
- SaaS Subscription (Premium Plans): Premium and Elite tier subscriptions with custom pricing for enterprise customers. Includes advanced features like custom workflows, field-level translations, and multi-space content orchestration. Annual billing with multi-year contract options available.
- Enterprise License: Enterprise plans with custom quotes, dedicated support, ISO 27001 certified security, 99.99% uptime SLA, and AWS Marketplace procurement option.
- Add-on Features: FlowMotion automation layer available as an add-on for enterprise customers. Additional premium features include AI Translations, advanced localization, and workflow extensions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Starter (Free) |
| Subscription | Annual | Enterprise Plans (Custom) |
| Subscription | Annual | Add-on: FlowMotion |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
Storyblok product offering
Product offeringCore offering
Storyblok provides an API-first, component-based headless content management system (CMS) with a pioneering Visual Editor that decouples content management from front-end presentation. The platform delivers content via REST, GraphQL, and Management APIs in JSON format to any digital channel or front-end framework, and is augmented by modular add-ons including FlowMotion (workflow automation built on n8n), AI Suite (AI Translations, SEO, Alt Text, Branding), MCP Server (for AI agent integration), and Storyblok Labs (innovation hub). The product targets enterprise developers, marketers, and digital teams requiring composable, multi-channel content delivery with AI-ready content structure.
Product overview
Storyblok is a headless CMS platform offering a unified core product (Headless CMS with Visual Editor) plus modular add-ons. The platform is API-first and component-based, enabling content delivery across any channel. Key modules include: FlowMotion (workflow automation layer built on n8n), AI Suite (translations, SEO, alt text, branding), MCP Server (agent integration), and Storyblok Labs (innovation hub). The App Directory provides a marketplace of 45+ integrations including eCommerce (Shopify, BigCommerce, commercetools), DAM (Cloudinary, Bynder), search (Algolia), deployment (Netlify, Vercel), and localization (Lokalise, Crowdin) tools. Strata (vector content layer) and AI Assistant are in development.
Differentiator
Problem solved
Functional benefit
Products and services
- Storyblok Headless CMS API-first, headless content management system with a Visual Editor that enables developers and marketers to create, manage, and deliver structured content across any digital channel. Built on a component-based, nestable architecture delivering content via REST, GraphQL, and Management APIs in JSON format, running on AWS global infrastructure.
- FlowMotion CMS automation and orchestration layer built on a managed n8n instance with 500+ integrations. Enables automated content workflows (approvals, localization, rollouts, AI integrations) across teams, regions, and software tools, with MCP triggers for AI agents. Available as an add-on for Storyblok Enterprise customers.
- AI Suite Collection of AI-powered features including AI Translations, AI SEO, AI Alt Text, AI Branding, and Custom AI Tokens/Models (OpenAI, Google Gemini). Built to support workflow without interruption by handling repetitive behind-the-scenes content tasks.
- MCP Server Native Model Context Protocol (MCP) server that connects any AI agent directly to Storyblok content with full awareness of structure, schemas, and brand voice. Supports MCP-compatible agents including Claude and Cursor, enabling agents to access and action content with structured, governed access.
- Storyblok Labs Dedicated hub for accessing latest experimental features including A/B Testing, Ideation Room, Concept Room, and AI Translations. Allows users to toggle features on/off and create demo spaces to experiment safely before production rollout.
- Storyblok Strata Vector-based content layer announced at JoyConf 2025 that unlocks deeper content understanding, personalization, and operational clarity by enabling semantic analysis of structured content. Scheduled for rollout in 2026 as part of Storyblok's AI-ready content stack.
- App Directory
Quantifiable outcome
- 582% ROI over three-year period per Forrester Total Economic Impact study
- +6 more outcomes
Companies that use Storyblok
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Storyblok technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability9 records
Feature9 records
Storyblok partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered regional, core, flagship, platinum, gold and experience partner.
- SUNZINET GmbHregionalGerman digital agency partnership focused on composable, headless-first architectures. Joint work for TecAlliance implementing headless CMS. Co-produced GEO Readiness whitepaper on brand visibility in AI-driven search.
- NetlifycorePartnership announced at JoyConf for global content deployment. Netlify integration enables fast front-end hosting and deployment workflows.
- Virgin Media O2flagshipEnterprise customer achieving multimillions in savings by switching to Storyblok. Open-sourced React Native Live visual preview solution for Storyblok community.
- AWScoreStrategic cloud infrastructure partnership. Storyblok built on AWS global, high-availability architecture with multi-zone failover, autoscaling, and edge delivery via CloudFront. AWS Marketplace procurement available.
- VercelcorePreferred frontend hosting partner. Storyblok offers deep integration with Vercel for fast front-end deployment and performance optimization.
- AlgoliacoreSearch AI integration. Storyblok enables integration with Algolia's search AI for enhanced site search capabilities.
- ShopifycoreeCommerce platform integration. Shopify V2 app enables seamless integration of Shopify e-commerce platform with Storyblok CMS.
- BigCommercecoreSaaS ecommerce platform integration enabling merchants to build and scale B2B/B2C digital experiences on Storyblok.
- CloudinarycoreDigital asset management integration. Cloudinary app enables managing and transforming images and videos within Storyblok.
- commercetoolscoreHeadless commerce platform integration built on MACH principles for tailoring customer experiences.
- LokalisecoreLocalization platform integration enabling agile translation and multilingual CMS content management.
- Adobe CommercecoreMulti-channel commerce experiences integration for B2B and B2C customers.
- AkeneocoreOpen source SaaS PIM integration for organizing and enriching product catalogs.
- Commerce LayercoreTransactional engine powering checkout for composable commerce.
- ByndercoreAI-powered DAM platform integration centralizing content management and brand consistency.
- CentracoreHeadless e-commerce platform for medium to enterprise-sized fashion and lifestyle brands.
- CrowdincoreCloud-based localization software for translating and managing multilingual CMS content.
- SynaigyplatinumJoyConf 2026 Platinum Extra sponsor. German digital transformation partner.
- LokaliseplatinumJoyConf 2026 Platinum sponsor. Localization platform also integrated with Storyblok.
- RDAplatinumJoyConf 2026 Platinum sponsor.
- VWOgoldJoyConf 2026 Gold sponsor. A/B testing and conversion optimization platform.
- AWSexperience partnerJoyConf 2026 Experience Partner. AWS infrastructure partnership also supports enterprise distribution.
- n8ncoreWorkflow automation engine powering FlowMotion. Managed single-tenant n8n instance with 500+ integrations.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Storyblok competitors and assessment
Company assessmentBroad incumbents
- WordPress VIP: Enterprise-grade WordPress platform serving large-scale publishers and brands (e.g., news media). Competes with Storyblok for enterprise digital and editorial workloads, particularly where WordPress familiarity matters.
- Sitecore: Enterprise digital experience platform offering headless CMS alongside personalization and analytics. Competes with Storyblok in the enterprise composable DXP category with a much larger incumbent footprint.
- Adobe Experience Manager: Enterprise CMS and DXP from Adobe with headless capabilities as part of a broader marketing and commerce stack. Competes with Storyblok for regulated, large-enterprise content infrastructure deals.
- Kentico Xperience: Established digital experience platform combining CMS, online marketing, and commerce. Broader offering than Storyblok's headless CMS but competes for the same enterprise digital experience budget.
Direct peers
- Sanity: Structured-content headless CMS with customizable Studio and real-time collaboration for content teams. Directly comparable to Storyblok's component-based architecture and developer-led positioning, targeting similar mid-market and enterprise digital experience use cases.
- Contentful: Enterprise headless CMS platform offering API-first content infrastructure for multi-channel digital experiences. Direct competitor to Storyblok across developer and marketing personas, with comparable composable architecture and enterprise security posture.
- Hygraph: GraphQL-native federated content platform (formerly GraphCMS). Direct headless CMS competitor emphasizing GraphQL-first content APIs and composable architecture.
- Prismic: Headless CMS with a focus on slice-based content modeling and marketer-friendly editing. Direct overlap with Storyblok's Visual Editor and component-driven approach.
- Strapi: Open-source headless CMS favored by developers building composable architectures. Directly overlaps with Storyblok on headless, API-first delivery, but differentiates via open-source vs. commercial SaaS model.
Emerging players
- Builder.io: Visual development platform with headless CMS and visual editor capabilities for composable stacks. Direct overlap with Storyblok's Visual Editor positioning but with stronger drag-and-drop page-building emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Storyblok social profiles
Digital presenceStoryblok compliance and trust
Trust signalCompliance6 records
Storyblok financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storyblok leadership team
Management profileNumber of profiles
Profiles7 records
Storyblok subsidiaries and ownership
Company hierarchySubsidiaries1 record
Storyblok funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storyblok M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storyblok
What does Storyblok do?
Storyblok provides an API-first, component-based headless content management system (CMS) with a pioneering Visual Editor that decouples content management from front-end presentation. The platform delivers content via REST, GraphQL, and Management APIs in JSON format to any digital channel or front-end framework, and is augmented by modular add-ons including FlowMotion (workflow automation built on n8n), AI Suite (AI Translations, SEO, Alt Text, Branding), MCP Server (for AI agent integration), and Storyblok Labs (innovation hub). The product targets enterprise developers, marketers, and digital teams requiring composable, multi-channel content delivery with AI-ready content structure.
Is Storyblok a public or private company?
Storyblok is a private company. It is classified as venture growth investor backed and is currently operating.
When was Storyblok founded?
Storyblok was founded in 2017. It employs 251 to 500 people.
Where is Storyblok based?
Storyblok is headquartered in Linz, Austria, in the Europe region.
How does Storyblok make money?
Four revenue lines are on record. SaaS Subscription (Self-Service) is the primary driver. The others are saaS Subscription (Premium Plans), enterprise License and add-on Features.
Who are Storyblok's main competitors?
Broad incumbents on record are WordPress VIP, Sitecore, Adobe Experience Manager and Kentico Xperience. Direct peers are Sanity, Contentful, Hygraph, Prismic and Strapi. Builder.io is listed as an emerging player.
Does Storyblok have an API?
Yes. Storyblok offers a Content Delivery API and Management API that are highly evolved for delivering content faster and customizing API calls. The platform is API-first and headless, allowing developers to deliver content using the Storyblok API in JSON format. Supports GraphQL API in addition to REST API. Developer documentation is at www.storyblok.com/docs/api.
What industry is Storyblok in?
Storyblok's product category is Headless Content Management System (CMS). Its primary akta.pro industry code is BPAMAJAG, Blogging & CMS Content Platforms, with a secondary code of MPACAIAH, Digital Newsroom/CMS Platforms for Publishers. Its NAICS code is 5132 and its SIC code is 7372.