What LATOKEN does

LATOKEN is a private cryptocurrency exchange platform founded in 2017, operating under the legal entity LAtrade Limited (incorporated in St. Vincent and the Grenadines in 2022, business number 26911 BC 2022). The platform enables retail traders and cryptocurrency projects to discover, trade, and earn digital assets, supporting 1,207+ exchangeable tokens across categories including DeFi, L1/L2, NFTs, stablecoins, and GameFi, with a broader catalog of 28,116 discoverable assets. Core products comprise the LATOKEN Exchange (spot trading with TradingView-powered charts), a mobile app on iOS and Android (Top #22 ranking, 30,000+ 5-star reviews, 4.4/5 average), a Launchpad for Initial Exchange Offerings (IEOs), a Rewards/Staking program (airdrops and engagement-based token earnings), and the native LA token (ERC-20, contract 0xE50365f5D679CB98a1dd62D6F6e58e59321BcdDf). The platform self-reports a Top #25 global ranking by altcoin liquidity and operates multi-language support across at least seven languages.

LATOKEN's business model is built primarily on transaction fees from spot trading across its token catalog, complemented by listing/IEO service fees paid by blockchain projects seeking retail liquidity. Fiat-to-crypto on-ramp is delivered through third-party payment processors XasPay Sp. z.o.o. (Warsaw, Poland), Banxa, and Transak rather than via direct banking relationships. Distribution is digital-first and product-led via web and mobile self-serve channels, with a differentiated physical-commerce channel through ivendPay, enabling LA token acceptance at 150+ retail outlets (vending machines, cafes, stores) in Dubai and Hong Kong with access to 10 million potential clients. Customer segments are primarily retail crypto traders seeking early-stage token exposure and crypto projects seeking listing exposure, with no disclosed enterprise or institutional customer base. The company reports 11–50 employees and has raised $18M in a single 2017 funding round from undisclosed investors.

Name

LATOKEN

Legal name

LAtrade Limited

Website

https://latoken.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

LATOKEN is a private cryptocurrency exchange (founded 2017) serving retail crypto traders and token issuers, offering spot trading across 1,207+ tokens, a launchpad for IEOs, a native LA token, and physical-retail payment acceptance at 150+ outlets in Dubai and Hong Kong.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Securities and Commodity Exchanges (52321), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA)

akta.pro secondary industries

Staking & Earn Programs (Exchange-Operated) (FSADAAAH), Digital Asset/Crypto Trade Execution Platforms (FSAFANAO), Tokenized Securities & Capital Markets Infrastructure (equities, bonds, funds, ATS/MTF connectivity) (FSAPAIAD)

Keywords

• Cryptocurrency exchange
• Digital asset trading
• Altcoin liquidity platform
• Token launchpad IEO
• Crypto staking rewards

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Trading Transaction Fees: LATOKEN generates revenue through trading commissions on the cryptocurrency exchange platform. The platform facilitates spot trading across 1,207+ exchangeable tokens.
2. Token Listing/IEO Services: The company offers IEO (Initial Exchange Offering) and listing services where projects pay to have their tokens listed on the platform. The 'Get Listed' page at /rewards/packages?do=GetListedForm indicates paid listing packages.
3. LA Token Utility: The LA token serves as a payment method at retail outlets, potentially generating network effects and demand for the token as a medium of exchange.
4. Crypto Purchase Services: Services for purchasing digital assets from debit/credit cards are provided by XasPay Sp. z.o.o., which operates as a payment processor partner in Poland.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

LATOKEN operates a cryptocurrency exchange platform facilitating spot trading of 1,207+ trading pairs with discovery access to 28,116 tokens. It also offers a launchpad for Initial Exchange Offerings (IEOs) where projects list tokens, staking and rewards programs where users earn free tokens via airdrops, a fiat-to-crypto purchase service through partners (XasPay, Banxa, Transak), and the native LA utility token (ERC-20) accepted at 150+ retail outlets via the ivendPay partnership in Dubai and Hong Kong.

Product overview

LATOKEN is a cryptocurrency asset exchange platform offering a multi-product ecosystem centered around its core exchange platform. The platform comprises the LATOKEN Exchange (ranked top #25 by liquidity for altcoins) for spot trading of 1,207+ trading pairs, complemented by the Mobile App for on-the-go trading, Launchpad for pre-listing token discoveries, Rewards/Staking for earning free tokens through activities, and the native LA Token for ecosystem utility. The Buy Crypto service enables fiat-to-crypto purchasing through third-party payment processors. The platform supports multi-language localization across 14 languages and emphasizes features like price alerts, free coin airdrops, and 24/7 chat support.

Differentiator

Problem solved

Functional benefit

Products and services

• LATOKEN Exchange Cryptocurrency exchange platform ranked top #25 by liquidity for altcoins. Offers spot trading of 1,207+ trading pairs with discovery access to 28,116 tokens. Features limit orders, real-time market data, TradingView-powered charts, price alerts, and multi-language interface for global retail traders.
• LATOKEN Mobile App Native mobile application available on iOS and Android enabling on-the-go cryptocurrency trading, price alerts, new listing notifications, airdrop reward tracking, and 24/7 live chat support. Holds a Top #22 app store ranking with over 30,000 five-star reviews.
• LATOKEN Launchpad Launchpad platform for discovering and participating in new token launches, Initial Exchange Offerings (IEOs), and token sales before they become widely available. Projects pay listing packages via /rewards/packages?do=GetListedForm to access retail trader liquidity.
• LA Token Native utility token of the LATOKEN ecosystem (ERC-20, Ethereum mainnet). Used for fee discounts, staking rewards, and as a payment method at 150+ retail outlets in Dubai and Hong Kong via ivendPay partnership, accessible to 10 million potential clients.
• LATOKEN Buy Crypto Fiat on-ramp service for purchasing digital assets via debit/credit card, delivered through partners XasPay Sp. z.o.o. (Poland), Banxa (EU Internet Ventures B.V.), and Transak (Light Technology Limited). Supports multiple fiat currencies; unavailable in Germany and other restricted countries.

Quantifiable outcome

• Top #25 by liquidity for altcoins
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ivendPaycoreTechnology or IntegrationLATOKEN partnered with ivendPay, a PoS terminal supplier, to enable LA token as a payment option at 150 outlets including vending machines, cafes, and stores in Dubai and Hong Kong. This partnership provides access to 10 million potential clients and bridges crypto payments with physical retail commerce.
• TradingViewcoreTechnology or IntegrationLATOKEN integrates TradingView charts and financial market tools into its platform, providing users with advanced charting capabilities and a community for BTC/USD and other asset trading. TradingView is a popular platform for global traders offering advanced tools.
• XasPay Sp. z.o.o.coreChannel Partner/ Reseller/ DistributorXasPay Sp. z.o.o. provides fiat on-ramp services for purchasing digital assets via debit/credit card. Registered address: ul. Hoza 8, unit 210, Warsaw, Poland. Laws of Poland apply to these services. Service unavailable in Germany and restricted countries.
• Banxa (EU Internet Ventures B.V.)minorChannel Partner/ Reseller/ DistributorThird-party fiat on-ramp provider enabling purchase of virtual assets. Banxa operates under EU Internet Ventures B.V. brand.
• Transak (Light Technology Limited)minorChannel Partner/ Reseller/ DistributorThird-party fiat on-ramp provider enabling purchase of virtual assets. Transak operates under Light Technology Limited brand.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HTX (Huobi): Long-established global CEX with broad altcoin support and a launchpad offering. Direct comparable to LATOKEN in product surface and retail altcoin focus.
• Bitget: Global CEX with a growing altcoin spot franchise, copy-trading, and a native BGB token. Comparable to LATOKEN on retail crypto exchange product mix and global mobile distribution.
• Binance: The world's largest centralized crypto exchange by trading volume. Directly comparable to LATOKEN as a spot CEX serving global retail and institutional flow, with broader token coverage, deeper liquidity, and a native token (BNB).
• OKX: Top-tier global CEX offering spot, derivatives, and a wide altcoin catalog. Closely comparable to LATOKEN in product scope (spot trading, staking, launchpad-style offerings) and in targeting altcoin-active retail.
• KuCoin: Mid-to-large global CEX known for long-tail altcoin listings, an IEO/launchpad program, and a native token (KCS). Most directly comparable peer to LATOKEN in the long-tail altcoin discovery niche.
• Bybit: Major global CEX with strong altcoin spot coverage and a launchpad/IEO-style offering. Comparable to LATOKEN on product mix and retail user base, though significantly larger in scale.
• Gate.io: Long-running global CEX with one of the largest altcoin lineups and a startup/launchpad program. Highly comparable to LATOKEN on the long-tail discovery value proposition.
• MEXC Global: CEX explicitly positioned around altcoin breadth and early-stage token listings, with a launchpad and MX token. Closely comparable to LATOKEN's altcoin-discovery and IEO positioning.
• Bitfinex: Long-running global CEX with deep altcoin markets and a native token (LEO). Comparable to LATOKEN as a spot CEX serving sophisticated altcoin retail and professional flow.
• Crypto.com: Global CEX with a native token (CRO) and an extensive retail card/payment program — comparable to LATOKEN in combining a spot CEX with a real-world token utility rail.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/latokens
• LinkedInlinkedin.com/company/latoken

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LATOKEN