NitroFix
NitroFix is an Israeli-based climate tech startup developing single-step electrochemical green ammonia generators that produce zero-emission ammonia directly from air and water using proprietary catalysts, serving industrial customers in agriculture, maritime fuels, and chemicals sectors.
- Company typePrivate
- Founded2022
- HeadquartersPetah Tiqva, Israel
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What NitroFix does
NitroFix is a US-incorporated climate technology company, founded in 2022 and headquartered in Petah Tikva, Israel, that has developed a single-step electrochemical process for producing green ammonia directly from air and water using proprietary low-cost catalysts. The technology was developed over a decade at the Weizmann Institute of Science by Prof. Ronny Neumann and eliminates the hydrogen-separation step required by conventional electrochemical pathways, allowing operation at low voltage and approximately half the electricity consumption of sector peers. The company's product is a modular, decentralized ammonia generator that can be deployed on customer sites for on-demand ammonia production, replacing the fossil-fuel-intensive Haber-Bosch method that currently accounts for approximately 2% of global CO₂ emissions and 450 million metric tons of annual carbon output.
The company is pre-commercial, currently at a TRL-4-equivalent stage with a functioning 250 cm² flow cell, and has signed Letters of Intent with three early counterparties: Hill Brothers Chemical Company (Western US chemicals distribution), NovoEnergy Inc. (Philippines-based Southeast Asia fertilizer distribution), and a Norwegian agriculture and renewable-energy consortium. The business model combines direct enterprise sales of modular generator hardware with channel partnerships (regional distributors and ammonia-cracking technology integrators), supported by multi-year contract pricing and potential recurring offtake agreements. Target end-markets span agriculture/fertilizers, maritime fuels, green hydrogen carriers, chemicals, food processing, cosmetics, and refrigerants. NitroFix is venture-backed, having raised approximately $4.6 million to date ($3.1M seed in July 2023 led by Clean Energy Ventures, plus a $1.5M non-dilutive BIRD Energy grant in December 2024), and has accumulated roughly 13 industry awards and accelerator selections, including TechCrunch Disrupt 2024 Top 20 Finalist, BNEF 2025 Pioneers Wildcard Finalist, and Cleantech Group's 2024 "50 to Watch."
NitroFix firmographics
Firmographics- Name
- NitroFix
- Legal name
- Nitrofix Inc.
- Website
- https://nitro-fix.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NitroFix is an Israeli-based climate tech startup developing single-step electrochemical green ammonia generators that produce zero-emission ammonia directly from air and water using proprietary catalysts, serving industrial customers in agriculture, maritime fuels, and chemicals sectors.
- Ownership category
- akta.pro rank
NitroFix industry classification
Industry- Product category
- Green Ammonia Generation Equipment
- NAICS
- Nitrogenous Fertilizer Manufacturing (325311), Industrial Gas Manufacturing (32512)
- SIC
- Industrial Organic Chemicals (2860)
- akta.pro primary industry
- Nitrogen Fertilizers (Ammonia/Urea/UAN) (IMAEAEAA)
- akta.pro secondary industries
- Alternative Low-Carbon Marine Fuels Bunkering (Methanol, Biofuels, Ammonia, Hydrogen) (TLAHAKAC), Nitrogen Fertilizers (Ammonia, Urea, UAN, Ammonium Nitrate/Sulfate) (AFABABAA), Biofuels & Renewable Fuels Switching (Biomethane/RNG, Bio-oils, Sustainable Biomass) (EUABAJAD)
Keywords
Where NitroFix is headquartered
LocationHeadquarters
- HQ city
- Petah Tiqva
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
NitroFix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Green Ammonia Generator Sales: Sale of modular, decentralized green ammonia generators to industrial customers for on-site ammonia production. Revenue generated from hardware sales with potential for ongoing service and maintenance contracts.
- Ammonia Production & Sales: Direct production and sale of green ammonia to customers in agriculture, maritime fuel, chemicals, and energy sectors. Enables decentralized production where ammonia is applied directly or sold to nearby farms and industry partners.
- Offtake Agreements: LOI-based offtake agreements for low-energy green ammonia, partnering with distributors and technology developers. Creates recurring revenue through long-term supply contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise on-site production model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
NitroFix product offering
Product offeringCore offering
NitroFix sells modular, decentralized green ammonia generators that produce zero-emission ammonia directly from air, water, and renewable electricity using a proprietary single-step electrochemical process and low-cost catalyst. The hardware eliminates the need for fossil fuels, hydrogen separation, and the extreme temperatures and pressures of traditional Haber-Bosch synthesis, enabling on-site, on-demand ammonia production for agriculture, maritime fuel, chemicals, energy, and industrial customers.
Product overview
NitroFix offers a single unified product line centered on its proprietary green ammonia generator—a modular, decentralized system that produces ammonia electrochemically from air and water in one step, without fossil fuels, hydrogen gas, or the extreme temperatures and pressures of traditional Haber-Bosch synthesis. The company's flagship offering is the NitroFix Green Ammonia Generator, available at prototype stages (25 cm² and 250 cm² flow cells) scaling toward commercial deployment. The product targets multiple industries including agriculture (fertilizers), maritime (fuel), chemicals, energy storage, and refrigeration, delivering on-site ammonia production that eliminates transportation emissions and supply chain complexity.
Differentiator
Problem solved
Functional benefit
Products and services
- NitroFix Green Ammonia Generators Modular, scalable, decentralized electrochemical generators that produce zero-emission ammonia directly from air, water, and renewable electricity using NitroFix's proprietary single-step process and low-cost catalyst. Designed for on-site, on-demand ammonia production for industrial customers in agriculture (fertilizers), maritime fuel, chemicals, energy storage, refrigeration, cosmetics, and food processing, eliminating fossil fuel dependency, hydrogen separation, and centralized facility CAPEX.
Quantifiable outcome
- Reduces CO2 emissions by 450 million metric tons annually (representing 2% of global CO2 emissions from traditional ammonia production)
- +4 more outcomes
Companies that use NitroFix
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
NitroFix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NitroFix partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Israel Electric Corporation (IEC)minorFollow-up events hosted by IEC in Israel as part of Energy delegation spanning Bavaria and Israel, focused on accelerating collaboration between climate innovation and heavy industry.
- European Industrial & Energy CompaniesminorMeetings with executives from Siemens Energy, BASF, Deutsche Bahn Energie, EnBW, LEA Hessen, and leading renewable developers such as ABO Energy and Entega during Bavaria-Israel Energy delegation.
- Norway Agriculture ConsortiumcoreLOI with consortium of farmers and renewable-energy entrepreneurs in northwest rural Norway to deploy on-site green-ammonia generators. Model enables farmers to convert local hydroelectric power into fertilizer, clean fuel, and new revenue streams while selling excess electricity back to grid.
- Hill Brothers Chemical CompanycoreLOI signed with leading supplier of anhydrous and aqua ammonia products in Western United States. Hill Brothers will serve as both beta site and strategic partner to install and validate NitroFix's green ammonia generators. Partnership demonstrates 'last mile ammonia' delivery model with clean, on-site production.
- 1S1 EnergycoreU.S. partner in BIRD Energy grant ($1.5M shared). 1S1 Energy developed boron-based membrane materials for hydrogen electrolyzers. Partnership combines 1S1's membrane expertise with NitroFix's catalyst technology for enhanced green ammonia production. Joint pilots include electrical utility in Brazil and green ammonia project.
- NovoEnergy, Inc.coreLOI with Philippines-based ammonia generator distributor to expand into Southeast Asia fertilizer market. Addresses region's reliance on imported fertilizer and rice, bringing decentralized ammonia production to one of world's fastest growing economies.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
NitroFix competitors and assessment
Company assessmentDirect peers
- Starfire Energy: Starfire Energy is a US-based startup developing electrochemical ammonia synthesis technology, making it the most direct competitor to NitroFix. Both companies pursue single-step, low-temperature pathways to produce green ammonia from air and water, targeting fertilizer and energy applications.
- Enapter: Enapter is a publicly listed company producing anion exchange membrane (AEM) electrolyzers for green hydrogen, with adjacent ambitions in ammonia and synthetic fuels. Both companies share an electrochemical, modular, decentralized production philosophy for green molecules targeting industrial customers.
Broad incumbents
- Nel ASA: Nel ASA is a global leader in alkaline and PEM electrolyzers for green hydrogen, which feeds into green ammonia synthesis via conventional Haber-Bosch loops. Nel's scale, balance sheet, and customer base across energy and industrial sectors make it a key indirect competitor to NitroFix in the green ammonia value chain.
- ITM Power: ITM Power is a UK-based PEM electrolyzer manufacturer pursuing green ammonia and other green hydrogen derivatives. Like Nel, ITM serves as a broader incumbent in the green hydrogen/ammonia ecosystem whose scale and existing project pipelines could displace smaller electrochemical entrants like NitroFix.
- Yara International: Yara is the world's largest producer of nitrogen fertilizers and ammonia, actively pursuing green ammonia projects including the Yara Clean Ammonia JV. Yara's incumbent distribution network, customer relationships, and massive scale make it both a likely partner and the dominant competitive threat in green ammonia.
- CF Industries: CF Industries is one of the largest North American nitrogen fertilizer producers, with green ammonia initiatives including its Donaldsonville complex. As a leading US ammonia supplier and Hill Brothers-adjacent competitor, CF Industries represents a major incumbent pressure on NitroFix's Western US go-to-market.
- JERA: JERA is Japan's largest power generator and a leading developer of green ammonia co-firing projects for power generation. JERA's scale and Asian market footprint place it as a dominant potential buyer of green ammonia technology and a competitor for maritime/Asian fertilizer markets where NitroFix is expanding.
- Topsoe: Topsoe is a Danish catalysis and process technology company with deep expertise in ammonia synthesis (including its SOEC electrochemical ammonia work). Topsoe's incumbency in ammonia plant licensing and its own green ammonia R&D position it as both a competing technology provider and potential licensor/partner to NitroFix.
- Plug Power: Plug Power is a major US hydrogen and fuel cell company pursuing green hydrogen-derived ammonia for agricultural and energy applications. With significant installed hydrogen infrastructure and large balance sheet, Plug is a broad incumbent whose vertical integration strategy competes with NitroFix's decentralized model.
- Cummins (Accelera): Cummins' Accelera zero-emissions business develops electrolyzers and hydrogen fuel cell systems with green ammonia among target applications. Cummins' industrial scale, manufacturing capabilities, and OEM relationships make it a broad incumbent competitor and potential acquirer of electrochemical ammonia technology.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
NitroFix social profiles
Digital presenceNitroFix financial estimates
Financial estimateRevenue estimate
Valuation estimate
NitroFix leadership team
Management profileNumber of profiles
Profiles11 records
NitroFix funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NitroFix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NitroFix
What does NitroFix do?
NitroFix sells modular, decentralized green ammonia generators that produce zero-emission ammonia directly from air, water, and renewable electricity using a proprietary single-step electrochemical process and low-cost catalyst. The hardware eliminates the need for fossil fuels, hydrogen separation, and the extreme temperatures and pressures of traditional Haber-Bosch synthesis, enabling on-site, on-demand ammonia production for agriculture, maritime fuel, chemicals, energy, and industrial customers.
Is NitroFix a public or private company?
NitroFix is a private company. It is classified as venture growth investor backed and is currently operating.
When was NitroFix founded?
NitroFix was founded in 2022. It employs 1 to 10 people.
Where is NitroFix based?
NitroFix is headquartered in Petah Tiqva, Israel, in the Middle East region.
How does NitroFix make money?
Three revenue lines are on record. Green Ammonia Generator Sales are the primary driver. The others are ammonia Production & Sales and offtake Agreements.
Who are NitroFix's main competitors?
Direct peers on record are Starfire Energy and Enapter. Broad incumbents are Nel ASA, ITM Power, Yara International, CF Industries, JERA, Topsoe, Plug Power and Cummins (Accelera).
Does NitroFix have an API?
No public API is recorded for NitroFix.
What industry is NitroFix in?
NitroFix's product category is Green Ammonia Generation Equipment. Its primary akta.pro industry code is IMAEAEAA, Nitrogen Fertilizers (Ammonia/Urea/UAN), with a secondary code of TLAHAKAC, Alternative Low-Carbon Marine Fuels Bunkering (Methanol, Biofuels, Ammonia, Hydrogen). Its NAICS code is 325311 and its SIC code is 2860.