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42 Asset Management

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uuid0002ajy

Namestring
42 Asset Management
Legal namestring
42 AM, LLC
Websiteurl
42am.com
Company typeenum
Private
Founded yearint
2025
Descriptiontext

42 Asset Management is a New York-based, insurance-focused asset management firm founded in 2025 by Colbey Arden and Bryan Robertson under the legal entity 42 AM, LLC. The firm provides customized reinsurance and outsourced asset management solutions to life and annuity insurers, delivering investment-grade fixed income and alternative investment strategies across senior lending, asset-based finance, liquid credit, structured products, and commercial real estate mortgages. Its core products include Outsourced Asset Management Solutions (liability matching, capital-efficient alternatives, strategic asset allocation), Reinsurance Transactions (structured reinsurance design, fronting/retrocession solutions), Investment Grade Senior Loans (middle-market lending with conservative leverage), and Rated Note Feeder Equity (structured note strategies).

The firm operates a partnership-driven platform that combines proprietary origination with a network of more than 60 institutional investment managers and family office relationships (including a December 2025 alliance with White Bay Group and an April 2026 alliance with MP Real Estate Capital) to deliver scalable solutions to insurance counterparties. The investment team consists of the two co-founders, one Vice President (Michael Dhom), two junior team members (Investment Analyst Charlotte Fink and Investment Associate Rose Myer), and four Senior Advisors, supplemented by the institutional partner network.

Revenue is generated through asset management fees on insurance AUM, with pricing negotiated directly with institutional clients based on assets under management and the complexity of solutions provided. The go-to-market combines direct enterprise field sales targeting insurance executives, CFOs, and investment teams with channel-driven origination through strategic partners. Geographic focus is currently North America. The firm is privately held and independently owned by its founders, with a single disclosed seed funding round of $2.76M in September 2025.

Short descriptiontext

42 Asset Management is a New York-based, insurance-focused asset management firm founded in 2025 that provides customized reinsurance and outsourced fixed income investment solutions for life and annuity insurers via a partnership-driven platform.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
insurance asset management, reinsurance solutions, fixed income investments, annuity portfolio management, liability driven investing
Industry4 codes
1Run-off / Legacy Treaty Reinsurance Portfolio Management
CodeFSAOAJAEPrimaryYes
2Run-off / Legacy Life & Health Reinsurance Portfolio Management
CodeFSAOAJABPrimaryNo
3Reinsurance Run-off Acquisitions & Portfolio Transfers (LPT/Adverse Development Cover)
CodeFSAOAJAHPrimaryNo
4Run-off Litigation, Dispute Resolution & Legacy Remediation
CodeFSAOAJANPrimaryNo
NAICS code2 codes
  • Insurance Carriers5241
  • Finance and Insurance52
SIC code1 code
  • Insurance Agents, Brokers & Service6411
Product category
Insurance Asset Management
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Asset Management Fees
TypeManaged Services
Description

Fees earned from managing insurance assets under management (AUM), including outsourced asset management solutions, reinsurance transactions, and investment portfolio management for life and annuity insurers.

42am.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

42 Asset Management provides outsourced asset management and reinsurance solutions tailored for life and annuity insurers. Its offerings include liability-matched fixed income portfolios, investment-grade senior loans, structured products, and asset-aligned reinsurance execution delivered through a platform that combines proprietary origination with a network of more than 60 institutional investment partners.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • $4 billion in assets under management deployed across reinsurance transactions
+1 more record
Product overview1 text field

42 Asset Management operates as a specialized insurance-focused asset management platform offering a comprehensive suite of fixed income and alternative investment solutions for life and annuity insurers. The platform is built on a partnership-driven model combining proprietary origination with partnerships across 60+ institutional managers. The core product offerings include: Outsourced Asset Management Solutions (liability matching, capital-efficient alternatives, strategic asset allocation), Reinsurance Transactions (structured reinsurance, fronting/retrocession solutions), Investment Grade Senior Loans (middle market lending with conservative leverage), and Rated Note Feeder Equity (structured note strategies). All offerings target investment-grade assets designed to enhance yield and capital efficiency for insurance balance sheets.

Product and service4 records
1Outsourced Asset Management Solutions
CategoryInsurance Asset Management
2Reinsurance Transactions
CategoryReinsurance Services
3Investment Grade Senior Loans
CategoryPrivate Credit
4Rated Note Feeder Equity
CategoryStructured Products
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-04-01
Description

Partnership to enhance commercial real estate mortgage originations targeted at insurers. The collaboration aims to meet growing demand from insurers for well-structured, investment-grade loans with focus on resilience and risk-adjusted returns. Aligns platforms' strengths to deliver scalable pipeline of CRE mortgage assets.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-12-16
Description

Long-term partnership providing insurance-focused asset management solutions tailored for annuity-focused insurers. Collaboration supports insurers' growth by offering diversified fixed income assets and enhancing portfolio construction. Targets mid-cap insurers seeking to scale policy issuance while delivering competitive crediting rates. Aims to expand scalable investment platform for insurance assets under management.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Insurance-focused asset manager providing outsourced investment management, risk modeling, and capital markets solutions to life and annuity insurers. Closely comparable business model, customer base, and product set to 42 AM.

TypeDirect peer
Description

Subsidiary of NLC Insurance Companies specializing in investment management solutions for insurance balance sheets, including general account, surplus, and capital solutions. Directly comparable insurance-vertical asset manager.

TypeDirect peer
Description

Specialist credit and reinsurance investment platform where both 42 AM founders previously held senior roles (Arden as Partner/MD and Robertson as Portfolio Manager). Operates in the same insurance credit and reinsurance transaction space.

TypeBroad incumbent
Description

Division of Apollo Global Management focused on insurance balance sheet solutions, reinsurance platforms (Athene), and asset-intensive insurance investments. Overlaps directly with 42 AM's life/annuity focus but operates at vastly greater scale and balance sheet.

TypeBroad incumbent
Description

KKR's insurance-focused investment platform (including Global Atlantic) providing general account asset management, reinsurance, and insurance solutions. Competes for similar life/annuity mandates with materially larger resources.

TypeBroad incumbent
Description

Public reinsurance and insurance services platform offering capital solutions, reinsurance transactions, and asset management to insurers and pension plans. A broad incumbent in the same reinsurance and insurance investment space.

TypeBroad incumbent
Description

Specialty insurance and reinsurance acquirer and run-off manager, with growing insurance investment management capabilities. Comparable in its reinsurance and insurance balance sheet focus though broader in scope.

TypeEmerging player
Description

Multi-strategy alternative credit and structured products manager serving institutional and insurance clients. Comparable in offering structured credit and insurance-balance-sheet products though with broader mandates.

TypeBroad incumbent
Description

Large-scale fixed income asset manager within Prudential's PGIM, with dedicated insurance general account capabilities. A broad incumbent competing for outsourced fixed income mandates from insurers.

TypeBroad incumbent
Description

Insurance-affiliated asset manager spun out from ING, with deep relationships across life/annuity insurers and a broad fixed income and alternatives platform. A broad incumbent in the insurance asset management space.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

42 Asset Management

Insurance Asset Management42am.com

42 Asset Management is a New York-based, insurance-focused asset management firm founded in 2025 that provides customized reinsurance and outsourced fixed income investment solutions for life and annuity insurers via a partnership-driven platform.

What 42 Asset Management does

42 Asset Management is a New York-based, insurance-focused asset management firm founded in 2025 by Colbey Arden and Bryan Robertson under the legal entity 42 AM, LLC. The firm provides customized reinsurance and outsourced asset management solutions to life and annuity insurers, delivering investment-grade fixed income and alternative investment strategies across senior lending, asset-based finance, liquid credit, structured products, and commercial real estate mortgages. Its core products include Outsourced Asset Management Solutions (liability matching, capital-efficient alternatives, strategic asset allocation), Reinsurance Transactions (structured reinsurance design, fronting/retrocession solutions), Investment Grade Senior Loans (middle-market lending with conservative leverage), and Rated Note Feeder Equity (structured note strategies).

The firm operates a partnership-driven platform that combines proprietary origination with a network of more than 60 institutional investment managers and family office relationships (including a December 2025 alliance with White Bay Group and an April 2026 alliance with MP Real Estate Capital) to deliver scalable solutions to insurance counterparties. The investment team consists of the two co-founders, one Vice President (Michael Dhom), two junior team members (Investment Analyst Charlotte Fink and Investment Associate Rose Myer), and four Senior Advisors, supplemented by the institutional partner network.

Revenue is generated through asset management fees on insurance AUM, with pricing negotiated directly with institutional clients based on assets under management and the complexity of solutions provided. The go-to-market combines direct enterprise field sales targeting insurance executives, CFOs, and investment teams with channel-driven origination through strategic partners. Geographic focus is currently North America. The firm is privately held and independently owned by its founders, with a single disclosed seed funding round of $2.76M in September 2025.

42 Asset Management firmographics

Firmographics
Name
42 Asset Management
Legal name
42 AM, LLC
Website
https://42am.com
Company type
Private
Founded year
2025
Operating status
Operating
Headcount range
1–10 employees
Short description
42 Asset Management is a New York-based, insurance-focused asset management firm founded in 2025 that provides customized reinsurance and outsourced fixed income investment solutions for life and annuity insurers via a partnership-driven platform.
Ownership category
akta.pro rank

42 Asset Management industry classification

Industry
Product category
Insurance Asset Management
NAICS
Insurance Carriers (5241), Finance and Insurance (52)
SIC
Insurance Agents, Brokers & Service (6411)
akta.pro primary industry
Run-off / Legacy Treaty Reinsurance Portfolio Management (FSAOAJAE)
akta.pro secondary industries
Run-off / Legacy Life & Health Reinsurance Portfolio Management (FSAOAJAB), Reinsurance Run-off Acquisitions & Portfolio Transfers (LPT/Adverse Development Cover) (FSAOAJAH), Run-off Litigation, Dispute Resolution & Legacy Remediation (FSAOAJAN)

Keywords

  • Insurance asset management
  • Reinsurance solutions
  • Fixed income investments
  • Annuity portfolio management
  • Liability driven investing

Where 42 Asset Management is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Offices1 record

Markets served

42 Asset Management business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Asset Management Fees: Fees earned from managing insurance assets under management (AUM), including outsourced asset management solutions, reinsurance transactions, and investment portfolio management for life and annuity insurers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

42 Asset Management product offering

Product offering

Core offering

42 Asset Management provides outsourced asset management and reinsurance solutions tailored for life and annuity insurers. Its offerings include liability-matched fixed income portfolios, investment-grade senior loans, structured products, and asset-aligned reinsurance execution delivered through a platform that combines proprietary origination with a network of more than 60 institutional investment partners.

Product overview

42 Asset Management operates as a specialized insurance-focused asset management platform offering a comprehensive suite of fixed income and alternative investment solutions for life and annuity insurers. The platform is built on a partnership-driven model combining proprietary origination with partnerships across 60+ institutional managers. The core product offerings include: Outsourced Asset Management Solutions (liability matching, capital-efficient alternatives, strategic asset allocation), Reinsurance Transactions (structured reinsurance, fronting/retrocession solutions), Investment Grade Senior Loans (middle market lending with conservative leverage), and Rated Note Feeder Equity (structured note strategies). All offerings target investment-grade assets designed to enhance yield and capital efficiency for insurance balance sheets.

Differentiator

Problem solved

Functional benefit

Products and services

  • Outsourced Asset Management Solutions
  • Reinsurance Transactions
  • Investment Grade Senior Loans
  • Rated Note Feeder Equity

Quantifiable outcome

  • $4 billion in assets under management deployed across reinsurance transactions
  • +1 more outcomes

Companies that use 42 Asset Management

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

42 Asset Management technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

42 Asset Management partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • MP Real Estate CapitalcoreStrategic or Co-development Partner · 1 April 2026Partnership to enhance commercial real estate mortgage originations targeted at insurers. The collaboration aims to meet growing demand from insurers for well-structured, investment-grade loans with focus on resilience and risk-adjusted returns. Aligns platforms' strengths to deliver scalable pipeline of CRE mortgage assets.
  • White Bay GroupcoreStrategic or Co-development Partner · 16 December 2025Long-term partnership providing insurance-focused asset management solutions tailored for annuity-focused insurers. Collaboration supports insurers' growth by offering diversified fixed income assets and enhancing portfolio construction. Targets mid-cap insurers seeking to scale policy issuance while delivering competitive crediting rates. Aims to expand scalable investment platform for insurance assets under management.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

42 Asset Management competitors and assessment

Company assessment

Direct peers

  • Conning & Company: Insurance-focused asset manager providing outsourced investment management, risk modeling, and capital markets solutions to life and annuity insurers. Closely comparable business model, customer base, and product set to 42 AM.
  • New England Asset Management (NEAM): Subsidiary of NLC Insurance Companies specializing in investment management solutions for insurance balance sheets, including general account, surplus, and capital solutions. Directly comparable insurance-vertical asset manager.
  • Phoenix Merchant Partners: Specialist credit and reinsurance investment platform where both 42 AM founders previously held senior roles (Arden as Partner/MD and Robertson as Portfolio Manager). Operates in the same insurance credit and reinsurance transaction space.

Broad incumbents

  • Apollo Insurance Solutions: Division of Apollo Global Management focused on insurance balance sheet solutions, reinsurance platforms (Athene), and asset-intensive insurance investments. Overlaps directly with 42 AM's life/annuity focus but operates at vastly greater scale and balance sheet.
  • KKR Insurance Group: KKR's insurance-focused investment platform (including Global Atlantic) providing general account asset management, reinsurance, and insurance solutions. Competes for similar life/annuity mandates with materially larger resources.
  • Brookfield Reinsurance: Public reinsurance and insurance services platform offering capital solutions, reinsurance transactions, and asset management to insurers and pension plans. A broad incumbent in the same reinsurance and insurance investment space.
  • Enstar Group: Specialty insurance and reinsurance acquirer and run-off manager, with growing insurance investment management capabilities. Comparable in its reinsurance and insurance balance sheet focus though broader in scope.
  • PGIM Fixed Income: Large-scale fixed income asset manager within Prudential's PGIM, with dedicated insurance general account capabilities. A broad incumbent competing for outsourced fixed income mandates from insurers.
  • Voya Investment Management: Insurance-affiliated asset manager spun out from ING, with deep relationships across life/annuity insurers and a broad fixed income and alternatives platform. A broad incumbent in the insurance asset management space.

Emerging players

  • Crestline Investors: Multi-strategy alternative credit and structured products manager serving institutional and insurance clients. Comparable in offering structured credit and insurance-balance-sheet products though with broader mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

42 Asset Management social profiles

Digital presence

42 Asset Management financial estimates

Financial estimate

Revenue estimate

Valuation estimate

42 Asset Management leadership team

Management profile

Number of profiles

Profiles5 records

42 Asset Management funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

42 Asset Management M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 42 Asset Management

What does 42 Asset Management do?

42 Asset Management provides outsourced asset management and reinsurance solutions tailored for life and annuity insurers. Its offerings include liability-matched fixed income portfolios, investment-grade senior loans, structured products, and asset-aligned reinsurance execution delivered through a platform that combines proprietary origination with a network of more than 60 institutional investment partners.

Is 42 Asset Management a public or private company?

42 Asset Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was 42 Asset Management founded?

42 Asset Management was founded in 2025. It employs 1 to 10 people.

Where is 42 Asset Management based?

42 Asset Management is headquartered in New York, United States, in the North America region.

How does 42 Asset Management make money?

One revenue line is on record: asset Management Fees.

Who are 42 Asset Management's main competitors?

Direct peers on record are Conning & Company, New England Asset Management (NEAM) and Phoenix Merchant Partners. Broad incumbents are Apollo Insurance Solutions, KKR Insurance Group, Brookfield Reinsurance, Enstar Group, PGIM Fixed Income and Voya Investment Management. Crestline Investors is listed as an emerging player.

Does 42 Asset Management have an API?

No public API is recorded for 42 Asset Management.

What industry is 42 Asset Management in?

42 Asset Management's product category is Insurance Asset Management. Its primary akta.pro industry code is FSAOAJAE, Run-off / Legacy Treaty Reinsurance Portfolio Management, with a secondary code of FSAOAJAB, Run-off / Legacy Life & Health Reinsurance Portfolio Management. Its NAICS code is 5241 and its SIC code is 6411.

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Live signals
PR Newswire42 Asset Management and MP Real Estate Capital Partner on CRE Mortgages42 Asset Management has partnered with MP Real Estate Capital to deliver high-quality commercial real estate mortgage loans to the annuity-insurance market. The partnership combines MP Real Estate Capital's origination and servicing infrastructure with 42 Asset Management's insurance-focused investment platform to address growing insurer demand for well-structured, investment-grade commercial mortgage loans. This reflects the broader trend of annuity-focused insurers seeking specialized asset managers with direct access to high-quality origination channels.Morningstar42 Asset Management and MP Real Estate Capital Partner on CRE Mortgages42 Asset Management and MP Real Estate Capital announced a strategic partnership to deliver high-quality commercial real estate mortgage loans to the annuity-insurance market. The partnership combines MP Real Estate Capital's origination and servicing infrastructure with 42 Asset Management's insurance-focused investment platform to address growing insurer demand for investment-grade CRE loans. The firms are positioned to deliver a scalable pipeline of CRE mortgage assets aligned with insurers' long-term liability structures and portfolio objectives.PR Newswire42 Asset Management Partners with White Bay Group to Deliver Insurance-Focused Asset Management Solutions42 Asset Management announced a long-term partnership with White Bay Group to provide annuity-focused insurers with access to diversified, investment-grade fixed income assets. This collaboration aims to support mid-cap insurers in scaling policy issuance while delivering competitive crediting rates through tailored private credit and structured product solutions.Yahoo42 Asset Management Partners with White Bay Group to Deliver Insurance-Focused Asset Management Solutions42 Asset Management has entered into a long-term partnership with White Bay Group, a family office backing financial technology platforms, to provide annuity-focused insurers enhanced access to diversified, investment-grade fixed income assets. The collaboration specifically targets mid-cap insurers seeking to scale policy issuance while delivering competitive crediting rates to policyholders. Both firms aim to expand a scalable investment platform designed to support growth in insurance assets under management and deliver strong, risk-adjusted outcomes.PR NewswireIndustry Veterans Launch 42 Asset Management to Deliver Fixed Income Investment Solutions for Insurers42 Asset Management announced its launch as a new insurance-focused asset manager in New York, founded by industry veterans Colbey Arden and Bryan Robertson. The firm will provide fixed income investment solutions including private credit, asset-based finance, mortgage, liquid credit, and structured products tailored specifically for insurers, addressing what the founders describe as a gap in access for middle-market insurers to private credit and asset-based finance solutions. The founding team has previously deployed over $200 million in equity capital across more than 20 reinsurance transactions representing approximately $4 billion in assets under management.