Apollo Insurance
Apollo Insurance is a Vancouver-based digital insurance broker and MGA offering tenant, condo, landlord, and small-business insurance online across Canada, serving more than 500,000 customers through its self-serve platform and embedded partnerships with property managers and Yardi's RentCafe.
- Company typePrivate
- Founded2018
- HeadquartersVancouver, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Apollo Insurance firmographics
Firmographics- Name
- Apollo Insurance
- Legal name
- APOLLO Insurance Solutions Ltd.
- Website
- https://apollocover.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Apollo Insurance is a Vancouver-based digital insurance broker and MGA offering tenant, condo, landlord, and small-business insurance online across Canada, serving more than 500,000 customers through its self-serve platform and embedded partnerships with property managers and Yardi's RentCafe.
- Ownership category
- akta.pro rank
Apollo Insurance industry classification
Industry- Product category
- Online Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
- akta.pro secondary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where Apollo Insurance is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Apollo Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Premium Commissions: As a licensed retail insurance brokerage, APOLLO earns commission income built into insurance premiums. Compensation is commission-based and varies by product purchased through the platform.
- Pet Insurance Partnership: Partnership with Petsecure provides commission income for pet insurance policies distributed through APOLLO's digital platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tenant Insurance - Starting at $13/month |
| Subscription | Annual | Student Tenant Insurance - 25% cheaper than competitors |
| Subscription | Monthly | Condo and Townhouse Insurance - Coverage limits up to $150K |
| Subscription | Monthly | Landlord Insurance - 20% more than homeowner insurance |
| Subscription | Monthly | Business Insurance - Professional liability, general liability, contents |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Apollo Insurance product offering
Product offeringCore offering
Apollo Insurance is a Canadian online retail insurance brokerage and Managing General Agent (MGA) that distributes personal lines (tenant, student tenant, condo, homeowner, landlord, pet) and small-business lines (general liability, professional liability, D&O, contents) through a proprietary digital platform. Customers complete online quotes in under two minutes with instant policy delivery, no credit check, and a Best Price Guarantee. The company also embeds tenant insurance into property-management workflows via API integrations such as Yardi RentCafe.
Product overview
APOLLO Insurance operates as a digital insurance platform offering a comprehensive portfolio of personal and business insurance products distributed entirely online. The core product lineup includes Tenant Insurance (the flagship offering with plans starting at $13/month), Student Tenant Insurance (specialized coverage with 25% student discounts), Condo and Townhouse Insurance, Landlord Insurance, Homeowner's Insurance (via Gallagher partnership), and Pet Insurance (via Petsecure partnership). On the business side, APOLLO provides General Liability, Professional Liability (E&O), Directors & Officers Liability, and Contents Insurance for businesses. The platform differentiates through its digital-first approach, Best Price Guarantee, APOLLO+ loyalty add-on, and embedded insurance partnerships with property management platforms like Yardi. All products are accessible through the apollocover.com platform with quotes available in under 2 minutes and instant policy delivery.
Differentiator
Problem solved
Functional benefit
Brands
- FinShore: A buy-now-pay-later subsidiary launched by APOLLO Insurance in 2024 to expand embedded finance offerings.
- APOLLO+
Products and services
- Tenant Insurance Online tenant insurance covering personal property, personal liability, and additional living expenses for renters across Canada; purchased directly on apollocover.com in under two minutes with no credit check and a Best Price Guarantee.
- Student Tenants Insurance Tenant insurance tailored for students renting apartments or dorms in Canada, priced approximately 25% cheaper than the industry average and available via the same online self-serve flow.
- Condo and Townhouse Insurance Insurance for condo and townhouse owners in Canada covering unit contents, improvements, and personal liability, sold online through apollocover.com.
- Homeowner's Insurance Homeowner's insurance distributed by Apollo Insurance through a partnership with Arthur J. Gallagher, providing property and liability cover for homeowners in Canada via the Apollo online platform.
- Landlord Insurance Insurance for residential landlords in Canada covering rental property, liability, and loss-of-rent exposure, purchased online through apollocover.com.
- Pet Insurance Pet health insurance distributed by Apollo through a partnership with Petsecure, offered to Canadian pet owners via the Apollo online platform.
- General Liability Insurance General liability insurance for small businesses and independent professionals in Canada, covering third-party bodily injury and property damage claims, purchased online.
- Professional Liability Insurance Professional liability (errors and omissions) insurance for self-employed professionals and small firms in Canada, providing coverage for claims of negligence or inadequate work, purchased online.
- Directors and Officers Liability Insurance Directors and Officers liability insurance for small businesses, directors, and officers in Canada, covering management liability exposure, purchased online.
- Business Contents Insurance Insurance for small-business contents and equipment in Canada, covering damage or loss of business property, purchased online through apollocover.com.
Quantifiable outcome
- Customers save $75/year on average when comparing their current policy to APOLLO
- +3 more outcomes
Companies that use Apollo Insurance
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Apollo Insurance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Apollo Insurance partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and secondary.
- YardicoreAPOLLO partnered with Yardi to integrate tenant insurance directly into the RentCafe leasing platform used by Canadian property managers and multifamily operators. Integration allows renters to purchase or upload proof of coverage during the leasing process while providing property managers with centralized compliance tracking tools.
- YardicoreYardi expanded RentCafe Renter Essentials in Canada through strategic partnership with APOLLO Insurance Solutions Ltd. The integration allows residents to upload proof of insurance or purchase policies without leaving the platform while property managers gain real-time compliance tracking within Yardi dashboards. Available to all RentCafe users in Canada on Yardi Voyager platform.
- YardicoreAPOLLO became RentCafe's preferred tenant insurance partner in Canada. The expanded partnership embeds insurance directly into the leasing workflow, allowing residents to upload proof of insurance or purchase policies without leaving the platform while giving property managers real-time compliance visibility through Yardi dashboards.
- PetsecuresecondaryAPOLLO collaborated with Petsecure, the flagship pet health insurance brand of Petline Insurance Company, to deliver comprehensive pet insurance coverage through APOLLO's digital platform. Partnership covers veterinary services including diagnostics, X-rays, hospitalization, surgery, and medication, addressing growing pet ownership market in Canada.
- GallaghersecondaryPartnership with Gallagher, one of Canada's leading insurance brokers, to provide homeowners insurance and business insurance products. Gallagher provides consultation services and policy options for customers needing coverage beyond APOLLO's core tenant insurance products.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Apollo Insurance competitors and assessment
Company assessmentDirect peers
- Sonnet Insurance: Digital-first Canadian home and tenant insurance provider launched by Intact Financial. Direct competitor to APOLLO in the online Canadian personal-lines brokerage space, offering similar self-serve quote-and-bind UX.
- Square One Insurance Services: Canadian online-direct home and tenant insurance provider offering customizable digital policies with self-serve binding. Closely comparable to APOLLO in product breadth, online-only distribution, and customer segment focus.
- Surex Direct: Canadian online insurance brokerage offering home, auto, tenant, and commercial coverage via a digital platform with multiple carrier quotes. Comparable business model and product set to APOLLO.
- Jetty: US-focused embedded renter's insurance platform integrated into property management software and lease workflows. Closely comparable to APOLLO on the embedded tenant insurance GTM motion.
Broad incumbents
- BrokerLink: One of Canada's largest insurance brokerages with broad personal and commercial lines across all provinces. Competes with APOLLO for personal-lines customers but operates primarily via a large retail storefront and broker network rather than digital direct.
- Intact Financial Corporation: Canada's largest P&C insurer, parent of Sonnet and a major carrier partner to many brokers. Serves as both an indirect competitor (through Sonnet) and a counterparty in the Canadian insurance ecosystem where APOLLO operates.
Emerging players
- Ratehub (formerly Kanetix): Canadian online comparison platform that aggregates insurance, mortgage, and financial product quotes. Competes for the same online insurance shopper but monetizes as a lead generator rather than a binding broker.
- Lemonade: AI-driven, mobile-first digital insurance carrier offering renters, home, and pet insurance with sub-90-second binding. Operates in the US and Europe rather than Canada, but is the archetype for APOLLO's digital-first UX positioning.
- Cover Genius: Global embedded insurance API platform that distributes protection products through partner platforms. Comparable to APOLLO's Yardi integration model, though Cover Genius operates across multiple product verticals and geographies.
Others
- Petsecure (Petline Insurance): Canadian pet health insurance brand already partnered with APOLLO to distribute pet policies. Comparable as a partner rather than competitor, but relevant for understanding the embedded-pet distribution model APOLLO is leveraging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apollo Insurance social profiles
Digital presenceApollo Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apollo Insurance leadership team
Management profileNumber of profiles
Profiles6 records
Apollo Insurance funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apollo Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apollo Insurance
What does Apollo Insurance do?
Apollo Insurance is a Canadian online retail insurance brokerage and Managing General Agent (MGA) that distributes personal lines (tenant, student tenant, condo, homeowner, landlord, pet) and small-business lines (general liability, professional liability, D&O, contents) through a proprietary digital platform. Customers complete online quotes in under two minutes with instant policy delivery, no credit check, and a Best Price Guarantee. The company also embeds tenant insurance into property-management workflows via API integrations such as Yardi RentCafe.
Is Apollo Insurance a public or private company?
Apollo Insurance is a private company. It is classified as venture growth investor backed and is currently operating.
When was Apollo Insurance founded?
Apollo Insurance was founded in 2018. It employs 51 to 100 people.
Where is Apollo Insurance based?
Apollo Insurance is headquartered in Vancouver, Canada, in the North America region.
How does Apollo Insurance make money?
Two revenue lines are on record. Insurance Premium Commissions are the primary driver. The others are pet Insurance Partnership.
Who are Apollo Insurance's main competitors?
Direct peers on record are Sonnet Insurance, Square One Insurance Services, Surex Direct and Jetty. Broad incumbents are BrokerLink and Intact Financial Corporation. Emerging players are Ratehub (formerly Kanetix), Lemonade and Cover Genius. Petsecure (Petline Insurance) is listed as an others.
Does Apollo Insurance have an API?
No public API is recorded for Apollo Insurance.
What industry is Apollo Insurance in?
Apollo Insurance's product category is Online Insurance Brokerage. Its primary akta.pro industry code is FSAEADAK, Insurance Program Administration & MGA/MGU Services, with a secondary code of FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 524210 and its SIC code is 6411.