42 Asset Management
42 Asset Management is a New York-based, insurance-focused asset management firm founded in 2025 that provides customized reinsurance and outsourced fixed income investment solutions for life and annuity insurers via a partnership-driven platform.
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 42 Asset Management does
42 Asset Management is a New York-based, insurance-focused asset management firm founded in 2025 by Colbey Arden and Bryan Robertson under the legal entity 42 AM, LLC. The firm provides customized reinsurance and outsourced asset management solutions to life and annuity insurers, delivering investment-grade fixed income and alternative investment strategies across senior lending, asset-based finance, liquid credit, structured products, and commercial real estate mortgages. Its core products include Outsourced Asset Management Solutions (liability matching, capital-efficient alternatives, strategic asset allocation), Reinsurance Transactions (structured reinsurance design, fronting/retrocession solutions), Investment Grade Senior Loans (middle-market lending with conservative leverage), and Rated Note Feeder Equity (structured note strategies).
The firm operates a partnership-driven platform that combines proprietary origination with a network of more than 60 institutional investment managers and family office relationships (including a December 2025 alliance with White Bay Group and an April 2026 alliance with MP Real Estate Capital) to deliver scalable solutions to insurance counterparties. The investment team consists of the two co-founders, one Vice President (Michael Dhom), two junior team members (Investment Analyst Charlotte Fink and Investment Associate Rose Myer), and four Senior Advisors, supplemented by the institutional partner network.
Revenue is generated through asset management fees on insurance AUM, with pricing negotiated directly with institutional clients based on assets under management and the complexity of solutions provided. The go-to-market combines direct enterprise field sales targeting insurance executives, CFOs, and investment teams with channel-driven origination through strategic partners. Geographic focus is currently North America. The firm is privately held and independently owned by its founders, with a single disclosed seed funding round of $2.76M in September 2025.
42 Asset Management firmographics
Firmographics- Name
- 42 Asset Management
- Legal name
- 42 AM, LLC
- Website
- https://42am.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 42 Asset Management is a New York-based, insurance-focused asset management firm founded in 2025 that provides customized reinsurance and outsourced fixed income investment solutions for life and annuity insurers via a partnership-driven platform.
- Ownership category
- akta.pro rank
42 Asset Management industry classification
Industry- Product category
- Insurance Asset Management
- NAICS
- Insurance Carriers (5241), Finance and Insurance (52)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Run-off / Legacy Treaty Reinsurance Portfolio Management (FSAOAJAE)
- akta.pro secondary industries
- Run-off / Legacy Life & Health Reinsurance Portfolio Management (FSAOAJAB), Reinsurance Run-off Acquisitions & Portfolio Transfers (LPT/Adverse Development Cover) (FSAOAJAH), Run-off Litigation, Dispute Resolution & Legacy Remediation (FSAOAJAN)
Keywords
Where 42 Asset Management is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
42 Asset Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Asset Management Fees: Fees earned from managing insurance assets under management (AUM), including outsourced asset management solutions, reinsurance transactions, and investment portfolio management for life and annuity insurers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
42 Asset Management product offering
Product offeringCore offering
42 Asset Management provides outsourced asset management and reinsurance solutions tailored for life and annuity insurers. Its offerings include liability-matched fixed income portfolios, investment-grade senior loans, structured products, and asset-aligned reinsurance execution delivered through a platform that combines proprietary origination with a network of more than 60 institutional investment partners.
Product overview
42 Asset Management operates as a specialized insurance-focused asset management platform offering a comprehensive suite of fixed income and alternative investment solutions for life and annuity insurers. The platform is built on a partnership-driven model combining proprietary origination with partnerships across 60+ institutional managers. The core product offerings include: Outsourced Asset Management Solutions (liability matching, capital-efficient alternatives, strategic asset allocation), Reinsurance Transactions (structured reinsurance, fronting/retrocession solutions), Investment Grade Senior Loans (middle market lending with conservative leverage), and Rated Note Feeder Equity (structured note strategies). All offerings target investment-grade assets designed to enhance yield and capital efficiency for insurance balance sheets.
Differentiator
Problem solved
Functional benefit
Products and services
- Outsourced Asset Management Solutions
- Reinsurance Transactions
- Investment Grade Senior Loans
- Rated Note Feeder Equity
Quantifiable outcome
- $4 billion in assets under management deployed across reinsurance transactions
- +1 more outcomes
Companies that use 42 Asset Management
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
42 Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
42 Asset Management partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MP Real Estate CapitalcorePartnership to enhance commercial real estate mortgage originations targeted at insurers. The collaboration aims to meet growing demand from insurers for well-structured, investment-grade loans with focus on resilience and risk-adjusted returns. Aligns platforms' strengths to deliver scalable pipeline of CRE mortgage assets.
- White Bay GroupcoreLong-term partnership providing insurance-focused asset management solutions tailored for annuity-focused insurers. Collaboration supports insurers' growth by offering diversified fixed income assets and enhancing portfolio construction. Targets mid-cap insurers seeking to scale policy issuance while delivering competitive crediting rates. Aims to expand scalable investment platform for insurance assets under management.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
42 Asset Management competitors and assessment
Company assessmentDirect peers
- Conning & Company: Insurance-focused asset manager providing outsourced investment management, risk modeling, and capital markets solutions to life and annuity insurers. Closely comparable business model, customer base, and product set to 42 AM.
- New England Asset Management (NEAM): Subsidiary of NLC Insurance Companies specializing in investment management solutions for insurance balance sheets, including general account, surplus, and capital solutions. Directly comparable insurance-vertical asset manager.
- Phoenix Merchant Partners: Specialist credit and reinsurance investment platform where both 42 AM founders previously held senior roles (Arden as Partner/MD and Robertson as Portfolio Manager). Operates in the same insurance credit and reinsurance transaction space.
Broad incumbents
- Apollo Insurance Solutions: Division of Apollo Global Management focused on insurance balance sheet solutions, reinsurance platforms (Athene), and asset-intensive insurance investments. Overlaps directly with 42 AM's life/annuity focus but operates at vastly greater scale and balance sheet.
- KKR Insurance Group: KKR's insurance-focused investment platform (including Global Atlantic) providing general account asset management, reinsurance, and insurance solutions. Competes for similar life/annuity mandates with materially larger resources.
- Brookfield Reinsurance: Public reinsurance and insurance services platform offering capital solutions, reinsurance transactions, and asset management to insurers and pension plans. A broad incumbent in the same reinsurance and insurance investment space.
- Enstar Group: Specialty insurance and reinsurance acquirer and run-off manager, with growing insurance investment management capabilities. Comparable in its reinsurance and insurance balance sheet focus though broader in scope.
- PGIM Fixed Income: Large-scale fixed income asset manager within Prudential's PGIM, with dedicated insurance general account capabilities. A broad incumbent competing for outsourced fixed income mandates from insurers.
- Voya Investment Management: Insurance-affiliated asset manager spun out from ING, with deep relationships across life/annuity insurers and a broad fixed income and alternatives platform. A broad incumbent in the insurance asset management space.
Emerging players
- Crestline Investors: Multi-strategy alternative credit and structured products manager serving institutional and insurance clients. Comparable in offering structured credit and insurance-balance-sheet products though with broader mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
42 Asset Management social profiles
Digital presence42 Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
42 Asset Management leadership team
Management profileNumber of profiles
Profiles5 records
42 Asset Management funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
42 Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 42 Asset Management
What does 42 Asset Management do?
42 Asset Management provides outsourced asset management and reinsurance solutions tailored for life and annuity insurers. Its offerings include liability-matched fixed income portfolios, investment-grade senior loans, structured products, and asset-aligned reinsurance execution delivered through a platform that combines proprietary origination with a network of more than 60 institutional investment partners.
Is 42 Asset Management a public or private company?
42 Asset Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 42 Asset Management founded?
42 Asset Management was founded in 2025. It employs 1 to 10 people.
Where is 42 Asset Management based?
42 Asset Management is headquartered in New York, United States, in the North America region.
How does 42 Asset Management make money?
One revenue line is on record: asset Management Fees.
Who are 42 Asset Management's main competitors?
Direct peers on record are Conning & Company, New England Asset Management (NEAM) and Phoenix Merchant Partners. Broad incumbents are Apollo Insurance Solutions, KKR Insurance Group, Brookfield Reinsurance, Enstar Group, PGIM Fixed Income and Voya Investment Management. Crestline Investors is listed as an emerging player.
Does 42 Asset Management have an API?
No public API is recorded for 42 Asset Management.
What industry is 42 Asset Management in?
42 Asset Management's product category is Insurance Asset Management. Its primary akta.pro industry code is FSAOAJAE, Run-off / Legacy Treaty Reinsurance Portfolio Management, with a secondary code of FSAOAJAB, Run-off / Legacy Life & Health Reinsurance Portfolio Management. Its NAICS code is 5241 and its SIC code is 6411.