Apollo Insurance

Name

Apollo Insurance

Legal name

APOLLO Insurance Solutions Ltd.

Website

https://apollocover.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Apollo Insurance is a Vancouver-based digital insurance broker and MGA offering tenant, condo, landlord, and small-business insurance online across Canada, serving more than 500,000 customers through its self-serve platform and embedded partnerships with property managers and Yardi's RentCafe.

Ownership category

akta.pro rank

Product category

Online Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Online insurance brokerage
• Tenant insurance
• Renters insurance Canada
• Small business insurance
• Embedded insurance platform

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Premium Commissions: As a licensed retail insurance brokerage, APOLLO earns commission income built into insurance premiums. Compensation is commission-based and varies by product purchased through the platform.
2. Pet Insurance Partnership: Partnership with Petsecure provides commission income for pet insurance policies distributed through APOLLO's digital platform

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Apollo Insurance is a Canadian online retail insurance brokerage and Managing General Agent (MGA) that distributes personal lines (tenant, student tenant, condo, homeowner, landlord, pet) and small-business lines (general liability, professional liability, D&O, contents) through a proprietary digital platform. Customers complete online quotes in under two minutes with instant policy delivery, no credit check, and a Best Price Guarantee. The company also embeds tenant insurance into property-management workflows via API integrations such as Yardi RentCafe.

Product overview

APOLLO Insurance operates as a digital insurance platform offering a comprehensive portfolio of personal and business insurance products distributed entirely online. The core product lineup includes Tenant Insurance (the flagship offering with plans starting at $13/month), Student Tenant Insurance (specialized coverage with 25% student discounts), Condo and Townhouse Insurance, Landlord Insurance, Homeowner's Insurance (via Gallagher partnership), and Pet Insurance (via Petsecure partnership). On the business side, APOLLO provides General Liability, Professional Liability (E&O), Directors & Officers Liability, and Contents Insurance for businesses. The platform differentiates through its digital-first approach, Best Price Guarantee, APOLLO+ loyalty add-on, and embedded insurance partnerships with property management platforms like Yardi. All products are accessible through the apollocover.com platform with quotes available in under 2 minutes and instant policy delivery.

Differentiator

Problem solved

Functional benefit

Brands

• FinShore: A buy-now-pay-later subsidiary launched by APOLLO Insurance in 2024 to expand embedded finance offerings.
• APOLLO+

Products and services

• Tenant Insurance Online tenant insurance covering personal property, personal liability, and additional living expenses for renters across Canada; purchased directly on apollocover.com in under two minutes with no credit check and a Best Price Guarantee.
• Student Tenants Insurance Tenant insurance tailored for students renting apartments or dorms in Canada, priced approximately 25% cheaper than the industry average and available via the same online self-serve flow.
• Condo and Townhouse Insurance Insurance for condo and townhouse owners in Canada covering unit contents, improvements, and personal liability, sold online through apollocover.com.
• Homeowner's Insurance Homeowner's insurance distributed by Apollo Insurance through a partnership with Arthur J. Gallagher, providing property and liability cover for homeowners in Canada via the Apollo online platform.
• Landlord Insurance Insurance for residential landlords in Canada covering rental property, liability, and loss-of-rent exposure, purchased online through apollocover.com.
• Pet Insurance Pet health insurance distributed by Apollo through a partnership with Petsecure, offered to Canadian pet owners via the Apollo online platform.
• General Liability Insurance General liability insurance for small businesses and independent professionals in Canada, covering third-party bodily injury and property damage claims, purchased online.
• Professional Liability Insurance Professional liability (errors and omissions) insurance for self-employed professionals and small firms in Canada, providing coverage for claims of negligence or inadequate work, purchased online.
• Directors and Officers Liability Insurance Directors and Officers liability insurance for small businesses, directors, and officers in Canada, covering management liability exposure, purchased online.
• Business Contents Insurance Insurance for small-business contents and equipment in Canada, covering damage or loss of business property, purchased online through apollocover.com.

Quantifiable outcome

• Customers save $75/year on average when comparing their current policy to APOLLO
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• YardicoreTechnology or Integration · 22 May 2026APOLLO partnered with Yardi to integrate tenant insurance directly into the RentCafe leasing platform used by Canadian property managers and multifamily operators. Integration allows renters to purchase or upload proof of coverage during the leasing process while providing property managers with centralized compliance tracking tools.
• YardicoreTechnology or Integration · 21 May 2026Yardi expanded RentCafe Renter Essentials in Canada through strategic partnership with APOLLO Insurance Solutions Ltd. The integration allows residents to upload proof of insurance or purchase policies without leaving the platform while property managers gain real-time compliance tracking within Yardi dashboards. Available to all RentCafe users in Canada on Yardi Voyager platform.
• YardicoreTechnology or Integration · 11 February 2026APOLLO became RentCafe's preferred tenant insurance partner in Canada. The expanded partnership embeds insurance directly into the leasing workflow, allowing residents to upload proof of insurance or purchase policies without leaving the platform while giving property managers real-time compliance visibility through Yardi dashboards.
• PetsecuresecondaryStrategic or Co-development Partner · 21 August 2024APOLLO collaborated with Petsecure, the flagship pet health insurance brand of Petline Insurance Company, to deliver comprehensive pet insurance coverage through APOLLO's digital platform. Partnership covers veterinary services including diagnostics, X-rays, hospitalization, surgery, and medication, addressing growing pet ownership market in Canada.
• GallaghersecondaryStrategic or Co-development PartnerPartnership with Gallagher, one of Canada's leading insurance brokers, to provide homeowners insurance and business insurance products. Gallagher provides consultation services and policy options for customers needing coverage beyond APOLLO's core tenant insurance products.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sonnet Insurance: Digital-first Canadian home and tenant insurance provider launched by Intact Financial. Direct competitor to APOLLO in the online Canadian personal-lines brokerage space, offering similar self-serve quote-and-bind UX.
• Square One Insurance Services: Canadian online-direct home and tenant insurance provider offering customizable digital policies with self-serve binding. Closely comparable to APOLLO in product breadth, online-only distribution, and customer segment focus.
• Surex Direct: Canadian online insurance brokerage offering home, auto, tenant, and commercial coverage via a digital platform with multiple carrier quotes. Comparable business model and product set to APOLLO.
• Jetty: US-focused embedded renter's insurance platform integrated into property management software and lease workflows. Closely comparable to APOLLO on the embedded tenant insurance GTM motion.

Broad incumbents

• BrokerLink: One of Canada's largest insurance brokerages with broad personal and commercial lines across all provinces. Competes with APOLLO for personal-lines customers but operates primarily via a large retail storefront and broker network rather than digital direct.
• Intact Financial Corporation: Canada's largest P&C insurer, parent of Sonnet and a major carrier partner to many brokers. Serves as both an indirect competitor (through Sonnet) and a counterparty in the Canadian insurance ecosystem where APOLLO operates.

Emerging players

• Ratehub (formerly Kanetix): Canadian online comparison platform that aggregates insurance, mortgage, and financial product quotes. Competes for the same online insurance shopper but monetizes as a lead generator rather than a binding broker.
• Lemonade: AI-driven, mobile-first digital insurance carrier offering renters, home, and pet insurance with sub-90-second binding. Operates in the US and Europe rather than Canada, but is the archetype for APOLLO's digital-first UX positioning.
• Cover Genius: Global embedded insurance API platform that distributes protection products through partner platforms. Comparable to APOLLO's Yardi integration model, though Cover Genius operates across multiple product verticals and geographies.

Others

• Petsecure (Petline Insurance): Canadian pet health insurance brand already partnered with APOLLO to distribute pet policies. Comparable as a partner rather than competitor, but relevant for understanding the embedded-pet distribution model APOLLO is leveraging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theapollomag

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollo Insurance