myGemma
myGemma is a New York-based online luxury resale platform that buys, sells, consigns, and trades-in authenticated pre-owned designer jewelry, bags, watches, and accessories from brands such as Hermès, Chanel, Cartier, and Rolex, serving individual consumers via e-commerce, mobile apps, and a private showroom.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What myGemma does
myGemma is a New York-based, privately held online luxury resale platform that buys, sells, consigns, and trades-in authenticated pre-owned designer jewelry, handbags, watches, and accessories from brands including Hermès, Chanel, Louis Vuitton, Cartier, Tiffany & Co., Rolex, and Van Cleef & Arpels. The platform is built on a Shopify-based e-commerce stack with native iOS and Android applications, augmented by AR-powered virtual try-on for jewelry and bags. Operationally, items are authenticated by in-house experts and shipped with a myGemma Certificate of Authenticity, with consignor inventory distributed across up to 20 third-party marketplaces simultaneously, achieving a stated 80% sell-through rate within an average of 40 days in 2025.
The business operates three revenue mechanics: direct resale (purchasing from sellers at negotiated prices and reselling at markup), consignment (platform commission on sales, with sellers receiving up to 25% more than via direct sale), and trade-in for store credit (with same-day shipping and 10% bonus value for loyalty members). Go-to-market is direct-to-consumer with three motions — product-led e-commerce, social-commerce integration via the Shop with Friends app, and event-driven private shopping appointments at the 270 Madison Avenue NYC showroom. Buy Now Pay Later through Affirm, Klarna, ShopPay, and Afterpay is integrated at checkout. Marketing relies on organic social (Instagram, Facebook, Pinterest, TikTok), email, editorial content (The Luxury Lowdown blog), affiliate referrals, and earned media across Forbes, CNBC, Vogue, Elle, and Luxury Daily.
The company was founded in 2021 (per company history) and is led by CEO Andrew Brown. It has raised approximately $22.7M across three disclosed funding rounds (2018, 2020, and 2025) with Perella Weinberg as a known early institutional investor. In October 2023, myGemma fully integrated WP Diamonds into its platform, consolidating secondhand jewelry operations under a single brand. Current scale is 11–50 employees, with operating geography anchored in NYC but distribution and shipping addressed as global via e-commerce.
myGemma firmographics
Firmographics- Name
- myGemma
- Legal name
- myGemma
- Website
- https://mygemma.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- myGemma is a New York-based online luxury resale platform that buys, sells, consigns, and trades-in authenticated pre-owned designer jewelry, bags, watches, and accessories from brands such as Hermès, Chanel, Cartier, and Rolex, serving individual consumers via e-commerce, mobile apps, and a private showroom.
- Ownership category
- akta.pro rank
myGemma industry classification
Industry- Product category
- Luxury Resale Marketplace
- NAICS
- Jewelry Retailers (45831), Jewelry, Luggage, and Leather Goods Retailers (4583), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Authenticated Luxury Resale Marketplaces (CRAKAKAA)
- akta.pro secondary industries
- Luxury & Designer Resale (CRAFAGAB), Managed Consignment & Authentication-led Resale (CRAFAGAN), Pre-owned/Vintage Jewelry & Watch Retail (Resale) (CRAKAGAI)
Keywords
Where myGemma is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
myGemma business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Resale (B2C): Purchases luxury items from sellers directly at negotiated prices, then resells to consumers at markup. No fees or commissions deducted from seller's final offer.
- Consignment Sales: Lists items on behalf of sellers through consignment model. Sellers receive up to 25% more via consignment vs direct sell. Platform takes commission on sale price. 80% of 2025 listings sold in average 40 days.
- Trade-In Store Credit: Accepts trade-ins for store credit, with same-day shipping. Provides 10% extra value for loyalty program members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Buy Now Pay Later through Affirm, Klarna, ShopPay, Afterpay |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
myGemma product offering
Product offeringCore offering
myGemma is an authenticated luxury resale e-commerce platform that buys, sells, consigns, and accepts trade-ins of pre-owned designer jewelry, handbags, watches, and accessories from brands including Hermès, Chanel, Louis Vuitton, Cartier, Tiffany & Co., and Rolex. Every item is verified by in-house experts and shipped with a Certificate of Authenticity, supported by BNPL payment options, virtual try-on, and a private NYC showroom for VIP appointments.
Product overview
myGemma is a unified luxury resale platform offering authenticated pre-owned designer goods through multiple purchasing models. The platform operates as a single ecosystem comprising a core marketplace for buying and selling (with direct purchase, consignment, and trade-in options), a loyalty rewards program, virtual try-on capabilities, and private shopping appointments. Key product categories include Designer Bags (Hermès Birkin/Kelly, Chanel, Louis Vuitton), Designer Jewelry (Cartier, Van Cleef & Arpels, Tiffany & Co.), Diamond Jewelry (including lab-grown), Designer Watches (Rolex, Omega, Cartier), Designer Accessories (belts, scarves, sneakers), Vintage Collections, and Gift Cards. The platform differentiates through authenticity guarantees (myGemma Certificate of Authenticity), Buy Now Pay Later options (Affirm, Klarna, ShopPay, Afterpay), free same-day shipping on orders $1,000+, and a 14-day return policy.
Differentiator
Problem solved
Functional benefit
Products and services
- myGemma Luxury Resale Platform Core authenticated luxury resale marketplace enabling consumers to buy verified pre-owned designer jewelry, bags, watches, and accessories from 50+ brands including Hermès, Chanel, Louis Vuitton, Cartier, Tiffany & Co., and Rolex, with expert authentication and a Certificate of Authenticity included with each purchase.
- Sell Directly Service Service where myGemma purchases pre-owned luxury items directly from sellers at negotiated prices with no fees or commissions deducted from the final offer, paying sellers in as little as 24 hours.
- Consignment Service Service that lists sellers' pre-owned luxury items on up to 20 marketplaces simultaneously, with myGemma taking a commission on the final sale price; sellers can receive up to 25% more versus direct sale, with 80% of 2025 listings sold in an average of 40 days.
- Trade-In for Store Credit Trade-in program allowing customers to exchange pre-owned luxury items for store credit with same-day shipping, offering 10% extra value for loyalty program members.
- Private Shopping Appointments By-appointment VIP shopping experience available virtually or in-person at the NYC private showroom (270 Madison Ave, Suite 704), featuring exclusive showroom discounts, close-up item viewing, and styling assistance.
- Loyalty Program Rewards program where members earn points worth 5% of each purchase and sale; points can be redeemed for discounts (1000 points = $50), with 500 points awarded to new members upon signup.
- Designer Bags Collection Curated collection of pre-owned and vintage luxury handbags including Hermès Birkin and Kelly, Chanel Flap Bags, Louis Vuitton Neverfull, Gucci Marmont, and other styles from 20+ luxury brands.
- Designer Jewelry Collection Luxury jewelry collection featuring bracelets, necklaces, earrings, rings, and engagement pieces from Cartier, Van Cleef & Arpels, Tiffany & Co., BVLGARI, and other fine jewelers.
- Diamond Jewelry Collection Diamond jewelry collection including engagement rings, diamond earrings, necklaces, and bracelets, with lab-grown diamond options available.
- Designer Watches Collection Luxury watches from Rolex, Patek Philippe, Omega, Cartier, and other fine watchmakers, including dress, sports, vintage, and chronograph styles.
- Designer Accessories Collection Luxury accessories collection including designer belts, hats, scarves, wallets, keychains, cufflinks, and designer sneakers from brands such as Hermès, Gucci, Louis Vuitton, and Chanel.
- Vintage Collection Vintage luxury items including vintage jewelry, vintage watches, and vintage designer bags spanning multiple decades and collections.
- Gift Cards Gift cards available for purchase in various denominations, allowing recipients to choose their own luxury items from the curated collection.
Quantifiable outcome
- 80% of 2025 listings sold in average of 40 days
- +1 more outcomes
Companies that use myGemma
Customer profileSegments3 records
Ideal customer profiles3 records
myGemma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
myGemma partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- WP DiamondscoreWP Diamonds fully integrated into myGemma platform in October 2023, consolidating secondhand jewelry business operations into single platform. Transition aimed at streamlining the luxury jewelry resale operations and leveraging combined expertise in authentication and resale.
- EcologiminorEnvironmental conservation organization partnership for sustainability initiative. One tree planted for every purchase and sale, supporting forest restoration and climate change combat efforts.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
myGemma competitors and assessment
Company assessmentDirect peers
- The RealReal: The RealReal is the largest U.S. authenticated luxury resale marketplace, offering pre-owned clothing, handbags, jewelry, and watches. It is the most direct competitor to myGemma in authenticated luxury resale, operating a comparable consignment and direct-purchase model with in-house authentication centers.
- Vestiaire Collective: Vestiaire Collective is a global C2C luxury resale marketplace with strong authentication standards, covering bags, jewelry, watches, and accessories. It directly competes with myGemma in authenticated pre-owned luxury, particularly in cross-border luxury resale, and offers a comparable consignment-style model.
- Fashionphile: Fashionphile is a U.S.-based authenticated pre-owned luxury handbag and accessories resale platform. It directly competes with myGemma's bag category, offering direct buyout, consignment, and trade-in models similar to myGemma's structure.
- Rebag: Rebag is a luxury handbag resale specialist offering direct buy, consignment, and trade-in services. It is highly comparable to myGemma in business model and target customer (handbag-focused luxury resale), with a similar DTC e-commerce + showroom strategy.
- 1stDibs: 1stDibs is an online marketplace for luxury items including jewelry, watches, and designer fashion. It overlaps with myGemma in authenticated luxury jewelry and watches, with a more curated vintage/antique focus but similar high-AOV luxury buyer demographic.
- WP Diamonds: WP Diamonds is a buyer of pre-owned luxury diamond jewelry and watches, which was fully integrated into myGemma in October 2023. It remains a comparable for the diamond jewelry resale use case but now operates within myGemma's platform.
- Yoogi's Closet: Yoogi's Closet is an online retailer of pre-owned luxury handbags and accessories from brands like Chanel, Hermès, and Louis Vuitton. It is a direct competitor in authenticated pre-owned designer bags with a comparable direct-purchase + consignment hybrid model.
- Portero: Portero is an authenticated pre-owned luxury marketplace specializing in jewelry, watches, and handbags. It is highly comparable to myGemma in target customer and product mix, with a similar curation-led approach and authentication guarantee.
Broad incumbents
- Sotheby's: Sotheby's is a global auction house with a significant luxury jewelry and watch auction business. It overlaps with myGemma in authenticated pre-owned high-value jewelry and watches, particularly at the ultra-luxury price tier ($10K+), serving a similar high-net-worth buyer.
- Christie's: Christie's is a global auction house with a luxury jewelry and watches auction business. It competes indirectly with myGemma in the ultra-luxury authenticated jewelry and watch segment, particularly for vintage and rare pieces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
myGemma social profiles
Digital presencemyGemma compliance and trust
Trust signalCompliance2 records
myGemma financial estimates
Financial estimateRevenue estimate
Valuation estimate
myGemma leadership team
Management profileNumber of profiles
Profiles1 record
myGemma funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myGemma M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myGemma
What does myGemma do?
myGemma is an authenticated luxury resale e-commerce platform that buys, sells, consigns, and accepts trade-ins of pre-owned designer jewelry, handbags, watches, and accessories from brands including Hermès, Chanel, Louis Vuitton, Cartier, Tiffany & Co., and Rolex. Every item is verified by in-house experts and shipped with a Certificate of Authenticity, supported by BNPL payment options, virtual try-on, and a private NYC showroom for VIP appointments.
Is myGemma a public or private company?
myGemma is a private company. It is classified as venture growth investor backed and is currently operating.
When was myGemma founded?
myGemma was founded in 2021. It employs 11 to 50 people.
Where is myGemma based?
myGemma is headquartered in New York, United States, in the North America region.
How does myGemma make money?
Three revenue lines are on record. Direct Resale (B2C) is the primary driver. The others are consignment Sales and trade-In Store Credit.
Who are myGemma's main competitors?
Direct peers on record are The RealReal, Vestiaire Collective, Fashionphile, Rebag, 1stDibs, WP Diamonds, Yoogi's Closet and Portero. Broad incumbents are Sotheby's and Christie's.
Does myGemma have an API?
No public API is recorded for myGemma.
What industry is myGemma in?
myGemma's product category is Luxury Resale Marketplace. Its primary akta.pro industry code is CRAKAKAA, Authenticated Luxury Resale Marketplaces, with a secondary code of CRAFAGAB, Luxury & Designer Resale. Its NAICS code is 45831 and its SIC code is 5944.