Rebag
Rebag is a New York-based luxury resale platform founded in 2014 that buys, sells, and trades authenticated pre-owned designer handbags, watches, jewelry, and accessories via its DTC site, 14+ boutiques, and Amazon, Walmart, and Bloomingdale's partnerships, serving individual luxury consumers and professional resellers through its proprietary Clair AI valuation technology.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Rebag does
Rebag is a New York-based, privately held luxury resale platform founded in 2014 by Charles-Albert Gorra that buys, sells, and trades authenticated pre-owned designer handbags, watches, jewelry, shoes, accessories, and apparel. The company operates a unified omnichannel ecosystem spanning its DTC website and mobile app, 14+ owned retail boutiques across California, Florida, Nevada, New Jersey, and New York, shop-in-shop presences in select Bloomingdale's locations, and third-party marketplace integrations on Amazon Luxury Stores (~30,000 SKUs as of June 2025) and Walmart Marketplace (~27,000 SKUs under "Luxe Resold" as of January 2025). Sellers transact through three core methods — Consign (commission-based), Trade (instant credit, up to 5% above cash), and Buyout (immediate cash purchase) — while buyers benefit from a 12-month Infinity Exchange program and a Rebag+ membership offering up to 5% off purchases, free shipping, and higher seller payouts.
The platform is built on Rebag's proprietary Clair AI, a computer-vision system that performs image recognition to identify color, hardware, condition, and style specifications for instant valuation and authentication of luxury items. Clair underwrites both pricing on the buy side and instant offers on the sell side, and the underlying transaction data feeds Rebag's annual Clair Report, an industry-cited luxury appraisal index now in its sixth edition (2025). Monetization is primarily transactional (commissions on Consign, spreads on Buyout and Trade, and wholesale margins on Rebag for Business), augmented by recurring Rebag+ subscription revenue and float economics on Rebag Wallet/Premium Payouts.
Rebag has raised $101 million in disclosed venture funding across nine rounds (2014–2021), led by Novator and General Catalyst, with undisclosed follow-on tranches from FJ Labs and Umami Capital in late 2024 and mid-2025. The company employs 101–250 people and serves both individual luxury consumers (primary) and professional resellers on Poshmark, TikTok, and Whatnot via its wholesale program (secondary). It is widely recognized as a top-five player in luxury resale alongside The RealReal, Vestiaire Collective, and Fashionphile.
Rebag firmographics
Firmographics- Name
- Rebag
- Legal name
- Rebag Inc.
- Website
- https://rebag.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rebag is a New York-based luxury resale platform founded in 2014 that buys, sells, and trades authenticated pre-owned designer handbags, watches, jewelry, and accessories via its DTC site, 14+ boutiques, and Amazon, Walmart, and Bloomingdale's partnerships, serving individual luxury consumers and professional resellers through its proprietary Clair AI valuation technology.
- Ownership category
- akta.pro rank
Where Rebag is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Rebag business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Consignment/Transaction Fees: Rebag takes a commission on items sold through its consignment model, providing sellers with payout after successful sale
- Trade-in Program: Buy and sell in one transaction model where customers trade luxury items for Rebag Credit, with Rebag Credit worth up to 5% more than cash
- Buyout Purchases: Immediate purchase of luxury items from sellers at quoted prices, with Rebag taking ownership and reselling
- Rebag+ Membership: Subscription membership offering up to 5% off all purchases, free shipping, and higher payouts on consignment and buyout sales
- Wholesale/B2B Sales: B2B wholesale program for resellers including wholesale pricing and exclusive benefits
- Infinity Exchange: 12-month exchange program allowing customers to exchange purchases for credit worth 50-70% of purchase price, enabling repeat transactions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Trade - Buy and sell luxury items in one transaction |
| Transaction based/ take rate | Pay-as-you-go | Buyout - Immediate payment for luxury items |
| Transaction based/ take rate | Pay-as-you-go | Consignment - Flexible selling with visibility and control |
| Transaction based/ take rate | Multi-year contract | Infinity Exchange - 12-month exchange program |
| Subscription | Monthly | Rebag+ Membership - Loyalty program with exclusive benefits |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
Rebag product offering
Product offeringCore offering
Rebag operates a luxury resale platform that buys, sells, and trades authenticated pre-owned designer handbags, watches, jewelry, shoes, accessories, and apparel. The platform serves both buyers and sellers through direct e-commerce (rebag.com), owned retail boutiques, and third-party marketplace partnerships with Amazon Luxury Stores, Walmart Marketplace, and Bloomingdale's. Its proprietary Clair AI technology provides instant valuation and authentication, supporting flexible selling methods including Consign, Trade, Buyout, and the Infinity Exchange program.
Product overview
Rebag operates as a luxury resale platform and fashion destination offering authenticated pre-owned designer handbags, watches, jewelry, shoes, accessories, and apparel. The platform functions as a unified ecosystem combining multiple sales channels: a direct-to-consumer website and mobile app for buying and selling via Consign, Trade, Buyout, and Infinity Exchange methods; brick-and-mortar boutiques across multiple U.S. states; and third-party marketplace integrations with Amazon Luxury Stores, Walmart Marketplace, and Bloomingdale's. Core selling services (Trade, Consign, Buyout) are powered by proprietary Clair AI technology for authentication and valuation, while Rebag+ membership, Rebag Wallet, and Rebag for Business provide add-on monetization and B2B tools. The platform also produces the annual Clair Report and maintains The Vault editorial content hub.
Differentiator
Problem solved
Functional benefit
Brands
- The Vault: Rebag's content platform featuring editorial content about luxury fashion, designer guides, market insights, and the annual Clair Report on luxury resale trends.
- Rebag+
- Infinity Exchange
Products and services
- Trade
Quantifiable outcome
- Hermès Birkin and Kelly bags show significant resale value appreciation on secondary market
- +3 more outcomes
Companies that use Rebag
Customer profileSegments4 records
Ideal customer profiles4 records
Rebag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature4 records
Rebag partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, minor and core.
- Amazon Luxury StoresflagshipRebag launched partnership with Amazon Luxury Stores in June 2025, listing nearly 30,000 authenticated designer items including Cartier, Chanel, and Hermès. The collaboration leverages Amazon's e-commerce infrastructure and logistics for two-day delivery to reach millions of new consumers.
- ThreadUpminorRebag x ThreadUp partnership enables cross-platform selling and shopping of pre-owned luxury goods, combining Rebag's handbag expertise with ThreadUp's apparel focus.
- WalmartflagshipWalmart launched partnership with Rebag on January 16, 2025, adding approximately 27,000 pre-owned luxury handbags, jewelry, and watches to Walmart.com under a new 'Luxe Resold' section. Partnership positioned to compete with eBay's luxury focus vertical strategy.
- Bloomingdale'scoreRebag and Bloomingdale's collaboration launched August 2024, bringing 3,000+ pre-loved luxury goods from Rebag online and into select Bloomingdale's stores nationwide, including Fashion Valley in San Diego as one of the first locations.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Rebag competitors and assessment
Company assessmentDirect peers
- The RealReal: The closest direct competitor to Rebag - a publicly traded authenticated luxury resale marketplace offering pre-owned designer handbags, watches, jewelry, and apparel through consignment, buyout, and direct purchase.
- Vestiaire Collective: Global peer-to-peer authenticated luxury resale marketplace headquartered in Paris; directly competes with Rebag in authenticated pre-owned designer handbags, watches, and accessories, with comparable AI-driven authentication.
- Fashionphile: US-based authenticated luxury handbag and accessories resale platform; near-overlap with Rebag on handbag buyout/trade/consign model and US customer base.
- What Goes Around Comes Around: Long-established authenticated luxury resale boutique and online platform specializing in pre-owned Hermès, Chanel, and Louis Vuitton; competes head-to-head in the same curated luxury resale category.
- 1stDibs: Online marketplace for authenticated luxury including vintage designer fashion, jewelry, and watches; competes for the same luxury collector buyer, particularly in higher-end categories.
- Tradesy: Peer-to-peer authenticated luxury resale marketplace for handbags, accessories, and apparel; competing marketplace model targeting similar luxury-conscious consumers.
Emerging players
- StockX: Authenticated resale marketplace expanding into luxury handbags and watches with similar AI-valuation and authentication capabilities; partial overlap in authenticated resale mechanics.
Broad incumbents
- ThredUp: Public resale-as-a-service platform operator in secondhand fashion; broader apparel focus but Rebag has an active cross-platform partnership (Rebag x ThreadUp) and competes for circular-fashion mindshare.
- Poshmark: Large social resale marketplace across apparel and accessories; overlaps as a channel where Rebag for Business sells wholesale supply to Poshmark power sellers, and competes at the consumer mindshare level.
- eBay: Massive horizontal marketplace with a dedicated luxury vertical and authenticated consignment program; competes for luxury resale demand and is cited as the strategic comparator in Rebag's Walmart partnership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Rebag social profiles
Digital presenceRebag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rebag leadership team
Management profileNumber of profiles
Profiles5 records
Rebag funding detail
Funding detailFunding overview
Funding rounds9 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rebag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rebag
What does Rebag do?
Rebag operates a luxury resale platform that buys, sells, and trades authenticated pre-owned designer handbags, watches, jewelry, shoes, accessories, and apparel. The platform serves both buyers and sellers through direct e-commerce (rebag.com), owned retail boutiques, and third-party marketplace partnerships with Amazon Luxury Stores, Walmart Marketplace, and Bloomingdale's. Its proprietary Clair AI technology provides instant valuation and authentication, supporting flexible selling methods including Consign, Trade, Buyout, and the Infinity Exchange program.
Is Rebag a public or private company?
Rebag is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rebag founded?
Rebag was founded in 2014. It employs 101 to 250 people.
Where is Rebag based?
Rebag is headquartered in New York, United States, in the North America region.
How does Rebag make money?
Six revenue lines are on record. Consignment/Transaction Fees are the primary driver. The others are trade-in Program, buyout Purchases, rebag+ Membership, wholesale/B2B Sales and infinity Exchange.
Who are Rebag's main competitors?
Direct peers on record are The RealReal, Vestiaire Collective, Fashionphile, What Goes Around Comes Around, 1stDibs and Tradesy. StockX is listed as an emerging player. Broad incumbents are ThredUp, Poshmark and eBay.
Does Rebag have an API?
No public API is recorded for Rebag.