Agriful Software
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Agriful Software firmographics
Firmographics- Name
- Agriful Software
- Legal name
- Agriful Software, Inc.
- Website
- https://agrifulsoftware.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Agriful Software industry classification
Industry- Product category
- Fresh Produce ERP Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
Keywords
Where Agriful Software is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Agriful Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Monthly subscription-based pricing model for access to the cloud-based ERP platform. Based on Terms of Service, fees are billed monthly with annual renewal options. Professional services for implementation, training, and onboarding are available as additional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Agriful Software product offering
Product offeringCore offering
Agriful is a cloud-based SaaS ERP platform purpose-built for fresh produce businesses (brokers, packer-shippers, wholesalers, growers, and packers) that consolidates sales and purchase order management, real-time multi-warehouse inventory tracking, automated lot-level traceability for FSMA 204 compliance, integrated accounting with grower settlements, and customizable business intelligence into a single web-accessible platform. The product is differentiated by AI-powered order automation that converts customer emails and text messages into draft orders, eliminating manual data entry.
Product overview
Agriful is a cloud-based ERP platform designed for fresh produce businesses (brokers, packer-shippers, wholesalers, growers). The platform operates as a unified SaaS solution with no installation required, accessible from any device. It comprises five core integrated modules: Automated Traceability Compliance (FSMA 204 lot-level tracking), Inventory Management (real-time multi-location tracking), Integrated Accounting (AR/AP, invoicing, grower settlements), Business Intelligence (customizable reports and dashboards), and Sales & Purchase Orders Management (AI-powered order creation with predictive autofill). The modules share a common data layer enabling seamless workflows from receiving to invoice.
Differentiator
Problem solved
Functional benefit
Products and services
- Agriful Platform Cloud-based SaaS ERP platform that streamlines fresh produce operations from receiving to invoice, consolidating order management, inventory control, FSMA 204 traceability, and integrated accounting for produce brokers, packer-shippers, wholesalers, growers, and packers. Accessible from any device via web browser with no installation required.
Quantifiable outcome
- $200M+ order volume processed through platform
- +4 more outcomes
Companies that use Agriful Software
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Agriful Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Agriful Software partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Agriful Software competitors and assessment
Company assessmentDirect peers
- Famous Software (Trimble): Famous Software is a long-standing ERP and accounting platform purpose-built for the fresh produce industry (now owned by Trimble). It is the most direct legacy competitor to Agriful, targeting the same brokers, packer-shippers, and wholesalers with comparable workflows for orders, inventory, and grower settlements.
- Produce Pro Software: Produce Pro is a vertical ERP and inventory platform built specifically for produce distributors, wholesalers, and grower-shippers. It is a direct competitor to Agriful in the wholesale ERP niche, offering similar traceability, order, and accounting capabilities with a longer install base.
- RealTime (Trimble): RealTime is a produce industry ERP (now under Trimble) serving packer-shippers and wholesalers with order, inventory, and traceability modules. It overlaps directly with Agriful's target customer profile and product surface area.
Broad incumbents
- Aptean Food and Beverage ERP: Aptean offers ERP solutions for food and beverage processors and distributors, including produce-adjacent segments. It is a broader incumbent that competes with Agriful for mid-market produce operators seeking integrated ERP, though it is less specialized for fresh produce.
- Blue Yonder: Blue Yonder is a large supply chain and ERP platform serving food and beverage customers including produce. It competes for larger produce operators with broader functionality but is less specialized than Agriful's fresh produce focus.
- SYSPRO: SYSPRO is an ERP vendor with a strong presence in food and beverage manufacturing and distribution. It is a broader incumbent that overlaps with Agriful for mid-market produce distributors seeking integrated ERP, though its produce-specific feature depth is limited.
- Oracle NetSuite: NetSuite is a leading cloud ERP platform used across many industries including food distribution. It is a broad incumbent that produce operators may consider as an alternative to Agriful, though it lacks produce-specific workflows like grower settlements and FSMA 204 traceability.
- Acumatica: Acumatica is a cloud ERP platform with distribution and manufacturing editions used by mid-market companies. It is a broader incumbent alternative to Agriful for produce operators willing to use a more generic ERP, typically at the expense of produce-specific features.
- SAP Business One: SAP Business One is an ERP platform for small and mid-market companies including food distributors. It is a broad incumbent that competes for produce operator budgets, though its produce-specific capability is limited compared with Agriful's tailored offering.
- Trimble Agriculture: Trimble Agriculture is the ag-tech division of Trimble that owns both Famous Software and RealTime. It is a broad incumbent with adjacent ERP offerings plus farm-side precision agriculture technology, making it a strategic competitor and potential acquirer of Agriful.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Agriful Software social profiles
Digital presenceAgriful Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agriful Software leadership team
Management profileNumber of profiles
Profiles7 records
Agriful Software funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agriful Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agriful Software
What does Agriful Software do?
Agriful is a cloud-based SaaS ERP platform purpose-built for fresh produce businesses (brokers, packer-shippers, wholesalers, growers, and packers) that consolidates sales and purchase order management, real-time multi-warehouse inventory tracking, automated lot-level traceability for FSMA 204 compliance, integrated accounting with grower settlements, and customizable business intelligence into a single web-accessible platform. The product is differentiated by AI-powered order automation that converts customer emails and text messages into draft orders, eliminating manual data entry.
Is Agriful Software a public or private company?
Agriful Software is a private company. It is classified as venture growth investor backed and is currently operating.
When was Agriful Software founded?
Agriful Software was founded in 2022. It employs 1 to 10 people.
Where is Agriful Software based?
Agriful Software is headquartered in San Francisco, United States, in the North America region.
How does Agriful Software make money?
One revenue line is on record: saaS Subscription.
Who are Agriful Software's main competitors?
Direct peers on record are Famous Software (Trimble), Produce Pro Software and RealTime (Trimble). Broad incumbents are Aptean Food and Beverage ERP, Blue Yonder, SYSPRO, Oracle NetSuite, Acumatica, SAP Business One and Trimble Agriculture.
Does Agriful Software have an API?
Yes. The Terms of Service references the use of third-party application program interfaces (APIs) and software development kits (SDKs) as part of the functionality of the Services. The privacy policy states that Agriful may use third-party APIs and SDKs as part of the functionality of Services. However, no public API documentation, developer portal, or specific API endpoints are documented in the provided source material.
What industry is Agriful Software in?
Agriful Software's product category is Fresh Produce ERP Software. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFAAAFAA, Farm Management Information Systems (FMIS) & Farm ERPs. Its NAICS code is 5132 and its SIC code is 7372.