Dely
Kurashiru (formerly Dely) is a Japanese digital lifestyle company operating Japan's leading recipe video app (Kurashiru, 44M+ downloads), a savings app (Receipt Challenge), a B2B AI supply chain platform, lifestyle media (TRILL), and a creator management agency (LIVEwith), serving consumers, retailers, manufacturers, and content creators.
- Company typePrivate
- Founded2014
- HeadquartersShibaura, Japan
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Dely does
Kurashiru, Inc. (クラシル株式会社; formerly Dely Inc.) is a Japanese digital lifestyle and multimedia company founded in 2014 and headquartered in Tokyo. The company operates five interlocking product lines targeted at distinct customer segments: the Kurashiru recipe video platform (Japan's No.1 by cumulative downloads, reviews, and recipe count, with 44M+ downloads per Sensor Tower data through February 2026); the Receipt Challenge (レシチャレ) savings app, which rewards users with points based on walking distance, digital flyer views, and receipt submissions; the Kurashiru AI Supply Chain OS, a B2B AI agent platform for manufacturers, wholesalers, and retailers; TRILL, a lifestyle media property positioned as Japan's No.1 in fashion and beauty content; and LIVEwith, a wholly-owned creator management agency for live streamers with 1,000+ office operation partners, acquired via ENLOOP Inc. in February 2023.
The company monetizes primarily through advertising placements across its media properties (Kurashiru, TRILL), transaction-based points mechanics in Receipt Challenge, and professional services for creator management. B2B revenue from the AI Supply Chain OS is emerging and is built on proprietary data assets sourced from the consumer Kurashiru and Receipt Challenge services. Go-to-market is hybrid: mobile-app-distributed, product-led growth for consumer products (App Store/Google Play), and direct enterprise sales for the AI Supply Chain OS. The company is publicly listed on the Tokyo Stock Exchange (tyo:299A), operates with 101-250 employees, and completed a corporate rebrand from Dely to Kurashiru in October 2025 to align the legal entity with its flagship consumer brand.
Dely firmographics
Firmographics- Name
- Dely
- Legal name
- Kurashiru, Inc. (クラシル株式会社)
- Website
- https://dely.jp
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kurashiru (formerly Dely) is a Japanese digital lifestyle company operating Japan's leading recipe video app (Kurashiru, 44M+ downloads), a savings app (Receipt Challenge), a B2B AI supply chain platform, lifestyle media (TRILL), and a creator management agency (LIVEwith), serving consumers, retailers, manufacturers, and content creators.
- Ownership category
- akta.pro rank
Dely industry classification
Industry- Product category
- Consumer digital media and lifestyle services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)
Keywords
Where Dely is headquartered
LocationHeadquarters
- HQ city
- Shibaura
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Dely business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Revenue: Kurashiru generates revenue through advertising placements on its recipe video platform, lifestyle media (TRILL), and other services. The company offers advertising opportunities to businesses.
- Receipt Challenge Points Program: The Receipt Challenge (レシチャレ) app generates revenue through transaction-based mechanisms where users earn points from shopping activities that can be exchanged for various benefits.
- Creator Management (LIVEwith): Revenue from managing live streaming creators through the LIVEwith service, one of Japan's largest creator management agencies with approximately 1,000 office operation partners.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Dely product offering
Product offeringCore offering
Dely (now Kurashiru, Inc.) operates a multi-platform digital services portfolio headlined by Japan's No.1 recipe video platform "Kurashiru" (44M+ cumulative downloads). The company also runs the Receipt Challenge savings app, a B2B Kurashiru AI Supply Chain OS for manufacturers and retailers, the TRILL lifestyle media brand, and the LIVEwith creator management agency for live streamers.
Product overview
Kurashiru, Inc. (formerly Dely Inc.) operates a multi-platform digital services portfolio comprising five distinct products: Kurashiru (recipe video platform - No.1 in Japan with 44M+ downloads), Receipt Challenge (savings/rewards app), Kurashiru AI Supply Chain OS (B2B AI agent platform for supply chain management), TRILL (lifestyle media platform), and LIVEwith (live streaming creator management agency - Japan's largest). The company changed its name from dely to Kurashiru in October 2025 to align with its primary consumer brand identity.
Differentiator
Problem solved
Functional benefit
Brands
- Kurashiru (クラシル): No.1 recipe video platform in Japan with over 44 million app downloads. Service mission: 'Deliver happiness to 8 billion people 3 times a day.'
- レビチャレ (Receipt Challenge)
- Kurashiru AI Supply Chain OS
- TRILL
- LIVEwith
Products and services
- Kurashiru (クラシル) Recipe Video Platform Japan's No.1 recipe video mobile platform with over 44 million app downloads, delivering recipe content via video format with dietitian-approved official recipes and creator contributions. Targets individual consumers seeking daily cooking inspiration under the mission 'Deliver happiness to 8 billion people 3 times a day.'
- Receipt Challenge (レシーチャレ) Savings App
- Kurashiru AI Supply Chain OS B2B AI agent platform for manufacturers, wholesalers, and retailers that supports supply chain business negotiations, ordering, and management decision-making. Built on proprietary data assets accumulated through the Kurashiru recipe platform and Receipt Challenge savings app.
- TRILL Lifestyle Media Japan's No.1 lifestyle media platform supporting personal style in fashion, beauty, relationships, marriage, and personal finance. Targets women interested in lifestyle content and practical information.
- LIVEwith Creator Management Agency Creator management agency for live streamers acquired via the ENLOOP Inc. acquisition. Provides creator development, monetization support, and platform partnership co-creation for live streaming creators in Japan.
Quantifiable outcome
- 44 million+ app downloads
- +2 more outcomes
Companies that use Dely
Customer profileSegments4 records
Ideal customer profiles4 records
Dely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Dely partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ENLOOP Inc.coreDely acquired 100% of ENLOOP Inc., the operator of Japan's LIVEwith creator management service. The acquisition aimed to leverage ENLOOP's expertise in creator development and accelerate co-creation with live streaming platforms. This acquisition expanded Dely's business using its marketing and operational capabilities.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Dely competitors and assessment
Company assessmentDirect peers
- Cookpad Inc. Cookpad is Japan's largest user-generated recipe platform and the most direct competitor to Kurashiru. Both operate recipe video/text apps serving home cooks in Japan, with overlapping content, advertising, and grocery-shopping integration strategies.
- Every, Inc. (Delish Kitchen): Every operates the Delish Kitchen recipe video app, one of Kurashiru's main Japanese competitors. Both run free recipe video platforms with editorial content and ad-supported monetization targeting home cooks.
- UUUM Inc. UUUM is one of Japan's largest creator management agencies, directly comparable to Kurashiru's LIVEwith service. Both manage creator talent, broker platform partnerships, and monetize content creators across major video and live-streaming platforms in Japan.
- Recook (Cookpad TV): Recook is a recipe-focused app within the Cookpad ecosystem offering step-by-step cooking videos. It directly overlaps with Kurashiru's core recipe video offering and competes for the same home-cook user base.
- LOCARI (Locari Inc.): LOCARI is a Japanese women's lifestyle media platform with content focused on fashion, beauty, and lifestyle — directly comparable to Kurashiru's TRILL. Both target female consumers with ad-supported lifestyle content.
- Nizista (Blea Inc.): Nizista is a Japanese women's fashion and beauty media site operated by Blea, serving the same female lifestyle audience as Kurashiru's TRILL. Both rely on ad-supported content monetization and compete for the same demographic.
Broad incumbents
- CyberAgent, Inc. CyberAgent operates ABEMA (video streaming), Ameba (lifestyle/blogging), and a major internet advertising business. While not a recipe specialist, it competes with Kurashiru/RECEIPT Challenge for ad budgets and overlaps with LIVEwith in creator/live-streaming monetization.
- SmartNews, Inc. SmartNews operates a major Japanese news and lifestyle content app. While not a recipe specialist, it competes with Kurashiru and TRILL for ad-supported consumer media attention on mobile in Japan.
- ByteDance (TikTok / Douyin): ByteDance's TikTok dominates short-form video, live streaming, and creator monetization globally and in Japan, overlapping with Kurashiru's video platform and LIVEwith's creator management scope. Its scale and creator economy are benchmarks for Kurashiru's ambitions.
Emerging players
- Cover Corp. (Hololive): Cover Corp manages Hololive VTubers and is one of Japan's most prominent live-streaming creator agencies. While more focused on VTubers, it competes with LIVEwith for live-streaming creator talent and platform partnerships in Japan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dely social profiles
Digital presenceDely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dely leadership team
Management profileNumber of profiles
Profiles6 records
Dely subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dely funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dely M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dely
What does Dely do?
Dely (now Kurashiru, Inc.) operates a multi-platform digital services portfolio headlined by Japan's No.1 recipe video platform "Kurashiru" (44M+ cumulative downloads). The company also runs the Receipt Challenge savings app, a B2B Kurashiru AI Supply Chain OS for manufacturers and retailers, the TRILL lifestyle media brand, and the LIVEwith creator management agency for live streamers.
Is Dely a public or private company?
Dely is a private company. It is classified as public and is currently operating.
When was Dely founded?
Dely was founded in 2014. It employs 101 to 250 people.
Where is Dely based?
Dely is headquartered in Shibaura, Japan, in the Asia region.
How does Dely make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are receipt Challenge Points Program and creator Management (LIVEwith).
Who are Dely's main competitors?
Direct peers on record are Cookpad Inc., Every, Inc. (Delish Kitchen), UUUM Inc., Recook (Cookpad TV), LOCARI (Locari Inc.) and Nizista (Blea Inc.). Broad incumbents are CyberAgent, Inc., SmartNews, Inc. and ByteDance (TikTok / Douyin). Cover Corp. (Hololive) is listed as an emerging player.
Does Dely have an API?
No public API is recorded for Dely.
What industry is Dely in?
Dely's product category is Consumer digital media and lifestyle services. Its primary akta.pro industry code is MPAHAJAB, Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall). Its NAICS code is 518 and its SIC code is 7372.