FloodMapp
FloodMapp is a Brisbane-based B2B SaaS company founded in 2018 that provides AI-powered real-time and predictive flood mapping products (ForeCast, NowCast, PostCast) to government emergency management agencies and critical infrastructure operators in Australia and the United States.
- Company typePrivate
- Founded2018
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FloodMapp does
FloodMapp is a Brisbane-headquartered B2B SaaS company founded in 2018 by Juliette Murphy (CEO) and Ryan Prosser (CTO) that provides real-time and predictive flood mapping products to government agencies, emergency managers, and critical infrastructure operators in Australia and the United States. Its core technology is the proprietary DASH (Dynamic Automated Scalable Hydroinformatics) model, an AI/ML-powered hydraulic modeling engine that processes meteorological, gauge, and terrain data to generate street-level flood impact forecasts at 1-meter resolution and is described as operating 100,000 times faster than traditional flood modeling methods.
The company's commercial offering is built around three products — ForeCast (predictive flood forecasting up to 72 hours ahead), NowCast (real-time hourly flood extent mapping), and PostCast (post-event maximum flood extent analytics) — bundled into two workflow-oriented solution packages called PREPARE and RESPOND. Products are delivered as GIS-ready data feeds that integrate with Esri ArcGIS, Waze, Google Maps, and the Genasys Protect emergency communications platform, and are validated at 85% accuracy against state government damage assessments.
FloodMapp sells through direct enterprise field sales, government cooperative procurement vehicles (Texas DIR, Australian National Multi-Hazard Extent Foundational Data Panel), and channel partners including RISE Resilience Innovations, Esri Australia, and Genasys. Customers include FEMA (via DHS S&T), Williamson County TX, City of Norfolk VA, Queensland Fire and Emergency Services, VDOT, Enbridge, and NRMA Insurance, with a customer base of 40+ government agencies and enterprise organizations. The company has raised approximately $6.95M USD across disclosed rounds, including a $6M seed round in February 2022 led by Union Square Ventures' Climate Fund.
FloodMapp firmographics
Firmographics- Name
- FloodMapp
- Legal name
- FloodMapp AUS Pty Ltd
- Website
- https://floodmapp.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FloodMapp is a Brisbane-based B2B SaaS company founded in 2018 that provides AI-powered real-time and predictive flood mapping products (ForeCast, NowCast, PostCast) to government emergency management agencies and critical infrastructure operators in Australia and the United States.
- Ownership category
- akta.pro rank
FloodMapp industry classification
Industry- Product category
- Flood Forecasting and Climate Risk Analytics Software
- NAICS
- Geophysical Surveying and Mapping Services (54136), Geophysical Surveying and Mapping Services (541360), Water, Sewage and Other Systems (2213)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Flood Risk Modeling, Mapping & Forecasting (Hydrology/Hydraulics, Digital Twins) (EUANAEAH)
- akta.pro secondary industries
- Real-Time Monitoring & Smart Stormwater (Sensors, SCADA/IoT, RTC) (EUANAEAK), Water Quality & Watershed/Hydrologic Modeling (SWMM/HEC-RAS, Flood/Runoff/Nutrient) (EUAHAKAF)
Keywords
Where FloodMapp is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
FloodMapp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Government Contracts: Subscription-based SaaS model providing access to ForeCast, NowCast, and PostCast products delivered as GIS-ready data feeds. Government agencies procure through direct contracts (FEMA/DHS, Williamson County, Geoscience Australia panel) with multi-year standing offer agreements enabling consistent recurring revenue from public sector customers.
- Enterprise Software Licenses: Annual enterprise licenses for operational flood intelligence sold to local governments, state agencies, and federal emergency management organizations. Revenue recognized over contract terms typically spanning 1-5 years with annual renewal cycles.
- Cooperative Purchasing Contracts: Revenue through government cooperative purchasing programs such as Texas DIR contract enabling easier procurement by public agencies, reducing sales cycle length and enabling broader market reach across government customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Government Subscription - Custom pricing based on coverage area and product modules (ForeCast, NowCast, PostCast) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
FloodMapp product offering
Product offeringCore offering
FloodMapp provides a SaaS-based predictive flood mapping and intelligence platform that combines hyper-local flood forecasting, real-time situational awareness, and post-event analytics. Its products are designed to help government agencies, emergency management organizations, and critical infrastructure operators prepare for, respond to, and recover from flood events.
Differentiator
Problem solved
Functional benefit
Brands
- ForeCast: Predictive flood forecasting product that answers 'where is it going to flood tomorrow?' providing impact-based predictions up to 72 hours ahead of an event.
- NowCast
- PostCast
- DASH
- PREPARE Solution
- RESPOND Solution
Products and services
- ForeCast
Quantifiable outcome
- 85% of inundated properties correctly identified in validation against state government damage assessment datasets
- +3 more outcomes
Companies that use FloodMapp
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
FloodMapp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature8 records
FloodMapp partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- RISE Resilience InnovationscoreRISE Resilience Innovations and FloodMapp launched real-time flood forecasting system across Southwest Virginia, now serving more than 15 agencies. Partnership stems from RISE Riverine Community Resilience Challenge II to bring impact-based flood forecasting and early warning tools to multiple communities in western Virginia. RISE provides funding, business mentorship, and living laboratory access for validation.
- NRMA InsurancesupportingNRMA Insurance Help Fund supporting FloodMapp with $100,000 grant as part of climate resilience innovators program. Partnership enables live flood alerts via GPS navigation apps in Douglas and Fraser Coast, Queensland, providing automatic hazard warnings and rerouting during flood events.
- GenasyscoreStrategic partnership integrating FloodMapp's real-time flood intelligence products (ForeCast and NowCast) into Genasys Protect platform to support mass notification (Genasys ALERT) and targeted evacuation management (Genasys EVAC). Creates seamless solution for emergency managers to view predicted flood impact areas overlaid with pre-defined evacuation zones for coordinated targeted evacuations.
- Geoscience AustraliacoreDeed of Standing Offer making FloodMapp a supplier for National Operational Flood Intelligence under National Multi-Hazard Extent Foundational Data and Information Services Panel. Any Australian federal or state government agency can procure FloodMapp products through this panel.
- WazecoreIntegration of FloodMapp's forecast flooding technology with Waze navigation app to deliver real-time street-level alerts of flooded roads. Drivers receive pop-up icons and audio alerts to warn about flooded streets along their route and receive automatic rerouting. Integration piloted in Norfolk, Virginia with driver confirmations used to validate and improve FloodMapp technology accuracy.
- Google MapscoreLive flood alert integration with Google Maps for Queensland communities, enabling automatic flood hazard warnings and route diversions for drivers in Douglas and Fraser Coast regions.
- Esri AustraliacorePartnership with Esri Australia for GIS integration enabling emergency managers to access FloodMapp rapid flood modeling within ArcGIS. Co-hosted webinars with Queensland Police Service on wet season preparedness and geospatial data integration.
- Australian Red Cross Humanitech LabsupportingFloodMapp selected for 2021-2022 Humanitech Lab innovation program to validate and demonstrate inundation maps across Queensland with Australian Red Cross and local governments. Three-stage process from validation to pilot to scaling technology in humanitarian settings.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
FloodMapp competitors and assessment
Company assessmentDirect peers
- One Concern: One Concern builds AI/ML-powered probabilistic risk and resilience analytics for governments and infrastructure operators. Closely comparable to FloodMapp in using modeling to give emergency managers and infrastructure owners forward-looking impact views at asset and community level.
- KatRisk: KatRisk develops high-resolution flood and catastrophe models used by re/insurers and governments. Comparable to FloodMapp in producing location-specific flood impact intelligence for risk-bearing and emergency-management customers.
- Jupiter Intelligence: Jupiter Intelligence delivers climate and physical-risk analytics (including flood) to enterprises and governments. Comparable in translating global climate science into asset-level, near-term risk decisions for the same buyer personas FloodMapp targets.
- Climate X: Climate X provides climate-risk analytics and asset-level hazard scores (including flood) for financial institutions and governments. Overlaps with FloodMapp on forward-looking, location-specific physical-risk intelligence, though Climate X is broader across perils.
Broad incumbents
- DTN: DTN is an established environmental intelligence and weather-data provider serving agriculture, energy, and public-sector markets. Comparable as a broad incumbent offering operational weather and environmental feeds that complement or compete with FloodMapp's real-time flood intelligence.
- Esri: Esri is the dominant GIS platform used by virtually every US state and local emergency-management agency. Comparable as the underlying mapping/workflow layer on which FloodMapp's products are embedded; it is both a partner and a potential platform-level competitor.
- Genasys: Genasys provides mass-notification and targeted evacuation systems (ALERT, EVAC) to emergency managers, and now embeds FloodMapp's data. Comparable as a complementary/partner incumbent in the emergency-communication workflow that can deliver FloodMapp's intelligence to end users at scale.
- Riskonnect: Riskonnect offers enterprise governance, risk, and compliance software used by organizations to manage physical and operational risks including natural hazards. Comparable as a broader risk-management incumbent that could package or compete with flood-intelligence capabilities.
- Aon (Impact Forecasting): Aon, through Impact Forecasting, offers catastrophe modeling and flood risk analytics to insurers, reinsurers, and governments. Comparable as a large incumbent with global distribution that could move down-market into the public-sector emergency intelligence space FloodMapp occupies.
Emerging players
- Climate Central: Climate Central is a non-profit that produces widespread flood, sea-level-rise, and climate-impact analyses and visualizations for media and governments. Partially comparable: similar scientific and data focus on communicating flood risk, though operating model differs (non-profit vs. SaaS).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
FloodMapp social profiles
Digital presenceFloodMapp financial estimates
Financial estimateRevenue estimate
Valuation estimate
FloodMapp leadership team
Management profileNumber of profiles
Profiles6 records
FloodMapp funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FloodMapp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FloodMapp
What does FloodMapp do?
FloodMapp provides a SaaS-based predictive flood mapping and intelligence platform that combines hyper-local flood forecasting, real-time situational awareness, and post-event analytics. Its products are designed to help government agencies, emergency management organizations, and critical infrastructure operators prepare for, respond to, and recover from flood events.
Is FloodMapp a public or private company?
FloodMapp is a private company. It is classified as venture growth investor backed and is currently operating.
When was FloodMapp founded?
FloodMapp was founded in 2018. It employs 11 to 50 people.
Where is FloodMapp based?
FloodMapp is headquartered in Brisbane, Australia, in the Oceania region.
How does FloodMapp make money?
Three revenue lines are on record. SaaS Subscription - Government Contracts are the primary driver. The others are enterprise Software Licenses and cooperative Purchasing Contracts.
Who are FloodMapp's main competitors?
Direct peers on record are One Concern, KatRisk, Jupiter Intelligence and Climate X. Broad incumbents are DTN, Esri, Genasys, Riskonnect and Aon (Impact Forecasting). Climate Central is listed as an emerging player.
Does FloodMapp have an API?
No public API is recorded for FloodMapp.
What industry is FloodMapp in?
FloodMapp's product category is Flood Forecasting and Climate Risk Analytics Software. Its primary akta.pro industry code is EUANAEAH, Flood Risk Modeling, Mapping & Forecasting (Hydrology/Hydraulics, Digital Twins), with a secondary code of EUANAEAK, Real-Time Monitoring & Smart Stormwater (Sensors, SCADA/IoT, RTC). Its NAICS code is 54136 and its SIC code is 7370.