NRGene
- Company typePublic
- Founded2009
- HeadquartersNess Ziona, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
NRGene firmographics
Firmographics- Name
- NRGene
- Legal name
- NRGene Technologies Ltd.
- Website
- https://nrgene.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NRGene industry classification
Industry- Product category
- Agricultural Genomics
- NAICS
- Animal Food Manufacturing (3111)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Digital Breeding & Bioinformatics Software (Breeding informatics, decision tools) (AFABALAL)
- akta.pro secondary industries
- Seed Trait Licensing & IP Management (Licensing, freedom-to-operate) (AFABALAJ), Trait Discovery & Functional Genomics (Target ID/Validation) (AFABALAC)
Keywords
Where NRGene is headquartered
LocationHeadquarters
- HQ city
- Ness Ziona
- HQ country
- Israel
- HQ region
- Middle East
Offices4 records
Markets served
NRGene business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Technology Licensing and Royalties: NRGene licenses its genomic technologies (TraitMAGIC™, genotyping solutions) and trait development technologies to seed companies and agricultural enterprises. Receives royalty payments from commercialization of licensed projects and traits.
- Trait Licensing: Licensing of resistant lines and molecular markers to commercial breeding programs and seed companies worldwide. Royalty-based revenue model with recurring income streams from seed companies integrating NRGene's traits.
- BSF Products Sales: Commercial sales of MaxBSF™ larvae to insect protein producers and MaxBites™ premium pet treats to retail and online channels in Canada with planned US expansion.
- Genotyping Services: Provides genotyping services through SNPer™ and genotyping lab, enabling seed companies to reduce genotyping costs by up to 70% while improving breeding program quality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom genotyping solutions tailored to specific breeding programs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
NRGene product offering
Product offeringCore offering
NRGene develops and commercializes AI-based genomic tools and platforms for agricultural breeding and livestock improvement. Its core offerings include the MAGIC suite (DeNovoMAGIC™, PanMAGIC™, TraitMAGIC™) for genome assembly, comparative genomics, and QTL mapping, alongside SNPer™ and SNPro™ genotyping solutions licensed to seed companies worldwide. The company also commercializes trait packages (e.g., ToBRFV-resistant tomato, clubroot-resistant canola), elite Black Soldier Fly genetics (MaxBSF™), and consumer products (MaxBites™ pet treats, Supree™ semi-dried tomatoes).
Product overview
NRGene is an AgTech company offering a suite of AI-driven genomics platforms and commercial products. The core technology portfolio includes three MAGIC platforms: DeNovoMAGIC™ for de novo genome assembly, PanMAGIC™ for pan-genome comparative analysis, and TraitMAGIC™ for QTL mapping and trait identification. These are complemented by the SNPer™ and SNPro™ genotyping solutions that provide customized SNP panels for specific breeding programs. Commercial operations span Black Soldier Fly (BSF) genetics through MaxBSF™ larvae and MaxBites™ pet treats, agricultural products via Supree™ self-drying tomatoes, and specialized canola programs through NRGene Green. The company also operates the North American Insect Center (NAIC) in Saskatchewan for BSF research and development.
Differentiator
Problem solved
Functional benefit
Brands
- MaxBSF: Elite Black Soldier Fly genetic strain developed for efficient industrial-scale protein production with 50-150% faster growth and 7-8 day production cycles
- MaxBites
- Supree
- NRGene Green
- North American Insect Center (NAIC)
- SNPer
- SNPro
- DeNovoMAGIC
- PanMAGIC
- TraitMAGIC
Products and services
- DeNovoMAGIC™ High-quality de novo genome assembly solution that correctly assembles large, heterozygous, and complex genomes using hybrid assembly combining short Illumina reads and long PacBio HiFi reads. Used by seed companies and genomics researchers.
- PanMAGIC™ Whole-genome comparative analysis and pan-genomics solution that maps and compares multiple assembled genomes of the same organism, revealing full genomic context and detecting structural variations, presence/absence variations, and copy number variations.
- TraitMAGIC™ QTL mapping solution that connects molecular markers to observed phenotypes, enabling faster and more cost-effective breeding processes through correlation of genotype with phenotype.
- SNPer™ Customized SNP genotyping panel tailored to the genetic diversity of specific breeding programs. Uses reverse-engineering computational imputation that can save up to 70% of genotyping costs with 94% imputation accuracy.
- SNPro™ (Soy SNPro™ / Canola SNPro™) Crop-specific genotyping platform including Soy SNPro™ and Canola SNPro™ kits, enabling identification of specific traits using DNA markers for efficient trait integration into elite seeds.
- Genotyping Lab Laboratory services providing genotyping support for efficient and optimized development of novel traits and varieties in crops and animals.
- MaxBSF™ elite Black Soldier Fly strain and larvae Elite Black Soldier Fly strain and larvae developed through AI-driven selective crossbreeding, delivering 50–150% faster growth versus standard BSF lines, 7–8 day production cycles versus the 14-day industry standard, and 97% survival after two weeks. Supplied to insect protein producers.
- MaxBites™ premium pet treat Premium pet treat derived from 100% dried Black Soldier Fly larvae. Single-ingredient, all-natural, non-GMO product with 41% protein and 38% fat, marketed for gut health and immune support. Sold via retail and online channels in Canada with planned U.S. expansion.
- Supree™ self-drying semi-dried tomatoes Innovative fruit varieties that naturally self-dry on the vine while preserving nutritional value and flavor. First product line features semi-dried cherry tomatoes with one-year frozen shelf life, distributed to premium B2B food markets in Israel, Europe, and the Middle East.
- ToBRFV-resistant tomato trait (HR trait) Licensed tomato trait conferring High Resistance to Tomato Brown Rugose Fruit Virus (ToBRFV), developed in partnership with Philoseeds and HW Seeds; integrated into commercial hybrid tomato varieties and licensed globally to seed companies.
- Clubroot-resistant canola trait package High-resistance clubroot trait package for canola achieving 0% disease incidence in field trials versus 74–85% infection in existing commercial varieties. Commercialized via NRGene Green with licensing available for breeding programs worldwide.
Quantifiable outcome
- Up to 70% genotyping cost savings through SNPer™ reverse engineering process
- +6 more outcomes
Companies that use NRGene
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
NRGene technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
NRGene partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, strategic and minor.
- Infinite Harvest Technologies InccoreFirst commercial supply agreement for MaxBSF™ larvae designating NRGene Canada as primary Canadian supplier for Infinite Harvest Technologies' Bugs4Rent™ system. IHT will scale waste processing capacity with MaxBSF™ as primary supplier by 2026, scaling from initial trial volumes.
- Ile-a-la-Crosse Fish Company IncstrategicPartnership to transform fish waste into sustainable protein and fertilizers using BSF larvae technology in Saskatchewan. NRGene Canada will optimize BSF strains for fish processing waste, with plans to establish commercial facility on-site at Ile-a-la-Crosse.
- Mas Seedscore4-year collaboration to enhance MAS Seeds' maize breeding program using NRGene's SNPer™ genotyping and imputation solution. Partnership demonstrating ~50% genotyping cost reduction and 94% imputation accuracy, with potential expansion to other crops.
- Tzabar TechstrategicPartnership agreement with Tzabar Tech for production and processing of Supree semi-dried tomato products. Joint venture established with Tzabar Tech providing expertise in farming and trading of agricultural produce for unique growing and post-harvesting processes.
- BühlercoreStrategic collaboration combining Bühler's high-end equipment and engineering capabilities with NRGene's novel BSF genetics and AI-based genomics tools. Partnership provides comprehensive solutions for BSF producers ensuring cost-effective industrial scale production. Includes establishment of North American Insect Center (NAIC) in Saskatoon equipped with Bühler's Trial Rearing Unit (TRU).
- BSF Israel ConsortiumminorIsraeli BSF consortium supported by Israel Innovation Authority focused on developing AI tools for BSF industrial operations, optimizing rearing performance, and implementing BSF protein in animal feed. NRGene contributes genomics expertise for colony stability and genetic diversity.
- Granot GroupstrategicPioneering partnership to develop elite indoor and vertical farming varieties for dairy cow feed. Granot contributing USD 2 million with rights to exclusive distribution in Israel. NRGene Canada leading R&D. Plans for equally-owned company for commercialization.
- PhiloseedscorePartnership for development and commercialization of ToBRFV-resistant tomato seeds. NRGene mapped ToBRFV resistance in 2022; trait introduced into elite hybrid varieties and commercially launched by 2025. Trait licensed to over a dozen companies in Europe, South Africa, and USA.
- MitsuistrategicPartnership with Japanese company Mitsui for development of elite cherry tomato varieties. Collaboration leveraging NRGene's genomic technology for improved tomato varieties.
Scale indicators10 records
Recent moves9 records
Expansion highlights5 records
NRGene competitors and assessment
Company assessmentDirect peers
- Pairwise (Pairwise Plants): Crop genetics company using base editing and proprietary genomics tools to develop improved plant varieties, with a partnership/licensing model similar to NRGene's trait licensing to seed companies.
- Protix: Dutch Black Soldier Fly protein producer and one of the most advanced industry players globally. Directly comparable to NRGene Canada/NRGene Green on BSF production economics, with NRGene positioned as a genetics supplier to similar operators.
- InnovaFeed: French industrial Black Soldier Fly protein producer for animal feed and aquaculture. Directly comparable to NRGene Canada on the BSF/genetics-then-production side, though operating more downstream as a producer rather than genetics supplier.
- Inari Agriculture: US-based AI-driven plant breeding company using computational biology and multiplex gene editing to develop hybrid seeds. Closely analogous to NRGene in deploying proprietary AI genomics tools to deliver improved seed varieties for licensing.
- Keygene: Dutch B2B plant genomics and breeding technology company offering molecular breeding services, genotyping and trait discovery to global seed companies. Highly comparable to NRGene's MAGIC platform and SNPer/SNPro genotyping business model.
Emerging players
- Enko: US ag-biotech using AI-driven DNA-encoded library screening to discover crop protection molecules. Comparable in deploying AI to accelerate agricultural R&D outcomes for crop improvement.
- Trait Genetics: German molecular marker and genotyping service provider serving plant breeders. Comparable to NRGene's SNPer/SNPro genotyping lab business model and target customer base.
- Bug Bakes: UK-based insect-protein pet treat brand. Directly comparable to NRGene Canada's MaxBites product line as a single-ingredient insect-based pet nutrition brand in a similarly early commercial stage.
Broad incumbents
- Ÿnsect: Largest globally scaled insect protein producer focused on mealworm rather than BSF, with parallel end-markets in feed and pet food. Comparable to NRGene Canada as an insect protein platform company but historically more capital-intensive.
- Benson Hill: Publicly listed US AI-driven plant genomics platform combining genomics with ingredient development for food and feed. Comparable to NRGene in AI/breeding technology orientation but more downstream-integrated toward ingredient commercialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
NRGene social profiles
Digital presenceNRGene financial estimates
Financial estimateRevenue estimate
Valuation estimate
NRGene leadership team
Management profileNumber of profiles
Profiles7 records
NRGene subsidiaries and ownership
Company hierarchySubsidiaries3 records
NRGene funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NRGene M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NRGene
What does NRGene do?
NRGene develops and commercializes AI-based genomic tools and platforms for agricultural breeding and livestock improvement. Its core offerings include the MAGIC suite (DeNovoMAGIC™, PanMAGIC™, TraitMAGIC™) for genome assembly, comparative genomics, and QTL mapping, alongside SNPer™ and SNPro™ genotyping solutions licensed to seed companies worldwide. The company also commercializes trait packages (e.g., ToBRFV-resistant tomato, clubroot-resistant canola), elite Black Soldier Fly genetics (MaxBSF™), and consumer products (MaxBites™ pet treats, Supree™ semi-dried tomatoes).
Is NRGene a public or private company?
NRGene is a public company. It is classified as public and is currently operating.
When was NRGene founded?
NRGene was founded in 2009. It employs 11 to 50 people.
Where is NRGene based?
NRGene is headquartered in Ness Ziona, Israel, in the Middle East region.
How does NRGene make money?
Four revenue lines are on record. Technology Licensing and Royalties are the primary driver. The others are trait Licensing, BSF Products Sales and genotyping Services.
Who are NRGene's main competitors?
Direct peers on record are Pairwise (Pairwise Plants), Protix, InnovaFeed, Inari Agriculture and Keygene. Emerging players are Enko, Trait Genetics and Bug Bakes. Broad incumbents are Ÿnsect and Benson Hill.
Does NRGene have an API?
No public API is recorded for NRGene.
What industry is NRGene in?
NRGene's product category is Agricultural Genomics. Its primary akta.pro industry code is AFABALAL, Digital Breeding & Bioinformatics Software (Breeding informatics, decision tools), with a secondary code of AFABALAJ, Seed Trait Licensing & IP Management (Licensing, freedom-to-operate). Its NAICS code is 3111 and its SIC code is 700.