What Continental Properties does

Continental Properties Company, Inc. is a privately held national real estate developer, owner, and operator founded in 1979 and headquartered in Menomonee Falls, Wisconsin. The firm develops, owns, and operates multifamily apartment communities across 20 states, organized under three proprietary brands: Springs Apartments (luxury townhome-style rentals since 2001), Authentix Apartments (workforce-oriented townhouse rentals), and Avanterra Homes (single-family luxury rentals featuring smart-home technology). In addition to multifamily, Continental develops retail properties for national anchors including Costco, Target, ALDI, Barnes & Noble, Ashley, and Michaels, and develops and operates full- and limited-service hotels under Marriott flags including Residence Inn and Aloft.

Since inception the company has developed 142 apartment communities totaling more than 39,000 apartment homes, and in 2025 completed approximately $2.0 billion in transactions including refinancings, construction loans, and property sales. Revenue is generated through three primary streams: recurring rental income from owned and operated apartment communities, one-time development fees and gains on property sales, and managed investment fund capital via the Real Estate Development Funds (currently Fund IV, launched Q4 2025 and targeting institutional investors deploying into undersupplied Southeast, Midwest, and Mountain state submarkets). The company employs 500-999 staff per USA Today Top Workplace categorization and is led by CEO and co-founder Jim Schloemer and President & COO Dan Minahan. Continental's customer segments split between individual middle-income suburban renters (B2C, distributed) and institutional investors plus national retail/hospitality brand counterparties (B2B, concentrated). Tech stack relies primarily on third-party platforms — RealPage for property management and analytics — rather than proprietary systems.

Name

Continental Properties

Legal name

Continental Properties Company, Inc.

Website

https://cproperties.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Short description

Continental Properties is a privately held national real estate developer, owner, and operator founded in 1979 that develops, owns, and operates multifamily apartment communities (Springs, Authentix, Avanterra brands), retail centers, and hotels across 20 states, serving middle-income suburban renters and institutional investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Rental Housing Operations: Continental Properties generates revenue through developing, owning, and operating apartment communities. The company owns and manages rental properties across its Springs, Authentix, and Avanterra brands. Revenue comes from monthly apartment rents from residents.
2. Property Development: The company develops apartment communities and sells completed properties. In 2025, the firm completed nearly $80 million sale of Springs at Pleasant View community in Madison, Wisconsin. Development activities span across multiple states.
3. Investment Fund Management: Continental operates Real Estate Development Funds (currently Fund IV) that attract institutional capital to develop multifamily communities. Fund IV targets undersupplied housing markets across Southeast, Midwest, and Mountain states.
4. Retail Development: Continental develops retail properties for major tenants including Costco, Target, ALDI, Barnes & Noble, Ashley, and Michaels, generating revenue through long-term leases with retail partners.
5. Hospitality Development: The company develops and operates hotels including Residence Inn by Marriott and Aloft hotels, expanding into full- and limited-service hospitality nationwide.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Continental Properties develops, owns, and operates multifamily apartment communities across three brands—Springs Apartments (luxury townhome-style), Authentix Apartments (workforce-oriented townhomes), and Avanterra Homes (single-family luxury rentals with smart-home technology). The company also develops retail properties for major national tenants and operates hospitality properties including Marriott-branded hotels, while managing institutional real estate investment funds.

Product overview

Continental Properties is a national real estate developer, owner, and operator offering a portfolio of apartment homes and commercial properties. The company's apartment offerings include three distinct brands: Springs Apartments (luxury townhome-style living), Authentix Apartments (workforce-oriented townhouse homes), and Avanterra Homes (single-family luxury rentals with smart-home technology). The company also develops retail properties for major tenants and operates hospitality properties including Aloft hotels. The portfolio spans across 20 states with over 39,000 apartment homes developed since inception in 1979.

Differentiator

Problem solved

Functional benefit

Brands

• Springs Apartments: Award-winning apartment brand since 2001 providing townhome-style luxury living with private entrances, modern finishes, resort-style amenities, and pet-friendly policies.
• Authentix Apartments
• Avanterra Homes

Products and services

• Springs Apartments Townhome-style luxury apartment communities offering private entrances, modern finishes, abundant natural light, resort-style amenities, pet-friendly policies, and friendly on-site customer service for residents seeking upscale suburban living.
• Authentix Apartments

Quantifiable outcome

• 142 apartment communities developed with over 39,000 homes
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Milwaukee AdmiralsminorGTM or Marketing PartnerFor every assist the Admirals had, Continental Cares donated $10 to Ronald McDonald House, with the Admirals matching the contribution. Total donation of $10,050 in 2025.
• Builtech Services, LLCminorGTM or Marketing PartnerLong-time advocate of Continental and shares the same values to give back to the community. Active participant in Continental Cares charitable golf outing events.
• Ally WasteminorGTM or Marketing PartnerKeynote sponsor at Continental's 2026 Leadership Conference. Active corporate partner in industry events.
• BluSkyminorGTM or Marketing PartnerKeynote sponsor at Continental's 2026 Leadership Conference. Restoration services partner.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bell Partners: Privately held multifamily owner-operator managing ~80,000 units across the U.S. Closely comparable in private-company status, multifamily focus, and Sun Belt/Mid-Atlantic portfolio mix.
• Trammell Crow Residential: Multifamily development subsidiary of Crow Holdings with similar develop-and-hold strategy and Sun Belt geographic footprint. Direct competitor for institutional capital and developable land in target metros.
• JPI: National multifamily developer headquartered in Dallas with a comparable urban and suburban infill strategy. Overlaps with Continental in product type (class A garden-style and mid-rise apartments) and target resident profile.
• Wood Partners: National multifamily developer and owner-operator with similar mid-rise suburban focus across Sun Belt and high-growth metros. Closely comparable in business model (develop, own, operate) and target renter demographics to Continental.

Broad incumbents

• Greystar Real Estate Partners: Largest multifamily operator globally with ~950,000 units managed plus investment and development arms. Overlaps with Continental in third-party management, development, and institutional investment services across the same renter demographics.
• Camden Property Trust: Public multifamily REIT focused on Sun Belt suburban garden apartments. Comparable product type and geographic concentration as Continental, though structured as a public REIT rather than private developer.
• The Related Companies: Large diversified real estate developer with multifamily, affordable housing, retail, and hospitality arms. Comparable diversification profile and development capability across multiple real estate sectors.
• AvalonBay Communities: Public multifamily REIT with ~90,000 units concentrated in high-barrier coastal markets. Less direct geographic overlap with Continental but comparable in product type and institutional scale.
• Mid-America Apartment Communities (MAA): Largest Sun Belt-focused multifamily REIT with ~102,000 units. Overlaps with Continental in target geography and renter demographics, though MAA is a public REIT and Continental is a private developer/owner.

Emerging players

• Berkshire Residential Investments: Private multifamily investment manager that both develops and acquires workforce and market-rate apartments. Comparable in private-company structure and middle-market renter focus, though smaller in scale than Continental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ContinentalMKE
• Facebookfacebook.com/ContinentalPropertiesCo
• LinkedInlinkedin.com/company/continental-properties-company-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Continental Properties