AVID Center
AVID Center is a 501(c)(3) nonprofit founded in 1980 that delivers a research-based College and Career Readiness System to more than 7,400 K-12 schools and 80,000 educators across the US, Canada, and Australia through its WICOR methodology, school memberships, and tiered professional learning events.
- Company typePrivate
- Founded1980
- HeadquartersSan Diego, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What AVID Center does
AVID Center is a 501(c)(3) nonprofit founded in 1980 and headquartered in San Diego, California, that delivers a research-based College and Career Readiness System to K-12 schools. The organization serves more than 7,400 schools across the United States, Washington D.C., the U.S. Virgin Islands, the Department of Defense Education Activity, Canada, and Australia, reaching approximately 80,000 educators annually. Its core instructional methodology is WICOR (Writing, Inquiry, Collaboration, Organization, Reading), delivered through two flagship products — AVID Elementary and AVID Secondary — and supported by a layered product portfolio including AVID Excel and AVID Emerge for multilingual learners, AVID Weekly curriculum resources, STEM Connections, AVID Open Access (free), and the AVID Certified Educator credentialing program.
The technology stack combines the MyAVID digital membership and learning management platform with third-party integrations including Canvas LMS, Engageli, Vimeo, and Zoom for online and in-person professional learning delivery; an AVID eLearning platform powers the AVID Virtual Live and Certification programs. The organization operates a tiered go-to-market: schools and districts pay annual membership fees, educators purchase professional learning events (Summer Institute at $1,099-$1,399 per participant; Virtual Live at $850-$1,075), and add-on programs (Certified Educator at $1,249 per cohort year; University of San Diego graduate credit at $118.50 for 1.5 semester units) generate additional recurring and one-time revenue. Regional Partner Engagement Managers cover every US state plus DC, DoDEA, and USVI, complemented by an Australian office.
Revenue is diversified across subscription membership, professional learning event fees, certification, product/merchandise sales through the online store, and university credit. AVID was endorsed by the What Works Clearinghouse as an evidence-based intervention meeting ESSA Tier 2 requirements, and the first comprehensive independent outcome study of AVID Elementary (230,000+ students, 1,800 educators, released May 2026 by ECOnorthwest) provides the evidentiary backbone for federal and state funding eligibility. The 45-year operating history, multi-state governmental recognitions, and AASA National Superintendent of the Year association reinforce an established nonprofit brand rather than a venture-backed growth profile.
AVID Center firmographics
Firmographics- Name
- AVID Center
- Legal name
- AVID Center
- Website
- https://avid.org
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- AVID Center is a 501(c)(3) nonprofit founded in 1980 that delivers a research-based College and Career Readiness System to more than 7,400 K-12 schools and 80,000 educators across the US, Canada, and Australia through its WICOR methodology, school memberships, and tiered professional learning events.
- Ownership category
- akta.pro rank
AVID Center industry classification
Industry- Product category
- K-12 College and Career Readiness Services
- NAICS
- Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Essay, Research & Academic Writing (Middle/High School) (EDAMAJAL)
Keywords
Where AVID Center is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AVID Center business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Learning Events: Revenue from Summer Institute, AVID Virtual Live, Path to Schoolwide, Path Premium, and other professional learning events with tiered pricing for members and non-members
- School/District Membership: Annual membership fees for schools and districts implementing AVID programs
- Product Sales: Sale of AVID curriculum resources, materials, and merchandise through the online store
- AVID Certified Educator Program: Certification program fees for educators seeking credentialing
- University Credit: Graduate-level continuing education credit through University of San Diego partnership
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time | Summer Institute Member - Early Bird |
| Subscription | One-time | Summer Institute Member - Regular |
| Subscription | One-time | Summer Institute Member - Late |
| Subscription | One-time | Summer Institute Non-Member - Early Bird |
| Subscription | One-time | Summer Institute Non-Member - Regular |
| Subscription | One-time | AVID Virtual Live Member - Early |
| Subscription | One-time | AVID Virtual Live Member - Late |
| Subscription | One-time | AVID Virtual Live Non-Member |
| Subscription | One-time | AVID Certified Educator Program |
| Unit Pricing | One-time | University Credit - University of San Diego |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
AVID Center product offering
Product offeringCore offering
AVID Center is a 501(c)(3) nonprofit that delivers a College and Career Readiness Framework built around the WICOR methodology (Writing, Inquiry, Collaboration, Organization, Reading) for K-12 schools. It sells school/district memberships, student-facing curriculum programs (AVID Elementary and AVID Secondary), and professional learning services such as the Summer Institute, AVID Virtual Live, and the AVID Certified Educator credential, supported by an online platform (MyAVID).
Product overview
AVID Center offers a comprehensive suite of educational programs and professional learning services built around its College and Career Readiness Framework. The core offerings include AVID Elementary (foundational K-5 program) and AVID Secondary (middle/high school program), which form the primary student-facing curriculum. Supporting these are professional learning products including AVID Summer Institute (3-day in-person event), AVID Virtual Live (2-day online training), AVID Path to Schoolwide, and AVID Path Premium. Specialized programs include AVID Excel and AVID Emerge for multilingual learners, AVID Certified Educator for educator certification, AVID Weekly for ongoing curriculum resources, STEM Connections for science/technology integration, and AVID Future Lab for innovation initiatives. The system is delivered through integrations with Canvas LMS, Engageli, Vimeo, and Zoom, with additional open resources available through AVID Open Access.
Differentiator
Problem solved
Functional benefit
Products and services
- AVID Elementary A foundational K-5 program that instills academic and organizational skills in young students, fostering a pathway to college and career readiness. Sold to K-12 schools and districts as part of the AVID membership.
- AVID Secondary Middle and high school program that equips students with academic, organizational, and social skills to excel in college and career readiness. Sold to K-12 schools and districts as part of the AVID membership.
- AVID College and Career Readiness Framework The overarching system framework guiding AVID's integrated approach to preparing students for college and career readiness, encompassing instruction, systems, leadership, and culture across K-12 education. Licensed to schools through district membership.
- AVID Summer Institute A 3-day in-person professional learning event held annually in multiple U.S. cities that equips educators with practical strategies, collaborative learning, and planning resources. Priced per participant with member/non-member tiers ($1,099-$1,399 per participant).
- AVID Virtual Live A two-day online facilitated training event with Communities of Practice sessions and AVID Sparks inspiration content, delivered via video conferencing. Priced per participant ($850-$1,075).
- AVID Path to Schoolwide A regional professional learning event that helps schools build and expand AVID implementation across campus through site team planning and goal setting.
- AVID Path Premium An intensive professional learning experience designed for experienced AVID sites seeking to deepen and refine their implementation with advanced strategies.
- AVID Certified Educator A professional certification program that trains and certifies educators in AVID methodologies via virtual cohort-based learning with collaborative sessions and a capstone demonstration. Priced at $1,249 per person for the 2026-2027 cohort.
- AVID Open Access A free resource platform providing open access to AVID materials, lessons, and professional learning content for educators.
- AVID Excel A specialized program within the Advancing Multilingual Learners initiative designed to support English language learners in developing academic skills and college readiness.
- AVID Student Summer Programs Summer enrichment programs designed to extend AVID's college and career readiness impact during out-of-school time.
Quantifiable outcome
- Students with 2+ years of AVID Elementary exhibited significantly higher ELA scores by 5th or 6th grade
- +4 more outcomes
Companies that use AVID Center
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
AVID Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
AVID Center partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ECOnorthwestcoreIndependent research organization conducted the first comprehensive study of AVID Elementary since the program's 2007 launch, analyzing data from more than 230,000 students and surveying nearly 1,800 educators.
- RMC Research CorporationcoreConducted comprehensive study of the Implementation and Impact of AVID Excel, demonstrating that students enrolled in AVID Excel in both 7th and 8th grade exhibited nearly double the reclassification rate.
- University of San DiegocoreAccredited university partner offering graduate-level continuing education credit (1.5 semester units) through completion of AVID professional learning events. Credit registration available through December 31, 2026.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
AVID Center competitors and assessment
Company assessmentDirect peers
- Lexia Learning: Lexia provides evidence-based literacy instruction for K-12, with a structured curriculum and professional development. It is comparable to AVID in its focus on literacy outcomes (aligned with WICOR's Reading pillar) and its subscription-based school deployment model.
- Edmentum: Edmentum provides K-12 online learning, credit recovery, and college readiness programs to schools and districts. Like AVID, it serves the supplemental education market with subscription-based products, professional development, and outcome reporting.
- Imagine Learning: Imagine Learning offers supplemental K-12 curriculum and teacher professional development, including literacy and college readiness products. It is comparable to AVID in targeting underserved K-12 students and selling subscription-based instructional solutions to districts.
- Carnegie Learning: Carnegie Learning provides K-12 math, literacy, and professional learning solutions with research-based content. It is comparable to AVID in its blend of curriculum, educator training, and evidence-based positioning targeting U.S. school districts.
- International Baccalaureate (IB): IB offers a globally recognized college preparatory framework for K-12 schools with curriculum, professional development, and accreditation components. Like AVID, IB targets schoolwide adoption, provides educator training, and serves both U.S. and international schools.
- Apex Learning: Apex Learning delivers online college readiness, credit recovery, and original credit courses to K-12 schools. Like AVID, it sells to districts on a subscription basis, targets college-bound students, and supports educator-led instruction.
Broad incumbents
- College Board: College Board operates the SAT, AP, and PSAT programs along with college readiness tools like BigFuture and Naviance. It is a broad incumbent in the same college readiness space AVID addresses, with overlapping district relationships and an expanding portfolio of digital college and career planning products.
- KIPP Foundation: KIPP is a national charter school network focused on college readiness for underserved students, sharing AVID's mission of closing opportunity gaps. While KIPP operates schools directly rather than selling a curriculum, it is comparable in mission and student outcomes focus.
Emerging players
- Newsela: Newsela provides differentiated nonfiction content and literacy instruction tools to K-12 schools and districts. It is comparable to AVID in its literacy focus (aligned with WICOR Reading), subscription model, and district-level GTM motion.
- Khan Academy: Khan Academy offers free, high-quality K-12 college readiness content (including Khanmigo AI tutoring) and increasingly competes for district adoption. It is comparable to AVID in addressing college readiness but differentiates through free, digital-first, AI-augmented delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
AVID Center social profiles
Digital presenceAVID Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVID Center leadership team
Management profileNumber of profiles
Profiles2 records
AVID Center funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVID Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVID Center
What does AVID Center do?
AVID Center is a 501(c)(3) nonprofit that delivers a College and Career Readiness Framework built around the WICOR methodology (Writing, Inquiry, Collaboration, Organization, Reading) for K-12 schools. It sells school/district memberships, student-facing curriculum programs (AVID Elementary and AVID Secondary), and professional learning services such as the Summer Institute, AVID Virtual Live, and the AVID Certified Educator credential, supported by an online platform (MyAVID).
Is AVID Center a public or private company?
AVID Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AVID Center founded?
AVID Center was founded in 1980. It employs 501 to 1,000 people.
Where is AVID Center based?
AVID Center is headquartered in San Diego, United States, in the North America region.
How does AVID Center make money?
Five revenue lines are on record. Professional Learning Events are the primary driver. The others are school/District Membership, product Sales, AVID Certified Educator Program and university Credit.
Who are AVID Center's main competitors?
Direct peers on record are Lexia Learning, Edmentum, Imagine Learning, Carnegie Learning, International Baccalaureate (IB) and Apex Learning. Broad incumbents are College Board and KIPP Foundation. Emerging players are Newsela and Khan Academy.
Does AVID Center have an API?
No public API is recorded for AVID Center.
What industry is AVID Center in?
AVID Center's product category is K-12 College and Career Readiness Services. Its primary akta.pro industry code is EDAMAJAL, Essay, Research & Academic Writing (Middle/High School). Its NAICS code is 611 and its SIC code is 8200.