Net Purpose
Net Purpose is a London-based data infrastructure company that provides investment-grade sustainability and impact data to asset managers and pension funds via an AI-assisted, human-in-the-loop platform covering 11 themes and 200+ KPIs aligned with global regulatory standards.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Net Purpose does
Net Purpose is a London-based data infrastructure company that provides investment-grade data on the social and environmental performance of companies and portfolios to sustainable and impact investors. Founded in 2019 by Samantha Duncan (ex-Goldman Sachs, ex-LeapFrog Investments), the company builds a proprietary dataset with five years of history across 11 sustainable themes and 200+ KPIs, processed through an AI-assisted, human-in-the-loop methodology that combines automation with research-specialist oversight for quality control. The platform aligns with global standards including GRI, IRIS+, the UN SDGs, EU SFDR, EU Taxonomy, and UK FCA SDR, and includes specialized modules for reported data, products-and-services impact (via Life Cycle Assessments), regulatory reporting, and SDG progress tracking. Data is delivered through three access channels: a web application, Excel integration, and an API, with click-to-source transparency for every data point.
The company operates a subscription-based enterprise SaaS model, selling data subscriptions and analytics services to asset managers, asset owners, and pension funds through a consultative direct-sales motion with 'Book Demo' and 'Contact Us' as primary CTAs. Pricing is not publicly disclosed and contracts are billed annually. The customer base includes institutional investors such as T. Rowe Price, APG, PGGM, AustralianSuper, BCI, Premier Miton, and WHEB Asset Management. Following the October 2025 acquisition of SDI AOP (the Asset Owner Platform for Sustainable Development Investments, founded by APG, PGGM, AustralianSuper, and BCI), Net Purpose absorbed the de facto global SDI classification standard and brought four major pension funds onto its Board, expanding its served AUM base to over US$40 trillion. The company raised £10 million in Series A funding led by ETF Partners in October 2022, following seed funding from Illuminate Financial in December 2020.
The underlying business model combines proprietary data infrastructure with a regulated standards-alignment moat. Customers include both asset owners (pension funds and superannuation funds) and asset managers building sustainable and impact funds, all of whom face growing regulatory pressure under SFDR, UK SDR, and EU Taxonomy regimes. Net Purpose's growth is anchored by the secular expansion of sustainable investing — over $120 trillion committed globally with 22% year-on-year growth in allocations — and its positioning as one of the few providers offering facts (not opinions) on real-world impact, with full transparency to underlying data origins.
Net Purpose firmographics
Firmographics- Name
- Net Purpose
- Legal name
- Net Purpose Ltd.
- Website
- https://netpurpose.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Net Purpose is a London-based data infrastructure company that provides investment-grade sustainability and impact data to asset managers and pension funds via an AI-assisted, human-in-the-loop platform covering 11 themes and 200+ KPIs aligned with global regulatory standards.
- Ownership category
- akta.pro rank
Net Purpose industry classification
Industry- Product category
- Sustainability and Impact Investment Data Analytics
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- SDG / Thematic Sustainable Investment Funds (FSANAJAN)
- akta.pro secondary industry
- Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)
Keywords
Where Net Purpose is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Net Purpose business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Data Subscription Platform: Subscription-based access to the Net Purpose platform providing investment-grade data on social and environmental performance of companies and portfolios. Access available via Web App, Excel, and API.
- Data Services: Data and analytics services supporting investors in launching, growing and reporting on sustainable and impact funds, with dedicated team of research specialists on hand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise data platform with multiple access methods |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Net Purpose product offering
Product offeringCore offering
Net Purpose provides an investment-grade data and analytics platform for sustainable and impact investors, combining a proprietary dataset spanning 11 sustainable themes and 200+ KPIs with AI-assisted human-in-the-loop data sourcing. The platform delivers fact-based social and environmental impact data, EU Taxonomy and SDG classification reporting, and climate solutions analytics through Web App, Excel, and API access to institutional asset managers, pension funds, and impact investors.
Product overview
Net Purpose is a unified platform for sustainable and impact investors combining proprietary data technology with acquired SDI AOP standards. The core Net Purpose Platform provides the infrastructure for impact measurement, with integrated modules for Reported Data (11 themes, 200+ KPIs), Products and Services Impact (Life Cycle Assessments), Regulatory Reporting (EU Taxonomy, SFDR, UK SDR), and SDG Impact tracking. Following the October 2025 SDI AOP acquisition, the platform incorporates global SDI (Sustainable Development Investment) classification standards founded by major pension asset managers. Data is delivered via Web App, Excel, and API access. The Solutions Database sub-product enables investors to identify climate solutions across 28 industries and 200+ solution types.
Differentiator
Problem solved
Functional benefit
Products and services
- Net Purpose Platform The core SaaS platform for sustainable and impact investors, delivering instant access to high-quality social and environmental impact data for companies and portfolios, powered by an AI-assisted human-in-the-loop data sourcing process and accessible via Web App, Excel, and API.
- SDI AOP Standards Global standard for classification of Sustainable Development Investments (SDIs), originally founded by APG, PGGM, AustralianSuper, and BCI; methodology, data processing, and customer functions brought in-house post-acquisition.
- Solutions Database Database of climate solutions built through detailed research on over 1,000 companies, enabling investors to identify and invest in companies providing environmental and social solutions across 28 industries.
- Climate Solutions Framework Framework covering Scope 4 emissions (CO2e Avoided) calculations for hundreds of companies, enabling measurement and scaling of climate solutions portfolios.
Quantifiable outcome
- $50 billion in sustainable funds powered by platform as of 2022
- +3 more outcomes
Companies that use Net Purpose
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Net Purpose technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Net Purpose partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SDI AOP (Asset Owner Platform for Sustainable Development Investments)coreNet Purpose acquired SDI AOP, the global standard for classification of sustainable development investments. SDI AOP was founded by APG, PGGM, AustralianSuper, and BCI. The transaction creates one of the largest independent providers of sustainable development data, serving over US$40 trillion in assets. SDI AOP founders will continue to play active roles including representation on the Net Purpose Board.
- APG (Asset Management)coreFounding member of SDI AOP, APG will remain actively involved with representation on the Net Purpose Board. Claudia Kruse, Chief Sustainability & Strategy Officer at APG, serves as Chair of SDI AOP.
- PGGMcoreFounding member of SDI AOP. PGGM has enormously valued SDI AOP work and sees SDIs as central to their investment approach. Chief Investment Officer Lars Dijkstra expressed confidence in the combination.
- AustralianSupercoreFounding member of SDI AOP. Director of ESG and Stewardship Sandra Silea expressed excitement about supporting the combined platform as it enters its next phase.
- British Columbia Investment Management Corporation (BCI)coreFounding member of SDI AOP. Senior Managing Director & Global Head ESG Jennifer Coulson will continue as part of the Net Purpose Board to maintain quality and integrity.
- tickrminorNet Purpose partnered with tickr to provide impact data for their investment platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Net Purpose competitors and assessment
Company assessmentBroad incumbents
- MSCI ESG Research: Largest incumbent ESG data provider serving institutional investors with ratings, screening, and reporting tools. Directly comparable as a competing source of sustainability data for the same asset manager and asset owner customer base Net Purpose targets.
- Sustainalytics: Major ESG and impact research provider acquired by Morningstar, serving asset managers and asset owners with risk ratings and sustainable investment analytics. Comparable to Net Purpose as a subscription data platform used for portfolio ESG and impact reporting.
- Bloomberg ESG Data Services: Embedded ESG data offering within Bloomberg Terminal, providing sustainability metrics to the same institutional investment workflow as Net Purpose. Competes on convenience of integration with existing market data infrastructure.
- ISS ESG: Institutional Shareholder Services' ESG arm providing sustainability data, ratings, and screening for asset managers and owners. Comparable as an enterprise data subscription service covering regulatory frameworks and impact metrics.
- S&P Global ESG: S&P's corporate sustainability assessment and ESG data product, used by major asset managers for sustainable investment decisions. Comparable as an enterprise ESG data subscription serving overlapping institutional clients.
Direct peers
- Clarity AI: AI-driven sustainability analytics platform serving asset managers, asset owners, and corporates with impact measurement and regulatory reporting. Highly comparable as a tech-led subscription platform targeting SDG and EU Taxonomy alignment.
- Truvalue Labs (FactSet): AI-powered ESG data platform acquired by FactSet, providing real-time sustainability insights to institutional investors. Directly comparable as a tech-enabled ESG/impact data service for asset managers and asset owners.
- Impact Cubed: Impact measurement and analytics provider for sustainable and impact investors, offering portfolio impact reporting aligned with SDGs. Closely comparable as a smaller, specialist impact data platform serving institutional investors.
Emerging players
- Upright Project: Net impact data platform quantifying company-level social and environmental impacts using science-based modeling. Comparable as an impact measurement platform using proprietary methodologies for SDG alignment, though more focused on Europe.
- Style Analytics: Provider of ESG and carbon analytics for investment managers, offering portfolio-level impact reporting and climate solutions measurement. Comparable as a specialist impact analytics platform targeting the same asset manager workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Net Purpose social profiles
Digital presenceNet Purpose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Net Purpose leadership team
Management profileNumber of profiles
Profiles17 records
Net Purpose subsidiaries and ownership
Company hierarchySubsidiaries1 record
Net Purpose funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Net Purpose M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Net Purpose
What does Net Purpose do?
Net Purpose provides an investment-grade data and analytics platform for sustainable and impact investors, combining a proprietary dataset spanning 11 sustainable themes and 200+ KPIs with AI-assisted human-in-the-loop data sourcing. The platform delivers fact-based social and environmental impact data, EU Taxonomy and SDG classification reporting, and climate solutions analytics through Web App, Excel, and API access to institutional asset managers, pension funds, and impact investors.
Is Net Purpose a public or private company?
Net Purpose is a private company. It is classified as venture growth investor backed and is currently operating.
When was Net Purpose founded?
Net Purpose was founded in 2019. It employs 11 to 50 people.
Where is Net Purpose based?
Net Purpose is headquartered in London, United Kingdom, in the Europe region.
How does Net Purpose make money?
Two revenue lines are on record. Data Subscription Platform is the primary driver. The others are data Services.
Who are Net Purpose's main competitors?
Broad incumbents on record are MSCI ESG Research, Sustainalytics, Bloomberg ESG Data Services, ISS ESG and S&P Global ESG. Direct peers are Clarity AI, Truvalue Labs (FactSet) and Impact Cubed. Emerging players are Upright Project and Style Analytics.
Does Net Purpose have an API?
Yes. Net Purpose provides API access as one of three data access methods (alongside Web App and Excel). The API enables investors to access investment-grade data on the social and environmental outcomes of companies and portfolios, including data on 11 sustainable themes and 200+ KPIs, regulatory reporting for EU Taxonomy alignment, and SDG classification data. The platform offers click-to-source transparency for every data point via API. Developer documentation is at app.netpurpose.com/login.
What industry is Net Purpose in?
Net Purpose's product category is Sustainability and Impact Investment Data Analytics. Its primary akta.pro industry code is FSANAJAN, SDG / Thematic Sustainable Investment Funds, with a secondary code of HDAEAKAB, Enterprise PaaS (App Runtime & Managed Application Platforms). Its NAICS code is 519 and its SIC code is 7370.