My SMASH Media (My SMASH Ltd)

What My SMASH Media (My SMASH Ltd) does

My SMASH Media operates an IP matchmaking platform connecting independent Film & TV creators with industry decision-makers including producers, broadcasters, streamers, studios, distributors, commissioners and financiers. The platform serves two primary user segments: Creators who build structured, IP-protected pitches and submit to industry Call-Outs, and Discoverers who post live opportunities and review AI-curated shortlists of candidate projects. The technology stack combines a recommendation engine that surfaces closest matches between pitches and briefs with a human curation layer (SMASH Cupid) that refines shortlists before introductions.

The product surface includes the SMASH Pitch Builder for structured pitch creation, Pitch Protector for timestamped encrypted IP registration, SMASH Snapshot for shareable pitch presentations with feedback collection, a Sales Estimator for feature film territory projections, and AI SMASH Tools that assist with log lines and synopses. The platform is integrated with Getty Images (280M+ stills), Universal Music (licensing discounts), AWS (hosting), Mailchimp (email) and Google Analytics, and operates on a web app at app.mysmash.media.

Revenue mechanics introduced in November 2024 combine a freemium tier, an annual SMASH Pro subscription (which exempts users from the 5% success fee), an Enterprise tier targeting Discoverers with Cupid team access, a 5% transaction fee on successful matches for non-Pro users, and £49 paid consultations with the SMASH Cupid team. The company operates from Edinburgh with registered offices in London, has 1-10 employees, and has raised approximately £500K+ in cumulative funding from Scottish entities (Scottish Enterprise, Equity Gap) and grants including Innovate UK, with the leadership team comprising CEO Fiona Gillies, COO Christine Hartland and CPO Mahesh Ramachandra.

Name

My SMASH Media (My SMASH Ltd)

Legal name

My Smash Limited

Website

https://mysmash.media

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

My SMASH Media operates an IP matchmaking platform connecting independent Film & TV creators with industry decision-makers via AI-powered matching, human curation by the SMASH Cupid team, and tiered subscriptions.

Ownership category

akta.pro rank

Product category

Creative Industries IP Matchmaking Software

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)

Keywords

• IP matchmaking platform
• Film pitch software
• Creative industry networking
• Content discovery platform
• Film TV commissioning tools

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SMASH Pro Subscription: Annual subscription tier providing unlimited SMASH Pitch projects, unlimited Snapshots, project collaborators, AI SMASH tools, Getty Images Easy Access, and discounts with Universal Music partners. Pro members do not pay the 5% success fee on successful matches.
2. SMASH Enterprise: Enterprise tier targeted at Discoverers (broadcasters, streamers, distributors, commissioners, financiers) focused on discovery, call-outs and matching services with SMASH Cupid team access.
3. Success Fee (Transaction): 5% transaction fee on successful project matches where a creator receives payment, applicable to non-Pro users. Annual SMASH Pro members are exempt from this fee.
4. SMASH Cupid 1:1 Consultation: 30-minute consultation with the SMASH Cupid team at £49 for non-Pro users. Offered as an upsell to creators seeking personalized matchmaking guidance.
5. Feature Film Sales Estimates: Paid professional service providing sales estimates for feature film projects. Introductory pricing available; requires completion of full project sections and Sales & Distribution Strategy document upload.
6. Freemium (Free Tier): SMASH Free tier provides basic pitch building tools with limitations. Serves as acquisition funnel for free users who can upgrade to Pro or pay per-transaction fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

My SMASH Media operates an AI-powered IP matchmaking platform that connects creative content creators (filmmakers, screenwriters, TV writers) with industry decision-makers (broadcasters, streamers, studios, distributors, commissioners, financiers). Creators build structured, IP-protected pitches via the Pitch Builder, submit them to live Call-Outs, and receive curated matches from the SMASH Cupid team combined with AI matching.

Product overview

SMASH is a unified IP matchmaking platform connecting content creators with industry decision-makers. The core SMASH Platform serves both Creators (who build pitches and submit projects) and Discoverers (who post Call Outs and find talent). The platform architecture includes SMASH Free (free tier) and SMASH Pro (paid tier with AI tools, Getty Images access, and unlimited projects). Enterprise tier targets Discoverers. Key modules include the Pitch Builder for creating structured presentations, Pitch Protector for IP logging, SMASH Snapshot for shareable pitch formats, SMASH Cupid for human-assisted matching refinement, Sales Estimator for film financing projections, and an AI-powered matching engine. The platform was awarded an Innovate UK grant in 2020 and secured £370K+ in Scottish investment as of March 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• SMASH Platform Core IP matchmaking platform that connects creators with industry professionals actively searching for projects. Creators build pitches, submit to Call-Outs, and get matched with broadcasters, studios, and suppliers via AI matching plus SMASH Cupid human curation.
• SMASH Free Free tier providing basic access to the SMASH platform with limited pitch building tools and Call-Out submissions for creators.
• SMASH Pro Paid annual subscription tier offering unlimited SMASH Pitch projects, Pitch Protector, AI SMASH Tools for loglines and synopses, Getty Images Easy Access, project collaborators, and exclusive partner offers from Universal Music.
• SMASH Enterprise

Quantifiable outcome

• AI finds closest matches between creator pitches and Discoverer briefs
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• FLB AccountantsminorStrategic or Co-development Partner · 4 April 2024UK-based accounting firm with expertise in media and entertainment accounting, tax and tax incentives. Provides expert content on UK tax credits for SMASH blog and introduces clients to SMASH platform.
• Getty ImagescoreStrategic or Co-development Partner · 21 July 2021Getty Images partnership provides SMASH Pro users with access to over 280 million editorial, archival and creative stills for pitch creation. Users can download high-resolution non-watermarked clips from BBC, NBC, Discovery, ITN and more to create mood boards and treatments. Getty Images contacts users directly to agree to program terms.
• Activate (Start-up Studio)coreStrategic or Co-development Partner · 21 July 2020London-based digital start-up studio providing design capabilities and technology expertise for platform development. Worked with SMASH founders on product design and development.
• Hilary Davis (formerly Bankside Films)minorStrategic or Co-development Partner · 21 July 2020Industry veteran with 36+ years in international film sales and financing. Provides expertise for SMASH Sales Estimator feature and mentors emerging filmmakers.
• Universal MusicminorGTM or Marketing PartnerPartnership providing SMASH Pro users with discounts on music licensing for their creative projects.
• RyffminorStrategic or Co-development PartnerAI-powered virtual product placement company. SMASH serves as submission channel for creators with completed or near-complete projects seeking product placement opportunities via Ryff's platform.
• Entertainment PartnersminorStrategic or Co-development PartnerGlobal entertainment industry partner providing expertise on UK Audio-Visual Expenditure Credit (AVEC) and Cultural Test applications. Content collaboration on SMASH blog for producer education.
• magus filmsminorStrategic or Co-development PartnerIndependent UK film distributor and creative consultant. Submit projects via SMASH call-out. Collaborates on blog content about film marketing and distribution.
• Kingston International Film FestivalminorGTM or Marketing PartnerPartnership providing 6 filmmakers the chance to perfect their pitch in a live session and compete to win a prize. Joint initiative between KIFF, New Day Pictures, and My SMASH Media.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Black List: The Black List is a platform for screenwriters to host and circulate scripts for industry exposure, with paid evaluations and a paid annual survey read by executives — closely paralleling SMASH's Pitch Builder + Discoverer distribution model.
• Stage 32: Stage 32 is a global online community and platform for film, TV, and content creators offering networking, education, pitch listings, and direct access to industry professionals — directly comparable to SMASH's creator-to-Discoverer matchmaking value proposition.
• Coverfly: Coverfly is a screenwriting discovery platform that ranks writers and surfaces scripts to industry managers and producers — comparable as a two-sided matchmaking layer between screenwriters and decision-makers, similar to SMASH Call-Outs.
• Seed&Spark: Seed&Spark combines crowdfunding, distribution, and community tools for independent filmmakers — directly comparable to SMASH's mission of empowering emerging creators to access industry gatekeepers and capital.

Emerging players

• FilmFreeway: FilmFreeway is a film festival and submission marketplace connecting creators to festivals — adjacent matchmaking use case with overlapping creator base but focused on festival submission rather than industry IP discovery.
• International Screenwriters' Association (ISA): The ISA connects screenwriters with industry contacts through development programs, competitions, and listings — overlapping with SMASH's writer-creator segment and Discoverer matchmaking.
• The Tracking Board: The Tracking Board provides industry intelligence, lists, and project tracking for film/TV development — adjacent to SMASH's pitch discovery, but focused on tracking existing projects rather than creator-to-Discoverer matchmaking.

Broad incumbents

• LinkedIn: LinkedIn is the dominant general professional networking platform used by creators and industry executives alike — a broad incumbent whose creator-content tools could encroach on SMASH's narrow matchmaking niche if expanded.
• IMDbPro: IMDbPro is an industry-focused subscription database used by casting agents, producers, and talent representatives to discover projects and people — a broader incumbent in film/TV discovery that overlaps with SMASH's Discoverer workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MySmashMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My SMASH Media (My SMASH Ltd)