What TiiCKER does

TiiCKER (legal entity TiiCKER Inc.) is a Detroit/Grand Rapids, Michigan-based fintech company founded in 2020 by Jeff Lambert that operates a two-sided platform connecting publicly traded companies with retail shareholders. On the consumer side, the TiiCKER web and mobile apps (iOS, Android) allow individual investors to verify brokerage-held stock ownership, discover shareholder perks from public brands, redeem rewards, and access content through TiiCKER Insights. On the enterprise side, the company provides public-company partners with branded shareholder loyalty programs, direct-to-shareholder marketing tools, and — most recently — Retail ID™, an AI-powered verification engine launched in October 2025 that supports ownership validation across 25+ countries and multiple currencies without manual review.

The platform is built on AWS infrastructure with Auth0 for identity management, and integrates with 100+ brokerages via Plaid and SnapTrade to confirm holdings without exposing user credentials. Notable product launches include the original TiiCKER web platform (July 2020), iOS (November 2020), Android (November 2021), Mobile Apps 2.0 (January 2024), Retail ID™ (October 2025), and TickerPerks consumer rewards app (February 2026). The company also announced a rebrand positioning around TickerPerks as a consumer-facing brand.

TiiCKER generates revenue through multiple streams: enterprise SaaS contracts with public companies for shareholder loyalty program management and analytics (the primary revenue stream), a premium consumer subscription tier on TickerPerks, and advertising monetizing its verified retail investor audience. The company has raised $7M in total funding ($2M pre-seed in 2021, $5M in 2023 led by Baysore Advisory Group, Flipturn Ventures, and Red Cedar Ventures) and operates with 11–50 employees. In March 2025, former BlackRock executive Walter Ward III rejoined as CEO, succeeding founder Lambert. Named enterprise customers include Lionsgate, Whirlpool, Fubo, SharkNinja, Dolphin Entertainment, Real Good Foods, and Willamette Valley Vineyards, among others.

Name

TiiCKER

Legal name

TiiCKER Inc.

Website

https://tiicker.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

TiiCKER is a fintech platform that verifies retail stock ownership and connects public companies with their shareholders via loyalty perks, direct-to-shareholder marketing, and an AI-powered verification engine (Retail ID™) spanning 25+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Corporate Partnership / Enterprise SaaS: Public companies pay TiiCKER to create and manage shareholder loyalty programs, access verified retail investor databases, and use direct-to-shareholder marketing tools. Revenue from branded perk programs, corporate engagement campaigns, and premium platform features for enterprise clients.
2. Premium Subscription Tier: TickerPerks app offers premium subscription tier generating recurring subscription revenue from retail investors seeking enhanced perks and features.
3. Advertising Revenue: TiiCKER monetizes its platform through advertising, leveraging its verified retail investor audience to deliver targeted marketing for brands seeking this demographic.
4. Private Investment: TiiCKER has raised $5 million in capital (2023) and $2 million pre-seed (2021) from private investors to support growth and development.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

TiiCKER is a fintech software platform that engages, verifies, and incentivizes retail shareholders of publicly traded companies. It offers the consumer TickerPerks app that rewards verified shareholders with points redeemable for company perks, and the enterprise Retail ID™ AI verification engine that enables public companies to identify, verify, and market to their retail investor base across 25+ countries.

Product overview

TiiCKER operates as a platform-plus-modules architecture consisting of consumer and enterprise products. The consumer-facing TickerPerks app enables verified retail shareholders to earn and redeem points for perks based on stock ownership. The enterprise-grade Retail ID™ AI platform allows public companies to verify and engage retail investors globally. The core TiiCKER platform connects public companies with retail shareholders through direct-to-shareholder marketing and shareholder loyalty programs, offering personalized portfolio viewing and commission-free trading. Additional modules include TiiCKER Insights editorial content and real-time analytics for corporate partners.

Differentiator

Problem solved

Functional benefit

Brands

• TickerPerks: Consumer-first points and rewards app enabling verified retail shareholders to earn points for stock ownership, purchases, and platform engagement, redeemable for perks from public companies.
• RetailID

Products and services

• TickerPerks A consumer-first points and rewards app enabling verified retail shareholders to earn points for stock ownership, purchases, and platform engagement, redeemable for perks from public companies. Positioned as the first shareholder loyalty fintech targeting the $60 billion annual loyalty awards market in the U.S.
• Retail ID™ An AI-powered enterprise SaaS platform that allows public companies to instantly verify and engage retail shareholders globally. Enables verification through uploaded brokerage statements with no manual reviews required, featuring encrypted data storage, fraud detection, and real-time analytics.
• TiiCKER Platform The world's first and largest verified shareholder loyalty and engagement platform that connects public companies with retail shareholders to offer loyalty perks. Provides direct-to-shareholder marketing capabilities, personalized portfolio viewing, commission-free trading, and access to shareholder perks and rewards.
• TiiCKER Mobile App (iOS and Android) Mobile application providing access to shareholder perks, commission-free trading, and insights to discover and stay close to the brands investors love. Available on iOS App Store and Google Play Store.
• Shareholder Loyalty Programs (Enterprise Service) Customized shareholder loyalty programs designed for public companies to engage and reward their retail investors. TiiCKER handles strategy, design, execution, and promotion, including an in-house creative team and e-commerce store.

Quantifiable outcome

• 76% of retail investors more likely to vote proxy if receiving shareholder perk
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS)coreStrategic or Co-development Partner · 22 October 2025TiiCKER developed Retail ID platform in partnership with AWS following AWS Fintech Accelerator win. AWS provides cloud infrastructure for AI-powered shareholder verification engine serving global public companies.
• Dolphin EntertainmentcoreGTM or Marketing Partner · 21 January 2025Dolphin launched 'The Pod' shareholder loyalty program on TiiCKER offering tiered perks including high-end brand experiences, house seats for live shows, and celebrity meet and greets.
• GameOnminorGTM or Marketing PartnerGameOn partnered with TiiCKER to reward retail investors with exclusive perks and VIP events, leveraging TiiCKER's verified shareholder platform to engage their investor community.
• Real Good FoodscoreGTM or Marketing PartnerReal Good Foods launched shareholder rewards on TiiCKER offering tiered gift cards and product sampling experiences for verified shareholders, thanking them for loyalty through exclusive perks.
• PlaidcoreTechnology or IntegrationPlaid provides secure brokerage account integration, enabling TiiCKER to verify retail shareholder ownership without accessing user credentials. Core infrastructure partner for shareholder verification.
• SnapTradecoreTechnology or IntegrationSnapTrade brokerage integration technology enables secure account connections, complementing Plaid for broader brokerage coverage including 100+ supported platforms.
• Auth0coreTechnology or IntegrationAuth0 provides identity management and authentication services for TiiCKER's user platform, ensuring secure login and user management using OpenID Connect protocols.
• LionsgatecoreGTM or Marketing PartnerLionsgate launched Shareholder Red Carpet Rewards program on TiiCKER offering 50% off STARZ subscription, commemorative stock certificates for films like John Wick, and premiere event access.
• WhirlpoolcoreGTM or Marketing PartnerWhirlpool offers Inside Pass employee store access for shareholder-only deals on KitchenAid, Maytag, JennAir, and Whirlpool appliances for verified retail shareholders.
• FubocoreGTM or Marketing PartnerFubo provides exclusive shareholder perks including 20% off Fubo Pro subscription and beta testing access for new platform features.
• SharkNinjacoreGTM or Marketing PartnerSharkNinja offers shareholder perks including $50 off select products for single share owners and 10% off Shark/Ninja products for five-share holders.
• HagertyminorGTM or Marketing PartnerCar enthusiast company Hagerty partners with TiiCKER to offer shareholder perks to automotive enthusiasts who own shares.
• Willamette Valley VineyardsminorGTM or Marketing PartnerWine producer offers winery tours and exclusive wine discounts to shareholders through TiiCKER platform.
• BenzingaminorGTM or Marketing PartnerBenzinga partnership drives user acquisition through co-branded campaigns offering bonuses for new TiiCKER users (e.g., $20 Amazon gift card for connecting brokerage).
• Xtreme One EntertainmentminorGTM or Marketing PartnerXtreme One Entertainment offers 50% off XFC Fan Store and exclusive merchandise for MMA fans who own shares.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Say Technologies: Shareholder communication and polling platform acquired by Robinhood in 2021. Closest direct comparable in retail-shareholder engagement technology, with overlapping mission of connecting public-company IR teams to retail investors.
• Irwin (irwinhq.com): Capital markets and IR platform providing investor targeting, CRM, and shareholder analytics to public companies. Directly comparable to TiiCKER's enterprise shareholder intelligence and engagement offering.

Broad incumbents

• Q4 Inc. Public-company IR platform providing capital markets intelligence, investor websites, and disclosure workflows. Overlaps with TiiCKER's enterprise value proposition of helping IR teams identify, understand, and engage their shareholder base.
• Workiva: Cloud platform for SEC reporting, ESG, and IR communications used by thousands of public companies. Adjacent incumbent selling into the same IR buyer that TiiCKER targets with Retail ID.
• Notified (PR Newswire / GlobeNewswire): IR and corporate communications suite including press release distribution, investor websites, and earnings call tools. Competes for the IR-tech budget that TiiCKER is selling Retail ID into.

Emerging players

• Public.com: Retail-investing app with social and community features aimed at individual shareholders. Comparable audience and product surface (mobile investing + community), though Public is brokerage-first whereas TiiCKER is perks-first.
• Stocktwits: Largest social network for retail investors, focused on community and idea sharing. Comparable audience (130M US retail investors) and overlapping use case of helping investors discover and engage with publicly traded companies.
• M1 Finance: Retail-investing platform with portfolio automation and shareholder-friendly tools. Comparable consumer fintech audience and brokerage-integrated value proposition, though without the perks/loyalty angle.
• KingsCrowd: Retail-investor research and deal platform for private and public markets. Overlaps with TiiCKER's mission of empowering individual shareholders through insights and engagement tools.

Others

• Augeo: Loyalty and engagement platform powering large corporate incentive and rewards programs. Adjacent technology layer that TiiCKER's TickerPerks consumer app would compete with or partner into as it scales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tiickerperks
• LinkedInlinkedin.com/company/tiicker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TiiCKER