What Halalbooking does

Halalbooking is a UK-incorporated online travel marketplace (Halalbooking Ltd., founded 2014, headquartered in London) that aggregates and books halal-compliant accommodations worldwide. The platform operates as a self-serve web and mobile (iOS/Android) booking site with instant confirmation, supporting 50+ currencies and seven languages including Arabic, English, German, French, Russian, and Turkish. Inventory spans 37+ countries with notable density in Türkiye, Malaysia, the UAE, and Saudi Arabia, and is categorized along a proprietary halal-compliance taxonomy covering alcohol-free rooms, ladies-only beaches and pools, halal food availability, burkini-friendly policies, and prayer amenities — including hotels steps from Masjid al-Haram with Kaaba/Haram-view rooms for the Umrah and Hajj pilgrim segment.

The technology layer is a curated property database paired with an Extranet portal for hoteliers, a multi-currency/multi-language transactional engine, a mobile app rated 4.8 (Apple) and 4.7 (Google Play), and a "We Price Match" guarantee. Complementary products include the HB Loyalty Club for repeat travelers, a DIY Umrah Planner for pilgrimage-specific inventory, and five mutual airline mileage integrations (Turkish Airlines Miles&Smiles, Saudia Al Fursan, Air Astana Nomad Club, Azerbaijan Airlines, Flynas Nasmiles). No AI/ML capabilities, developer API, or proprietary model is documented in the available data.

The business model is primarily transaction-based: Halalbooking earns marketplace commissions on completed hotel bookings, supplemented by B2B property listing fees through the Extranet and engagement-driven Loyalty Club mechanics. Go-to-market is product-led with a multi-channel marketing mix spanning organic social, email, content, mobile, and airline partner referrals. The company employs 101–250 people, has raised approximately $8.25M across three disclosed rounds (most recently a $5M round from British Business Bank in April 2021), and operates within a halal tourism market projected to grow from $284.4B in 2024 to $593.1B by 2035.

Name

Halalbooking

Legal name

Halalbooking Ltd.

Website

https://HalalBooking.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Halalbooking is a London-based online marketplace that aggregates and books halal-compliant hotels, resorts, and villas across 37+ countries, serving Muslim leisure travelers, families, and Umrah/Hajj pilgrims through web, mobile apps, and airline loyalty partnerships.

Ownership category

akta.pro rank

Product category

Online Travel Agency (halal-friendly accommodation booking)

NAICS

Travel Agencies (561510), Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

akta.pro secondary industries

Luxury Vacation Rental Marketplaces (Curated/Verified Villas) (THAMALAH), Hotel & Accommodation Booking Platforms (THALAFAB), Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC)

Keywords

• Halal-friendly hotels
• Online travel booking
• Muslim traveler accommodation
• Umrah hotel booking
• Halal tourism marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Others

Revenue model

1. Booking commissions: Marketplace model where Halalbooking earns commissions on completed hotel bookings made through the platform. Transaction-based revenue from travelers booking halal-friendly accommodations.
2. Loyalty Club membership: HB Loyalty Club offers exclusive promotions and rewards to members, potentially generating recurring engagement revenue.
3. Property listing fees (B2B): Hotels and resorts pay to list on the platform via the Extranet portal, providing a B2B revenue stream from accommodation providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Halalbooking operates an online travel marketplace that lets halal-conscious Muslim travelers search, compare, and book halal-compliant hotels, resorts, villas, and apartments worldwide, with verified features such as alcohol-free rooms, halal food, ladies-only beaches and pools, burkini-friendly facilities, and prayer amenities. The platform supports bookings across 50+ currencies and 7+ languages, complemented by iOS/Android mobile apps, a HB Loyalty Club rewards program, a DIY Umrah Planner for pilgrim travel, and a We Price Match guarantee. Hotels and resorts manage their inventory through the HB Extranet B2B portal.

Product overview

Halalbooking operates as a unified online travel platform focused on the Muslim travel market. The core offering is the Halalbooking Platform for booking halal-friendly accommodations, supported by the HB Loyalty Club for customer retention, the DIY Umrah Planner for specialized religious travel, and a Mobile App for on-the-go bookings. The platform also provides a We Price Match feature and an HB Extranet for property partners. Together, these components serve halal-conscious travelers seeking accommodations that meet Islamic requirements including alcohol-free environments, halal dining options, prayer facilities, and gender-specific amenities.

Differentiator

Problem solved

Functional benefit

Brands

• HB Loyalty Club: Loyalty program offering exclusive promotions and rewards for repeat customers

Products and services

• Halalbooking Platform Online booking platform where halal-conscious Muslim travelers search and book halal-friendly hotels, resorts, and accommodations worldwide. Properties are filtered by halal-compliance features including alcohol-free options, halal food availability, ladies-only facilities, prayer-direction room views, and burkini-friendly pools, with instant booking confirmation.
• HB Loyalty Club Customer loyalty program offering exclusive promotions, deals, and rewards for repeat halal-friendly hotel bookings made through the Halalbooking platform.
• DIY Umrah Planner Planning tool for Muslim travelers to arrange Umrah trips to Makkah and Madinah, surfacing hotels near Al-Haram with options for Kaaba view rooms, Haram-connected prayer halls, free shuttle services, and halal food.
• Halalbooking Mobile App Mobile application for iOS and Android enabling travelers to search, book, and manage halal-friendly hotel reservations on the go. Available on Apple App Store (4.8 rating) and Google Play (4.7 rating).
• HB Extranet B2B property management portal for hotel owners and managers to list and manage their halal-friendly properties on the Halalbooking platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Turkish Airlines Miles&SmilescoreGTM or Marketing PartnerAirline loyalty program partnership allowing customers to earn and redeem miles when booking hotels through Halalbooking.
• Saudia Al FursancoreGTM or Marketing PartnerSaudia Airlines loyalty program partnership for earning rewards on bookings.
• Air Astana Nomad ClubminorGTM or Marketing PartnerAir Astana loyalty program partnership.
• Azerbaijan AirlinesminorGTM or Marketing PartnerAzerbaijan Airlines loyalty program partnership.
• Flynas NasmilesminorGTM or Marketing PartnerFlynas airline loyalty program partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tripfez: Malaysia-based halal travel platform offering halal-friendly hotels and Umrah packages. Most directly comparable competitor; explicitly named alongside Halalbooking as a key player in the global halal tourism market.

Broad incumbents

• Booking.com: World's largest OTA with the broadest hotel inventory and emerging halal-friendly property filters. Competes for the same end traveler and could narrow Halalbooking's differentiation if it deepens compliance curation and partner onboarding.
• Agoda: Asia-Pacific-focused OTA with strong presence in Muslim-majority source markets such as Indonesia and Malaysia. Directly overlaps with Halalbooking's accommodation inventory and price-match positioning.
• Expedia: Global OTA offering hotels, flights, and packages with broad Western traveler reach. Represents the bundled-trip alternative that limits Halalbooking's wallet share in secular segments.
• Hotels.com: Hotel-focused OTA owned by Expedia Group with global inventory and a rewards program (Hotels.com Rewards) analogous to Halalbooking's HB Loyalty Club. Comparable on hotel-only transaction model.
• Airbnb: Largest alternative-accommodation marketplace with private villas, secluded pools and family-friendly inventory that overlaps directly with Halalbooking's villa and secluded-pool offerings.

Regional players

• Wego: Middle East and North Africa-focused travel meta-search and OTA. Comparable on regional Muslim-majority traveler acquisition and Arabic-language UX, though it does not specialize in halal compliance curation.
• Traveloka: Leading Southeast Asia OTA with strong Muslim-majority market penetration (Indonesia, Malaysia). Competes for the same outbound Muslim traveler base and offers hotels, flights, and leisure products.
• Ostrovok: Russia and CIS-focused OTA with multilingual (Russian/English) hotel booking. Comparable on emerging-market accommodation distribution, though its halal-compliance curation is limited.
• ZenHotels: Multilingual international hotel aggregator operating across CIS, MENA and Asian markets. Comparable on multi-currency, multi-language hotel aggregation serving Muslim-majority source markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/halalbooking
• YouTubeyoutube.com/c/HalalBookingcom
• Facebookfacebook.com/halalbooking
• LinkedInlinkedin.com/company/halalbooking
• Instagraminstagram.com/halalbooking

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halalbooking