What Tripfez does

Tripfez (legal entity Tripfez Travel Sdn Bhd) is a Malaysia-headquartered, private online travel agency founded in February 2013 by Faeez Fadhlillah that focuses exclusively on Muslim-friendly travel. The company operates a web and mobile booking platform that packages flights, Muslim-friendly accommodation, halal meals, prayer-time scheduling, visa assistance, and travel insurance into bundled tour products, and it runs a physical sales presence at events such as Malaysia's MATTA Fairs. Its product surface spans international group tours (e.g., China, Japan, Korea, Vietnam, India, Taiwan, UAE, Uzbekistan, Türkiye, Europe, Australia), domestic Malaysia packages, cruise packages, customizable ground-arrangement private trips, corporate and team-building packages, and Umrah pilgrimage packages in VIP and group formats; it also operates "Salam Standard," a Muslim-friendly hotel and experience rating portal that extends the platform into content and data.

Tripfez monetizes primarily through commission from hotel and airline partners on bookings transacted via the platform, supplemented by service fees on bundled tour packages, with publicly disclosed unit pricing ranging from approximately RM489 (cruise) to RM5,580 (premium international packages) per traveler. Go-to-market is direct-to-consumer, blending online (web, mobile, social, email, content, earned media) with offline event-driven acquisition (MATTA Fairs, Al-Hijrah TV co-produced travel show with 1M+ viewers per episode). The company merged with Dubai-based HolidayMe in 2018 to form one of the world's largest Muslim-friendly OTAs and serves travelers across more than 14 countries spanning Southeast Asia, East Asia, South Asia, the Middle East, Europe, and Oceania.

Customer segments are individual Muslim travelers (primary), Muslim families, and corporate groups including Hajj/Umrah pilgrims. The company is founder-led under CEO Faeez Fadhlillah, who holds industry roles with MATTA and PATA, and has received multiple industry awards (Forbes 30 Under 30, Frost & Sullivan Malaysia E-Commerce Company of the Year, PATA, and consecutive MATTA Awards). Headcount sits at 11–50 employees and disclosed equity capital is modest (USD 750,000 seed in 2016 plus a 2021 follow-on from Gobi Partners), placing Tripfez firmly in the small-cap, founder-led category of the niche halal-travel segment.

Name

Tripfez

Legal name

Tripfez Travel Sdn Bhd

Website

https://tripfez.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Tripfez is a Malaysia-based online travel agency founded in 2013 that sells bundled, halal-friendly tour packages (flights, Muslim-friendly hotels, halal meals, visa, insurance) to Muslim travelers, families, and Umrah pilgrims across 14+ countries, complemented by the Salam Standard rating portal.

Ownership category

akta.pro rank

Product category

Online Travel Agency (Muslim-friendly Travel)

NAICS

Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

OTA Package Holiday Platforms (Dynamic Packaging) (THAKAAAE)

akta.pro secondary industries

Pilgrimage Packages (Land-Only) Tour Operators (THAKAHAJ), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Halal travel packages
• Muslim-friendly tourism
• Umrah pilgrimage services
• Online travel agency
• Halal tourism platform

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Commission from Hotels and Airlines: Tripfez earns commission from hotel and airline partners when customers book accommodations or flights through its platform.
2. Tour Package Service Fees: Customers pay service fees on bundled tour packages that include flights, hotels, halal meals, visa assistance, and travel insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Tripfez is a Muslim-friendly online travel agency (OTA) that sells bundled halal tour packages including return flights, Muslim-friendly hotel accommodations, halal meals, visa assistance, and travel insurance. It serves destinations across 14+ countries including Malaysia, Southeast Asia, East Asia, the Middle East, Europe, and Oceania, with specialized Umrah pilgrimage packages, group tours, private trips, cruise packages, and corporate travel services.

Product overview

Tripfez operates as a unified online travel platform for Muslim travelers, comprising the core Tripfez booking platform and the Salam Standard rating tool. The main platform offers all-in group tour packages (with flights, meals, hotels, insurance, and visa bundled), ground arrangement packages (customizable with flexibility on dates), Umrah pilgrimage packages (VIP and group options), cruise packages, corporate team building packages, and domestic Malaysia packages. The Salam Standard tool is integrated within the Tripfez ecosystem to provide Muslim-friendly ratings and reviews for hotels and destinations. The company merged with HolidayMe in 2018 to become one of the world's largest Muslim-friendly OTAs.

Differentiator

Problem solved

Functional benefit

Brands

• Salam Standard: An innovative travel portal created by the same team behind Tripfez, allowing users to rate and review Muslim-friendly travel experiences.

Products and services

• Tripfez Online Travel Platform Leading online travel platform dedicated to Muslim travelers, offering online bookings for halal-friendly travel packages and Umrah services. Functions as a full-service travel agency handling flights, hotels, ground arrangements, visa applications, and travel insurance.
• Umrah Packages Religious pilgrimage packages to Saudi Arabia for Umrah, available in VIP and group formats. Includes flights, accommodation, meals, visa, insurance, and guided services.
• All-In International Tour Packages Group tour packages with return flights from Malaysia, tour leader, meals, visa, tipping, and insurance included. Maximum group size of 30 people per tour, covering destinations in China, Japan, South Korea, India, Taiwan, UAE, Uzbekistan, Vietnam, and more.
• Ground Arrangement / Private Trip Packages Customizable travel arrangements including airport pickup, hotels, and sightseeing. Breakfast always included with additional meals depending on package. Flexible dates with minimum 2 travelers, covering destinations in Indonesia, Maldives, Vietnam, Europe, Türkiye, and Australia.
• Cruise Packages International cruise travel packages offered with halal-friendly options, featuring discounted rates on cruise bookings.
• Corporate & Team Building Packages Team building services and corporate travel packages for companies and organizations seeking group travel experiences.
• Domestic Malaysia Packages Malaysia domestic travel packages covering destinations including Sabah, Langkawi, Pahang, Terengganu, Sarawak, and Johor. Available as all-in or private trip options.
• Salam Standard Innovative travel portal created by the same team behind Tripfez that enables users to rate and review Muslim-friendly travel experiences, providing a tool for rating hotels and travel services based on Muslim-friendly criteria.

Quantifiable outcome

• Halal tourism market growing from USD 319.2 billion in 2025 to USD 593.1 billion by 2035, indicating strong tailwind for the specialized segment Tripfez operates in.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and minor.

• HolidayMeflagshipStrategic or Co-development Partner · 1 January 2018HolidayMe merged with Tripfez in 2018 to form one of the world's largest Muslim-friendly online travel agencies (OTAs). The merger combined HolidayMe's product offerings with Tripfez's platform, creating an expanded entity with broader geographic reach and a wider portfolio of halal-friendly travel packages across Southeast Asia and the Middle East.
• Al-Hijrah TVminorGTM or Marketing PartnerTripfez co-produced a travel TV show with Al-Hijrah TV that attracted over 1 million viewers per episode, serving as a content marketing and brand awareness partnership to reach Muslim travelers in Malaysia.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HalalBooking: HalalBooking is a Barcelona-based OTA specializing in halal-friendly hotels and travel experiences globally. It is one of the closest direct competitors to Tripfez, offering similar Muslim-friendly filtering and curated packages for leisure travelers.
• HolidayMe (now merged with Tripfez): Dubai-based HolidayMe merged with Tripfez in 2018; it remains a directly comparable Muslim-friendly OTA with operations in the Middle East, offering packages targeting Gulf-based Muslim travelers. The merger makes it both a peer and a historical combined entity.
• UmrahBooking: UmrahBooking is a specialized online platform for Umrah and Hajj packages with Muslim-friendly accommodations and visa support. It directly competes with Tripfez's Umrah Package product module and addresses the same Muslim pilgrimage traveler segment.

Emerging players

• CrescentRating: CrescentRating is a Singapore-based authority on halal-friendly travel standards and ratings, operating the CrescentRating and HalalTrip platforms. It overlaps with Tripfez on Muslim-friendly hotel ratings and pilgrimage packages (HalalTrip), competing for similar outbound Muslim traveler segments in Southeast Asia.
• Muslim Pro: Muslim Pro is a leading Islamic app with prayer times, Quran, and Qibla features that has expanded into Muslim-friendly travel content and partnerships. While not a direct OTA competitor, it reaches the same Muslim traveler audience and could become a distribution channel competitor.
• TourRadar: TourRadar is an online marketplace for multi-day guided tours across 200+ countries, including Muslim-friendly tour operators. It competes indirectly with Tripfez on packaged group tours and serves similar outbound leisure travelers seeking structured itineraries.

Broad incumbents

• Booking.com: Booking.com is a global OTA giant that has added halal-friendly filters and Muslim traveler content to capture Muslim demand. It does not specialize in Tripfez's niche but offers overlapping accommodations and flight inventory at massive scale.
• Agoda: Agoda is a leading Asia-Pacific OTA with strong Southeast Asia penetration and growing halal-friendly inventory. As a Booking Holdings subsidiary, it competes with Tripfez across the same Muslim traveler segments in SEA.

Regional players

• Traveloka: Traveloka is the dominant Southeast Asian OTA, headquartered in Indonesia with major operations in Malaysia. While not halal-specialized, it competes for the same outbound Malaysian Muslim leisure traveler base with broader inventory and stronger brand recognition.
• Rehlat: Rehlat is a Middle East-focused online travel agency based in Kuwait, offering flights, hotels, and holiday packages across the Arab world. It serves a similar Muslim traveler demographic as Tripfez but concentrates on Gulf outbound travelers rather than Southeast Asian ones.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tripfez
• YouTubeyoutube.com/channel/UCBlr1bVptVO7UwaGBblM5Wg
• Facebookfacebook.com/tripfez
• LinkedInlinkedin.com/company/tripfez
• Instagraminstagram.com/tripfez

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tripfez