What Listo does

Listo (legal entity LISTO SISTEMAS DE INFORMACAO LTDA) is a Brazilian fintech founded in 2014 and headquartered in São Paulo, operating across Brazil, Argentina, and Mexico with 501-1,000 employees. The company serves micro, small, and medium-sized entrepreneurs (MSMEs) with an integrated financial services stack built on 100% proprietary technology. Its flagship Listo Fácil platform combines payment capture (credit, debit, and PIX), installment processing up to 24x, cash flow management, sales anticipation, and a digital account. The portfolio is segmented into Listo Fácil Start (entry-level), Listo Fácil Pro-6 (premium tier with cashback up to 10%), and Listo2go (mobile point-of-sale hardware paired with an unlimited-PIX digital account). Approximately 80% of the customer base is concentrated in the automotive dealership vertical, and the company reports serving over 120,000 merchants as of February 2026.

Listo monetizes primarily through transaction-based take rates on payment processing, with additional revenue from credit and FIDC (Credits Right Investment Fund) operations. The company has raised nearly $600 million cumulatively across nine FIDC debt vehicles anchored by Itaú BBA and UBS BB, with a separate equity round of approximately $191.5 million in February 2026 led by Andreessen Horowitz and WCM Investment Management. Distribution combines self-service onboarding (PLG) for micro and small entrepreneurs with a sales-assisted motion targeting mid-market and large business groups via phone, WhatsApp, and email; word-of-mouth is explicitly cited as the primary growth driver.

The business model is anchored in Brazilian automotive-sector finance, where Listo captures high-ticket installment transactions and uses FIDC structures to recycle receivables into ongoing credit capital. The company has expanded into Argentina and Mexico and has stated an ambition to double in size over the two years following its February 2026 funding, while formalizing its 'Grupo Listo' holding identity as a multinational of Brazilian origin.

Name

Listo

Legal name

LISTO SISTEMAS DE INFORMACAO LTDA

Website

https://soulisto.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Listo is a Brazilian fintech serving micro, small, and medium entrepreneurs with an integrated platform for payments, installment processing, PIX digital account, and credit, anchored by a mobile POS product. Approximately 80% of its 120,000+ customers are automotive dealerships, and the company operates across Brazil, Argentina, and Mexico.

Ownership category

akta.pro rank

Product category

Payment Processing & SMB Fintech

NAICS

Credit Card Issuing (52221)

SIC

Finance Services (6199), Personal Credit Institutions (6141), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails) (FSAGABAJ)

akta.pro secondary industries

Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK), Card Issuing & Program Management Platforms (BPAMAFAH), Collections Technology, Dialing & Workflow Platforms (FSAKAJAI)

Keywords

• Payment processing solutions
• SMB fintech platform
• Mobile point of sale
• Credit and installment services
• Digital business management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Payment Processing & Transaction Fees: Listo charges merchants for capturing credit and debit card transactions, with installment processing up to 24x. The platform enables quick receipt of funds, generating revenue through transaction take rates.
2. Credit & FIDC Operations: Listo raises capital through Credits Right Investment Funds (FIDC) and provides credit solutions to SMEs, including sales anticipation and installment financing, earning interest and fees on credit extended.
3. Business Management Platform Services: Listo Fácil platform offers parceling, quick receipt, online management, and cashback (up to 10%) to drive merchant engagement and transaction volume, with revenue derived from the underlying payment activity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Listo provides an integrated fintech platform for micro, small, and medium-sized businesses, combining payment capture (credit/debit cards and PIX), installment processing up to 24x, cash flow management, sales anticipation, and credit solutions. Core products include the Listo Fácil SaaS platform (with Start and Pro-6 tiers) and the Listo2go mobile POS device paired with a digital PIX account, all built on 100% proprietary technology.

Product overview

Listo is a Brazilian fintech offering a unified platform architecture centered on Listo Fácil — an all-in-one business management solution with integrated financial services. The platform serves micro, small, and medium-sized entrepreneurs across Brazil with products including Listo Fácil Start (entry tier), Listo Fácil Pro-6 (premium tier with cashback up to 10% and installment payments up to 24x), and Listo2go (mobile POS with digital account and unlimited PIX). The company reports over 100,000 customers and nearly $600 million raised across nine FIDC investments, with operations spanning Brazil, Argentina, and Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Listo Fácil: All-in-one business management platform with integrated financial services including payment capture, installment processing up to 24x, cashback up to 10%, credit management, and digital account with unlimited PIX
• Listo Fácil Start
• Listo Fácil Pro-6
• Listo2go
• Grupo Listo

Products and services

• Listo Fácil Listo's flagship all-in-one business management platform with integrated financial services, including payment capture, installment processing, cash flow management, and credit solutions for micro, small, and medium-sized businesses in Brazil.
• Listo Fácil Start Entry-level tier of the Listo Fácil platform designed for micro and small businesses beginning their digital financial management journey with basic payment capture and management features.
• Listo Fácil Pro-6 Premium tier subscription of the Listo Fácil platform offering enhanced features including installment payments up to 24x, fast payment receipt (D+0), unlimited online management, and cashback up to 10% for businesses seeking to accelerate growth.
• Listo2go Mobile point-of-sale solution combining a portable card machine with a digital account featuring unlimited PIX transfers, designed for delivery, on-the-go, and field sales operations for SMBs across Brazil.

Quantifiable outcome

• Same-day payment receipt (D+0)
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• C6 Bank: Brazilian digital bank offering credit cards, accounts, and SMB services. Overlaps Listo in digital account, card issuance, and SME credit, though with a consumer-heavy base.
• Geru / Mercado Credit: Brazilian online lender focused on consumer and SMB credit. Comparable to Listo's FIDC-backed credit and sales-anticipation products for underbanked borrowers.
• Dock: Brazilian payments infrastructure provider enabling banks and fintechs to issue cards and process transactions. Adjacent fintech infrastructure peer with overlapping PIX and acquiring capabilities.

Broad incumbents

• Mercado Pago: Fintech arm of Mercado Livre offering payments, credit, and digital accounts to Brazilian merchants and consumers. Competes broadly with Listo's SMB payments and credit stack.
• Rede (Itaú): Itaú Unibanco's acquiring arm, providing POS and payment processing nationwide. Notable as Listo's $190M FIDC round is backed by sister entity Itaú BBA, indicating potential strategic overlap.
• Cielo: Largest Brazilian card acquirer offering POS, payment processing, and merchant solutions. Competes with Listo in SMB acquiring but at much larger scale and broader portfolio.

Regional players

• Clip: Mexico-based mobile POS and SMB payments provider. Comparable to Listo2go and Listo's Mexican operations, sharing the mobile-first SMB acquiring model in a neighboring market.

Direct peers

• Stone Co. Brazilian SMB-focused payments acquirer offering POS, banking, and credit solutions. Closest direct competitor to Listo in merchant acquiring, digital account, and SME credit in Brazil.
• PagSeguro: Brazilian fintech providing payment processing, POS devices, and digital accounts for SMBs. Directly overlaps Listo's acquiring, mobile POS, and PIX-based digital account offerings.
• SumUp: Global mobile POS and SMB payments provider with strong Brazil presence. Comparable to Listo2go and Listo Fácil for micro-merchant acquiring and transaction-based pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Listo